Revinate (Ivy) vs. Opally:
Which Is Right for You?

The Decision

Choosing the right guest messaging software is crucial for your hotel's guest experience and operational efficiency. Revinate (Ivy) and Opally both aim to streamline communication, but they serve different needs and hotel profiles. Revinate's more established presence, extensive reviews, and broad feature set make it a strong contender. Opally, although newer and less reviewed, offers a robust omnichannel platform with automation and direct booking capabilities. Which platform aligns best with your hotel’s goals?

Is Revinate (Ivy) or Opally Better for Hotels?

Revinate's Ivy is an AI-powered messaging system designed for hotels to automate guest communication across SMS and WhatsApp, with a focus on improving guest satisfaction and operational efficiency. Opally also leverages AI but emphasizes omnichannel messaging—covering email, social media, and live chat—to manage guest interactions from a centralized interface. Both platforms aim to reduce staff workload, but Ivy has a longer track record and more recent reviews, giving it a more validated reputation.

Revinate is built specifically for the hospitality industry, integrating seamlessly with PMS systems like ChoiceADVANTAGE. Opally offers a broader omnichannel experience, unifying guest conversations from multiple channels into one inbox, and emphasizes direct booking features. Do you need a proven system with comprehensive hotel-specific tools, or a flexible omnichannel platform that consolidates all digital touchpoints?

Revinate (Ivy) vs Opally: Which Should Your Hotel Choose?

If your hotel prioritizes well-established, highly-rated guest messaging with proven AI capabilities, go with Revinate. Its 33 reviews and 4.82/5 overall rating—along with 4.88/5 customer support—signal reliability and strong user satisfaction. Conversely, if your hotel needs an integrated communication hub that manages multiple channels, automates responses, and drives direct bookings, Opally’s approach might be more suitable, despite its fewer reviews and a lower profile.

Revinate is ideal for hotels that want a trusted, mature platform with rich integrations (98 verified partners), especially in the North and South American markets. Opally may appeal to properties seeking a newer, flexible omnichannel interface with built-in booking and payments, particularly if you operate globally and want a single, unified communication experience. Which set of features and proven track record aligns with your hotel’s current priorities?

Is Revinate (Ivy) or Opally Easier to Use?

Revinate receives a 4.92/5 rating for ease of use, driven by a straightforward setup process and a user-friendly interface that staff find intuitive. Many reviews praise Ivy’s quick onboarding and seamless PMS integration, especially with systems like ChoiceADVANTAGE. In contrast, Opally’s interface is not rated or detailed in the available reviews, and its newness may imply a steeper learning curve or less polished experience.

Given the high ratings and positive feedback, Edge: Revinate.

Which Has Better Features: Revinate (Ivy) or Opally?

Revinate offers 7 shared features and 10 unique features, including SMS messaging, guest history, secured data protection, and messaging guest surveys, tailored specifically for hotel needs. Opally boasts 12 unique features, such as automated workflows, website live chat, Facebook Messenger integration, and sentiment analysis, supporting a broader omnichannel strategy.

While Opally provides more automation and personalization options, Revinate’s features are focused on guest engagement and data security, proven through extensive hospitality integration. Edge: Revinate.

Which Has Better Customer Support: Revinate (Ivy) or Opally?

Revinate provides a 4.88/5 customer support rating, with reviews highlighting quick, responsive assistance and effective onboarding. Many hoteliers appreciate the dedicated support team, especially during initial setup and troubleshooting.

Opally’s support data is unavailable, and given its newer market presence, it likely lacks the extensive support infrastructure Revinate offers. Edge: Revinate.

Which Has More Integrations: Revinate (Ivy) or Opally?

Revinate connects with 98 verified partners, including major PMS and marketing platforms like Incite Response, RoomRaccoon, and Fairmas, enabling streamlined workflows. Opally currently has zero verified integrations, which could limit its compatibility with existing hotel systems.

If integrations are critical to your operations, Revinate’s extensive partner network makes it a clear choice. Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate (Ivy) or Opally?

Revinate’s overall rating of 4.82/5 reflects consistent high satisfaction from users, especially in the hospitality segment. Hotels of all sizes, including independent, branded, and resort properties, rate it highly, with recent reviews emphasizing its ease of use, support, and feature set.

Opally has no available reviews, so confidence in its user satisfaction is limited. Given the more extensive and recent review data, Edge: Revinate.

How Much Do Revinate and Opally Cost?

Revinate does not list explicit pricing publicly, but it offers a tiered, customized quote with no free trial or flat-rate options. Opally costs $500/month, with no mention of tiered plans or discounts, but it lacks detailed competitive pricing data.

Given Revinate’s tailored pricing approach, your hotel should request a quote. Opally’s flat rate offers predictability, but the lack of detailed pricing information makes direct comparison difficult at this stage.

What Type of Hotel Should Use Revinate?

• Hotels that prioritize proven, industry-specific communication tools
• Properties with existing PMS integrations, especially in North America
• Hotels looking for a high-rated, support-backed platform
• Properties that value detailed reporting and guest data management
• Hotels aiming to automate routine inquiries and upsell opportunities
• Resorts, boutique, branded, and independent hotels seeking reliable guest messaging

Not ideal if your hotel prefers a free or extremely low-cost solution, or if you need a platform with extensive social media automation beyond SMS/WhatsApp.

What Type of Hotel Should Use Opally?

• Hotels seeking a unified omnichannel messaging experience
• Properties interested in automating responses across multiple social platforms
• Hotels wanting integrated booking, payment, and upsell features
• Teams that prioritize real-time chatbot responses and self-learning NLP
• Hotels aiming for a highly flexible, customizable communication hub
• Properties that want to increase direct bookings through automation

Not ideal if your hotel relies heavily on existing integrations, prefers a longer track record, or requires extensive support and proven stability.

Revinate vs Opally: The Bottom Line for Hotels

Revinate excels as a trusted, well-supported guest messaging platform with a proven track record, extensive integrations, and high user ratings. Its focus on hotel-specific features like guest history, survey messaging, and secure data makes it ideal for properties that need reliability and proven performance.

Opally offers a broader omnichannel communication solution with automation, live chat, and booking features, suitable for hotels that want a flexible, all-in-one messaging hub. However, it lacks the extensive reviews, integrations, and market presence of Revinate.

If your hotel values a dependable, mature platform with proven results, choose Revinate. If you need a newer, more customizable omnichannel system with automation and direct booking features, consider Opally. For most hoteliers seeking confidence and support, Revinate remains the safer choice.