Net Affinity (Digital Marketing)

Ranked 3 (out of 95) in Digital Marketing Agencies

Digital Marketing Agencies

Conversion-focused technology, creative digital marketing and cutting-edge web design are your hotel...

Ratings Snapshot

Certificate of Excellence
Read 137 reviews
94%
Recommend
HTR Score icon
HT SCORE
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #3 out of 95 in Digital Marketing Agencies

Ease of Use
4.7/5
ROI
4.5/5
Implementation
4.7/5
Customer Support
4.8/5
Verified Customer Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more
Most popular for
  • Luxury Hotels 23 verified reviews
    96%
  • Boutiques 20 verified reviews
    93%
  • City Center Hotels 19 verified reviews
    93%
  • Resorts 18 verified reviews
    94%
  • Branded Hotels 6 verified reviews
    97%
  • Bed & Breakfast & Inns 6 verified reviews
    95%
  • Limited Service & Budget Hotels 3 verified reviews
    90%
  • Airport/Conference Hotels 2 verified reviews
    95%
  • Extended Stay & Serviced Apartments 2 verified reviews
    85%
  • Motels 1 verified reviews
    90%

Net Affinity (Digital Marketing) Overview

Net Affinity (Digital Marketing) Overview

Net Affinity is an international award winning Technology, Design and Marketing Company who work exclusively with hotels to drive more direct business at a lower cost of acquisition with proven online strategies. We pride ourselves on the development of a relationship that allows us to nurture your business and ensure our success is your success. Our conversion-focused booking technology, creative...

About Net Affinity View website

Founded in 2000 | Headquarters in Dublin | 42 employees

Net Affinity is an international award winning Technology, Design and Marketing Company who works exclusively with hotels to drive more direct business at a lo...

Other Products by Net Affinity

Integrates with

  • Property Management Systems
  • Channel Managers
  • Metasearch & Ad Tech
Browse integrations (15 verified)

What customers love about Net Affinity (Digital Marketing)

Like 94% recommend

Sales Executive

Great service, efficient responses to queries and always quality advertisements. Very attentive.

General Manager from Boutiques

Very approachable and efficient. Continuously trying to improve their product based on client feedback

Head of Sales & Marketing from Resorts

There are 3 main benefits 1) Up to date information from a highly skilled team of professionals who are on standby to help resolve any issues we may have 2) The booking engine allows us to track how effective our web...

Director of Sales & Marketing from City Center Hotels

The booking engine is very user friendly from the back end for setting up rates etc.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Net Affinity suite of products provide a vital service to Hoteliers. These services are what the guest or potential guest sees and uses first when engaging with a Hotel. It is vital to have these products working efficiently and effectively.

by David Byrne (AskSuite) on December 07, 2021

See more answers (6)
Question:

What differentiates this product or service from the competition?

Answer:

Their customers websites firstly are clear, easy to navigate and showcase the Hotels full potential to welcome you to at least enquire about a reservation. The Booking engine is easy to use and clear in its packages

by David Byrne (AskSuite) on December 07, 2021

See more answers (6)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

My Advice would be to see a demo to fully understand the benefits and of course to meet the Sales person. Net Affinity have great staff who are willing to travel to meet the potential client in person or online.

by David Byrne (AskSuite) on December 07, 2021

See more answers (6)
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+ 4 recommend
Recommended by Show More (2)

Features

Other

17/28 features

Clients & references

References & testimonials

Testimonial avatar
We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences
Tristan Jacob Director of Sales at the Iveagh Garden Hotel
Testimonial avatar
The improvement in our online business since moving to Net Affinity has been phenomenal
Beth Swindlehurst Director of Sales & Marketing at the Galgorm Resort & Spa

Featured partners

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Awards & Certifications

techAwards empty image

Net Affinity doesn’t have any awards or certifications

Active Markets

MARKETS SERVED
  • Asia Pacific
  • Africa
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Middle East
VERIFIED MARKETS
  • Ireland
  • United Kingdom
  • United States of America
  • Germany
  • United Arab Emirates
  • Indonesia
  • Spain

137 Verified Net Affinity Reviews

Likelihood to Recommend
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June 27, 2022

Net Affinity (Digital Marketing) Review: An easy solution

Managing Director from Resorts in New Ross (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Net Affinity provides our website, booking engine and handles our online marketing. I find their products work and make it easy for a standalone hotel to operate in the digital space. The service team a...

What do you dislike or think could be improved?

When smaller companies don't have the skills needed in any outside field they may struggle to find experts they can rely on. If anything I'd be happier for Net Affinity to take an even stronger role in th...

Customer Support
5
Ease of Use
4
Value for money
5
Implementation
5
arrow review On Aug 16, 2021 Gemma H. from Net Affinity replied:
 Thank you for your positive review of Net Affinity. It is lovely to read such positive comments. It ... 

June 27, 2022

Net Affinity (Digital Marketing) Review: Killeavy Castle Estate achieved consecutive successes through partnership

Sales and Marketing Manager from Boutiques in Killeavy (United Kingdom)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

We have just gone through the most turbulent period of business over the past two years. Our business mix changed due to changes in the macroeconomic environment and we had to adapt to survive and succeed...

What do you dislike or think could be improved?

If we were to experience more repeated patterns of business, then we could apply a more lean management style to our marketing programmes and hence gain more value for a less spend. However as exit the gl...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5
arrow review On Nov 18, 2021 Gemma H. from Net Affinity replied:
 Thank you for your detailed review in particular your comments and mentions of Peter and Sara. I hav... 

June 27, 2022

Net Affinity (Digital Marketing) Review: Fantastic company with a fantastic team!

Rooms Division Manager from Boutiques in (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Net Affinity's booking engine and website builder are so easy to use. The team and our main contact Sara are such a pleasure to work with. Any issues or questions are dealt with timely and efficiently.

What do you dislike or think could be improved?

From my experience in dealing with Net Affinity, I don't think there is much that could be improved. They are quick to deal with issues, very detailed step by step instructions to deal with any issues or ...

Customer Support
5
Ease of Use
5
Value for money
n/a
Implementation
n/a
arrow review On Dec 20, 2021 Gemma H. from Net Affinity replied:
 Thank you for taking the time to leave us a review. We very much appreciate your time and feedback. ... 

June 24, 2022

Net Affinity (Digital Marketing) Review: Clear booking Engine with great conversion

Brand Manager from City Center Hotels in (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Calm process of reviewing our marketing results through the tailored Dashboard and daily emails. We all benefit from clear minutes and follow up at monthly meetings.

What do you dislike or think could be improved?

Our website could benefit from an SEO review or audit. Sometimes it's easier for an external digital marketing agency to tell stakeholders within a business what they are missing and highlighting blind sp...

Customer Support
4
Ease of Use
4
Value for money
4
Implementation
4
arrow review On Jul 04, 2022 Charlene M. from Net Affinity replied:
 Thank you for your review. We value your feedback, and I've passed on your comments to our commercia... 

June 23, 2022

Net Affinity (Digital Marketing) Review: Netaffinity provides a user friendly platform for the team to manage online

Marketing Manager from City Center Hotels in Belfast (United Kingdom)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Netaffinity provides a user friendly platform for the team to manage online bookings and offers excellent client support. Our client ecommerce manager provides monthly insights across the industry and als...

What do you dislike or think could be improved?

Netaffinity have an excellent team that keep striving to improve service & support!

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5
arrow review On Dec 11, 2019 Charlene M. from Net Affinity replied:
 Thank you for your 5* review. We are delighted that you rate our booking engine so highly.
We love t... 

June 23, 2022

Net Affinity (Digital Marketing) Review: We have been happy with Net Affinity's product & service for over a decade

Rooms Division Manager from Other in (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

We have been working with Net Affinity at Metro Hotel & Apartments Dublin Airport since the hotel opened in 2006. We are using Net Affinity's booking engine, digital marketing services and over the years ...

What do you dislike or think could be improved?

I find the CMS relatively user friendly but there are certain features i would like to see developed in the future.

Customer Support
5
Ease of Use
4.5
Value for money
5
Implementation
5
arrow review On Dec 16, 2019 Charlene M. from Net Affinity replied:
 Thank you for your review. It is a pleasure to read what an integral role Net Affinity have played i... 

Pricing

Monthly service fee
$1000-5000/month

Recent News & Content

Popular Net Affinity (Digital Marketing) Integrations

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