The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 107 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
hostellers shines .
Zingle shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 107 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 107 |
After analyzing 107 verified reviews, hostellers users most value its , while Zingle users highlight communication, ease of use, auto messages. Click any theme to see what reviewers say.
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | hostellers |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #12 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 25 reviews |
| Large (75-199 rooms) ▾ | — | #3 42 reviews |
| X-Large (200+ rooms) ▾ | — | #4 25 reviews |
By Property Type
| Segment | hostellers |
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| Boutique ▾ | — | #10 44 reviews |
| Luxury ▾ | — | #8 47 reviews |
| Branded / Chain ▾ | — | #8 48 reviews |
| Extended Stay ▾ | — | #11 7 reviews |
By Region
| Segment | hostellers |
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| North America ▾ | — | #5 103 reviews |
| Europe | — | #18 1 reviews |
When choosing guest messaging software, your hotel needs a solution that enhances guest engagement without complicating staff workflows. Both Hostellers and Zingle aim to streamline communication, but they serve very different markets and offer contrasting levels of functionality. Hostellers is tailored specifically for hostels, emphasizing AI-driven insights and streamlined operations for smaller properties. Zingle, on the other hand, is a widely adopted platform known for its robust features, integrations, and strong user reviews, especially in larger hotels and resort settings. How do these differences align with your hotel's needs?
Hostellers offers a lightweight, hostel-specific platform that focuses on AI-generated summaries and recommendations, making it ideal for small, independent hostels or boutique properties. Zingle, by comparison, provides a feature-rich, enterprise-grade messaging platform with over 21 distinct functionalities, making it suitable for larger hotels or resorts with complex operational needs.
Hostellers is designed to reduce manual workload through AI insights, while Zingle emphasizes automation, multi-channel engagement, and extensive integrations. Your decision depends on whether your hotel requires a dedicated, simple platform or a comprehensive, highly customizable communication system.
Most recent reviews favor Zingle, citing its broad feature set and proven track record, while Hostellers remains more niche and less reviewed. Do you need a scalable, proven solution, or a lightweight tool tailored for small operations?
If your hotel is a hostel, boutique, or small independent property with limited staff and budget constraints, Hostellers could be a good fit, offering AI summaries and tailored recommendations to optimize your operations. It’s designed to fit into your existing workflows with a focus on simplicity and automation.
If your hotel is a resort, branded hotel, or property that relies on multi-channel communication, extensive integrations, and automation, Zingle is the clear choice. It has a 4.68/5 overall rating based on 107 recent reviews and is highly rated for ease of use (4.73/5), support, and features, making it suitable for larger teams managing complex guest interactions.
In short, pick Hostellers if operational simplicity and AI insights are your priorities; choose Zingle if you need a highly functional, scalable platform with proven success in larger hotel environments.
Hostellers is designed to be straightforward, leveraging AI to reduce manual tasks, but it is less reviewed and less tested in live hotel environments. Zingle, with a 4.73/5 ease of use rating from over 100 recent reviews, consistently receives praise for its intuitive interface and simple onboarding.
Most users find Zingle’s interface easy to navigate, with many noting that staff can quickly adapt without extensive training. Additionally, Zingle’s support team is highly rated at 4.58/5, helping staff integrate the platform smoothly.
Edge: Zingle.
Hostellers offers AI-generated review summaries and tailored recommendations, helping hostel owners make data-driven decisions. Its feature set is minimal, focusing mainly on AI insights for small operations, with no mention of integrations or automation capabilities.
Zingle, by contrast, boasts 21 features including SMS text messaging, Facebook Messenger and WhatsApp integration, automated replies, chatbots, guest history, analytics dashboards, photo sharing, and open API access. These features enable comprehensive automation and multi-channel engagement, which Hostellers does not provide.
Edge: Zingle.
Hostellers’s support and onboarding details are not available, indicating limited customer service infrastructure or limited user feedback. Zingle, with a 4.58/5 customer support rating based on over 100 recent reviews, is praised for quick responses and effective onboarding.
Many users comment on Zingle’s responsive support team, describing their assistance as “legendary,” and noting the platform’s ease of use and prompt issue resolution. Negative reviews mention occasional glitches, but overall, support satisfaction is high.
Edge: Zingle.
Hostellers has only one verified integration with Cloudbeds, limiting its connectivity. Zingle, with 16 verified partners, connects seamlessly with systems like Opera, HotSOS, Stayntouch, SiteMinder, and Oracle Hospitality, enabling extensive automation and data sharing.
This broader integration ecosystem allows Zingle to fit into larger hotel tech stacks, streamlining operations and guest communication across multiple channels and platforms. If connectivity is important, Zingle leads clearly.
Edge: Zingle.
Hostellers has no reviews or recent feedback, so rating trends are unavailable. Zingle, on the other hand, has a 4.68/5 overall rating based on 107 recent reviews, with a 95% likelihood of recommendation.
Reviews from diverse property types—resorts, independent hotels, branded hotels—highlight Zingle’s ease of use, effective automation, and positive guest feedback. Resorts and branded hotels tend to rate Zingle slightly higher, reflecting its suitability for larger, more complex operations.
Edge: Zingle.
Hostellers’s pricing is not disclosed, which could suggest a customized or limited-market approach. Zingle’s pricing is also not publicly available, but the platform operates on a subscription model with no free tier, emphasizing enterprise value.
Given the lack of transparent pricing, your hotel should contact vendors directly for quotes, but Zingle’s extensive features and support suggest it is positioned toward mid to large-sized properties willing to invest in comprehensive solutions.
Hostellers is best suited for small, hostel-like properties focused on AI-driven review insights and simple operations. Its limited features and integrations make it less ideal for larger or more complex hotels.
Zingle offers a broad, proven platform with extensive features, integrations, and high user ratings, making it the preferred choice for larger properties seeking automation and multi-channel engagement. Its recent reviews confirm that it’s widely trusted in the industry to boost guest satisfaction and operational efficiency.
If your hotel needs a scalable, feature-rich solution with proven support, go with Zingle. For small operations looking for minimal fuss and AI insights, Hostellers could be enough—but it’s less established and less reviewed.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Hostellers and Medallia Zingle share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | hostellers |
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| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hostellers and Medallia Zingle share many core Guest Messaging Software features, but each has unique capabilities. Hostellers offers 1 verified integration partners, while Medallia Zingle offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Medallia Zingle leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hostellers: No. Medallia Zingle: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. hostellers has an HT Score of 0 and Zingle has 19. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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