The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HubSpot shines .
Reguest shines in ease of use and customer support , with exclusive features like Event Based Automations and Email Newsletters.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 29 |
After analyzing 29 verified reviews, HubSpot users most value its , while Reguest users highlight customer service excellence, personalized guest communication, guest satisfaction improvement. Click any theme to see what reviewers say.
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Customer Service Excellence
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Personalized Guest Communication
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Guest Satisfaction Improvement
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Ease of Use and Adoption
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Complex Settings Interface
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Integration Capabilities
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #8 13 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 12 reviews |
By Property Type
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| Boutique ▾ | — | #13 13 reviews |
| Luxury ▾ | — | #17 7 reviews |
| Branded / Chain | — | #22 4 reviews |
| Extended Stay ▾ | — | #5 7 reviews |
By Region
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| Europe ▾ | — | #11 25 reviews |
Choosing between HubSpot CRM and ReGuest Hotel CRM hinges on what your hotel needs most. HubSpot aims to be a broad, all-in-one CRM platform serving multiple industries, including hospitality, but lacks many specialized hotel features. ReGuest, on the other hand, is built specifically for hotels, offering a suite of tools tailored to guest engagement, segmentation, and automation. Which product aligns better with your hotel’s growth goals and operational complexity?
If your team prioritizes a solution with a proven track record, extensive recent reviews, and dedicated hotel features, ReGuest comfortably outperforms HubSpot. HubSpot's zero reviews and limited hotel-specific functionalities make it less suitable for hotel-specific needs. So, is your hotel ready for a specialized platform that’s highly rated by users?
HubSpot CRM, with its zero reviews and a 0/5 rating, is generally not designed for hotel-specific operations. Its broad CRM tools are suitable for diverse industries but lack hotel-centric features like guest profiling, segmentation, or automation tailored to the guest journey.
ReGuest, meanwhile, boasts 27 reviews with an average rating of 83.2 and a NPS score of 9.7/10, indicating strong recent user satisfaction. It offers 24 unique hotel features, including personalized communication, segmentation, and a guest feedback module, making it a more direct fit for hotel teams.
If your hotel needs a specialized CRM that enhances guest engagement and revenue, ReGuest is clearly the better choice. Are you looking for a platform that’s actively used and highly rated by other hotels?
ReGuest shines with a 4.81/5 ease of use rating based on recent reviews, praised for its intuitive design and straightforward onboarding. Users describe it as clear, user-friendly, and rapid to implement, making staff adoption smoother.
HubSpot, with a 0/5 rating, offers no recent feedback on usability. Its general CRM interface is complex and not tailored to hospitality, which likely translates into a steeper learning curve for hotel staff.
Edge: ReGuest.
ReGuest offers 24 features specific to hotels, such as event-based automations, personalized guest communication, guest profiling, segmentation, and a guest feedback module. These features directly impact hotel operations and marketing strategies.
HubSpot provides no hotel-specific features or integrations and only offers basic CRM tools, which lack the depth needed for targeted guest engagement or automation in hospitality.
Edge: ReGuest.
ReGuest’s reviews consistently highlight exceptional customer support, with a 4.93/5 rating and praise for helpful, responsive assistance. Users note the support team’s patience and knowledge, aiding quick adoption and problem resolution.
HubSpot’s support rating is nonexistent, and its lack of hotel-specific resources suggests less tailored support for hotel operations.
Edge: ReGuest.
ReGuest integrates with 20 verified partners, including platforms like Mews, Seekda, and Simple Booking, enabling smoother workflows across hotel management systems.
HubSpot offers no verified hotel integrations, limiting its ability to connect with essential hotel tech stacks, reducing operational efficiency.
Edge: ReGuest.
ReGuest enjoys a 97% likelihood to recommend, driven by positive recent reviews from a range of hotel types, notably boutique hotels and resorts. Its user base appreciates the tailored features and ease of use.
HubSpot, with no reviews and a 0/5 rating, has no user feedback to support its suitability.
Edge: ReGuest.
Both products lack publicly available pricing details, which is common for hotel-specific CRMs. However, ReGuest explicitly states no implementation or monthly fees, implying a straightforward model. HubSpot, being a broad CRM, typically offers tiered plans, but without reviews, exact costs are unclear.
Not ideal if your hotel:
Not ideal if your hotel:
ReGuest excels as a hotel-specific CRM with a proven track record of recent positive reviews, high user satisfaction, and features designed for guest engagement and direct bookings. Its 24 specialized tools and integrations make it a clear choice for hotels seeking to enhance operational efficiency and guest experiences.
HubSpot, lacking hotel-specific features, recent reviews, and integrations, is not suited for most hotel operations. Its broad CRM approach may serve other industries better but falls short in hospitality-specific needs.
Choose ReGuest if your hotel values targeted guest communication, automation, and a platform trusted by many hotels today. Opt for HubSpot only if your hotel operates in a broader context and already relies on its general CRM infrastructure.
According to HTR's product database, HubSpot and ReGuest Hotel CRM share 0 features. Here are the key differences — features one has that the other lacks.
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| Database Health Monitoring | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Personalized one-to-communication | ||
| Template Editor | ||
| WYSIWYG - HTML Editor |
Showing top differences. 12 more features differ between these products.
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HubSpot and ReGuest Hotel CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. HubSpot offers 0 verified integration partners, while ReGuest Hotel CRM offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Hotel CRM leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HubSpot: No. ReGuest Hotel CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HubSpot has an HT Score of 0 and Reguest has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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