Google vs. DerbySoft vs. 360&1: Which is a Better Fit?

Google Hotel Ads

Conversion Boosters

Surge Alerts
Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.
Pop-up & Exit Intent Messages
Price Comparison
Review compilation widget

A widget compiling main review rates from different websites and forums (Tripadvisor, booking, google, etc...) / Widget conveys hotel reliability as a measure of hotels quality according to past customers scores.
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.
A/B Split Testing

Find the perfect messaging that gets results.
Tab Abandonment Alerts

Improve conversion rates for easily distracted visitors.
Form Autofill

Automatically repopulate abandoned form fields.

Personalization

Custom Segment Messaging
Booking Engine Data Sync

Store & dynamically inject booking details into your reminders.
A/B Split Testing

Find the perfect messaging that gets results.

Offers & Promotions

Pop-up & Exit Intent Messages

Rate Monitoring & Parity

Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Parity Reports
OTA Parity Live Feed

Messaging & Communication

Facebook Messenger Integration
Live Chat
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.

Rewards & Loyalty

Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.

Analytics & Performance

Analytics dashboard
Messaging Analytics
A/B Split Testing

Find the perfect messaging that gets results.

Marketing Services by DerbySoft

Services

E-commerce consulting
Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Metasearch connectivity
Meta search marketing

Reporting & Analytics

Marketing dashboard

Monitor results and manage campaigns

360&1 - Direct Bookings

Conversion Boosters

Surge Alerts
Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.
Pop-up & Exit Intent Messages
Price Comparison
Review compilation widget

A widget compiling main review rates from different websites and forums (Tripadvisor, booking, google, etc...) / Widget conveys hotel reliability as a measure of hotels quality according to past customers scores.
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.
A/B Split Testing

Find the perfect messaging that gets results.
Tab Abandonment Alerts

Improve conversion rates for easily distracted visitors.
Form Autofill

Automatically repopulate abandoned form fields.

Personalization

Custom Segment Messaging
Booking Engine Data Sync

Store & dynamically inject booking details into your reminders.
A/B Split Testing

Find the perfect messaging that gets results.

Offers & Promotions

Pop-up & Exit Intent Messages

Rate Monitoring & Parity

Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Parity Reports
OTA Parity Live Feed

Messaging & Communication

Facebook Messenger Integration
Live Chat
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.

Rewards & Loyalty

Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.

Analytics & Performance

Analytics dashboard
Messaging Analytics
A/B Split Testing

Find the perfect messaging that gets results.

What Customers Are Saying

Most Recent Review

Google doesn’t have any clients that have vouched for the product

Easy-to-use and well performing

Digitak Marketing Manager

More direct bookings

Marketing Director

Most Positive Review

Great product at a reasonable cost

Vice President of Revenue & Distribution from San Jose (United States)

Most Critical

DerbySoft has developed specialized metasearch connectivity as well as a suite of metasearch reporting and management tools. Professional knowledgeable team with excellent implementation and support.

Chief Commercial Officer

References