The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 338 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HowsMyRate shines .
SiteMinder shines in ease of use and customer support — especially for brand properties (4.3/5) , with exclusive features like Performance Reporting and Mobile optimized/responsive.
Side-by-side ratings based on 338 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 338 |
After analyzing 338 verified reviews, HowsMyRate users most value its , while SiteMinder users highlight channel manager, rate shopping, booking engine. Click any theme to see what reviewers say.
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Channel Manager
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Rate Shopping
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Booking Engine
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Promo Code and Promotions
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Support and Service
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Integration Capabilities
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Payment Handling
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How each product ranks among Rate Shopping vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #2 81 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 162 reviews |
| Large (75-199 rooms) ▾ | — | #3 38 reviews |
| X-Large (200+ rooms) ▾ | — | #2 22 reviews |
By Property Type
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| Boutique ▾ | — | #2 140 reviews |
| Luxury ▾ | — | #3 101 reviews |
| Branded / Chain ▾ | — | #3 83 reviews |
| Extended Stay ▾ | — | #3 30 reviews |
By Region
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| North America ▾ | — | #2 45 reviews |
| Europe ▾ | — | #2 71 reviews |
| Asia Pacific ▾ | — | #3 127 reviews |
| Middle East | — | #7 2 reviews |
Choosing the right rate shopping platform is critical for your hotel's revenue and operational efficiency. Both HowsMyRate and SiteMinder aim to improve your pricing strategies, but their approaches and maturity levels differ significantly. HowsMyRate offers a cost-effective, AI-driven solution focused solely on competitive pricing insights, while SiteMinder provides a broad, feature-rich platform with extensive integrations and proven results. Which one better fits your current needs?
HowsMyRate simplifies competitive analysis with an AI-powered approach, delivering quick insights into guest reviews and market trends. However, it lacks the extensive features, integrations, and recent reviews that give SiteMinder a stronger market presence and trust among hoteliers. With 294 recent reviews and a 4.57/5 rating, SiteMinder's reputation is more robust and recent.
Both products aim to improve revenue, but SiteMinder’s comprehensive ecosystem supports not just rate shopping but also channel management, booking engines, and operational tools. Are you looking for a dedicated, affordable rate intelligence tool or a full-scale platform that streamlines your entire distribution?
If your hotel needs a reliable, scalable platform to manage distribution, automate rate updates, and optimize occupancy, go with SiteMinder. Its broad feature set, 245 integrations, and proven track record with hotels of all sizes make it ideal for hotels seeking operational control and global reach.
On the other hand, if your main focus is on affordable, AI-based competitor rate analysis without complex integration requirements, HowsMyRate could be sufficient. But with no recent reviews and an untested track record, its long-term value remains uncertain. For most hotels, SiteMinder offers a more comprehensive solution.
SiteMinder’s user interface holds a 4.62/5 ease-of-use rating, with positive reviews praising its intuitive dashboard and straightforward onboarding process. Its extensive support network and proven onboarding process, rated at 4.43/5, help hotels adopt the system quickly, even at scale.
HowsMyRate, however, has a 0/5 rating for ease of use, with no recent reviews or feedback to support its usability claims. Its minimal interface and lack of support details make it less attractive to hotels that prioritize intuitive operations. Edge: SiteMinder.
SiteMinder boasts 63 features exclusive to its platform, including PMS connectivity, analytics dashboards, rate comparison tools, multi-currency support, and guest engagement modules. Its advanced tools support revenue management, marketing, and operational efficiencies, making it a comprehensive platform.
HowsMyRate offers no additional features beyond AI-driven review summaries and competitive insights, focusing solely on pricing intelligence. Its limited scope and lack of integrations mean it’s less suited for hotels seeking to manage multiple aspects of distribution. Edge: SiteMinder.
SiteMinder’s customer support is rated at 4.31/5, with reviews highlighting helpful, responsive service and a well-established onboarding process. Many users note the support team’s quick responses and ongoing assistance, which is critical for complex, multi-property setups.
HowsMyRate, with its 0/5 support rating and no recent reviews, offers no concrete evidence of support quality or responsiveness. Hotels that rely on proactive assistance should favor SiteMinder. Edge: SiteMinder.
SiteMinder’s platform features 245 verified partners, including major PMS, OTA, and revenue management systems. Its extensive integrations streamline operations and reduce manual work, with shared partners like RoomRaccoon and HQ Revenue.
HowsMyRate, with no verified partners, relies solely on its AI insights without the ability to connect with other tools. If integrations are vital for your operations, SiteMinder clearly leads. Edge: SiteMinder.
SiteMinder’s reviews are more recent, with 26 in the last 6 months, and an overall rating of 4.57/5, reflecting high satisfaction across hotel segments, from boutique to large chains. Hotels frequently praise its ease of use, reliability, and the positive impact on revenue.
HowsMyRate has no recent reviews, making it impossible to gauge current user satisfaction. Given the strong recent feedback for SiteMinder, it’s the safer, more trusted choice for hoteliers.
HowsMyRate does not list specific pricing—likely a freemium or bespoke model—making it difficult to compare directly. SiteMinder’s base price starts at $500 per month, with no mention of additional costs, offering a transparent pricing structure.
For hotels seeking predictable, scalable costs aligned with features and support, SiteMinder’s straightforward pricing provides clarity. HowsMyRate’s unclear pricing makes it harder to evaluate value upfront.
SiteMinder stands out as the more comprehensive, well-supported option, with a proven track record, extensive integrations, and recent positive reviews. Its broad feature set and global reach make it suitable for a diverse range of hotel types and sizes, especially those aiming for growth and operational control.
HowsMyRate may appeal to smaller hotels or those with tight budgets focused solely on pricing insights. However, with no recent reviews or integration capability, it’s less suitable for hotels seeking a long-term, scalable solution.
If your hotel needs a reliable, feature-rich platform that can support your distribution and revenue strategies, SiteMinder is the clear choice. For simpler, budget-conscious rate insights, HowsMyRate might suffice—but with considerable limitations.
Rate Shopping pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, HowsMyRate and SiteMinder (Insights) share 0 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| PMS connectivity | ||
| Performance Reporting | ||
| Quick rate shopping filters | ||
| Rate Intelligence | ||
| Room & rate type filtering |
Showing top differences. 51 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"From life as a Hotel Front Office Manager to a Revenue Manager, Nutthaphon was able to learn and manage pricing strategies and availability for online sales. He found great efficie..."
No published case study for this goal yet.
"SiteMinder allows effective working time for all our teams, both in Sales and Marketing."
No published case study for this goal yet.
"Knowing that hoteliers are facing new challenges each year, SiteMinder always strives to improve its features and introduce new products - so properties can continue enjoying resul..."
What hoteliers love
SiteMinder's Channel Manager is celebrated for its seamless integration and reliability in synchronizing rates and availability across OTAs, reducing... SiteMinder's Channel Manager is celebrated for its seamless integration and reliability in synchronizing rates and availability across OTAs, reducing overbooking risks and minimizing manual work. This feature is vital for time savings, as highlighted in reviews 81093, 79436, 76665, and 77374.
The Rate Shopping feature provides real-time competitor pricing comparisons, helping hotels adjust their rates strategically to stay competitive. Cust... The Rate Shopping feature provides real-time competitor pricing comparisons, helping hotels adjust their rates strategically to stay competitive. Customers appreciate this tool for its rapid data delivery and clarity in insights, as noted in reviews 81093, 79436, and 76665.
SiteMinder's Booking Engine is praised for its simplicity and ease of integration with hotel websites, promoting direct bookings. Users note its intui... SiteMinder's Booking Engine is praised for its simplicity and ease of integration with hotel websites, promoting direct bookings. Users note its intuitive design and customization options as intuitive, per reviews 81093, 79436, and 76665.
Where hoteliers push back
While generally positive, some reviews note delays in support response times, suggesting the support system could be optimized further. This is a crit... While generally positive, some reviews note delays in support response times, suggesting the support system could be optimized further. This is a critical area for improvement as seen in review 79544.
Strong integration with various PMS systems and partners is highlighted, allowing centralized management of operations and properties, enhancing consi... Strong integration with various PMS systems and partners is highlighted, allowing centralized management of operations and properties, enhancing consistency and efficiency. This is acknowledged positively in reviews 81093, 79436, and 76665.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HowsMyRate and SiteMinder (Insights) share many core Rate Shopping features, but each has unique capabilities. HowsMyRate offers 0 verified integration partners, while SiteMinder (Insights) offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SiteMinder (Insights) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HowsMyRate: No. SiteMinder (Insights): No. Neither product currently offers a free tier. Most Rate Shopping vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HowsMyRate has an HT Score of 0 and SiteMinder has 97. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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