Gourmet Marketing Custom Websites vs. Smart CMS by Bookassist:
Which Is Right for You?

The Decision

Choosing between Gourmet Marketing and Bookassist for your hotel’s website design hinges on your specific needs and priorities. Both aim to improve your online presence, but they do so with different strengths. Gourmet Marketing specializes in bespoke web design with a focus on digital marketing strategies, while Bookassist offers a comprehensive, highly customizable CMS tightly integrated with booking tools. Which approach aligns better with your hotel’s goals?

If your priority is full control, extensive features, and seamless integrations, Bookassist might be more suitable. Conversely, if you seek tailored, visually appealing websites emphasizing direct bookings and marketing strategy, Gourmet Marketing could fit better. But which one truly meets your hotel’s current demands?

Is Gourmet Marketing or Bookassist Better for Hotels?

Gourmet Marketing excels at creating custom websites designed to enhance brand visibility through SEO, paid media, and digital campaigns, with a focus on driving direct bookings. Its reviews highlight exceptional creative insight and strategic marketing, but it has zero recent reviews, reducing confidence in the current user experience.

Bookassist, with over 155 recent reviews, consistently receives high praise for its ease of use, robust features, and support, with an overall rating of 4.92 out of 5. Its recent reviews emphasize significant improvements in direct bookings and mobile performance, making it a more proven option in 2024. Do you prefer a tailored marketing approach or a feature-rich CMS with proven results?

Bookassist vs Gourmet Marketing: Which Should Your Hotel Choose?

If your hotel needs a website that emphasizes marketing and brand visibility, Gourmet Marketing’s bespoke design and strategic support make it the better option—especially if you’re aiming to boost SEO and digital advertising. It’s ideal for hotels that want a visually appealing site with a focus on long-term marketing growth.

If your primary goal is to increase direct bookings, streamline website management, and access a broad suite of integrated features, Bookassist’s extensive capabilities—such as multi-lingual support, automated reporting, and niche functionalities—are more suited. It’s perfect for hotels that prioritize operational efficiency and high conversion rates.

Is Gourmet Marketing or Bookassist Easier to Use?

Gourmet Marketing’s design approach emphasizes visually appealing, custom-built websites, but it has no specific usability ratings. Reviewers haven’t provided feedback on onboarding or ease of use, which makes its user-friendliness less clear.

Bookassist, rated 4.72 out of 5 for ease of use, offers a user-friendly interface with drag-and-drop features and visual page management. Its onboarding is rated 4.79 out of 5, and reviews frequently mention how simple it is for staff to manage content and bookings.

Edge: Bookassist.

Which Has Better Features: Gourmet Marketing or Bookassist?

Gourmet Marketing offers no unique features listed apart from custom design services, focusing more on strategy and branding. In contrast, Bookassist provides 33 specific features including ADA compliance, multi-lingual support, gift vouchers, automated reporting, social media integration, review widgets, and more.

Bookassist’s wide array of functionalities allows hotels to manage offers, reservations, and marketing from a single platform, giving it a significant edge in feature set. Gourmet Marketing’s strength lies in custom design, but it lacks the extensive built-in functionalities of Bookassist.

Edge: Bookassist.

Which Has Better Customer Support: Gourmet Marketing or Bookassist?

Gourmet Marketing’s reviews praise their team’s knowledge and support, rating it 5 out of 5. It’s described as a long-standing partner with a dedicated team, though the lack of recent reviews makes current support quality uncertain.

Bookassist’s support is highly rated at 4.91 out of 5, with reviewers highlighting quick responses and proactive account management. Clients appreciate ongoing training, personalized advice, and responsive service, especially in recent months.

Edge: Bookassist.

Which Has More Integrations: Gourmet Marketing or Bookassist?

Gourmet Marketing supports integrations with four verified partners, including Revinate and Triptease, and focuses on digital marketing integration. Its limited integrations may restrict automation or third-party tool connectivity.

Bookassist, with 74 verified partners, offers a broad ecosystem, including popular tools like The Hotels Network, Right Revenue, and Lybra Tech. Its extensive integration options streamline operations and marketing, making it more adaptable to hotel tech stacks.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Gourmet Marketing or Bookassist?

Gourmet Marketing, with only 10 reviews and no recent data, cannot be confidently ranked. Its reviews are uniformly positive, but the lack of current feedback weakens its credibility.

Bookassist, with 155 reviews and recent reviews in the last 6 months, maintains a high rating of 4.92 out of 5. Hoteliers across segments, especially city center hotels and boutique properties, consistently praise its ease of use, support, and direct booking results.

Edge: Bookassist.

How Much Do Gourmet Marketing and Bookassist Cost?

Both products do not publicly display pricing details, which is typical for bespoke or enterprise solutions. Gourmet Marketing’s focus on custom website design suggests pricing varies significantly based on scope.

Bookassist operates on a subscription model with no listed prices, emphasizing a tailored approach. Expect prices to be aligned with feature complexity and support levels, requiring direct inquiries for quotes.

What Type of Hotel Should Use Gourmet Marketing?

• Hotels that prioritize a unique, visually stunning website tailored to their brand identity.
• Teams looking for a digital marketing partner that handles strategy, SEO, and paid campaigns.
• Hotels aiming for a long-term marketing partnership with custom design.
• Hotels that want to stand out through bespoke aesthetics and branding.

Not ideal if you need a ready-to-go booking engine or extensive built-in functionalities; you should also be comfortable with a potentially higher investment.

What Type of Hotel Should Use Bookassist?

• Hotels seeking a comprehensive, scalable CMS with integrated booking tools.
• Properties that want high customization without needing HTML or CSS skills.
• Hotels focusing on maximizing direct bookings and conversion rates.
• Hotels with multi-lingual, mobile-first websites that require ongoing updates and automation.

Not ideal if your priority is purely branding without functional booking features or if you prefer a very limited, minimal setup.

Bookassist vs Gourmet Marketing: The Bottom Line for Hotels

The core difference lies in their focus: Gourmet Marketing excels in creating custom websites with strategic marketing support, while Bookassist offers a feature-rich CMS with a proven track record of increasing direct bookings. Gourmet Marketing is best suited for hotels that want a visually distinct, branding-oriented website with a marketing partnership.

Bookassist, on the other hand, is ideal for hotels that need an all-in-one platform to manage bookings, offers, and marketing automation efficiently. If your hotel’s priority is high conversion, operational ease, and extensive integrations, Bookassist is the stronger choice.

Choosing Gourmet Marketing makes sense if your hotel values design and strategic marketing deeply, and you’re prepared for a more bespoke, potentially higher-cost solution. Opt for Bookassist if you crave a robust, easy-to-manage platform with proven results in direct bookings and high usability.

In conclusion, for 2024, the clear leader based on recent reviews, high ratings, and extensive features is Bookassist. Its broad support network, recent positive feedback, and proven impact on revenue make it the preferable choice for most hotels aiming to optimize their website and booking process.