The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 91 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Gather shines .
Thynk shines in ease of use and customer support , with exclusive features like Contact Management/CRM and Attendee Messaging.
Side-by-side ratings based on 91 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 91 |
After analyzing 91 verified reviews, Gather users most value its , while Thynk users highlight task management and integration, centralization of sales and event data, analytics and reporting. Click any theme to see what reviewers say.
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Task Management and Integration
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Centralization of Sales and Event Data
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Analytics and Reporting
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Ease of Use
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Customization of Workflows
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Training and Onboarding
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How each product ranks among Event Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #4 6 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #3 47 reviews |
| Large (75-199 rooms) ▾ | — | #2 30 reviews |
| X-Large (200+ rooms) ▾ | — | #4 7 reviews |
By Property Type
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| Boutique ▾ | — | #3 29 reviews |
| Luxury ▾ | — | #3 45 reviews |
| Branded / Chain ▾ | — | #4 22 reviews |
| Extended Stay ▾ | — | #3 9 reviews |
By Region
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| North America ▾ | — | #5 7 reviews |
| Europe ▾ | — | #2 65 reviews |
| Asia Pacific | — | #2 3 reviews |
| Middle East ▾ | — | #1 9 reviews |
Choosing the right event management software for your hotel can significantly impact your operational efficiency and guest experience. Both Gather and Thynk aim to streamline event planning and execution, but they serve different needs and hotel profiles. Gather is primarily a cloud-based event platform focused on restaurant and venue settings, while Thynk targets hotels with a comprehensive, integrated approach to sales, operations, and event management. Which one aligns better with your hotel’s scale and complexity?
Gather offers a simplified, intuitive platform for venues focused on private events, but its lack of recent reviews and limited feature set may hinder its effectiveness. Thynk, with a strong presence across multiple regions and a higher review count, provides a more feature-rich, scalable solution for hotels. Does your property need a straightforward tool, or do you require a full-service event management platform?
Gather and Thynk address the core challenge of managing private events effectively, but their scope and maturity differ. Gather, founded in 2012, is designed for restaurants and venues that want a cloud-based system to organize and track events, emphasizing ease of use and basic functionality. Thynk, established in 2019, is built specifically for hotels, aiming to centralize sales, operations, and event management into a single platform, with more advanced features and integrations.
Gather’s review score is 0/5 with no recent reviews, indicating limited user feedback and a potential lack of ongoing support or updates. Conversely, Thynk enjoys a 4.5/5 overall rating backed by 81 recent reviews, with strong ratings in ease of use, support, and value. This difference suggests Thynk is the more reliable and proven choice for hotels seeking active, real-world validation.
Are you willing to work with limited feedback, or do you prefer a platform with confirmed performance and ongoing support?
If your hotel needs a feature-rich platform that handles complex event workflows, sales, and team collaboration, Thynk is the clear choice. It offers 11 unique features, including CRM, task management, and document customization, designed to support large, multi-department hotel operations. Its extensive integrations with partners like Mews, Oracle Hospitality, and Stayntouch make it suitable for properties seeking a unified tech stack.
If, on the other hand, your property is a small venue or restaurant that primarily needs basic event planning tools without extensive integrations, Gather might suffice. However, with no recent reviews or verified integrations, its ability to support your hotel’s growth or complex needs is uncertain.
In summary, for hotels seeking a scalable, well-supported platform with proven customer satisfaction, Thynk is the better fit. Gather may only suit small, simple venues with minimal future expansion plans.
Thynk scores 4.27/5 for ease of use, reflecting its user-friendly interface, clear workflows, and positive onboarding feedback from most users. Many reviewers highlight that Thynk is accessible to both new and experienced staff, with a good balance of automation and manual controls. The onboarding process, rated 4.22/5, is described as straightforward, though some users mention initial setup complexity.
Gather’s usability rating is zero, with no recent reviews or user feedback available. Its lack of recent data suggests limited adoption and uncertain usability, especially for hotels that require proven ease of onboarding and training.
Edge: Thynk.
Thynk boasts 11 features exclusive to its platform, including CRM, task management, content management, eSignatures, and floor planning. These functionalities support complex event workflows, seamless communication, and detailed reporting, essential for larger hotels or those with diverse event offerings. Its features are tailored for full event lifecycle management, from RFP to post-event analysis.
Gather offers no unique features or integrations, limited to basic event management capabilities. Its lack of advanced tools means it cannot match Thynk’s ability to automate and coordinate multi-department activities or scale for larger operations.
Edge: Thynk.
Thynk’s customer support scores 4.36/5, with reviewers praising its dedicated team, responsiveness, and ongoing development efforts. Many mention the support team’s willingness to work closely with hotels to customize workflows and resolve issues swiftly. Live support and training resources contribute to smoother onboarding and ongoing success.
Gather, with no recent reviews or support ratings available, offers no concrete evidence of customer service quality. Its limited feedback raises concerns about ongoing support and responsiveness, especially as your hotel scales or faces complex challenges.
Edge: Thynk.
Thynk integrates with 14 verified partners, including major PMS and booking systems like Stayntouch, Mews, Oracle Hospitality, and Get Into More. These integrations facilitate seamless data flow, reduce manual entry, and support automation across your hotel’s operational systems.
Gather has no verified integrations, limiting its ability to connect with other hotel management tools or third-party systems. For a hotel relying on connected workflows and data consistency, Thynk’s integrations are a significant advantage.
Edge: Thynk.
Gather’s review score is essentially unestablished, with no recent reviews or ratings, making it impossible to gauge user satisfaction. Thynk, on the other hand, holds a 4.5/5 rating based on 81 reviews, with recent feedback emphasizing its ease of use, support, and feature set. Thynk’s customers include luxury hotels, conference centers, and resorts, all rating it highly for operational improvements and customer satisfaction.
Given the recency and volume of reviews, Thynk’s user ratings provide a more reliable indication of overall hotel satisfaction. Gather’s lack of recent reviews diminishes confidence in its current performance.
Edge: Thynk.
Gather does not publicly disclose pricing, nor does it offer a free trial, making it difficult to assess value. Thynk charges a fixed monthly fee of $600, with no implementation or setup fees, providing predictable costs with no hidden charges.
If budget transparency and predictable expenses are priorities, Thynk’s straightforward pricing model offers clarity. Without available pricing info, Gather’s cost-effectiveness remains uncertain.
Not ideal if:
Not ideal if:
Thynk offers a comprehensive, well-reviewed platform backed by active, recent user feedback, making it the clear choice for hotels seeking to optimize event management across departments. Its 11 features, integrations, and support network cater to properties with complex needs and growth ambitions, providing a solid foundation for operational efficiency.
Gather might appeal to small venues or restaurants where basic event management suffices, but its lack of recent reviews and limited feature set make it less suitable for most hotels aiming for scale. If your property needs a proven, supported platform, Thynk is the safer, smarter investment.
Choose Thynk if your hotel requires a scalable, feature-rich solution with active support and integrations; opt for Gather only if your needs are minimal, and your venue is small and independent.
According to HTR's product database, Gather and Thynk Event Management share 0 features. Here are the key differences — features one has that the other lacks.
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| Client Communication Portal | ||
| Contact Management/CRM | ||
| Content & File Management | ||
| Itinerary Printouts | ||
| Meal Planning | ||
| Task Management (Tasks & Reminders) |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We want to be flexible, dynamic, and fast while we continue being exceptional in the German conference market, offering customers a unique experience from inquiry to execution, and..."
No published case study for this goal yet.
"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."
What hoteliers love
Thynk offers a robust task management system with integrated chat functionality, helping teams streamline workflow and reducing reliance on multiple a... Thynk offers a robust task management system with integrated chat functionality, helping teams streamline workflow and reducing reliance on multiple apps. Users appreciate the ability to assign responsibilities and automate follow-ups, but note a learning curve in setting up workflows.
Thynk excels in centralizing sales and event management, simplifying the handling of proposals and group requests. It provides a single platform for m... Thynk excels in centralizing sales and event management, simplifying the handling of proposals and group requests. It provides a single platform for managing various event-related tasks, which users find helpful for boosting efficiency.
The analytics dashboards are praised for providing valuable insights into market opportunities and performance metrics, aiding decision-making process... The analytics dashboards are praised for providing valuable insights into market opportunities and performance metrics, aiding decision-making processes. Yet, users mention that creating reports can be cumbersome due to dependencies on specific objects or lacking user-friendly features.
Where hoteliers push back
The intuitive interface of Thynk makes it accessible to new and experienced users alike. Despite this, some users report that onboarding and learning... The intuitive interface of Thynk makes it accessible to new and experienced users alike. Despite this, some users report that onboarding and learning the system initially require time, suggesting room for more comprehensive training resources.
Thynk's high level of customization allows it to adapt to specific hotel workflows, thereby reducing manual work and ensuring data consistency. Howeve... Thynk's high level of customization allows it to adapt to specific hotel workflows, thereby reducing manual work and ensuring data consistency. However, some users find the complexity of certain workflows and the lack of advanced integration a challenge to navigate.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Gather and Thynk Event Management share many core Event Management Software features, but each has unique capabilities. Gather offers 0 verified integration partners, while Thynk Event Management offers 14. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Thynk Event Management leads in ease of use at 4.3/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Gather: No. Thynk Event Management: No. Neither product currently offers a free tier. Most Event Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Gather has an HT Score of 0 and Thynk has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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