IMW Agency vs. Net Affinity vs. WooCommerce: Which is a Better Fit?

IMW Agency

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

Net Affinity (Digital Marketing)

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

WooCommerce

Design & Content Management

Drag and Drop Page Builder
Hotel Website Templates

Purpose built templates that save time and lower abandonment rates and ensures high conversions
Whitelabel Capability
Fully Customizable Themes
Blog Post Composer
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Conversion

Google AMP Markup
Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Review Widgets
Booking Engine
Popups & Alerts

Create pop-ups and alerts to promote special offers, capture email addresses and boost conversion.
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Internationalization

Multi-lingual

Analytics

Google Analytics Connection

It connects to Google Analytics profile to track performance of the website in real time

SEO & Traffic

Social Media Integrations

Integrates with social media sites
Google AMP Markup
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Multi-lingual
SEO Plugins
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.

Security & Compliance

Security Protocals (SSL/HTTPS)

Secure Hosting and HTTPS/ HTTPS to meet Googles security requirements and users' trust and confidence
ADA Compliant

Upselling

Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.

What Customers Are Saying

Most Recent Review

IMW was a great partnership for our hotel group

Regional Marketing Manager from New Orleans (United States)

Couldn't ask for more

Managing Director from Little Horwood (United Kingdom)

WooCommerce doesn’t have any clients that have vouched for the product

Most Positive Review

Excellent support & expertise

Proprietor

Most Critical

Great service overall with good support throughout the process

marketing manager

References