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Digital Marketing by Net Affinity / Smarthotel
4.7 (171 REVIEWS)
HT Score
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Digital Marketing by Net Affinity / Smarthotel
Ranked 5 (out of 129) in Digital Marketing Agencies
Tailored marketing strategies with measurable impact
93% recommended by 295 hotels
More than 50% of Net Affinity / Smarthotel’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of Net Affinity / Smarthotel’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Net Affinity for its robust booking engine that significantly boosts direct bookings and revenue. Many praise the intuitive platform and detailed reporting, aiding seamless financial and marketing planning. However, they also mention a few areas of improvement such as the Content Management System (CMS), inflexible templates, and delays in customer service at times. Up-to-date solutions, proactive support, and deep marketing insights contribute positively to both customer experience and cost-effectiveness, demonstrating substantial business impacts.
What Types of Hotels Net Affinity / Smarthotel is Popular For
Size
10 | X-Small (1-9 room)
134 | Small (10-49 room)
98 | Mid-Sized (50-99 room)
145 | Large (100-499 room)
10 | X-Large (500+ room)
Country
262 | Ireland
41 | United Kingdom
33 | Netherlands
11 | Germany
8 | United States
8 | Switzerland
5 | India
4 | United Arab Emirates
3 | Slovenia
3 | Belgium
3 | Sweden
3 | Denmark
3 | France
3 | Spain
2 | Finland
2 | Austria
2 | Italy
2 | Portugal
2 | Mexico
2 | Philippines
1 | Australia
1 | Estonia
1 | Malaysia
1 | Poland
1 | Vietnam
1 | Oman
1 | Singapore
1 | Belize
1 | New Zealand
1 | Greece
1 | Serbia
1 | Norway
1 | Taiwan
1 | Israel
Type
180 | Luxury Hotels
174 | Boutique Hotels
159 | Bed & Breakfast & Inns
123 | Branded Hotels
119 | Airport/Conference Hotels
117 | City Center Hotels
111 | Limited Service & Budget Hotels
100 | Resorts
32 | Extended Stay & Serviced Apartments
21 | RV Parks & Campgrounds
12 | Vacation Rentals & Villas
8 | Hostels
1 | Motels
Region
386 | Europe
11 | Asia Pacific
10 | North America
6 | Middle East
2 | Oceania
1 | Central America
Category
314 | Booking Engine
171 | Digital Marketing Agencies
158 | Website Design
82 | Channel Managers
Didn’t find what you were looking for?
What is Net Affinity / Smarthotel?
Founded in 2000 | Headquarters in Dublin | 99 employees
Digital Marketing by Net Affinity / Smarthotel is a hotel digital marketing service that helps drive traffic to your website and convert more visitors into direct bookings. It uses targeted strategies and performance tracking in real time to optimize campaigns, improve results, and support financial and marketing planning. Designed to work alongside your website and booking engine, it helps hoteliers grow direct revenue and make marketing efforts more effective across day-to-day operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity / Smarthotel products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Net Affinity / Smarthotel Reviews Analyzed: 167
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Net Affinity / Smarthotel Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Net Affinity / Smarthotel
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Net Affinity / Smarthotel's Provided Description:
"So, you’ve got a slick, high-performing website backed up by the best tech and booking engine on the market. Now what? Targeted marketing strategies are key to drive real results right away. Our Digital Marketing Team is highly specialised, measuring performance in retail time and tailoring your strategy to consistently maximise results. We know all the ways to drive traffic to your site that will convert into direct bookings. You can rest assured that we understand the nuances of your business and the precise strategies and platforms that will enable it to thrive."
FAQs
Digital Marketing by Net Affinity / Smarthotel Alternatives
Not sure if Net Affinity / Smarthotel is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:
Capabilities
Digital Marketing
Digital Marketing
Our digital marketing team has achieved 2024 Premier Partner status in the Google Partners programme, representing the top 3% of agencies in Ireland. Any member of our digital marketing team could enlighten an entire room with their depth of knowledge.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
SEO & SEM
Q4 '26 Digital Marketing Agencies Survey Insights
Is Net Affinity / Smarthotel a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#3
of 13
Small
97%
(39)
Sojern is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers recognize Sojern for its ability to drive more direct bookings and enhance online visibility, allowing them to connect with the right travelers at the right time. This targeted advertising approach is essential for smaller properties aiming to compete effectively against larger chains and OTAs.
#4
of 16
Mid-sized
93%
(88)
Sojern is the top alternative to Net Affinity / Smarthotel among mid-sized hotels on HotelTechReport. Hoteliers highlight Sojern's performance-based model, which offers valuable online exposure at no upfront cost, allowing them to pay only for commissions on actual bookings. This approach has led to significant improvements in direct revenue and visibility.
#1
of 9
Large
94%
(34)
Sojern is the top alternative to Net Affinity / Smarthotel among large hotels on HotelTechReport. Hoteliers highlight Sojern's ability to drive direct bookings through targeted advertising, which helps in reaching relevant audiences effectively. The platform's data-driven approach to display advertising enhances conversion rates, making it a valuable partner for marketing strategies.
Small
97%
(39)
#3
of 13
Sojern is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers recognize Sojern for its ability to drive more direct bookings and enhance online visibility, allowing them to connect with the right travelers at the right time. This targeted advertising approach is essential for smaller properties aiming to compete effectively against larger chains and OTAs.
Mid-sized
93%
(88)
#4
of 16
Sojern is the top alternative to Net Affinity / Smarthotel among mid-sized hotels on HotelTechReport. Hoteliers highlight Sojern's performance-based model, which offers valuable online exposure at no upfront cost, allowing them to pay only for commissions on actual bookings. This approach has led to significant improvements in direct revenue and visibility.
Large
94%
(34)
#1
of 9
Sojern is the top alternative to Net Affinity / Smarthotel among large hotels on HotelTechReport. Hoteliers highlight Sojern's ability to drive direct bookings through targeted advertising, which helps in reaching relevant audiences effectively. The platform's data-driven approach to display advertising enhances conversion rates, making it a valuable partner for marketing strategies.
Rank
Hotel type
Popular alternatives
#4
of 18
Luxury Hotels
94%
(79)
Sojern is the top alternative to Net Affinity / Smarthotel among luxury hotels on HotelTechReport. Hoteliers highlight Sojern’s effective global campaign management that simplifies continuous marketing efforts across multiple digital channels, driving strong ROI and direct revenue growth for their properties.
#2
of 8
Extended Stay & Serviced Apartments
96%
(16)
Sojern is the top alternative to Net Affinity / Smarthotel among extended stay serviced apartments on HotelTechReport. Hoteliers highlight Sojern's performance-based “pay-on-the-stay” model, which ensures they only pay for actual bookings, helping to drive direct demand effectively without upfront costs.
Luxury Hotels
94%
(79)
#4
of 18
Sojern is the top alternative to Net Affinity / Smarthotel among luxury hotels on HotelTechReport. Hoteliers highlight Sojern’s effective global campaign management that simplifies continuous marketing efforts across multiple digital channels, driving strong ROI and direct revenue growth for their properties.
Extended Stay & Serviced Apartments
96%
(16)
#2
of 8
Sojern is the top alternative to Net Affinity / Smarthotel among extended stay serviced apartments on HotelTechReport. Hoteliers highlight Sojern's performance-based “pay-on-the-stay” model, which ensures they only pay for actual bookings, helping to drive direct demand effectively without upfront costs.
Rank
Region
Popular alternatives
#4
of 16
Europe
96%
(63)
Profitroom is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers highlight Profitroom's strong digital marketing expertise and the ability to drive significant direct booking growth, often noting that the team provides recommendations based on data, which leads to improved visibility and revenue.
Europe
96%
(63)
#4
of 16
Profitroom is the top alternative to Net Affinity / Smarthotel among small hotels on HotelTechReport. Hoteliers highlight Profitroom's strong digital marketing expertise and the ability to drive significant direct booking growth, often noting that the team provides recommendations based on data, which leads to improved visibility and revenue.
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Net Affinity / Smarthotel Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Digital Marketing by Net Affinity / Smarthotel is the #5 most trending product in the Digital Marketing Agencies category (out of 129) and the #182 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity / Smarthotel has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Net Affinity / Smarthotel Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
10
Straightforward booking management with flexible promotions — widget is hard to navigate
Revenue Manager from 200 to 499 room Branded Hotel in Killenard (Ireland)
Verified
9 days ago
Net Affinity is a user-friendly booking platform that makes managing our direct online bookings, rates and packages straightforward. I particularly appreciate the flexibility when creating promotions and updating packages. The support team is excellent, always responsive, helpful and willing to assist with any queries or changes we need.
Ireland
Ireland
Revenue Manager
Large Hotel
10
Couldn't ask for more
Managing Director from 100 to 199 room Airport/Conference Hotel in Little Horwood (United Kingdom)
Verified
2 years ago
The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity.
United Kingdom
United Kingdom
Managing Director
Large Hotel
10
Great Product & Excellent Service
Manager from 100 to 199 room Branded Hotel in Mullingar (Ireland)
Verified
2 years ago
Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends.
Ireland
Ireland
Manager
Large Hotel
10
Excellent Product & Service
Revenue Director from 200 to 499 room Boutique in Killarney (Ireland)
Verified
2 years ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Ireland
Ireland
Revenue Director
Large Hotel
10
Best product and service for Hospitality!
Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)
Verified
2 years ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Ireland
Ireland
Sales Executive
Small Hotel
9
Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements
Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)
Verified
3 years ago
Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns in time to prepare offers/marketing & budget requirements.
Ireland
Ireland
Director of Sales & Marketing
Large Hotel
10
Excellent Service
Revenue Manager from 25-49 room City Center Hotel in Derry (United Kingdom)
Verified
3 years ago
Excellent and very efficient service with booking engine queries and always pro-active and ahead of the industry with digital marketing input and planning.
Brilliant engagement during COVID19 lockdowns with podcasts, webinars and marketing tips.
United Kingdom
United Kingdom
Revenue Manager
Small Hotel
10
Net Affinity Always there to Help and Grow my property
Revenue Manager from 50-74 room Bed & Breakfast & Inn in Roscommon (Ireland)
Verified
3 years ago
What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times speed and clear direction / assistance to me is so important. Also the news letters are a great aid in these times
Ireland
Ireland
Revenue Manager
Mid-Sized Hotel
10
Absolutely Fantastic
Front Office & Reservations Manager from 75-99 room Bed & Breakfast & Inn in Glanmire (Ireland)
Verified
3 years ago
Booking Engine is very user friendly with unlimited options to Create and Enhance Offers, Packages etc.
Detailed Reports Generated each day, great for planning ahead or doing year to date comparisons.
Terrific Client Support
Ireland
Ireland
Front Office & Reservations Manager
Mid-Sized Hotel
10
The team are very helpful and they are always on hand when we need assistance
Sales & Marketing from 100 to 199 room Resort in Killarney (Ireland)
Verified
3 years ago
The team are very helpful and they are always on hand when we have a problem or need assistance with something whether that is to do with the website or the digital marketing side of the business.
Ireland
Ireland
Sales & Marketing
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
Showing all answers to: "What does this product or service do well?"
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
By consistently investing in their technology and setting standards in their industry, Net Affinity provides hotel brands with an excellent product offering in the area of website design, booking engine and traffic acquisition. They are renowned for being exceptional when it comes to their customised marketing strategies, which they develop in close collaboration with their clients.
NetAffinity has an excellent suite of products and services. The booking engine has an intuitive front end which gives a great booking experience, and the powerful targeted marketing engine ensures that guests keep coming back. Importantly, this is all tied in with a seamless PMS integration that offers both rate & availability updates.
Net Affinity is a great solution for hotels looking for strategies to increase direct bookings. Their booking engine integration with Asksuite's chatbot provides real-time assistance before booking and makes the experience easy for travelers, which boosts website conversion.
Modern tech, great team with lots of relevant experience! We have a lot of mutual clients and all reports are positive! Always great to have technlogy backed up by a solid expert service from their team.
Question:
What differentiates this product or service from the competition?
Answer:
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
Showing all answers to: "What differentiates this product or service from the competition?"
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
One of the things that stands out for me is Net Affinity's mobile first approach which means that their hotel clients significantly outperform the industry average in terms of mobile performance, something that is critical for success today. As a partner, I have also always been impressed by the Net Affinity team who are highly professional, knowledgable, stable and a pleasure to work with.
NetAffinity develop their products based on industry demand, which ensures that they adapt with hotels to meet the latest market challenges. A direct relationship to support is invaluable for assistance with any changes or issues and ensures that any requests are dealt with effectively and efficiently.
Net Affinity offers top-notch technology to their clients. Their solutions are user-friendly for both travelers and hoteliers, and they are always paying attention to the changes in the industry. Their booking engine has everything to encourage travelers to book directly.
Sector specialism and customer success reputation in their core markets. Any company that has worked in a market for as long they have will always build up a great level of experience. Combination of tech & agency solutions works well in current industry.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
I would recommend that you have an introductory call with the Net Affinity team to explain your hotel brand's current challenges and objectives so that they can create a personalized proposal based on your needs.
Net Affinity is more than just a Booking Engine, their suite of products works in conjunction with their industry expertise. Take the time to familarize yourself with the their fantastic team of experts to ensure that you get the most out of the partnership with them.
Ask for a demo as they have many great products, besides the booking engine. Also, the Net Affinity team is always willing to chat and help hospitality businesses, so I'm sure the conversation will be a productive one.
The technology needs to work well for you but with so many moving parts and revenue opportunities, there needs to be a great team in behnid it. Netaffinity have both of those qualities and years of experience to lean on.
+ 9
recommend
Recommended by
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Paula Carreirao
Content Coordinator
@
Asksuite
Allan Nelson
CEO
@
For-Sight
Filip Kühnel
Commercial Director
@
HotelTime Solutions
Fiona Gillen
VP Marketing
@
The Hotels Network
Dani Rees
PMS Sales - Ireland
@
Hoist Group Ireland
Paula Carreirao
Content Coordinator
@
Asksuite
Allan Nelson
CEO
@
For-Sight
David Byrne
Sales Director
@
AskSuite
Annika Ylem
Co-founder
@
GuestJoy
Benjamin Devisme
VP Sales
@
Quicktext
Matej Cvikl
Managing Director
@
MC Sistemi
Marvin Speh
Co-Founder
@
RoomPriceGenie AG
tomas broucek
Business Development
@
MyStay
Rene Rumberg
Marketing Manager
@
GuestJoy
Are you a consultant or vendor that recommends Net Affinity / Smarthotel?
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Net Affinity / Smarthotel Integrations
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Support
Verified Support
Net Affinity / Smarthotel has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Verified
0 seconds ago
Products Reviewed
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What do you dislike or think could be improved?
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Ease of Use
0.0/5
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