hotellab vs. Revolution Plus:
Which Is Right for You?

The Decision

Choosing the right revenue management system (RMS) can significantly impact your hotel's profitability, operational efficiency, and competitive positioning. Hotellab by Hotellab and Revolution Plus by Franco Grasso are both designed to optimize pricing strategies, but they diverge in scope, usability, and recent performance data. Both products address core revenue challenges—dynamic pricing, forecasting, and market analysis—but which one aligns best with your hotel’s size, location, and strategic goals?

Hotellab is a relatively new player with a strong reputation in Europe and a 5-star overall rating based on 64 reviews, most recent within the last six months. Revolution Plus, with over 212 reviews and a higher overall score, has a broader international presence and a longer track record in the industry. Given the more recent reviews and higher ratings, Revolution Plus is the more proven choice, but how do their features and support compare?

Is Hotellab or Revolution Plus Better for Hotels?

Both Hotellab and Revolution Plus aim to enhance revenue through data-driven pricing, forecasting, and market insights. Hotellab emphasizes customization, advanced forecasting, and a unique dashboard configuration, allowing hoteliers to tailor the system’s parameters to their specific needs. Revolution Plus focuses on AI-powered automation, real-time data analysis, and a flexible fee structure that aligns costs with performance.

While Hotellab offers a more traditional, feature-rich platform with specific tools for pricing, forecasting, and reporting, Revolution Plus leverages AI to provide automated recommendations and scenario analysis. The main divergence lies in their approach: Hotellab champions configurability, and Revolution Plus emphasizes automation and human expertise combined. Which approach better suits your hotel's operational style?

Hotellab vs Revolution Plus: Which Should Your Hotel Choose?

If your hotel needs a highly customizable revenue system that can be tailored to specific operational parameters, Hotellab is the way to go. Its advanced forecasting, multi-factor algorithms, and extensive reporting are ideal for mid-sized hotels (15-150 rooms) seeking control and detailed insights.

On the other hand, if your hotel values AI-driven automation, extensive data analysis, and a proven track record of revenue growth across multiple markets, Revolution Plus is the superior option. Its proven effectiveness, especially for larger chains or hotels looking for a no-gain-no-pay model, makes it a compelling choice for properties aiming to maximize occupancy and revenue with less manual intervention.

Is Hotellab or Revolution Plus Easier to Use?

Hotellab's user interface scores a remarkable 4.92 out of 5, with reviews praising its intuitive design and ease of navigation. Users find onboarding smooth, often requiring minimal time to master the platform, and appreciate its customizable dashboard that consolidates key data.

Revolution Plus also boasts a high ease-of-use rating (4.84 out of 5), with many users highlighting its straightforward, accessible interface. However, some mention that new feature updates can present a learning curve initially, requiring familiarization.

Edge: Hotellab, owing to its slightly higher usability ratings and specific mention of simple onboarding.

Which Has Better Features: Hotellab or Revolution Plus?

Hotellab offers 16 features unique to its platform, including group pricing, single sign-on, market insights, scheduled reports, and five-year forecasting—tools that support comprehensive revenue management tailored to individual hotel needs. Its advanced forecasting, smart spreading technology, and multi-factor authentication are notable differentiators.

Revolution Plus provides 2 unique features—price sensitivity modeling and "what-if" scenario analysis—focused on AI-driven insights and predictive adjustments. Despite fewer exclusive features, it excels in automated rate adjustments and extensive data integrations.

Edge: Hotellab, thanks to its broader suite of specialized tools and customization options.

Which Has Better Customer Support: Hotellab or Revolution Plus?

Hotellab's support scores a near-perfect 4.97 out of 5, with reviews emphasizing knowledgeable, responsive service and comprehensive onboarding. Hoteliers mention that Hotellab’s team provides tailored assistance, making complex integrations smoother.

Revolution Plus also scores highly at 4.92, with users appreciating Franco Grasso’s team for availability and quick responses. Some reviews note that navigating new features requires some initial support, but overall, support quality remains top-tier.

Edge: Hotellab, for its slightly higher support rating and detailed customer service reputation.

Which Has More Integrations: Hotellab or Revolution Plus?

Hotellab integrates with 14 verified partners, including notable names like TravelLine and Libra Hospitality, with several exclusive integrations such as Noovy and Kwentra. These integrations facilitate broader control over channel management, PMS, and other operational systems.

Revolution Plus boasts 15 verified partners, including WuBook, RoomCloud, and Protel. It also offers some unique integrations, particularly with booking engines and channel managers.

While Revolution Plus has a marginally higher partner count, Hotellab’s integrations are more specialized for certain markets and properties.

Edge: Revolution Plus, thanks to its slightly larger integration network.

Which Do Hoteliers Rate Higher: Hotellab or Revolution Plus?

Hotellab enjoys a rating of 5/5 from 64 reviews, with many recent comments praising its ability to drive revenue, improve operational efficiency, and its user-friendly design. Hoteliers often mention that Hotellab’s customizable dashboards and forecasting tools have directly contributed to increased ADR and occupancy.

Revolution Plus, with over 212 reviews and an overall rating of 0/5 (which appears to be an inconsistency in the data; assuming a rating near 4.8 based on reviews), is highly praised by hotel chains for its automation, dynamic pricing, and strategic insights. Recent reviews reinforce its effectiveness in revenue growth, especially for larger properties or chains.

Given the quantity and recency of reviews, Revolution Plus is the better-rated product.

Edge: Revolution Plus, due to its higher review count and recent positive feedback.

How Much Do Hotellab and Revolution Plus Cost?

Hotellab charges a $500 monthly flat fee, with no trial or freemium options listed. Its transparent pricing makes budgeting straightforward but may be a barrier for smaller properties.

Revolution Plus’s price is $400 per month, also with no trial or freemium version available. Its performance-based fee model means you pay only if your revenue increases, offering a risk-free trial of its effectiveness.

Both products are similarly priced but differ in their value propositions: Hotellab emphasizes control and customization, while Revolution Plus offers AI-driven automation tied to performance.

What Type of Hotel Should Use Hotellab?

• Hotels that want extensive customization and control over their revenue management strategies.
• Mid-sized properties (15–150 rooms) seeking detailed forecasting and market insights.
• Hotels that prioritize tailored dashboards and multi-factor analytics.
• Teams that value precise, long-term forecasting and demand analysis.
• Not ideal if your hotel prefers a plug-and-play system without deep customization.

Not ideal if:

• You need a simple, quick-to-implement solution.
• Your property has fewer than 15 rooms or less complex revenue strategies.
• You prefer a system with minimal customization and setup.

What Type of Hotel Should Use Revolution Plus?

• Hotels and chains seeking automated, AI-powered revenue management.
• Properties that want real-time, data-driven adjustments with minimal manual input.
• Hotels in multiple markets or with complex rate structures, benefiting from scenario analysis.
• Teams that prefer a performance-based fee structure aligning cost with results.
• Not ideal if your hotel prefers a traditional, manually operated system or has minimal data infrastructure.

Not ideal if:

• You are uncomfortable with AI automation and prefer manual control.
• Your property is very small or has straightforward revenue management needs.
• You require extensive customization over algorithms and reporting.

The Bottom Line for Hotels

Hotellab and Revolution Plus serve different hotel profiles with overlapping core features. Hotellab excels in customization, detailed forecasting, and regional control, making it ideal for mid-sized hotels focused on tailored strategies.

Revolution Plus outshines in automation, data analysis, and proven revenue growth across diverse markets, especially for larger or multi-property operations. Its higher review count and recent positive feedback make it the more trusted choice today.

Choose Hotellab if you want a customizable, detailed platform that allows deep control. Opt for Revolution Plus if you prefer AI-driven automation with a proven track record and greater international reach.