Net Affinity (Digital Marketing)

4.7 (157 REVIEWS)

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HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Julianna, Ciara, Fiona + 34 more experts recommend Net Affinity

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Net Affinity (Digital Marketing)

4.7 (157 REVIEWS)

Ranked 4 (out of 118) in Digital Marketing Agencies

2023 Finalist HotelTechAwards

Hoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Tailored marketing strategies with measurable impact

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More than 50% of Net Affinity’s reviews come from Ireland.

Ratings Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Net Affinity (Digital Marketing) is the #5 most trending product in the Digital Marketing Agencies category (out of 118) and the #177 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Net Affinity as the #2 Digital Marketing Agencies provider in the 2023 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Net Affinity (Digital Marketing)
Founded in 2000 | Headquarters in Dublin | 52 employees
So, you’ve got a slick, high-performing website backed up by the best tech and booking engine on the market. Now what? Targeted marketing strategies are key to drive real results right away. Our Digital Marketing Team is highly specialised, measuring performance in retail time and tailoring your strategy to consistently maximise results. We know all the ways to drive traffic to your site that will convert into direct bookings. You can rest assured that we understand the nuances of your business and the precise strategies and platforms that will enable it to thrive.

Capabilities

profile-empty-state.svg

Net Affinity doesn’t have any benefits or use cases available

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

Meta-Search Management

Metasearch & Ad Tech

PREMIUM ADD-ON

SEO & SEM

INCLUDED

Website Design & Development

Website Design

INCLUDED

Booking Engine

Booking Engine

INCLUDED

Gift Vouchers

Upselling Software

INCLUDED

Pricing

Pricing Available By Request

Net Affinity has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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No matching results

3

Success Stories

16

References

21

Featured Customers

Popularity by Segment

Size

4 | X-Small (1-9 room)

17 | Small (10-24 room)

99 | Medium (25-74 room)

112 | Large (75-199 room)

17 | X-Large (200+ room)

Country

252 | Ireland

33 | United Kingdom

7 | United States of America

3 | Slovenia

3 | Philippines

3 | United Arab Emirates

2 | Germany

2 | Indonesia

2 | Portugal

1 | Singapore

1 | Oman

1 | Spain

1 | Switzerland

1 | Estonia

1 | Netherlands

Type

98 | Luxury Hotels

72 | Boutiques

59 | Resorts

38 | City Center Hotels

26 | Branded Hotels

19 | RV Parks & Campgrounds

17 | Bed & Breakfast & Inns

9 | Extended Stay & Serviced Apartments

9 | Limited Service & Budget Hotels

6 | Airport/Conference Hotels

4 | Vacation Rentals & Villas

2 | Hostels

1 | Motels

Region

296 | Europe

7 | North America

6 | Asia Pacific

4 | Middle East

Category

290 | Booking Engine

157 | Digital Marketing Agencies

145 | Website Design

More Products by Net Affinity

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Hotelier Rating

Excellent
263
Very Good
36
Average
14
Poor
3
Terrible
1

Property Size

  • X-Small (4)
  • Small (17)
  • Medium (99)
  • Large (112)
  • X-Large (17)

Country

  • Ireland
    Ireland
    (252)
  • United Kingdom
    United Kingdom
    (33)
  • United States of America
    United States of America
    (7)
  • Slovenia
    Slovenia
    (3)
  • Philippines
    Philippines
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Germany
    Germany
    (2)
  • Indonesia
    Indonesia
    (2)
  • Portugal
    Portugal
    (2)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Spain
    Spain
    (1)
  • Switzerland
    Switzerland
    (1)
  • Estonia
    Estonia
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (296)
  • Asia Pacific
    Asia Pacific
    (6)
  • Middle East
    Middle East
    (4)
10

Great customer support

Marketing from 100 to 199 room Luxury Hotel in (Ireland)

Verified
19 days ago
We love working with Net Affinity, they provide excellent customer support. Under their guidance, our website performs really well, conversion is strong and our guests have a great user experience. Net Affinity also take care of our Digital Marketing, PPC, SEO which continues to be successful, leveraging sales with low cost per acquisition.
Country Ireland
Marketing
Large Hotel
10

Superb booking engine provider

from 500+ room Resort in (Ireland)

Verified
22 days ago
Their digital marketing support has helped us to greatly improve our own website revenue. Their advice and support has been instrumental. Website design and booking engine technology is among the best in the market.
Country Ireland
X-Large Hotel
Gemma from Net Affinity replied
Thank you so much for our 5 star review! We are delighted to hear you are happy with our digital marketing and account management services in addition to our website design and booking engine. Kind Regards, Gemma Hynes Client Services Director
9

Excellent Team

Revenue Manager from 100 to 199 room in Naas (Ireland)

Verified
22 days ago
The Net Affinity team are dedicated and always on hand to offer support and advise. Our account manager and digital marketing specialist are so considered in their approach to marketing our property
Country Ireland
Revenue Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for your 5 star review! It is lovely to hear the team on your account are doing their utmost to drive your direct bookings. Kind Regards, Gemma Hynes Client Services Director
10

Excellent service and support from Sara and the team for the Abbey Hotel

Marketing Director from Bed & Breakfast & Inn in Roscommon (Ireland)

Verified
22 days ago
Sara and the team at Netafinity are Professional efficient and always prompt in dealing with issues when they arise. Highly recommended
Country Ireland
Marketing Director
Charlene from Net Affinity replied
Thank you for your review. We pride ourselves on our friendly, prompt, knowledgeable customer service, and so are delighted to read your positive comments. Should you have suggestions for future improvements, please feel free to reach out to us directly. We would be happy to hear them. We truly value client feedback, as it is only through feedback that we can continue to enhance our products and services.
9

An efficient team delivering consistent results

Marketing Manager from 100 to 199 room Resort in Straffan (Ireland)

Verified
1 months ago
- strong reporting and analytics - strong increase in online booked revenue this year - effective digital marketing campaigns delivering conversions
Country Ireland
Marketing Manager
Large Hotel
9

Easy to understand

Manager from 25-49 room Limited Service & Budget Hotel in Bray (Ireland)

Verified
2 months ago
The booking engine is very easy to navigate. The team themselves are very efficient and the customer support has been great.
Country Ireland
Manager
Medium Hotel
10

Helpful, quick and reliable

Front Office Supervisor from 10 to 24 room Bed & Breakfast & Inn in Doolin (Ireland)

Verified
2 months ago
Everyone we deal with in (to name a few Maja, Milena, Charlene, & Thuli), Netaffinity they have always been helpful and really try to help with any of our queries. We find them always willing to help and if the query is about something they can't help with, they do advise us on what would be the next step to follow with any of our other IT...
Country Ireland
Front Office Supervisor
Small Hotel
10

Fantastic

GENERAL MANAGER from 100 to 199 room in Killarney (Ireland)

Verified
2 months ago
Delighted with everything we needed help with. Very professional and good advice, sadly I need to add some more words.
Country Ireland
GENERAL MANAGER
Large Hotel
10

Amazing Results

from 75-99 room Boutique in Westport (Ireland)

Verified
2 months ago
We recently got a new website with Net Affinity and their attention to detail, communication and delivery of the product was fantastic. For digital marketing, their targeting is precise and gives us the results we want. The booking engine is straight forward and easy to use.
Country Ireland
Large Hotel
10

Website Development

Sales and Marketing Manager from 25-49 room Boutique in Killeavy (United Kingdom)

Verified
3 months ago
In recent months, we completed a new website with NetAffinity. The final product was designed as per the brief with enhanced user-friendly elements.I was impressed with the team's patience and persistence, especially with my demands. Laura Persch delivered a great design that has received immense positive feedback from our guests, and Sara...
Country United Kingdom
Sales and Marketing Manager
Medium Hotel
Charlene from Net Affinity replied
Thank you for your five star review, it was a pleasure to read. We are very lucky to have some of the most dedicated, knowledgeable & personable talent working with us. Laura & Sara were delighted to read your kind comments, and are thrilled that your website project was a success. Let us know if you have any feedback for us in future, as it is through valued client feedback that we can continually improve our products and strive for service excellence. Kind regards, Charlene McGovern Client Experience Manager
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  • 16

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

I highly recommend Net Affinity's booking engine for properties seeking an intuitive and user-friendly self-serve booking experience to drive direct bookings. By continually investing in improving their technology and specializing in website design, booking engines and digital marketing strategies tailored specifically for hotels, Net Affinity empowers properties to effectively compete with OTAs. With excellent integration capabilities and proven high conversion rates, their booking engine notably converts lookers into bookers. Combined with a passionate and dedicated team of experts, Net Affinity provides an outstanding, customized product offering to enhance a hotel's online presence and booking capabilities.

Question:

What differentiates this product or service from the competition?

Answer:

What truly sets Net Affinity's booking engine and website solutions apart is their mobile-first design philosophy and deep hotel industry expertise that have fueled the development an intuitive, user-friendly booking platform with proven high conversion rates. Their specialization in the hotel sector combined with their skilled, responsive team enables them to provide an unmatched customized digital presence to drive direct bookings. With seamless PMS integrations, a stellar reputation for uptime, and a constant focus on evolving with consumer booking trends, Net Affinity offers hotels a competitive edge in acquiring and retaining guests via optimized online experiences outperforming industry benchmarks.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I advise setting up an introductory consultation so Net Affinity can fully grasp your property's specific needs and challenges in order to tailor the right solution. Their immense hospitality experience enables customizing booking engines and websites to speak to your guests. Daily system utilization builds fluency, so rely on their very responsive support team; they undoubtedly have a fix for any query. Keep your customer top of mind to transform digital touchpoints into an intuitive booking journey that makes going direct completely frictionless for your guests. An optimized booking experience drives the conversions and direct relationships every hotelier seeks.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 34 recommend
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Support

Verified Support

Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Help Center

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Response Time

Less than a day

Recommended

94%

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