The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Gourmet Marketing shines in ROI .
HotelRunner shines , with exclusive features like Mobile Optimized/Responsive.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 10 | 19 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #23 2 reviews | #10 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #19 5 reviews | #16 4 reviews |
| Large (75-199 rooms) | #11 3 reviews | #17 0 reviews |
| X-Large (200+ rooms) | #16 0 reviews | #17 0 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #17 6 reviews | #11 10 reviews |
| Luxury ▾ | #16 5 reviews | #14 4 reviews |
| Branded / Chain | #24 1 reviews | #15 2 reviews |
| Extended Stay ▾ | #8 7 reviews | #19 0 reviews |
By Region
| Segment |
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| North America ▾ | #9 9 reviews | #17 1 reviews |
| Europe | — | #16 4 reviews |
| Asia Pacific | — | #10 1 reviews |
| Middle East ▾ | — | #1 8 reviews |
Your hotel’s website is the digital storefront that directly influences bookings, guest engagement, and brand perception. Comparing Gourmet Marketing’s Custom Websites with HotelRunner’s Hotel Website reveals two distinct approaches—one rooted in bespoke design and marketing expertise, the other in streamlined, feature-rich website creation. While Gourmet Marketing offers a tailored, high-touch service, HotelRunner provides a more accessible, feature-packed platform. Which approach aligns better with your hotel’s goals?
Both products aim to enhance your online presence and drive direct bookings. Gourmet Marketing’s focus is on delivering highly customized, visually stunning websites backed by years of marketing expertise, whereas HotelRunner emphasizes ease of use, multilingual support, and extensive integrations. Are you seeking a fully custom solution or a quick-to-launch, feature-rich platform?
Gourmet Marketing’s Custom Websites are designed for hotels prioritizing a unique, high-quality web presence that complements their overall digital marketing strategy. Their approach involves bespoke design, with a focus on visual appeal, user engagement, and SEO, making them ideal for luxury or boutique hotels that want a distinctive online identity.
In contrast, HotelRunner’s Hotel Website is a comprehensive, templated solution with a focus on functionality, ease of setup, and extensive integrations. It supports multilingual sites, booking, and payment features, suitable for hotels seeking a quick launch with a range of built-in tools.
While Gourmet Marketing’s offering is tailored for brands looking for a high-end, distinctive website, HotelRunner provides an all-in-one platform for properties wanting operational efficiency and broad features. Do you prefer a custom-crafted design or a ready-made platform with many features?
If your hotel needs a highly personalized website that reflects your brand’s unique identity and relies on a strategic digital marketing approach, go with Gourmet Marketing. Their bespoke designs and marketing expertise help attract high-end guests and improve online visibility.
If your hotel requires a cost-effective, quickly deployable website with integrated booking, multilingual capabilities, and extensive third-party integrations, HotelRunner is the better fit. Its platform is more suitable for properties that prioritize operational tools, ease of management, and scalability.
For boutique or luxury hotels seeking a unique digital presence, Gourmet Marketing's tailored approach delivers premium results. Conversely, hotels that value a versatile, feature-rich website with strong operational support should consider HotelRunner.
Gourmet Marketing’s platform doesn’t have a traditional UI since it’s a bespoke website service, but their onboarding process and ongoing support are rated highly—5/5 in ease of use and onboarding, with reviews praising their attentive, professional team. Clients mention that the design process is smooth and the results are worth the wait.
HotelRunner’s website builder scores slightly higher in user ratings at 4.79/5, with many reviews emphasizing its intuitive interface and straightforward customization. Users also highlight quick support responses, often via WhatsApp, making daily updates and management easier.
Edge: Gourmet Marketing for comprehensive, personalized design; HotelRunner for a user-friendly, fast setup experience.
Gourmet Marketing’s core offering centers on custom website design tailored to each hotel, without a predefined feature set—its strength lies in creative, visually compelling sites driven by marketing strategy.
HotelRunner, however, offers nine distinct features exclusive to its platform, including ADA compliance, social media integrations, hotel website templates, multi-lingual support, mobile responsiveness, Google Analytics, security protocols, and whitelabel capabilities. These tools enable efficient management and scalability.
Edge: HotelRunner for its extensive, built-in features; Gourmet Marketing for unmatched design customization.
Gourmet Marketing’s support scores a perfect 5/5, with reviews praising their dedicated, knowledgeable team and seamless onboarding process. Clients frequently mention that their support is proactive and highly responsive, ensuring smooth project execution.
HotelRunner’s support is also highly rated at 4.89/5, with reviews highlighting quick responses, especially via WhatsApp, and helpful guidance throughout setup and daily operations. Users appreciate the ease of contact and problem resolution.
Edge: Gourmet Marketing for personalized marketing support; HotelRunner for efficient, real-time assistance.
HotelRunner’s platform connects with 17 verified partners, including major OTAs like Expedia, Agoda, and Airbnb, along with property management systems such as protel and Hotelogix. It also supports integrations like Google Analytics, social media, and security protocols.
Gourmet Marketing’s integrations are limited to four verified partners, including The Hotels Network, Revinate, Triptease, and their own marketing tools. Its focus is more on bespoke website design and marketing, rather than extensive third-party connections.
Edge: HotelRunner for broader, more comprehensive integrations; Gourmet Marketing for tailored, strategic partnerships.
HotelRunner boasts a higher overall rating of 4.33/5 based on 19 reviews, with recent reviews indicating continued satisfaction and positive experiences. Hotels of various types, especially boutique properties, rate it highly for ease of use, features, and support.
Gourmet Marketing’s review count is only 10, all from the same owner or long-term clients, with a perfect rating of 0/5, which suggests a lack of recent independent reviews and limited recent customer feedback.
Edge: HotelRunner for more recent, diverse, and higher-rated reviews.
Gourmet Marketing does not publicly list its pricing; it likely offers tailored quotes based on website complexity and marketing needs. Their premium, bespoke approach typically commands a higher investment, reflecting their personalized service.
HotelRunner charges a straightforward $100/month for its website platform, with no hidden fees or tiered pricing. This transparent, predictable pricing makes it accessible for a wide range of hotel sizes and budgets.
Not ideal if your hotel needs a quick, low-cost website or prefers a ready-made solution, as Gourmet Marketing’s process takes time and higher investment.
Not ideal if your hotel demands a fully customized, high-end design or if you prefer a bespoke, marketing-driven approach over a templated platform.
Gourmet Marketing offers a tailored, high-end website experience designed for brands committed to a unique digital identity. Its strengths lie in strategic design and marketing expertise, making it ideal for luxury and boutique hotels aiming to maximize brand impact.
HotelRunner provides a versatile, feature-packed platform that is easy to set up and manage. Its strengths are in operational tools, integrations, and affordability, making it suitable for hotels seeking efficiency and broad functionality.
Choose Gourmet Marketing if your hotel prioritizes a compelling, custom-designed website that aligns with your branding and marketing strategy. Turn to HotelRunner if you want a comprehensive, easy-to-use platform that simplifies online management and drives direct bookings rapidly.
In terms of recent reviews and broader customer satisfaction, HotelRunner’s higher ratings and more recent feedback clearly make it the stronger option for most hoteliers today.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality | ||
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Other
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Ranks higher for
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Gourmet Marketing Custom Websites and HotelRunner Hotel Website share many core Website Design features, but each has unique capabilities. Gourmet Marketing Custom Websites offers 5 verified integration partners, while HotelRunner Hotel Website offers 18. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Gourmet Marketing Custom Websites leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Gourmet Marketing Custom Websites: No. HotelRunner Hotel Website: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Gourmet Marketing has an HT Score of 0 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property