Journeytok CRM vs Profitroom Marketing Automation: Hotel CRM & Email Marketing Comparison (2026)

How Does Journeytok CRM Compare to Profitroom Marketing Automation?

Side-by-side ratings based on 333 verified hotelier reviews on HTR.

	Journeytok	Profitroom
HTScore	84	97
Likelihood to Recommend	98%	95%
Ease of Use	4.9/5	4.7/5
Customer Support	5.0/5	4.5/5
Value for Money	4.8/5	4.5/5

Starting Price	From $500/mo	From $600/mo
Verified Reviews	27	306

What Are the Pros and Cons of Journeytok CRM vs Profitroom Marketing Automation?

After analyzing 333 verified reviews, Journeytok users most value its guest communication automation, segmentation and personalization, crm and marketing campaigns, while Profitroom users highlight support, onboarding, and training, crm, guest profiling, and personalization, website and content management. Click any theme to see what reviewers say.

Journeytok	Profitroom
Pros
+ Guest communication automation ▾ Users consistently say Journeytok automates key guest touchpoints across the booking journey, from confirmations and pre-stay messages to in-stay updates and post-stay follow-up. This reduces manual work for hotel teams while keeping guests informed in a timely, professional way and improving service consistency.	+ Support, onboarding, and training ▾ Many reviewers praise the team’s responsiveness, professionalism, and hands-on onboarding, saying support helps them adopt the platform successfully. At the same time, some note slow ticket resolution, uneven remote support, long onboarding for complex setups, and a need for broader training resources.
+ Segmentation and personalization ▾ Hotels value Journeytok for segmenting audiences by attributes and tailoring messages or campaigns to different guest types. Users say this enables more relevant communication for repeat guests, families, and targeted offers, which improves engagement and revenue potential.	+ CRM, guest profiling, and personalization ▾ Users say the CRM helps centralize guest data, track preferences, and personalize offers and communication. This is seen as especially valuable for improving repeat business, loyalty, and tailored marketing across different guest segments.
+ CRM and marketing campaigns ▾ Many reviews mention Journeytok as a CRM and marketing tool that helps hotels strengthen guest relationships and drive results. Users report better customer loyalty, more effective campaigns, and improved ability to stay in contact with guests throughout their lifecycle.	+ Website and content management ▾ Several reviews mention that Profitroom also helps hotels manage their website content, design, and promotional pages. Users like being able to update webpages, create landing pages, and keep branding consistent, though some want better image handling and more flexible website features.
+ Guest data centralization and clean profiling ▾ A major theme is Journeytok’s ability to unify messy guest data into usable profiles. Reviewers describe moving from duplicate or contradictory records to clean databases that identify repeat guests and support better hotel decision-making.	+ Direct bookings and revenue growth ▾ Users repeatedly say Profitroom helps hotels increase direct bookings, conversion, and overall revenue. They credit the booking engine, upsells, loyalty offers, and targeted campaigns with reducing OTA dependence and boosting commercial performance.
Cons
− Integrations with PMS and third-party systems ▾ Integration is one of the most discussed pain points: some hotels praise smooth PMS connectivity, while others report slow MEWS setup or want broader third-party integrations. Buyers should note that the product’s value increases when it connects cleanly to core hotel systems, but some integration gaps remain.	− Analytics and reporting limitations ▾ A recurring criticism is that reporting and analytics are not deep enough for hotels that want self-service performance insight. Users ask for better dashboards, more detailed campaign and promotion reporting, stronger group-level reporting, and clearer sales/revenue visibility.
− Reporting, analytics, and insights ▾ Reviewers repeatedly ask for stronger reporting, analytics, and predictive insights. While the platform centralizes data well, users want deeper visibility into campaign performance, guest behavior, and actionable recommendations to improve revenue and operations.	− Integration and setup flexibility ▾ Users value the platform’s integrations, but several mention friction with third-party systems, channel managers, website design, or multi-property workflows. They want more flexibility for special rates, package logic, property-specific customization, and smoother technical setup.

Journeytok vs Profitroom: Rankings by Hotel Segment

How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment	Journeytok	Profitroom
Small (10-24 rooms) ▾	#14 4 reviews	#2 69 reviews
Journeytok No segment summary available. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among small hotels on HotelTechReport for its ability to automate tailored offers that quickly reach guests, boosting direct bookings. Hoteliers appreciate that "before the call ends, the prospect already has an offer in his inbox," facilitating effective communication and conversions.
Mid-Size (25-74 rooms) ▾	#22 5 reviews	#1 168 reviews
Journeytok Journeytok is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport for its ability to automate customer communication flows through channels like WhatsApp, enabling properties to enhance guest relationships and optimize engagement effectively. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, valued for its effective email marketing campaigns that allow users to create and send offers quickly, boosting direct bookings. Hoteliers appreciate that offers can be prepared in seconds, enhancing communication with guests.
Large (75-199 rooms) ▾	#5 17 reviews	#2 40 reviews
Journeytok Journeytok is a top Hotel CRM & Email Marketing pick among large hotels on HotelTechReport, praised for how it helps maintain direct communication with guests throughout their journey, leading to more tailored marketing campaigns and increased guest engagement. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among large hoteliers on HotelTechReport, valued for its ability to quickly generate tailored stay proposals and streamline direct bookings. One user highlighted, "sending an offer takes a few moments," showcasing how it enhances operational efficiency.
X-Large (200+ rooms) ▾	#17 1 reviews	#6 7 reviews
Journeytok No segment summary available. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among large hotels on HotelTechReport, thanks to its integrated ecosystem that enhances direct sales and guest communication. Hoteliers value the CRM's ability to segment guests based on behavior and preferences, leading to "timely, relevant and automated campaigns" that boost engagement and bookings.

By Property Type

Segment	Journeytok	Profitroom
Boutique ▾	#18 8 reviews	#1 124 reviews
Journeytok Journeytok is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, praised for its ability to launch targeted campaigns by segmenting guest profiles based on specific attributes. This capability enables hotels to understand their repeat customers better and tailor communications effectively. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, notable for its ability to send tailored offers in less than one minute, enhancing direct bookings and guest engagement. This efficiency allows hotel staff to focus more on guest relations rather than tedious administrative tasks.
Luxury ▾	#26 3 reviews	#2 120 reviews
Journeytok No segment summary available. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, praised for its ability to send customized stay proposals, significantly improving conversion rates and enhancing guest engagement. This seamless integration fosters a personalized guest journey, essential for driving direct bookings.
Branded / Chain ▾	#19 7 reviews	#3 58 reviews
Journeytok Journeytok is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, valued for its ability to maintain direct communication with guests throughout their stay, which enhances engagement and boosts positive reviews. Hoteliers appreciate the responsive support and targeted email marketing capabilities that help build customer loyalty. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport for its CRM panel that enables quick response to guest inquiries, allowing offers to be presented in under a minute. This capability significantly enhances booking conversion rates.
Extended Stay ▾	#18 2 reviews	#1 42 reviews
Journeytok No segment summary available. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among Extended-Stay-Serviced-Apartments on HotelTechReport, recognized for its ability to boost direct bookings from 25% to 40% in just six months, making offer creation and promotions notably easier.

By Region

Segment	Journeytok	Profitroom
North America ▾	—	#6 15 reviews
Journeytok No segment summary available. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among North America on HotelTechReport, praised for its easy upsell features that allow guests to select additional services and drive revenue, with one hotelier noting it helped boost direct bookings significantly.
Europe ▾	#11 22 reviews	#1 262 reviews
Journeytok Journeytok is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport, with standout features like sending automated customer satisfaction surveys after check-in, allowing hotels to address concerns in real time and enhance guest experience. Hotel operators appreciate the tool's effective communication capabilities and its role in improving online reputation. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport, praised for its ability to quickly create and send personalized offers within minutes, which significantly enhances direct bookings. Hoteliers appreciate that the CRM’s speed allows for efficient email communications, making guest engagement straightforward and timely.
Asia Pacific ▾	—	#6 5 reviews
Journeytok No segment summary available. Profitroom Profitroom is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, as it effectively consolidates direct booking and distribution tools in one platform, helping hotels manage rates and availability more efficiently while supporting their direct booking strategy.
Middle East	—	#7 2 reviews

The Decision
Choosing the right hotel CRM and email marketing platform can dramatically impact your guest engagement, revenue, and operational efficiency. Both Journeytok CRM and Profitroom Marketing Automation aim to improve these areas, but they do so with different strengths and weaknesses. While Journeytok is a newer entrant with limited reviews, Profitroom's extensive track record and large review base give it a clear lead.
Are you looking for a platform with proven results and a robust feature set? Or are you willing to explore a less-tested product that might evolve rapidly? Let’s see how each stacks up.

Is Journeytok or Profitroom Better for Hotels?

Journeytok, designed specifically for hospitality, offers a centralized guest data platform that automates communication across the guest journey. Its core strength is in automating personalized messaging, but it lacks the extensive features and integrations found in Profitroom.

Profitroom, with a 97.5 score, offers a broad array of features—26 unique ones—and integration with 66 partners. Its rich feature set enables advanced segmentation, automation, and analytics, making it suitable for hotels seeking a full-suite marketing solution. Do you need a proven system, or are you open to experimenting with a newer tool?

Journeytok vs Profitroom: Which Should Your Hotel Choose?

If your hotel prioritizes a straightforward, automation-focused guest engagement system, Journeytok could suit your needs. It emphasizes lifecycle marketing and centralizes guest data, ideal for hotels seeking to automate communication with minimal complexity.

In contrast, Profitroom is best for hotels that want a comprehensive marketing suite, including segmentation, detailed analytics, and extensive integrations. Its broad feature set supports complex campaigns, revenue management, and direct booking strategies. If you need a versatile, well-established platform, Profitroom is the clear choice.

Is Journeytok or Profitroom Easier to Use?

Journeytok’s UI ratings are unavailable, and reviews show no recent user feedback, making it difficult to assess ease of use. Its onboarding process likely lags behind, given the lack of recent reviews or support data.

Profitroom boasts a 4.73/5 ease of use rating based on 232 reviews, with many users praising its intuitive interface and quick setup. Its onboarding process receives a 4.61/5, indicating users find it accessible and straightforward. Edge: Profitroom.

Which Has Better Features: Journeytok or Profitroom?

Journeytok offers zero unique features—its core functionality revolves around guest data management and automated messaging. Profitroom, however, provides 26 features, including event automations, segmentation, guest profiles, open API, loyalty segmentation, and A/B testing.

Profitroom’s features support advanced marketing strategies, personalized communication, and detailed analytics, whereas Journeytok’s offering is limited. For a feature-rich experience that allows sophisticated campaigns, Profitroom’s advantage is clear. Edge: Profitroom.

Which Has Better Customer Support: Journeytok or Profitroom?

Journeytok provides no recent reviews on support or onboarding, implying limited current customer feedback or potentially less mature support services.

Profitroom’s support scores a 4.52/5, with many reviews highlighting quick, personalized assistance and responsive customer service. Support is a significant strength, especially during onboarding and troubleshooting. Edge: Profitroom.

Which Has More Integrations: Journeytok or Profitroom?

Journeytok has zero verified integrations, restricting its ability to connect with other systems like PMS or booking engines.

Profitroom integrates with 66 partners, including Mirai, HOTELTIME, apaleo, and others, offering extensive options for connecting with PMS, booking platforms, and channel managers. This broad integration pool streamlines operations and data flow. Edge: Profitroom.

Which Do Hoteliers Rate Higher: Journeytok or Profitroom?

With 232 recent reviews, Profitroom maintains a 4.79/5 rating, including high marks from a variety of hotel segments such as resorts, city hotels, and boutique properties. Its recent reviews emphasize its effectiveness in increasing direct bookings and automation.

Journeytok’s reviews are unavailable, and its score is 0/5, with no recent or credible feedback. Its lack of reviews suggests it’s untested or not yet widely adopted.

Edge: Profitroom.

How Much Do Journeytok and Profitroom Cost?

Journeytok’s pricing information is unavailable, which could indicate custom quotes or an opaque pricing model.

Profitroom’s base price is $600 per month, with no free tier or trial. While more expensive, this fee includes a suite of features and integrations, making it a potentially worthwhile investment for hotels seeking a comprehensive solution.

What Type of Hotel Should Use Journeytok?

Hotels that:

Want a simple, automated guest communication platform.
Need to centralize guest data for targeted messaging.
Seek a lightweight, easy-to-implement system without extensive integrations.
Focus on automating lifecycle marketing with minimal customization.
Are small or mid-sized properties with limited technical support.

Not ideal if:

You require advanced segmentation or detailed analytics.
You need extensive integrations with PMS or channel managers.
Your property relies heavily on complex marketing campaigns.
You prefer a platform with a proven track record and large user base.

What Type of Hotel Should Use Profitroom?

Hotels that:

Desire a full-featured CRM, marketing automation, and booking engine.
Need advanced segmentation, A/B testing, and personalized campaigns.
Operate multiple properties or brands requiring centralized management.
Want strong integrations with PMS, channel managers, and OTAs.
Are seeking to maximize direct bookings and revenue through automation.
Value extensive analytics and ongoing product development.

Not ideal if:

You are a very small property with limited marketing needs.
You prefer a free or low-cost, basic solution.
You require a platform with limited features or a less steep learning curve.
Your focus is solely on guest communication without automation or segmentation.

Journeytok vs Profitroom: The Bottom Line for Hotels

Journeytok offers a guest engagement platform centered on automated communication and data management, but it lacks the extensive features and integrations that are critical for larger or more complex operations. Its recent reviews are nonexistent, making its reliability and support uncertain.

Profitroom, with over 230 recent reviews, stands out as a highly rated, comprehensive marketing automation solution. It excels in segmentation, integrations, and advanced campaign management, making it the best choice for hotels seeking a proven, versatile platform.

If your hotel needs a flexible, wide-ranging marketing system that can grow with your business, Profitroom is the clear winner. Its extensive feature set and strong support infrastructure make it the safer, smarter investment.

However, if your operation prioritizes simplicity and automation without the need for deep integrations or advanced analytics, Journeytok might still hold some appeal—but proceed cautiously given its limited recent feedback.

Final recommendation: For most hotels, especially those seeking proven results and a broad feature set, Profitroom offers more value and confidence.

How Much Do Journeytok CRM and Profitroom Marketing Automation Cost?

Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

	Journeytok	Profitroom
Starting Price	From $500/mo	From $600/mo

Feature Comparison: Journeytok CRM vs Profitroom Marketing Automation

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature	Journeytok	Profitroom
▾ Marketing Automation	100%	100%
Personalized one-to-communication
A/B Testing
Event Based Automations
Email Newsletters
Database Health Monitoring
▾ Template Builder	100%	80%
Template Editor
WYSIWYG - HTML Editor
Campaign Templates
Transactional Templates
Template Importing
▾ Guest Profiles	80%	100%
Guest profiles
Database Health Monitoring
GDPR Compliant
CCPA Compliant
Automatic De-Duping
▾ Segmentation	100%	89%
Segmentation
Database Health Monitoring
Tagging
Loyalty Segmentation
Attribute Based Segmentation
Geographic Based Segmentation
Channel/Market Based Segmentation
Lead Time Based Segmentation
Room Type Based Segmentation
▾ Privacy & Compliance	67%	100%
GDPR Compliant
CCPA Compliant
PCI Complaint
▾ Data Management	100%	100%
Centralized data warehouse
Database Health Monitoring
Open API
Centralized multi-hotel/multi-brand solution
▾ Feedback & Surveys	100%	100%
Guest Feedback Module (comment cards/reviews)
Trip Advisor Connectivity Partner

Real-World Results: Journeytok vs Profitroom by Business Goal

We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs

Journeytok

No published case study for this goal yet.

Arche Mid-Size

+ Higher Direct Booking Share: The implementation of Profitroom Suite led to a significant increase in direct bookings, with over 60% of reservations now coming directly through the hotel's website.

+ Increased Revenue: The hotel experienced a notable rise in revenue attributed to the use of Profitroom Suite's Booking Engine 360, surpassing the results from the previous year.

+ Effective MICE Segment: By leveraging Profitroom Suite's tools, the hotel successfully improved its MICE offerings, resulting in improved event bookings and satisfaction from corporate clients seeking conference and event spaces.

"Our resort has enjoyed significant interest from the beginning. The volume of emails and calls exceeds our expectations. The booking engine is currently a relieving tool; when the..."

Roksana Michalczyk

General Manager

Improve Guest Experience

Journeytok

No published case study for this goal yet.

Hotels Saltic Small

+ Substantial Direct Booking Share: Through a combination of strategic initiatives and guest incentives, Saltic Hotels realized a remarkable 64% direct booking share. This outcome was a direct reflection of the successful implementation of measures to encourage guests to book directly through the hotel's own channels, ultimately reducing reliance on third-party platforms.

+ Operational Streamlining: By integrating Profitroom's system into their operations, Saltic Hotels streamlined their booking process, reservation management, and communication systems. This operational optimization not only reduced complexities but also facilitated real-time communication between integrated software solutions, enhancing overall efficiency.

+ Sustained Growth and Differentiation: The collaboration with Profitroom positioned Saltic Hotels as a forward-thinking industry player, capable of adapting to changing market dynamics. By embracing e-commerce-inspired content and unique guest experiences, Saltic Hotels set themselves apart, driving long-term growth and success.

"We chose to cooperate with Profitroom because you are absolutely the best in Poland, and there is no other company that matches your technological prowess. Indeed, working with you..."

Anna Blachowska

PR&Marketing Director

Journeytok vs Profitroom: The Bottom Line

Journeytok

4.9/5 from 27 reviews

What hoteliers love

Guest communication automation 100% positive

Users consistently say Journeytok automates key guest touchpoints across the booking journey, from confirmations and pre-stay messages to in-stay upda... Users consistently say Journeytok automates key guest touchpoints across the booking journey, from confirmations and pre-stay messages to in-stay updates and post-stay follow-up. This reduces manual work for hotel teams while keeping guests informed in a timely, professional way and improving service consistency.

Segmentation and personalization 88% positive

Hotels value Journeytok for segmenting audiences by attributes and tailoring messages or campaigns to different guest types. Users say this enables mo... Hotels value Journeytok for segmenting audiences by attributes and tailoring messages or campaigns to different guest types. Users say this enables more relevant communication for repeat guests, families, and targeted offers, which improves engagement and revenue potential.

CRM and marketing campaigns 100% positive

Many reviews mention Journeytok as a CRM and marketing tool that helps hotels strengthen guest relationships and drive results. Users report better cu... Many reviews mention Journeytok as a CRM and marketing tool that helps hotels strengthen guest relationships and drive results. Users report better customer loyalty, more effective campaigns, and improved ability to stay in contact with guests throughout their lifecycle.

Where hoteliers push back

Integrations with PMS and third-party systems 57% negative

Integration is one of the most discussed pain points: some hotels praise smooth PMS connectivity, while others report slow MEWS setup or want broader... Integration is one of the most discussed pain points: some hotels praise smooth PMS connectivity, while others report slow MEWS setup or want broader third-party integrations. Buyers should note that the product’s value increases when it connects cleanly to core hotel systems, but some integration gaps remain.

Reporting, analytics, and insights 83% negative

Reviewers repeatedly ask for stronger reporting, analytics, and predictive insights. While the platform centralizes data well, users want deeper visib... Reviewers repeatedly ask for stronger reporting, analytics, and predictive insights. While the platform centralizes data well, users want deeper visibility into campaign performance, guest behavior, and actionable recommendations to improve revenue and operations.

Ranks higher for

ES #1 vs #4

Unique capabilities

Template Importing Room Type Based Segmentation

5.0/5 ease of use 5.0/5 support 7 integrations

Visit Profile

Profitroom

4.8/5 from 306 reviews

What hoteliers love

Support, onboarding, and training 70% positive

Many reviewers praise the team’s responsiveness, professionalism, and hands-on onboarding, saying support helps them adopt the platform successfully.... Many reviewers praise the team’s responsiveness, professionalism, and hands-on onboarding, saying support helps them adopt the platform successfully. At the same time, some note slow ticket resolution, uneven remote support, long onboarding for complex setups, and a need for broader training resources.

CRM, guest profiling, and personalization 82% positive

Users say the CRM helps centralize guest data, track preferences, and personalize offers and communication. This is seen as especially valuable for im... Users say the CRM helps centralize guest data, track preferences, and personalize offers and communication. This is seen as especially valuable for improving repeat business, loyalty, and tailored marketing across different guest segments.

Website and content management 77% positive

Several reviews mention that Profitroom also helps hotels manage their website content, design, and promotional pages. Users like being able to update... Several reviews mention that Profitroom also helps hotels manage their website content, design, and promotional pages. Users like being able to update webpages, create landing pages, and keep branding consistent, though some want better image handling and more flexible website features.

Where hoteliers push back

Analytics and reporting limitations 67% negative

A recurring criticism is that reporting and analytics are not deep enough for hotels that want self-service performance insight. Users ask for better... A recurring criticism is that reporting and analytics are not deep enough for hotels that want self-service performance insight. Users ask for better dashboards, more detailed campaign and promotion reporting, stronger group-level reporting, and clearer sales/revenue visibility.

Integration and setup flexibility 56% negative

Users value the platform’s integrations, but several mention friction with third-party systems, channel managers, website design, or multi-property wo... Users value the platform’s integrations, but several mention friction with third-party systems, channel managers, website design, or multi-property workflows. They want more flexibility for special rates, package logic, property-specific customization, and smoother technical setup.

Ranks higher for

Large (75-199 rooms) #2 vs #5

Mid-Size (25-74 rooms) #1 vs #22

Small (10-24 rooms) #2 vs #14

X-Large (200+ rooms) #6 vs #17

Unique capabilities

CCPA Compliant

4.7/5 ease of use 4.5/5 support 67 integrations

Visit Profile

Where the ratings diverge most

Overall Rating Profitroom 4.8 vs 0.0 (+4.8)

Customer Support Journeytok 5.0 vs 4.5 (+0.4)

Frequently Asked Questions About Journeytok CRM vs Profitroom Marketing Automation

Can Journeytok CRM replace Profitroom Marketing Automation?

It depends on your requirements. Journeytok CRM and Profitroom Marketing Automation share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Journeytok CRM offers 7 verified integration partners, while Profitroom Marketing Automation offers 67. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Journeytok CRM leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Journeytok CRM or Profitroom Marketing Automation offer a free plan?

Journeytok CRM: No. Profitroom Marketing Automation: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Journeytok CRM and Profitroom Marketing Automation?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Journeytok has an HT Score of 84 and Profitroom has 97. Here is how the score is calculated.

Criteria Group	Weight	What It Measures
Customer Ratings & Reviews		How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.
Partner Ecosystem		How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.
Customer Centricity		How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.
Reach, Staying Power & Resources		How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →