Net Affinity (Digital Marketing)
4.7 (157 REVIEWS)
HT Score
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Julianna, Ciara, Fiona + 34 more experts recommend Net Affinity
Read RecommendationsNet Affinity (Digital Marketing)
Ranked 4 (out of 118) in Digital Marketing Agencies
2023 Finalist
HotelTechAwards
Hoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldTailored marketing strategies with measurable impact
94% recommended by 218 hotels
Castleknock, FBD Hotels & Resorts, The Rose Hotel & 215 others
More than 50% of Net Affinity’s reviews come from Ireland.
Ratings Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Net Affinity (Digital Marketing) is the #5 most trending product in the Digital Marketing Agencies category (out of 118) and the #177 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Net Affinity (Digital Marketing)
Founded in 2000 | Headquarters in Dublin | 52 employees
So, you’ve got a slick, high-performing website backed up by the best tech and booking engine on the market. Now what? Targeted marketing strategies are key to drive real results right away. Our Digital Marketing Team is highly specialised, measuring performance in retail time and tailoring your strategy to consistently maximise results.
We know all the ways to drive traffic to your site that will convert into direct bookings. You can rest assured that we understand the nuances of your business and the precise strategies and platforms that will enable it to thrive.
Capabilities
Net Affinity doesn’t have any benefits or use cases available
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
SEO & SEM
Pricing
Pricing Available By Request
Net Affinity has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
References
"“Since we’ve joined Net Affinity, we are delighted with the growth we’ve seen in our business. We have been delighted overall with our switch to Net Affinity – our on-boarding and transition process was smart, competent and seamless. We had support throughout the whole process – through the design and build of the website, and we received valuable advice on our journey since March 2022. The partnership with Net Affinity has been fantastic, with all invested parties working towards the same goal.”"
Eibhear Coyle
General Manager @
Amber Springs Hotel and Health Spa
"We initially partnered with Net Affinity to give us an online presence through a website and to sell our products through their booking engine platforms but we also employed their digital marketing services and have been overwhelmed by the successes we have achieved together. We have attained significant increases across all our sales outlets and are continuing to see strong growth. This has been made possible by the Net Affinity online platform along with the support and direction received from their team. We look forward to a continued prosperous relationship with Net Affinity over the years ahead."
Terry Kelly
Sales and Marketing Manager @
Killeavy Castle Estate
"We pride ourselves on our commitment to our very loyal guests and feel that this is also shared with Net Affinity, which is very important to us. We have enjoyed an increase in our direct bookings as well as very positive results to our digital marketing strategy which has been implemented by Net Affinity – this has been very encouraging for us. We feel our values and commitments are very much aligned and this gives us great confidence that Net Affinity is an extension of our inhouse team."
Ruth McCarthy
Director of Sales & Marketing @
Inchydoney Island Lodge & Spa
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. I’m looking forward to the partnership developing over years to come and am confident in our continued and future success."
Mark Scott-Lennon
Managing Director @
Fitzpatrick Castle Hotel
"Net Affinity have been hugely supportive to us and helped us to navigate our way through the pandemic. We have been with them for a number of years and they are always on hand with industry updates, benchmarking, changes in digital and are always open to our requests."
Victoria Brown
Group Marketing Manager @
Galgorm
"It is an absolute pleasure working with the team at Net Affinity, they have been extremely supportive, particularly over the past 12 months as we have worked closely together to refine our digital marketing strategy. It’s great to see the positive impact our efforts have had over the past number of months and we look forward to continued growth heading into 2023."
Kate Kavanagh
Sales & Marketing Manager @
Seafield Hotel & Spa Resort
"The support and advice from Net Affinity has always been first rate, no more so than during the last year of closures. It was very important for us to keep our online presence and information up to date, our eCommerce Manager was always reachable and responsive, ensuring that when reopening dates were announced, our website was the main port of call for guest bookings. Our direct bookings increased by approximately 30% in the last 15 months, and this trend looks set to continue, with Net Affinity’s support."
Sharon Malone
Falls Hotel & Spa
"Net Affinity are professional, flexible, creative and innovative. They listen, engage and interact with their clients, to deliver dynamic, fresh, strategic world class solutions, that deliver business objectives, including more recently regular Zoom client meetings, which have been an invaluable resource for our business We have no hesitation in recommending Net Affinity for any project that falls in to their wide portfolio of skills and experience."
Michael Magner
Proprietor @
Cork's Vienna Woods Hotel and Holiday Homes
"The Rose Hotel are delighted to partner with Net Affinity for our website, booking engine and marketing requirements since 2016. Our hotel rebranded in 2016 and we knew straight away that Sharon, Gemma and the team at Net Affinity would be great partners for our launch. Their products are easy to use and there is great support in training and online support as well as great account management. The hotel’s online business and brand awareness has grown significantly, and we are now working with Net Affinity’s design team on a new bespoke website design."
Michele King
Director Of Sales & Marketing @
The Rose Hotel
"The marketing advice and strategy to the smaller hotelier is invaluable"
Una Brennan
Brook Lane Hotel
"Net Affinity has a great product and delivers a good customer service. We’ve been working with them for a year now and I’m happy to see a good results on our brand website bookings – it dramatically improved! Plus their CMS is very user friendy, I would totally recommend them"
Ronalyn Vargas
Director of Sales and Marketing @
Telal Resort
"We worked closely with the Net Affinity team this year to change our website design and add features that we hadn’t activated properly before. They offered continued support and training all the way through and have become a valuable extension of our team now. Their feedback has helped us increase our sales and promotion of the property. Special thank you to our account managers Maja and Laura. You have been a pleasure to deal with."
Denise Flynn
Director of Sales Barberstown Castle @
Castlehill House
"The improvement in our online business since moving to Net Affinity has been phenomenal"
Beth Swindlehurst
Director of Sales & Marketing @
Galgorm Resort & Spa
"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences"
Tristan Jacob
Director of Sales @
Iveagh Garden Hotel
"The improvement in our online business since moving to Net Affinity has been phenomenal"
Beth Swindlehurst
Director of Sales & Marketing @
Galgorm
"Net Affinity are very much our online partner, an essential part of our team. We have worked with them for many years and feel they understand our business and are keen to help us grow through online innovation"
Michelle Maguire
CEO @
Irelands Blue Book
Featured Customers
Popularity by Segment
Size
4 | X-Small (1-9 room)
17 | Small (10-24 room)
99 | Medium (25-74 room)
112 | Large (75-199 room)
17 | X-Large (200+ room)
Country
252 | Ireland
33 | United Kingdom
7 | United States of America
3 | Slovenia
3 | Philippines
3 | United Arab Emirates
2 | Germany
2 | Indonesia
2 | Portugal
1 | Singapore
1 | Oman
1 | Spain
1 | Switzerland
1 | Estonia
1 | Netherlands
Type
98 | Luxury Hotels
72 | Boutiques
59 | Resorts
38 | City Center Hotels
26 | Branded Hotels
19 | RV Parks & Campgrounds
17 | Bed & Breakfast & Inns
9 | Extended Stay & Serviced Apartments
9 | Limited Service & Budget Hotels
6 | Airport/Conference Hotels
4 | Vacation Rentals & Villas
2 | Hostels
1 | Motels
Region
296 | Europe
7 | North America
6 | Asia Pacific
4 | Middle East
Category
290 | Booking Engine
157 | Digital Marketing Agencies
145 | Website Design
More Products by Net Affinity
Hotelier Rating
10
Great customer support
Marketing from 100 to 199 room Luxury Hotel in (Ireland)
Verified
19 days ago
We love working with Net Affinity, they provide excellent customer support. Under their guidance, our website performs really well, conversion is strong and our guests have a great user experience. Net Affinity also take care of our Digital Marketing, PPC, SEO which continues to be successful, leveraging sales with low cost per acquisition.
Ireland
Ireland
Marketing
Large Hotel
10
Superb booking engine provider
from 500+ room Resort in (Ireland)
Verified
22 days ago
Their digital marketing support has helped us to greatly improve our own website revenue.
Their advice and support has been instrumental.
Website design and booking engine technology is among the best in the market.
Ireland
Ireland
X-Large Hotel
9
Excellent Team
Revenue Manager from 100 to 199 room in Naas (Ireland)
Verified
22 days ago
The Net Affinity team are dedicated and always on hand to offer support and advise. Our account manager and digital marketing specialist are so considered in their approach to marketing our property
Ireland
Ireland
Revenue Manager
Large Hotel
10
Excellent service and support from Sara and the team for the Abbey Hotel
Marketing Director from Bed & Breakfast & Inn in Roscommon (Ireland)
Verified
22 days ago
Sara and the team at Netafinity are Professional efficient and always prompt in dealing with issues when they arise. Highly recommended
Ireland
Ireland
Marketing Director
9
An efficient team delivering consistent results
Marketing Manager from 100 to 199 room Resort in Straffan (Ireland)
Verified
1 months ago
- strong reporting and analytics - strong increase in online booked revenue this year - effective digital marketing campaigns delivering conversions
Ireland
Ireland
Marketing Manager
Large Hotel
9
Easy to understand
Manager from 25-49 room Limited Service & Budget Hotel in Bray (Ireland)
Verified
2 months ago
The booking engine is very easy to navigate. The team themselves are very efficient and the customer support has been great.
Ireland
Ireland
Manager
Medium Hotel
10
Helpful, quick and reliable
Front Office Supervisor from 10 to 24 room Bed & Breakfast & Inn in Doolin (Ireland)
Verified
2 months ago
Everyone we deal with in (to name a few Maja, Milena, Charlene, & Thuli), Netaffinity they have always been helpful and really try to help with any of our queries. We find them always willing to help and if the query is about something they can't help with, they do advise us on what would be the next step to follow with any of our other IT...
Ireland
Ireland
Front Office Supervisor
Small Hotel
10
Fantastic
GENERAL MANAGER from 100 to 199 room in Killarney (Ireland)
Verified
2 months ago
Delighted with everything we needed help with. Very professional and good advice, sadly I need to add some more words.
Ireland
Ireland
GENERAL MANAGER
Large Hotel
10
Amazing Results
from 75-99 room Boutique in Westport (Ireland)
Verified
2 months ago
We recently got a new website with Net Affinity and their attention to detail, communication and delivery of the product was fantastic. For digital marketing, their targeting is precise and gives us the results we want. The booking engine is straight forward and easy to use.
Ireland
Ireland
Large Hotel
10
Website Development
Sales and Marketing Manager from 25-49 room Boutique in Killeavy (United Kingdom)
Verified
3 months ago
In recent months, we completed a new website with NetAffinity. The final product was designed as per the brief with enhanced user-friendly elements.I was impressed with the team's patience and persistence, especially with my demands. Laura Persch delivered a great design that has received immense positive feedback from our guests, and Sara...
United Kingdom
United Kingdom
Sales and Marketing Manager
Medium Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.
Showing all answers to: "What does this product or service do well?"
I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.
Net Affinity are experts in Booking Engine technology. I would highly recommend Net Affinity to properties who are looking to offer a clear and user-friendly booking engine. I love working with such a passionate team too.
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customised marketing strategies, which they develop in close collaboration with their clients.
I am a big fan of the Net Affinity booking engine for several reasons. It is super intuitive and has excellent integration with the customer's website. A good booking engine converts, and the Net Affinity one certainly does!
Netaffinity Booking Engine provides an excellent platform for hotels to engage with guests. The interaction with the team at Netaffinity and their understanding of the specific needs of the hospitality industry.
Question:
What differentiates this product or service from the competition?
Answer:
What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.
Not only is the technology and user experience first class, but the support behind the product too. I think what really stands out for me is the personal touch and fantastic support that hotels talk about over and over again.
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net Affinity team who are highly professional, knowledgable, stable and a pleasure to work with.
The software is only half of the equation! Net Affinity matches its great product with equally excellent service and support! As someone who has worked on a hotel booking engine in a digital marketing company before, I am super impressed with these guys.
Netaffinity Booking Engine provides an excellent platform for hotels to engage with guests. The interaction with the team at Netaffinity and their understanding of the specific needs of the hospitality industry.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.
Elements of the guest journey are so often overlooked in our industry. No matter the size of your property, its so important to have an easy to use guest experience, which will make them want to book with you. Net Affinity are one of the best to help you with this journey.
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
A good booking converts website browsers into bookers. Ask the Net Affinity team for statistics or speak to existing users of the product. I also recommend trying out the booking engine on some users' websites.
The team in Netaffinity are here to work with your business on the best solution. I would certainly recommend any hotelier to consider the options from Netaffinity as you review their solution in line with any review of Hospitality Technology.
Recommended by
Julianna Hochsmann
Business Development Executive - UK
@
HotelTime Solutions
Ciara Madden
Sales Director
@
Mews
Fiona Gillen
VP Marketing
@
The Hotels Network
Siggi Schrot
Area Director UK & Ireland
@
HRS International
Tom McPherson
Sales Representative
@
Oracle Hospitality
Julianna Hochsmann
Business Development Executive - UK
@
HotelTime Solutions
Ciara Madden
Sales Director
@
Mews
Fiona Gillen
VP Marketing
@
The Hotels Network
Siggi Schrot
Area Director UK & Ireland
@
HRS International
Tom McPherson
Sales Representative
@
Oracle Hospitality
Derreck Weterings
Director of Strategy & Solutions
@
SmartHOTEL B.V.
Steve Risk
CEO
@
Inspire Loyalty
Heather Wiktorski
Business Manager
@
Rate Wise
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Allan Nelson
CEO
@
For-Sight
Paula Carreirao
Content Coordinator
@
Asksuite
George Titlow
Sales Director
@
Right Revenue
Stephen Brown
Director
@
Big Flavour Marketing
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
David Byrne
Sales Director
@
AskSuite
Jeremy Greant
Partnerships Manager
@
OTA Insight
Benjamin Devisme
VP Sales
@
Quicktext
Pelle Schopenhouer
Partnership Coordinator
@
Revinate
Annika Ylem
Co-founder
@
GuestJoy
James Nannos
Global Partnerships & Channel Manager
@
OTA Insight
Matej Cvikl
Managing Director
@
MC Sistemi
Alexandra Fjällman
Marketing Director
@
Atomize
Camille Marchal
Digital Marketing Assistant
@
PREM Hospitality
Jevgenia Petrosjan
Market Manager Europe
@
GuestJoy
Alessandra De Praetere
Digital Marketing Manager
@
PREM Hospitality
Laya Janssens
Head of Revenue Management Continental Europe
@
Prem Hospitality
George Titlow
DOS
@
HotelTime
Fiona Cooper
Customer Service Consultant
@
SmartHOTEL
Marvin Speh
Co-Founder
@
RoomPriceGenie AG
Gunter Dubber
Director
@
HotSoft Software (Pty) Ltd
Rene Rumberg
Marketing Manager
@
GuestJoy
Sonia Paulina
Country Manager
@
The Hotels Network
Guillermo González
Project Manager
@
The Hotels Network
tomas broucek
Business Development
@
MyStay
Ari Andricopoulos
CEO
@
https://roompricegenie.com
Rene Rumberg
Marketing Manager
@
GuestJoy
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Support
Verified Support
Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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