The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 18 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GraceSoft shines in ease of use and customer support , with exclusive features like Multi-currency and PCI Compliant.
HotelFriend AG shines , with exclusive features like Payment Requests and Guest App.
Side-by-side ratings based on 18 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $300/mo | From $800/mo |
| Verified Reviews | 12 | 6 |
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #36 3 reviews | #43 1 reviews |
| Mid-Size (25-74 rooms) | #31 2 reviews | #38 1 reviews |
| Large (75-199 rooms) | — | #15 1 reviews |
| X-Large (200+ rooms) | — | #24 0 reviews |
By Property Type
| Segment |
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| Boutique | #35 2 reviews | #38 1 reviews |
| Luxury | #32 3 reviews | #41 0 reviews |
| Branded / Chain | #29 2 reviews | #38 1 reviews |
| Extended Stay | #34 0 reviews | #27 1 reviews |
By Region
| Segment |
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| North America | #24 1 reviews | #31 0 reviews |
| Europe ▾ | #33 1 reviews | #25 2 reviews |
| Asia Pacific | #17 2 reviews | #27 1 reviews |
| Middle East | — | #16 0 reviews |
Choosing between Easy Innkeeping by GraceSoft and HotelFriend HMS by HotelFriend AG involves evaluating how these platforms solve your hotel management challenges. GraceSoft's software has been around since 1999, primarily serving smaller to midsize properties globally, with a focus on reservations, guest communications, and direct booking features. HotelFriend, established in 2016, emphasizes an all-in-one platform with extensive modules tailored more toward large hotels and complex operations. How do these differences align with your property’s needs?
Both platforms aim to streamline operations, but they diverge significantly in their approach and market focus. GraceSoft emphasizes core reservation management and guest engagement with a straightforward interface, while HotelFriend offers a broader suite of modules, including POS, event management, and customization options. Do you prioritize simplicity or a highly customizable, integrated system?
When deciding which system suits your hotel, consider your operational scale and specific needs. If your hotel requires a basic, easy-to-use PMS with solid guest communication and OTA connectivity, GraceSoft’s Easy Innkeeping is a strong candidate. It has a high ease-of-use rating (4.4/5) and an 80% likelihood to recommend, based on 5 reviews, with recent feedback emphasizing its intuitive interface and excellent customer support.
Conversely, if your hotel is larger or needs a more modular, flexible platform that covers property management, booking, channel management, POS, and event management, HotelFriend is more appropriate. It boasts a higher recent review count (17 reviews in the last 6 months), a stronger overall rating, and a 95% likelihood to recommend. Do you prefer a straightforward PMS or a comprehensive management suite?
If your hotel needs a simple, reliable reservation system that connects to OTAs and offers CRM and reporting tools, GraceSoft’s Easy Innkeeping fits the bill. It’s especially suitable for small to midsize properties that prioritize ease of use and customer support, which is rated at 5/5 with recent positive comments about their support team.
If your property demands a more detailed, customizable management system that integrates multiple modules such as POS, event management, and channel control, HotelFriend’s platform is better. Its flexibility and extensive feature set—covering 44 shared features and six unique modules—make it ideal for larger hotels or groups with complex operations. Do you need a simple or a comprehensive management solution?
Ease of use is critical for staff adoption and daily operations. GraceSoft scores 4.4/5 in ease of use, based on limited reviews, but recent feedback suggests its intuitive interface and strong support make onboarding smooth. Its onboarding rating is 4.67/5, reflecting effective implementation.
HotelFriend outperforms with a 4.71/5 rating in ease of use, supported by a broader recent review base (17 reviews) confirming its user-friendly design and flexible modules. Customer support also scores higher at 4.76/5, with reviewers appreciating the personalized onboarding process. Edge: HotelFriend.
While both platforms share 44 features, HotelFriend offers six exclusive modules, including a guest app, digital registration, integrated ID scanner, RevPAR and ADR reports, an integrated CRS, and GDPR compliance. GraceSoft provides four unique features like multi-currency support, guest SMS communication, PCI compliance, and rules-based room assignments.
If you need extensive modules like guest apps and ID scanning, HotelFriend’s feature set is more comprehensive. For core reservation and communication needs, GraceSoft’s features suffice. Edge: HotelFriend.
Customer support and onboarding are vital for smooth operation. GraceSoft’s support is rated perfect at 5/5, with reviews lauding their promptness and courteous assistance, especially valuable for properties with limited technical resources. Its onboarding score of 4.67/5 further attests to a positive start.
HotelFriend’s support scores 4.76/5, with reviews highlighting personalized, reliable service, and frequent on-site visits for larger clients. Its recent reviews and higher support ratings indicate a stronger support experience overall. Edge: HotelFriend.
Integration counts matter for connecting with external systems and third-party tools. GraceSoft does not currently have verified partner integrations, limiting its ability to connect with other software. HotelFriend, however, has one verified partner, Smartness, and offers a broader ecosystem for connecting external solutions.
If integrations are essential for your operations, HotelFriend’s existing partner network gives it an advantage. GraceSoft’s open API capabilities are less transparent currently. Edge: HotelFriend.
Hotelier reviews show HotelFriend with a more recent and higher rating overall. Its 15 reviews in the last six months and a 9.41/10 NPS score demonstrate strong user satisfaction, especially among larger hotels and complex operations.
GraceSoft’s limited reviews (5 total, none recent) and an 8/5 NPS score suggest less confidence in current user sentiment, mostly reflecting smaller properties or initial impressions. For proven satisfaction, HotelFriend leads. Edge: HotelFriend.
GraceSoft charges a base price of $300, with no mention of additional implementation or monthly fees, and offers a 30-day trial. HotelFriend’s base price is $800, also without implementation fees, and provides a 30-day trial.
While GraceSoft is more affordable upfront, HotelFriend’s higher price might reflect its broader feature set and flexibility. Your choice depends on your budget and required functionality.
Not ideal if your hotel requires extensive modules like POS, event management, or advanced CRM.
Not ideal if your property is small, with basic needs and a limited budget, or if you prefer a simple out-of-the-box PMS.
The core difference lies in scope and complexity. Easy Innkeeping is a straightforward solution suited for small to midsize properties prioritizing reservation and guest communication ease. HotelFriend offers a broader, more customizable platform tailored for larger, operationally complex hotels.
Choose Easy Innkeeping if your focus is simplicity, budget-friendliness, and reliable support. Opt for HotelFriend if your hotel requires a flexible, integrated system capable of scaling with your growth.
For properties seeking a proven, user-friendly PMS with strong support and recent positive reviews, HotelFriend is the clear choice. If your needs are basic and budget is limited, GraceSoft’s Easy Innkeeping remains a viable, cost-effective option.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $800/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. GraceSoft Easy Innkeeping and HotelFriend HMS share many core Hotel Management Software features, but each has unique capabilities. GraceSoft Easy Innkeeping offers 0 verified integration partners, while HotelFriend HMS offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. GraceSoft Easy Innkeeping leads in ease of use at 4.7/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
GraceSoft Easy Innkeeping: No. HotelFriend HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GraceSoft has an HT Score of 0 and HotelFriend AG has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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