The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 54 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelRunner shines when it comes to customer support , with exclusive features like Referral Reporting.
STAAH shines , with exclusive features like Facebook conversion tracking.
Side-by-side ratings based on 54 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 41 | 13 |
After analyzing 54 verified reviews, HotelRunner users most value its customer support, ease of use, channel management, while STAAH users highlight . Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Channel Management
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Integration with OTAs
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Booking Engine
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Reporting Features
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 16 reviews | #35 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #29 9 reviews | #36 5 reviews |
| Large (75-199 rooms) | #31 0 reviews | #37 1 reviews |
| X-Large (200+ rooms) | #25 1 reviews | — |
By Property Type
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| Boutique ▾ | #18 22 reviews | #36 8 reviews |
| Luxury ▾ | #28 9 reviews | #33 9 reviews |
| Branded / Chain | #31 3 reviews | #34 4 reviews |
| Extended Stay | #33 1 reviews | — |
By Region
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| North America | #26 1 reviews | — |
| Europe ▾ | #22 12 reviews | — |
| Asia Pacific ▾ | #20 3 reviews | #14 11 reviews |
| Middle East ▾ | #1 16 reviews | — |
Choosing the right booking engine is crucial for your hotel’s online sales, operational efficiency, and guest satisfaction. HotelRunner and STAAH both aim to streamline reservations and increase revenue, but their strengths and weaknesses differ notably. Your decision hinges on the specific needs of your property, your preferred features, and the level of support you require. Which platform aligns better with your hotel’s goals?
HotelRunner and STAAH serve similar core functions—managing reservations, synchronizing with OTAs, and offering direct booking options. HotelRunner, founded in 2011 in the UK, has developed a robust feature set with a focus on customization and integration, but it has a smaller review base (40 reviews) with recent activity—4 reviews in the last six months—indicating current usability insights. Meanwhile, STAAH, established in 2008 in New Zealand, boasts a higher overall rating (4.81/5 vs. HotelRunner’s 4.5/5), and a significantly larger review count (13 recent reviews), making its reputation more reliably recent and validated.
HotelRunner’s platform excels in customization and marketing tools, offering unique features like social media booking integration and GDPR compliance. STAAH emphasizes ease of use, detailed analytics, and a broad network of integrations. Both address core booking needs well, but your choice depends on whether you prioritize extensive customization or straightforward analytics. Are you looking for a flexible, feature-rich platform or one with proven reliability and broad integrations?
If your hotel needs highly customizable booking options, integrated marketing tools, and advanced content management, HotelRunner is the better fit. Its features like social media integration, booking abandonment recovery, and A/B testing—absent in STAAH—support dynamic marketing strategies. On the other hand, if your priority is a highly rated, reliable platform with extensive OTA integrations and strong customer support, STAAH is preferable, especially for properties looking for straightforward operations and detailed analytics.
For boutique hotels, B&Bs, and smaller properties emphasizing marketing flexibility, HotelRunner’s more granular customization makes it a compelling choice. Larger hotels or chains that value broad OTA connectivity and proven support should lean toward STAAH. Your property profile and operational priorities will determine the best fit.
HotelRunner scores slightly higher in ease of use (4.73/5 vs. 4.69/5) and onboarding (4.79/5 vs. 4.63/5), with reviews praising its user-friendly interface and quick setup. Users highlight that HotelRunner’s platform is intuitive for managing rates, availability, and content, with support accessible through multiple channels, including WhatsApp, for rapid assistance. Conversely, STAAH also receives high marks for usability, with a focus on simplicity and helpful customer service.
While both platforms are rated as easy to navigate, HotelRunner’s more recent positive reviews suggest it currently offers a smoother onboarding experience. Edge: HotelRunner.
HotelRunner offers 16 features exclusive to its platform, including social media booking, GDPR compliance, booking abandonment recovery, Google Analytics tracking, and multiple rate types like flat or floating rates. It also supports advanced promotional modules like wedding and corporate bookings, which STAAH does not provide. STAAH, however, boasts a unique feature—Facebook conversion tracking—that HotelRunner lacks.
Both platforms share 24 features, but HotelRunner’s additional customization and marketing options give it an edge. For hoteliers aiming for extensive control over guest experience and marketing, HotelRunner’s feature set is superior. Edge: HotelRunner.
Support quality is a key factor, and recent reviews indicate that STAAH slightly outperforms HotelRunner. STAAH’s customer service is praised as “amazing,” with many reviews mentioning their team’s professionalism, quick responses, and helpful guidance. HotelRunner also receives high marks, with a 4.8/5 customer support rating, and users appreciate the support via WhatsApp and other channels.
However, given the more recent reviews for STAAH (all within the last 6 months), its support reputation appears stronger. For properties seeking responsive, dependable assistance, Edge: STAAH.
STAAH significantly leads in platform integrations, with 54 verified partners compared to HotelRunner’s 17. Shared integrations include major names like Airbnb, Expedia, and Stripe. HotelRunner’s integrations focus on hotel-specific systems such as protel and Hotelogix, but STAAH’s broader network covers more OTAs, PMS, and revenue management tools, offering greater flexibility.
If your hotel depends on numerous third-party tools or plans to expand its online distribution, STAAH’s extensive integration portfolio makes it the clear choice. Edge: STAAH.
STAAH enjoys a higher overall rating (4.81/5 vs. HotelRunner’s 4.5/5), with recent reviews reinforcing its reputation for reliability and support. Hoteliers in boutique and resort segments particularly favor STAAH, citing its excellent support and intuitive interface. HotelRunner’s ratings are strong across the board but are based on fewer recent reviews, which slightly diminishes its current credibility.
For properties valuing recent, consistent positive feedback, STAAH is the more highly rated platform. Edge: STAAH.
HotelRunner’s pricing starts at $100 per month, with no free trial or freemium option, positioning it as an accessible yet premium solution. STAAH’s pricing is not publicly available, indicating it may offer custom quotes or tiered packages, often typical for larger or more complex systems.
Given the transparency, HotelRunner’s cost is straightforward, but STAAH might be more flexible in pricing based on property size or needs. For budget-conscious hotels that prefer clear upfront costs, HotelRunner is preferable.
Not ideal if your hotel:
Not ideal if your hotel:
HotelRunner offers a broad suite of customization and marketing features, making it suitable for boutique hotels, B&Bs, and properties that want control over their branding and guest experience. Its smaller review base and recent activity suggest it might be better suited for hotels comfortable with a platform that emphasizes flexibility over simplicity.
STAAH, however, has more recent reviews, a higher overall rating, and a larger network of integrations, making it the more dependable choice for hotels prioritizing seamless operations, extensive OTA connectivity, and strong support. Its proven track record and recent positive feedback favor larger properties or those with complex distribution needs.
If your hotel values extensive customization and marketing tools, choose HotelRunner. If reliability, broad integrations, and strong support matter most, STAAH is the better option.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | — |
According to HTR's product database, Booking Engine by HotelRunner and STAAH Booking Engine share 24 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Alternative accommodation recommendations (when no availability) | ||
| Booking abandonment recapture | ||
| Facebook conversion tracking | ||
| Flat, floating and discounted rates | ||
| Social Media Integration/Bookings | ||
| Tariffs |
Showing top differences. 5 more features differ between these products.
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine by HotelRunner and STAAH Booking Engine share many core Booking Engine features, but each has unique capabilities. Booking Engine by HotelRunner offers 17 verified integration partners, while STAAH Booking Engine offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine by HotelRunner: No. STAAH Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelRunner has an HT Score of 74 and STAAH has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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