The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 157 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GraceSoft shines in customer support and onboarding , with exclusive features like Online Check-in and Payment Requests.
Visual Matrix PMS shines when it comes to technical support challenges , with exclusive features like Housekeeping Mobile App and Mobile Device Notes & Tasks (Voice-to-Text).
Side-by-side ratings based on 157 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $500/mo |
| Verified Reviews | 5 | 152 |
After analyzing 157 verified reviews, GraceSoft users most value its , while Visual Matrix PMS users highlight technical support challenges, user-friendly interface, comprehensive reporting tools. Click any theme to see what reviewers say.
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Technical support challenges
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User-friendly interface
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Comprehensive reporting tools
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Streamlined operations
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Technical support challenges
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Booking and reservation management
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #36 3 reviews | #18 23 reviews |
| Mid-Size (25-74 rooms) ▾ | #31 2 reviews | #2 117 reviews |
| Large (75-199 rooms) ▾ | — | #11 5 reviews |
| X-Large (200+ rooms) | — | #16 1 reviews |
By Property Type
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| Boutique ▾ | #35 2 reviews | #12 38 reviews |
| Luxury ▾ | #32 3 reviews | #16 17 reviews |
| Branded / Chain ▾ | #29 2 reviews | #1 124 reviews |
| Extended Stay ▾ | #34 0 reviews | #4 44 reviews |
By Region
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| North America ▾ | #24 1 reviews | #7 141 reviews |
| Europe | #33 1 reviews | #32 1 reviews |
| Asia Pacific | #17 2 reviews | #18 2 reviews |
Choosing the right hotel management software can significantly influence your daily operations, guest satisfaction, and revenue. Both Easy Innkeeping by GraceSoft and Visual Matrix PMS aim to streamline hotel management, but they cater to different needs and hotel profiles. Your decision hinges on whether you prioritize a more affordable, simpler system or a more feature-rich, scalable solution.
While GraceSoft offers a straightforward, cost-effective option with a loyal support team, Visual Matrix provides a more comprehensive suite with advanced integrations and automation. Are you ready to delve into the details to see which aligns best with your property’s goals?
Both Easy Innkeeping and Visual Matrix PMS address core hotel management needs like reservations, guest communications, and reporting. However, GraceSoft’s platform is cloud-only, which simplifies setup but can lead to connectivity issues during internet outages, limiting offline access. Conversely, Visual Matrix PMS emphasizes operational automation and extensive integrations, making it more suitable for hotels needing real-time control and a broader feature set.
The key difference lies in their approach: GraceSoft emphasizes simplicity and personalized support, while Visual Matrix targets hotels seeking automation and scalability. Which approach better suits your hotel’s operational style?
If your hotel needs a budget-friendly, easy-to-learn system that handles reservations and guest management with minimal fuss, GraceSoft’s Easy Innkeeping is a solid choice. It’s ideal for small to midsized properties looking for straightforward operations and reliable support, especially if internet stability isn't a concern.
On the other hand, if your hotel requires a feature-rich platform with automation tools like housekeeping mobile apps, rate shopping, and extensive integrations with booking channels, Visual Matrix PMS is preferable. It suits properties aiming for operational efficiency and better revenue management, even if it comes at a higher initial cost.
Both platforms are rated highly for ease of use, with GraceSoft scoring 4.4/5 and Visual Matrix 4.43/5. GraceSoft’s interface is praised for its simplicity, and its onboarding process is rated 4.67/5, making staff adoption smooth. Its support team is consistently commended for prompt, courteous assistance, which eases the learning curve.
Visual Matrix PMS also receives excellent usability ratings, with its intuitive design and mobile app supporting quick staff training and daily operations. However, some users mention that slow system speed can hamper workflow, especially during peak times. Edge: Visual Matrix PMS.
Both systems share 44 core features, such as reservations, guest management, and reporting. GraceSoft offers 4 unique features—online check-in/out, online payments, payment requests, and website development—focusing on streamlined guest experience and online presence.
Visual Matrix PMS distinguishes itself with 11 exclusive features, including a rate shopping module, integrated CRS, guest app, GDPR compliance, and ancillary revenue tracking. Its automation capabilities and integrations make it more versatile for larger or tech-forward hotels. Edge: Visual Matrix PMS.
GraceSoft’s customer support is consistently rated 5/5, with reviews highlighting their responsiveness, courteousness, and willingness to assist even in complex situations. Hoteliers commend their prompt help and personalized service, making support a decisive advantage.
Visual Matrix support, rated 4.34/5, is generally well-regarded for knowledgeable staff. However, some users report difficulties reaching support during critical incidents, which can cause delays. Given the importance of quick support in hotel operations, GraceSoft’s support edge is clear.
Visual Matrix PMS boasts 23 verified partners, including major booking channels like SiteMinder and BlueSky, along with integrations for key hotel functions like guest apps and CRS. These enable smoother automation and revenue optimization.
GraceSoft, with zero verified integrations, relies more heavily on its built-in features and manual connections, which may limit scalability. For properties needing extensive third-party integrations, Visual Matrix’s ecosystem provides a notable advantage. Edge: Visual Matrix PMS.
With 143 recent reviews, Visual Matrix PMS enjoys a 4/5 rating from a broad hotel segment mix, particularly popular among branded and boutique hotels. Its recent reviews often praise ease of use, automation, and support, reflecting ongoing product improvements.
GraceSoft’s 5 reviews yield an overall 0 ratings, which limits its credibility. The few reviews are positive about its support but lack enough recent data for a comprehensive assessment. Given the volume and recency, Visual Matrix’s higher rating carries more weight. Edge: Visual Matrix PMS.
GraceSoft’s base price is $300, with no additional implementation fees or monthly charges, making it a cost-effective choice for smaller properties. It does not specify a trial period, but the straightforward pricing simplifies budgeting.
Visual Matrix PMS costs $500 upfront, with no mention of ongoing fees or trials. Its higher price reflects its broader feature set and integrations. If budget is a concern, GraceSoft’s lower cost is appealing; for more advanced needs, the investment in Visual Matrix is justified.
The core difference between the two systems lies in their scope and target hotel profile. GraceSoft offers a more affordable, straightforward solution, ideal for small properties or those just starting with PMS technology. Its strong support and ease of use make it appealing despite limited integrations and offline features.
Visual Matrix PMS provides a more comprehensive platform, with automation, integrations, and advanced features suitable for larger, tech-enabled properties. Its extensive partner ecosystem and automation tools can significantly improve operational efficiency and revenue management.
When to choose GraceSoft: if your property values simplicity, affordability, and dedicated support, and you have a stable internet connection. It’s a good fit for small to midsized properties, inns, and vacation rentals.
When to choose Visual Matrix PMS: if your hotel needs automation, robust integrations, real-time control, and plan to scale operations. It’s better suited for branded hotels, resorts, and properties wanting a future-proof, versatile management system.
In conclusion, for most hotels seeking reliable, recent reviews and a proven track record, Visual Matrix PMS’s higher review count and more recent feedback give it the edge. However, if budget and simplicity are your top priorities, GraceSoft remains a capable alternative.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $500/mo |
According to HTR's product database, Easy Innkeeping (by GraceSoft ) and Visual Matrix PMS share 44 features. Here are the key differences — features one has that the other lacks.
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| Digital Registration | ||
| Housekeeping Mobile App | ||
| Integrated ID & Passport Scanner | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Online Check-in | ||
| Online Checkout | ||
| Payment Requests | ||
| Rate Shopping Module | ||
| RevPaR & ADR Reports | ||
| Website Development |
Showing top differences. 3 more features differ between these products.
Unique capabilities
What hoteliers love
While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improveme... While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improvements in call center operations.
Visual Matrix's intuitive design reduces the learning curve, making it accessible for new hires. However, some users mention initial difficulties tran... Visual Matrix's intuitive design reduces the learning curve, making it accessible for new hires. However, some users mention initial difficulties transitioning from other systems.
Users find Visual Matrix's reporting tools robust and comprehensive, aiding in informed decision-making by allowing access to detailed metrics on occu... Users find Visual Matrix's reporting tools robust and comprehensive, aiding in informed decision-making by allowing access to detailed metrics on occupancy, revenue, and forecasting.
Where hoteliers push back
While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improveme... While support is generally quick and effective, some users report challenges in reaching tech support during critical situations, suggesting improvements in call center operations.
The software's seamless integration with booking channels minimizes overbooking and improves reservation accuracy, ultimately maximizing revenue.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Easy Innkeeping (by GraceSoft ) and Visual Matrix PMS share many core Hotel Management Software features, but each has unique capabilities. Easy Innkeeping (by GraceSoft ) offers 0 verified integration partners, while Visual Matrix PMS offers 23. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Easy Innkeeping (by GraceSoft ) leads in ease of use at 4.4/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Easy Innkeeping (by GraceSoft ): No. Visual Matrix PMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GraceSoft has an HT Score of 0 and Visual Matrix PMS has 80. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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