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HotelFriend HMS
4.8 (25 REVIEWS)
HT Score
78 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
HotelFriend HMS
Ranked 15 (out of 85) in Hotel Management Software
Property Management System for Hotels
96% recommended by 25 hotels
HotelFriend AG has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is HotelFriend AG?
Founded in 2017 | Headquarters in Kreisfreie Stadt Berlin (Germany) | 25 employees
HotelFriend HMS is a comprehensive hotel management system (PMS) designed for hospitality businesses. It integrates property management, booking and channel management, POS, event management, and guest experience tools into a single platform. This all-in-one solution streamlines hotel operations by automating tasks, enhancing workflow efficiency, and improving guest experiences. With flexible options like the Select package, users can customize their system using 20+ pre-built modules, while the Enterprise package offers bespoke development solutions. HotelFriend ensures compliance with regulations like GoBD, TSE, GDPR, and DSFinVK, making it a valuable tool for modern hospitality businesses.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of HotelFriend AG products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
HotelFriend AG Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
HotelFriend AG Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by HotelFriend AG
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
HotelFriend AG's Provided Description:
"HotelFriend is a hotel management software (PMS) for hospitality businesses that unites property management, booking and channel management, POS, event management, and guest experience tools in an all-in-one platform HotelFriend AG is a leading provider of innovative software and hardware solutions for automating hotel operations. Our mission is to streamline workflows and improve guest experiences through cutting-edge technology. We work with big hotels worldwide, providing tailored solutions that meet the evolving demands of the hospitality industry. HotelFriend AG operates from a German data center, offering a global platform for hotel businesses. We offer flexible solutions with the Select package, creating a personalized Property Management System by choosing from a variety of 20+ pre-built modules. With the Enterprise package, HotelFriend offers custom development to build tailored solutions and strategic collaboration for your propertiesʼ Success Learn more about HotelFriend pricing by following the link https://hotelfriend.com/b/pricing HotelFriend was founded in 2016 to help hotels improve guest satisfaction and digital presence. With a portfolio spanning R&D, IT consulting, staff training, and other key areas, HotelFriend is trusted by hundreds of hotels, restaurants, stadiums, cruise ships, and wellness facilities, offering scalable solutions that enhance both guest satisfaction and operational efficiency. We make sure that you are 100% in compliance with the latest regulations, including GoBD, TSE, GDPR, and DSFinVK. Start your journey with a trusted team of innovators who are here to put you at the center of what you do."
FAQs
HotelFriend HMS Alternatives
Not sure if HotelFriend AG is right for your hotel? Here are similar Hotel Management Software vendors that could be a good fit for your hotel:
Features
Accounting & Finance
4/5 features
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Administration & Configuration
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Front Office
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Groups Management
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Housekeeping
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Payments
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Taxes & Compliance
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Support & Training
4/5 features
Food & Beverage
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Q1 '26 Hotel Management Software Survey Insights
Is HotelFriend AG a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 34
Small
93%
(805)
X Small hotels say that Little Hotelier's Hotel Management Software improves booking management efficiency through integrated channel management and a user-friendly interface. Verified HotelTechReport reviews highlight its ability to reduce overbookings and provide fast customer support, both crucial for small operations.
#1
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Mid-sized
88%
(240)
Mid-sized hotels say that Cloudbeds's Hotel Management Software is consistently rated for its intuitive interface, efficient OTA integration, and robust guest management tools, based on verified HotelTechReport reviews. Mid-sized hoteliers appreciate the seamless booking operations and channel management that streamline daily tasks.
#1
of 11
Large
88%
(53)
Large hotels say that Cloudbeds’ Hotel Management Software ranks highly in verified HotelTechReport reviews due to its user-friendly interface, comprehensive reservation management, and effective integration with various OTAs. Such features enhance operational efficiency and streamline staff training in Large settings.
Small
93%
(805)
#1
of 34
X Small hotels say that Little Hotelier's Hotel Management Software improves booking management efficiency through integrated channel management and a user-friendly interface. Verified HotelTechReport reviews highlight its ability to reduce overbookings and provide fast customer support, both crucial for small operations.
Mid-sized
88%
(240)
#1
of 23
Mid-sized hotels say that Cloudbeds's Hotel Management Software is consistently rated for its intuitive interface, efficient OTA integration, and robust guest management tools, based on verified HotelTechReport reviews. Mid-sized hoteliers appreciate the seamless booking operations and channel management that streamline daily tasks.
Large
88%
(53)
#1
of 11
Large hotels say that Cloudbeds’ Hotel Management Software ranks highly in verified HotelTechReport reviews due to its user-friendly interface, comprehensive reservation management, and effective integration with various OTAs. Such features enhance operational efficiency and streamline staff training in Large settings.
Rank
Hotel type
Popular alternatives
#1
of 29
Boutique Hotels
90%
(557)
Boutique hotels say that Cloudbeds's Hotel Management Software ranks highly because verified HotelTechReport reviews highlight its intuitive user interface, effective channel management, and efficient customer support. These features support operational streamlining, essential for Boutique properties' unique management needs.
#1
of 28
Bed & Breakfast & Inns
98%
(300)
Bed-N-Breakfast hotels say that ThinkReservations's Hotel Management Software excels in user-friendliness and customer support, according to verified HotelTechReport reviews. Important strengths for Bed-N-Breakfasts include its seamless OTA integrations, leading to minimized double bookings, and flexibility for customizing guest communications.
#1
of 26
Limited Service & Budget Hotels
90%
(382)
Limited-Service-Budget hotels say that Cloudbeds' Hotel Management Software ranks highly in verified HotelTechReport reviews for its user-friendly interface, seamless integration with OTAs, and efficient management of bookings and reservations. These features help streamline operations and reduce overhead costs in Limited-Service-Budget establishments.
Boutique Hotels
90%
(557)
#1
of 29
Boutique hotels say that Cloudbeds's Hotel Management Software ranks highly because verified HotelTechReport reviews highlight its intuitive user interface, effective channel management, and efficient customer support. These features support operational streamlining, essential for Boutique properties' unique management needs.
Bed & Breakfast & Inns
98%
(300)
#1
of 28
Bed-N-Breakfast hotels say that ThinkReservations's Hotel Management Software excels in user-friendliness and customer support, according to verified HotelTechReport reviews. Important strengths for Bed-N-Breakfasts include its seamless OTA integrations, leading to minimized double bookings, and flexibility for customizing guest communications.
Limited Service & Budget Hotels
90%
(382)
#1
of 26
Limited-Service-Budget hotels say that Cloudbeds' Hotel Management Software ranks highly in verified HotelTechReport reviews for its user-friendly interface, seamless integration with OTAs, and efficient management of bookings and reservations. These features help streamline operations and reduce overhead costs in Limited-Service-Budget establishments.
Rank
Region
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#1
of 21
North America
97%
(335)
Hotels in North America say that ThinkReservations stands out for its excellent customer service and intuitive interface, making it a valuable tool for operators of small and medium-sized properties. The system offers seamless integration with online travel agencies (OTAs) and is particularly appreciated for its flexibility and comprehensive feature set, which cater effectively to the diverse needs and preferences of North American hotels, including efficient reservation management, customizable communication with guests, and robust reporting capabilities. Despite its slightly high pricing for add-ons and some areas for improvement in group booking processes, the overall user satisfaction is high due to the system's ease of use and the responsiveness of the support team.
#1
of 19
Europe
96%
(448)
Hotels in Europe say that RoomRaccoon's Hotel Management Software provides a comprehensive and intuitive system well-suited for the varied operational needs of the region, from boutique hotels to larger establishments. European hoteliers value the system's clarity, user-friendliness, and automation capabilities for enhancing efficiency and guest focus, though some express a need for improvements in support, faster issue resolution, and enhancements for specific integrations like OTAs. Overall, the software's all-in-one platform is often praised for streamlining tasks, although pricing and customer service can be areas of concern for some users.
#1
of 10
Asia Pacific
96%
(657)
Hotels in Asia Pacific say that Little Hotelier's Hotel Management Software is generally user-friendly and beneficial for small and boutique properties, making daily operations smoother by integrating reservations, room management, and channel connections in one platform. However, specific areas such as enhanced customer support with local language options, improved reporting and analytics customization, and more comprehensive payment gateway solutions are crucial for addressing the unique operational needs and cost considerations of the region's diverse hotel landscape.
North America
97%
(335)
#1
of 21
Hotels in North America say that ThinkReservations stands out for its excellent customer service and intuitive interface, making it a valuable tool for operators of small and medium-sized properties. The system offers seamless integration with online travel agencies (OTAs) and is particularly appreciated for its flexibility and comprehensive feature set, which cater effectively to the diverse needs and preferences of North American hotels, including efficient reservation management, customizable communication with guests, and robust reporting capabilities. Despite its slightly high pricing for add-ons and some areas for improvement in group booking processes, the overall user satisfaction is high due to the system's ease of use and the responsiveness of the support team.
Europe
96%
(448)
#1
of 19
Hotels in Europe say that RoomRaccoon's Hotel Management Software provides a comprehensive and intuitive system well-suited for the varied operational needs of the region, from boutique hotels to larger establishments. European hoteliers value the system's clarity, user-friendliness, and automation capabilities for enhancing efficiency and guest focus, though some express a need for improvements in support, faster issue resolution, and enhancements for specific integrations like OTAs. Overall, the software's all-in-one platform is often praised for streamlining tasks, although pricing and customer service can be areas of concern for some users.
Asia Pacific
96%
(657)
#1
of 10
Hotels in Asia Pacific say that Little Hotelier's Hotel Management Software is generally user-friendly and beneficial for small and boutique properties, making daily operations smoother by integrating reservations, room management, and channel connections in one platform. However, specific areas such as enhanced customer support with local language options, improved reporting and analytics customization, and more comprehensive payment gateway solutions are crucial for addressing the unique operational needs and cost considerations of the region's diverse hotel landscape.
Rank
Country
Popular alternatives
#1
of 20
United States
97%
(327)
Hotels in the United States say that ThinkReservations's Hotel Management Software is particularly beneficial for its ease of use, robust functionality, and exceptional customer support, which are crucial for managing operations in the diverse and fast-paced hospitality industry. They appreciate the software's seamless integration with various OTAs, its intuitive booking engine, and the frequent updates that enhance user experience and operational efficiency. However, some users express a desire for further mobile app capabilities and quicker implementation of user-suggested features, which are essential for maintaining competitive edge and catering to the dynamic operational needs of modern U.S. hotels.
#3
of 9
United Kingdom
88%
(68)
Hotels in the United Kingdom say that Little Hotelier's Hotel Management Software is particularly well-suited for smaller properties, with its ease of use and robust customer support being notable highlights. U.K. hoteliers value the software's capability to integrate multiple booking channels smoothly and its effectiveness in increasing direct bookings, which are crucial for reducing commission costs from third-party platforms. However, they express a desire for improved integration across different interface components and enhanced channel management features, reflecting a preference for streamlined operations and better user experience in managing day-to-day hotel operations.
#1
of 8
Germany
98%
(95)
Hotels in Germany say that RoomRaccoon’s Hotel Management Software stands out for its user-friendly interface and comprehensive features tailored to meet the dynamic needs of small to medium-sized hotels. The system's simplicity and intuitive design are crucial in a fast-paced environment, ensuring smooth onboarding for new staff and minimizing training time. Additionally, the reliable automation, integrated channel management, and responsive support, including the ability to provide practical, real-time solutions, align well with the German hospitality preference for efficiency and precision in operations, even though some users point out room for improvement in communication and support accessibility.
United States
97%
(327)
#1
of 20
Hotels in the United States say that ThinkReservations's Hotel Management Software is particularly beneficial for its ease of use, robust functionality, and exceptional customer support, which are crucial for managing operations in the diverse and fast-paced hospitality industry. They appreciate the software's seamless integration with various OTAs, its intuitive booking engine, and the frequent updates that enhance user experience and operational efficiency. However, some users express a desire for further mobile app capabilities and quicker implementation of user-suggested features, which are essential for maintaining competitive edge and catering to the dynamic operational needs of modern U.S. hotels.
United Kingdom
88%
(68)
#3
of 9
Hotels in the United Kingdom say that Little Hotelier's Hotel Management Software is particularly well-suited for smaller properties, with its ease of use and robust customer support being notable highlights. U.K. hoteliers value the software's capability to integrate multiple booking channels smoothly and its effectiveness in increasing direct bookings, which are crucial for reducing commission costs from third-party platforms. However, they express a desire for improved integration across different interface components and enhanced channel management features, reflecting a preference for streamlined operations and better user experience in managing day-to-day hotel operations.
Germany
98%
(95)
#1
of 8
Hotels in Germany say that RoomRaccoon’s Hotel Management Software stands out for its user-friendly interface and comprehensive features tailored to meet the dynamic needs of small to medium-sized hotels. The system's simplicity and intuitive design are crucial in a fast-paced environment, ensuring smooth onboarding for new staff and minimizing training time. Additionally, the reliable automation, integrated channel management, and responsive support, including the ability to provide practical, real-time solutions, align well with the German hospitality preference for efficiency and precision in operations, even though some users point out room for improvement in communication and support accessibility.
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HotelFriend AG Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.8/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, HotelFriend HMS is the #15 most trending product in the Hotel Management Software category (out of 85) and the #373 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreHotelFriend AG’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
HotelFriend AG Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Hotelier Rating
Looking for specific info?
10
A highly efficient centralized environment for multi-brand operations, but API flexibility needs scaling
Chief Executive Officer from 500+ room Luxury Hotel in London (United Kingdom)
Verified
2 days ago
Managing a large, diverse portfolio of mid-scale and upscale commercial hotels across the UK requires high-level oversight and strict internal operational controls. Transitioning a cluster of our properties to HotelFriend has massively streamlined our high-volume distribution. The master channel manager handles inventory pushes across hundr...
United Kingdom
United Kingdom
Chief Executive Officer
X-Large Hotel
10
Managing long-stay billing sequences doesn’t require spreadsheets anymore
General Manager from 200 to 499 room Extended Stay & Serviced Apartment in Berlin (Germany)
Verified
4 days ago
We take a lot of mid-term corporate bookings, and honestly, keeping up with the recurring monthly invoices used to eat up so much of our back-office time. A recent system layout update completely solved this for us. They added an Invoice strategy dropdown directly into the Add Booking and Add Group Booking modals, which shows up whenever yo...
Germany
Germany
General Manager
Large Hotel
10
Powerful native channel synchronization and voucher marketing tools
Assistant Head Concierge from 200 to 499 room Boutique in Hamburg (Germany)
Verified
10 days ago
Managing a premium independent property means optimizing direct booking channels is everything to avoid steep OTA commissions. The native channel manager within this ecosystem updates our rates and availability across all major booking platforms within seconds, completely eliminating accidental overbookings.
The integrated voucher and gift...
Germany
Germany
Assistant Head Concierge
Large Hotel
10
Drastically reduced check-in bottlenecks and front-desk friction
Front Office Manage from 500+ room City Center Hotel in Berlin (Germany)
Verified
10 days ago
With our property being situated right in the energetic heart of Berlin, fast check-ins are crucial. HotelFriend’s integrated guest app has completely transformed our morning and evening rushes. Guests can complete their pre-check-in details securely before they step through our doors.
Because the software seamlessly integrates local Germa...
Germany
Germany
Front Office Manage
X-Large Hotel
10
A highly compliant, seamless all-in-one PMS that modernizes our complex operations
Marketing Executive from 200 to 499 room Bed & Breakfast & Inn in Munich (Germany)
Verified
10 days ago
Running a historic 167-room, 4-star superior property with multiple food and beverage outlets means our operational data flow has to be flawless. What I like best about HotelFriend is how seamlessly it consolidates our front desk PMS, channel manager, and guest communication tools into a singular ecosystem.
Operating inside Germany, absolu...
Germany
Germany
Marketing Executive
Large Hotel
10
Excellent all-in-one PMS that keeps our operations fully compliant
General Manager from 75-99 room Boutique in Berlin (Germany)
Verified
10 days ago
What I love most about HotelFriend is how it seamlessly connects our front desk PMS, channel manager, and guest app in one place. Since we operate in Germany, having native compliance with GoBD, TSE, and DSFinVK built right into the system gives us massive peace of mind. The automated check-in via the guest app has also drastically reduced...
Germany
Germany
General Manager
Mid-Sized Hotel
10
A holistic tool for strengthening brand presence and guest loyalty
Director of Marketing & PR from 200 to 499 room Boutique in Hamburg (Germany)
Verified
2 months ago
From a marketing and PR perspective, I particularly appreciate HotelFriend's ability to personalize guest communication. In a hotel like the TORTUE HAMBURG, the brand experience is paramount. The platform helps us create professional and visually appealing touchpoints with guests before, during, and after their stay. Integrating booking dat...
Germany
Germany
Director of Marketing & PR
Large Hotel
10
Efficient control and modern structure for hotel management
Hotel Manager from 500+ room Hostel in Frankfurt am Main (Germany)
Verified
2 months ago
In my role as Hotel Manager at the Liberty Hotel, I place the utmost importance on clarity and seamless coordination across all departments. HotelFriend offers an excellent platform that efficiently integrates PMS, channel management, and guest services. The system's flexibility is particularly impressive, allowing me to monitor and control...
Germany
Germany
Hotel Manager
X-Large Hotel
10
Maximum financial transparency and process optimization through integrated interfaces and legally compliant inspection
Director Finance Business Partner from 200 to 499 room Airport/Conference Hotel in München (Germany)
Verified
2 months ago
From a luxury hotel's financial perspective, choosing the right technology partner is crucial for operational efficiency and strategic planning. HotelFriend stands out as a German all-in-one solution specifically tailored to the complex tax requirements of the DACH region (Germany, Austria, and Switzerland). The seamless DATEV integration i...
Germany
Germany
Director Finance Business Partner
Large Hotel
10
Intuitive all-in-one solution: A real relief for the front office team.
Front Office Receptionist. from 200 to 499 room Bed & Breakfast & Inn in Berlin (Germany)
Verified
2 months ago
What I particularly appreciate about HotelFriend is its user-friendliness and cloud-based flexibility. As a receptionist in dynamic hotels, it's crucial that the PMS (Property Management System) is intuitive to use. The seamless integration of the channel manager and booking engine significantly reduces administrative workload and minimizes...
Germany
Germany
Front Office Receptionist.
Large Hotel
- 1
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Expert Q&A and Partner Recommendations
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Support
Unverified
HotelFriend AG has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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Products Reviewed
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0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
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