Net Affinity (Digital Marketing)

4.7 (170 REVIEWS)

HTR Score icon
HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Net Affinity (Digital Marketing)

4.7 (340 REVIEWS)

Ranked 3 (out of 121) in Digital Marketing Agencies

Tailored marketing strategies with measurable impact

More than 50% of Net Affinity’s reviews come from Ireland.

What is Net Affinity?

Founded in 2000 | Headquarters in Dublin | 52 employees
Net Affinity (Digital Marketing) is a specialized digital marketing platform tailored for the hospitality industry. Built to maximize direct bookings and revenue, it offers a robust booking engine that is user-friendly and highly effective. Hoteliers appreciate its intuitive interface, which simplifies financial and marketing planning with detailed, real-time reporting. Net Affinity aids businesses in creating targeted marketing strategies that drive traffic and convert visitors into direct bookings. Its deep marketing insights and proactive support contribute positively to cost-effectiveness and enhance the customer experience, making it a valuable asset for any hotelier looking to optimize their online presence.

Net Affinity (Digital Marketing) Alternatives

Not sure if Net Affinity is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:

  1. 1. Cloudbeds — Best for boosting hotel revenue with targeted digital marketing strategies
  2. 2. Sojern — Best for optimizing multi-channel advertising strategies
  3. 3. SHR Group — Best for leveraging data analytics to optimize your marketing strategy
  4. 4. SiteMinder — Best for increasing your hotel's visibility across multiple channels
  5. 5. Net Affinity — Best for optimizing your hotel's online presence with tailored strategies
  6. 6. Bookassist — Best for leveraging data-driven insights to boost your hotel's visibility
  7. 7. Profitroom — Best for leveraging data-driven insights to boost occupancy
  8. 8. Screen Pilot — Best for leveraging data-driven insights to boost engagement
  9. 9. Cendyn — Best for leveraging data to boost marketing ROI
  10. 10. Triptease — Best for engaging potential guests with targeted marketing campaigns

Capabilities

Digital Marketing

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

PREMIUM ADD-ON

SEO & SEM

INCLUDED

Website Design & Development

Website Design

INCLUDED

Booking Engine

Booking Engine

INCLUDED

Gift Vouchers

Upselling Software

INCLUDED

Net Affinity Reviews Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Net Affinity (Digital Marketing) is the #4 most trending product in the Digital Marketing Agencies category (out of 121) and the #139 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Net Affinity as the #3 Digital Marketing Agencies provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Net Affinity Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Net Affinity Average Net Affinity

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Popularity by Segment

Size

5 | X-Small (1-9 room)

40 | Small (10-24 room)

113 | Medium (25-74 room)

147 | Large (75-199 room)

19 | X-Large (200+ room)

Country

257 | Ireland

37 | United Kingdom

7 | United States of America

4 | United Arab Emirates

3 | Switzerland

3 | Slovenia

3 | India

2 | Germany

2 | Philippines

2 | France

2 | Spain

2 | Portugal

1 | New Zealand

1 | Belize

1 | Singapore

1 | Oman

1 | Mexico

1 | Malaysia

1 | Australia

1 | Estonia

1 | Israel

Type

156 | Luxury Hotels

128 | Bed & Breakfast & Inns

126 | Boutiques

91 | Branded Hotels

88 | Resorts

83 | Airport/Conference Hotels

81 | Limited Service & Budget Hotels

77 | City Center Hotels

27 | Extended Stay & Serviced Apartments

20 | RV Parks & Campgrounds

5 | Vacation Rentals & Villas

3 | Hostels

1 | Motels

Region

309 | Europe

8 | North America

7 | Asia Pacific

6 | Middle East

2 | Oceania

1 | Central America

Category

312 | Booking Engine

170 | Digital Marketing Agencies

156 | Website Design

Net Affinity Reviews

Hotelier Rating

Excellent
284
Very Good
36
Average
15
Poor
4
Terrible
1

Property Size

  • X-Small (5)
  • Small (40)
  • Medium (113)
  • Large (147)
  • X-Large (19)

Country

  • Ireland
    Ireland
    (257)
  • United Kingdom
    United Kingdom
    (37)
  • United States of America
    United States of America
    (7)
  • United Arab Emirates
    United Arab Emirates
    (4)
  • Switzerland
    Switzerland
    (3)
  • Slovenia
    Slovenia
    (3)
  • India
    India
    (3)
  • Germany
    Germany
    (2)
  • Philippines
    Philippines
    (2)
  • France
    France
    (2)
  • Spain
    Spain
    (2)
  • Portugal
    Portugal
    (2)
  • New Zealand
    New Zealand
    (1)
  • Belize
    Belize
    (1)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Mexico
    Mexico
    (1)
  • Malaysia
    Malaysia
    (1)
  • Australia
    Australia
    (1)
  • Estonia
    Estonia
    (1)
  • Israel
    Israel
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (309)
  • Asia Pacific
    Asia Pacific
    (7)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (6)
  • Central America
    Central America
    (1)

Hoteliers say

NEW AI Review summary

Hoteliers like Net Affinity for its robust booking engine that significantly boosts direct bookings and revenue. Many praise the intuitive platform and detailed reporting, aiding seamless financial and marketing planning. However, they also mention a few areas of improvement such as the Content Management System (CMS), inflexible templates, and delays in customer service at times. Up-to-date solutions, proactive support, and deep marketing insights contribute positively to both customer experience and cost-effectiveness, demonstrating substantial business impacts.

AI-generated from the text of customer reviews

Customer Support
Digital Marketing
Booking Engine
CMS (Content Management System)
Reporting
Development Roadmap
Flexibility and Customization
Onboarding and Training
User Interface Improvements
10

Couldn't ask for more

Managing Director from 100 to 199 room Airport/Conference Hotel in Little Horwood (United Kingdom)

Verified
2 months ago
The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity.
Country United Kingdom
Managing Director
Large Hotel
10

Great Product & Excellent Service

Manager from 100 to 199 room Branded Hotel in Mullingar (Ireland)

Verified
2 months ago
Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends.
Country Ireland
Manager
Large Hotel
10

Excellent Product & Service

Revenue Director from 100 to 199 room Boutique in Killarney (Ireland)

Verified
2 months ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Country Ireland
Revenue Director
Large Hotel
10

Best product and service for Hospitality!

Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)

Verified
4 months ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Country Ireland
Sales Executive
Medium Hotel
9

Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements

Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)

Verified
11 months ago
Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns in time to prepare offers/marketing & budget requirements.
Country Ireland
Director of Sales & Marketing
Large Hotel
10

Excellent Service

Revenue Manager from 25-49 room City Center Hotel in Derry (United Kingdom)

Verified
11 months ago
Excellent and very efficient service with booking engine queries and always pro-active and ahead of the industry with digital marketing input and planning. Brilliant engagement during COVID19 lockdowns with podcasts, webinars and marketing tips.
Country United Kingdom
Revenue Manager
Medium Hotel
10

Net Affinity Always there to Help and Grow my property

Revenue Manager from 50-74 room Bed & Breakfast & Inn in Roscommon (Ireland)

Verified
11 months ago
What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times speed and clear direction / assistance to me is so important. Also the news letters are a great aid in these times
Country Ireland
Revenue Manager
Medium Hotel
10

Absolutely Fantastic

Front Office & Reservations Manager from 75-99 room Bed & Breakfast & Inn in Glanmire (Ireland)

Verified
11 months ago
Booking Engine is very user friendly with unlimited options to Create and Enhance Offers, Packages etc. Detailed Reports Generated each day, great for planning ahead or doing year to date comparisons. Terrific Client Support
Country Ireland
Front Office & Reservations Manager
Large Hotel
10

The team are very helpful and they are always on hand when we need assistance

Sales & Marketing from 100 to 199 room Resort in Killarney (Ireland)

Verified
11 months ago
The team are very helpful and they are always on hand when we have a problem or need assistance with something whether that is to do with the website or the digital marketing side of the business.
Country Ireland
Sales & Marketing
Large Hotel
10

Great support and collaborative account managers.

Marketing Manager from 75-99 room Bed & Breakfast & Inn in Killarney (Ireland)

Verified
11 months ago
Team are always on hand to assist with queries and challenges, monthly calls are really progressive and informative. Team have a wonderful collaborative approach to the projects we work on.
Country Ireland
Marketing Manager
Large Hotel
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