Profitroom Marketing Automation
4.7 (253 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Kamil, Magdalena, Tomasz + 41 more experts recommend Profitroom
Read RecommendationsProfitroom Marketing Automation
Ranked 1 (out of 60) in Hotel CRM & Email Marketing
2023 Finalist
HotelTechAwards
Hoteliers voted Profitroom as the #2 Hotel CRM & Email Marketing provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe right connections at the right time
94% recommended by 460 hotels
Dream Hotels, Sun International, The Robert Parker Collection & 457 others
More than 50% of Profitroom’s reviews come from Poland.
Ratings Summary
Ease of Use
4.7/5
Customer Support
4.5/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Profitroom Marketing Automation is the #3 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #62 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreProfitroom has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Profitroom as the #2 Hotel CRM & Email Marketing provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Profitroom Marketing Automation
Founded in 2007 | Headquarters in Poland | 150 employees
We’ve built a marketing automation system with unique CRM functionalities that gives you access to powerful data-driven insights in order to drive revenue, grow guest engagement, nurture long-term relations and support your direct booking strategy. This easy-to-use tool enables you to effortlessly maintain contact with guests by segmenting and automating relevant offers and content.
Capabilities
Recapture OTA bookings
Recapture OTA bookings
Automatically unlock guest emails
Advanced guest segmentation
Advanced guest segmentation
Engage guests with awesome targeted content
Reliable reporting
Reliable reporting
Dissect your marketing efforts & calculate ROI
Automated guest database management
Automated guest database management
Never miss an opportunity to follow up
Easy campaign creation
Easy campaign creation
Engage your guests with bespoke content
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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Success Stories
Hotel Panorama: How the direct booking revenue was raised by 60% in just one year
(Slovakia)
Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs
(Czech Republic)
How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:
(United Kingdom)
A view from the ocean: Profitroom strikes again!
Cape Town (South Africa)
Boosting direct online revenue at super speed
(United Kingdom)
Offering truly personalised guest communications and unique stay experiences.
Lympne (United Kingdom)
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Ryn (Poland)
Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?
Żnin (Poland)
Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!
Sulejów (Poland)
84% direct share in a non-obvious tourist location
Sulęcin (Poland)
How to build the strength of a hotel group through supporting tools for direct booking?
Grzybowo (Poland)
Blending the art of doing nothing and doing everything
Gwithian (United Kingdom)
References
"We love the user experience this booking engine gives our guests and since moving to Profitroom we have seen a large increase in online bookings via our website. The support we receive; from setting up new offers and room types to quick calls for guidance and best practice is fantastic – I would 100% recommend Profitroom."
Jessica Riggs
Sales Manager @
Port Lympne Reserve
"We started cooperation with Profitroom in February 2018 and from the very beginning, we are very pleased with the course of cooperation and the comprehensive nature of the solutions provided. We have a website created by Profitroom and tools facilitating the daily work of the hotel like Profitroom Booking Engine and Profitroom Channel Manager. Thanks to a wide range of products and services, Profitroom is able to meet the needs of every facility. In our case, all the implemented solutions allowed, among other things, to increase the number of direct bookings by 11%. In addition, the company’s great asset is substantive expert support and technical support with very fast response times. According to the above, we are happy to recommend Profitroom as a worthy Business Partner."
Anna Gojżewska
Hotel Director @
Hotel & Medi-SPA Biały Kamień
"We started cooperation with Profitroom in 2010 in the field of providing tools and services for website operation and the operation of the booking system. We use Profitroom Booking Engine, Profitroom Channel Manager, and positioning services (SEO). In July 2018, the next version of the website was launched, which met our expectations and presents our brand in a professional way.The design is characterized by attractive design and modern technology. We value long-term cooperation. We recommend Profitroom as a Business Partner"
Wojciech Sporek
CEO @
Hotel SPA Dr Irena Eris Krynica Zdrój
"Smart Hotel has been cooperating with Profitroom since 2017. Advised by them and implemented solutions, such as Booking Engine and Channel Manager, significantly increased the number of direct reservations in our facilities, as well as allowed to expand the sales range of our services. The functionality of the systems implemented by Profitroom allowed for more effective price management and better control. The solutions and technologies proposed and delivered fully meet our expectations both in terms of quality and functionality. Implementation of the planned implementation schedule of individual solutions was carried out in a professional and timely manner"
Łukasz Kucharski
Revenue Manager @
Smart Hotel
"Profitroom Booking Engine system in comparison with its predecessor significantly raised the conversion and made our work easier. Thanks to proven Profitroom solutions, we can fully show the potential of our facility and effectively encourage guests to use our services. I recommend Profitroom as a reliable and committed Partner"
Tomasz Rybaczek
Hotel Director @
Artis Loft
"We would like to recommend Profitroom software as one of the best solutions available to automate the work of the reception and sales department in the hotel industry. We have been using Profitroom CRM for 1.5 years. During this time, we have significantly improved the process of offering and handling telephone and e-mail inquiries at our hotel. Since the implementation of Profitroom CRM, the response time to the query for the valuation of the stay has been shortened by more than a half. Thanks to Profitroom CRM, we also minimized the possibility of mistakes when creating a residence calculation. The system is very intuitive, fast and enables active sales, starting from the first contact, through sending an offer, to the automated system of sending reminders, the so-called „follow-ups”, ending. In addition, the entire inquiry service process takes place in one place, which allows many users to keep track of its progress. We are convinced that each of the objects that receive many inquiries about the valuation of the stay by phone or email will take full advantage of the Profitroom CRM"
Katarzyna Ścisłowicz-Opalska
Marketing Director @
Hotel Grand Nosalowy Dwór
Featured Customers
Popularity by Segment
Size
10 | X-Small (1-9 room)
60 | Small (10-24 room)
182 | Medium (25-74 room)
214 | Large (75-199 room)
83 | X-Large (200+ room)
Country
436 | Poland
33 | Czech Republic
22 | Mexico
21 | South Africa
20 | Slovakia
18 | United Kingdom
15 | Germany
10 | Colombia
7 | Spain
3 | Finland
3 | Costa Rica
2 | Slovenia
2 | Romania
2 | Greece
2 | Cyprus
2 | Norway
2 | Italy
2 | Turkey
1 | Namibia
1 | Tanzania
1 | Morocco
1 | Switzerland
1 | Panama
1 | United States of America
1 | Philippines
1 | Ghana
1 | Indonesia
Type
203 | Resorts
165 | Luxury Hotels
102 | Boutiques
88 | City Center Hotels
71 | Bed & Breakfast & Inns
48 | Extended Stay & Serviced Apartments
47 | Hostels
33 | Branded Hotels
33 | Airport/Conference Hotels
23 | RV Parks & Campgrounds
15 | Vacation Rentals & Villas
5 | Casinos
5 | Limited Service & Budget Hotels
1 | Motels
Region
545 | Europe
25 | Africa
23 | North America
14 | South America
2 | Asia Pacific
2 | Middle East
Category
483 | Booking Engine
341 | Channel Managers
253 | Hotel CRM & Email Marketing
240 | Website Design
40 | Digital Marketing Agencies
More Products by Profitroom
Hotelier Rating
10
Full professionalism!
Sales & Marketing Manager from 100 to 199 room Resort in Dąbki (Poland)
Verified
6 days ago
Modern and creative solutions for hotels and more. Ease of use, creative design, safe and practical products. Intelligent solutions that make work easier.
Poland
Poland
Sales & Marketing Manager
Large Hotel
8
Everything in one place.
Kierownik Recepcji from 50-74 room Limited Service & Budget Hotel in Wilkasy (Poland)
Verified
11 days ago
Full comprehensiveness of services, from the website, through the booking engine, OTA sales management, offers for future guests, to marketing and after-sales effects.
Poland
Poland
Kierownik Recepcji
Medium Hotel
10
Exceeded my expectation
e-commerce manager from 100 to 199 room Resort in Wierchomla Mała (Poland)
Verified
12 days ago
Recently used the Hotel CRM and email marketing product, and I must say it exceeded my expectations. The intuitive interface made managing bookings a breeze, and the email marketing tools helped enhance communication with guests. The system's efficiency truly streamlined my hotel management experience. Highly recommended!
Poland
Poland
e-commerce manager
Large Hotel
9
It was a good decision to start cooperation with Profitroom
Dyrektor Hotelu from 100 to 199 room Bed & Breakfast & Inn in Świnoujście (Poland)
Verified
13 days ago
a clear and transparent website, a booking engine thanks to which I can optimally manage reservations, prices and extras. Since we have been using it, our revenues have increased significantly and they have additionally optimized the guest booking process. Employees do not have to remember, for example, to write an e-mail to the guest, beca...
Poland
Poland
Dyrektor Hotelu
Large Hotel
10
#website#crm
Sales & Marketing Manager from 200 to 499 room in Nałęczów (Poland)
Verified
14 days ago
Creating functional and intuitive websites, Process Automation, Customer data management, Reporting & Data Analysis, Technical Support & Training, Personalization of offers
Poland
Poland
Sales & Marketing Manager
X-Large Hotel
10
PROFITROOM - comprehensive reservation service
Marketing Specialist from 200 to 499 room in Kołobrzeg (Poland)
Verified
14 days ago
1. Intuitiveness of the program = time savings 2. Readability of entered data 3. Varied sales statistics 4. Conversion and measurability of effects 5. Training 6. Efficient support department 7. Elimination of overbooking
Poland
Poland
Marketing Specialist
X-Large Hotel
9
Here we are
recepcjonistka from 200 to 499 room Resort in Kołobrzeg (Poland)
Verified
14 days ago
ease and speed of creating offers, quick calculation of stay makes work very easy, especially if there are different price ranges
Poland
Poland
recepcjonistka
X-Large Hotel
10
Hotel CRM
Revenue Manager from 200 to 499 room Boutique in Gdańsk (Poland)
Verified
14 days ago
The ability to maintain continuous correspondence with the Guest automatically; offering without the need for independent calculation; upselling in the form of the possibility of offering extras/higher room categories/package offers
Poland
Poland
Revenue Manager
X-Large Hotel
10
Great tech that help to develop business for hotel
Reservation and Revenue Manager from 100 to 199 room Boutique in Sopot (Poland)
Verified
14 days ago
Profitroom booking engine provides easy to manage sell products like packages that help to develop better revenue from direct booking. At the same time channel manager helps with distribution of available rooms and prices to different sell providers. With this tool we can easily manage price parity and also restrict minimum length of stay....
Poland
Poland
Reservation and Revenue Manager
Large Hotel
10
For me the best! :)
Superwisor zmiany Recepcji from 75-99 room Bed & Breakfast & Inn in Radziejowice-Parcel (Poland)
Verified
14 days ago
Creating personalized offers for guests, website transparency, intuitiveness and ease of use of the engine, quick creation of a new package, simple introduction of new rooms and mapping
Poland
Poland
Superwisor zmiany Recepcji
Large Hotel
- 1
- 2
- 3
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- 6
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Profitroom provides hoteliers with excellent technology-based solutions and a wide variety of software that automates many core processes at hotels and significantly increases their direct bookings, improves the quality of account management and builds stronger genuine image of hotels by using high-quality marketing strategies and advanced modern websites. Thanks to the two-way interface integration between Profitroom Channel Manager and proRMS of Qualpro we can offer our mutual clients fast and precise recommendations of rates and availability that are easily distributied to all necessary channels.
Showing all answers to: "What does this product or service do well?"
Profitroom provides hoteliers with excellent technology-based solutions and a wide variety of software that automates many core processes at hotels and significantly increases their direct bookings, improves the quality of account management and builds stronger genuine image of hotels by using high-quality marketing strategies and advanced modern websites.
Thanks to the two-way interface integration between Profitroom Channel Manager and proRMS of Qualpro we can offer our mutual clients fast and precise recommendations of rates and availability that are easily distributied to all necessary channels.
Profitroom offers a wide range of solutions to maximize the revenue potential of the hotel. All offered tools significantly improve operational processes. The friendly interface allows for efficient communication of our systems.
Exceptional funcionalities. Very simple and user-friendly solutions. It definitelty helps to manage pricing policy with a big efficiency comparing other products. I am also very suprised with the websites Profitroom does for many hotels in Poland. They are just beautiful and very catchy.
Profitroom is a guest-centric ‘all-in-one’ booking platform that enable hoteliers to focus on improved direct bookings as well as driving ancillary spend with unique and personalized experience packages. Quicktext has an API-led connectivity approach to Profitroom booking engine to ensure a consistent and seamless customer’s booking experience.
Profitroom products are easy to use, transparent and very helpful tools in hospitality. It literally changed the game for me and my team. The systems are uncomplicated, especially the Booking Engine which makes the reservation effortless for the guests.
Thanks to Profitroom’s tools as well as an amazing team our direct bookings are growing.
Question:
What differentiates this product or service from the competition?
Answer:
Profitroom has a unique approach of creating marketing content for hoteliers. It is always tailor-made for hotels and this results in high conversion and great stories of success of their hotels (which are in many cases our mutual clients, so I can have this feedback directly from them). Profitroom's technology solutions are focused on their clients real needs and strongly oriented on solving their actual problems very efficiently. For instance, their CRM together with marketing automation is a powerful machine to increase the number of direct bookings. You can really feel this "hospitality know-how" looking at the practical design of their products.
Showing all answers to: "What differentiates this product or service from the competition?"
Profitroom has a unique approach of creating marketing content for hoteliers. It is always tailor-made for hotels and this results in high conversion and great stories of success of their hotels (which are in many cases our mutual clients, so I can have this feedback directly from them).
Profitroom's technology solutions are focused on their clients real needs and strongly oriented on solving their actual problems very efficiently. For instance, their CRM together with marketing automation is a powerful machine to increase the number of direct bookings. You can really feel this "hospitality know-how" looking at the practical design of their products.
Comprehensive solutions to improve the operation of hotels. Hoteliers support and a partnership approach. Additional functionalities such as vouchers or online payments. I appreciate cooperation with the ProfitRoom team and recommend the company as a reliable and committed partner.
Definitely more practical options. Very good support. There's no problem with support to give a hand with any problem or with suggesting the best solution for the property. As a Revenue Manager I do appreciate I can do anything very fast and react smoothly into what is happening on the market and what the competitors are doing. It's mainly about the Channel Manager.
Profitroom’s area of expertise - destination resorts, leisure properties - entails proactive listening and precise understanding of customer needs and expectations. The connectivity partnerships team provide fast deployment, quality delivery, hassle-free integration in the best interests of shared clients.
The biggest difference for me is the combination of super qualified employees with advanced technology and personalized approach to each and every client . Customer service is on the highest level I have ever experienced.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you are a hotelier considering using Profitroom's solutions, you should definitely arrange a meeting with the company's representative, so that you can briefly describe your problems or goals (whether they are connected to any marketing difficulties or lack of automization or just a potential improving your indicators). With their range of effective products, high-quality solutions and their honest approach to find the best alternative for hoteliers, such a meeting can be a value for you in many directions.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you are a hotelier considering using Profitroom's solutions, you should definitely arrange a meeting with the company's representative, so that you can briefly describe your problems or goals (whether they are connected to any marketing difficulties or lack of automization or just a potential improving your indicators). With their range of effective products, high-quality solutions and their honest approach to find the best alternative for hoteliers, such a meeting can be a value for you in many directions.
If you are a hotelier, make an appointment to discuss the needs and functionalities necessary for your facility. Thanks to the presentation of the offered solutions, you will find out how you can improve the hotel work.
Try to comapre all funcionlities with what competitors offer at the same price. Think about the support as a crucial think in a long-term strategy for your property. No hesitate to ask any question as sales representatives are ready to help.
The consideration of Profitroom’s suite of products becomes even more relevant when thinking of a solution to increase the average booking value and enhance end-to-end guest experience by personalizing an upsell or a package. Their customer success stories are another effective testimony to their area of expertise - destination resorts, leisure properties.
There is no time to lose! My advice for all hoteliers is "call for a demo offer" and start working with Profitroom tools. You will not regret it. Your employees will be very pleased and thus your guests.
Recommended by
Kamil Goliat
Business Development Director
@
Qualpro
Magdalena Pigłowska
Dyrektor ds. kluczowych klientów
@
MERCO-SK SP. Z O.O.
Tomasz Kałuża
Revenue Manager, CEO
@
Revenuedlahoteli.pl
Xavier Lawrence
Senior Business Development Manager - North Europe
@
Quicktext
Monika Drzewiecka
Marketing Manager
@
Marketing Inn
Kamil Goliat
Business Development Director
@
Qualpro
Magdalena Pigłowska
Dyrektor ds. kluczowych klientów
@
MERCO-SK SP. Z O.O.
Tomasz Kałuża
Revenue Manager, CEO
@
Revenuedlahoteli.pl
Xavier Lawrence
Senior Business Development Manager - North Europe
@
Quicktext
Monika Drzewiecka
Marketing Manager
@
Marketing Inn
Ana Hernández
Manager
@
Horizonte en Línea
Łukasz Wojciechowski
Dyrektor Rynku - Turystyka
@
TrustMate
Pavlina Vazanova
Marketing&Partnership Manager
@
HotelTime Solutions
Jacek Cetlawa
Catering & Sales Manager
@
Masters Catering
Bartosz Wróblewski
Owner
@
Hotel Management
Monika Cichowska
Editor in chief
@
Hotel Management
Michał Sobański
CEO
@
MarketingMix Agency
Daniel Kosla
Sales Manager
@
Oracle Hospitality Poland
Dariusz Ogrodnik
Manager
@
SaleBiznesowe.pl
Ziemowit Szubielski
Director od Revenue Management Division
@
Qualpro
Tiago Araújo
CEO
@
HiJiffy
Karolina Ciurla
Marketing Specialist
@
PromoTraffic
Weronika Czubik
SEO Executive
@
PromoTraffic
Filip Kühnel
Commercial Director
@
HOTELTIME
Lloyd Hughes
Director
@
Pic PR
Lukasz Jarczak
Manager
@
STAYGET
Anna Koltan
Office Manager
@
IGHP
Kamil Bieganski
CEO
@
mome
Adam Latek
CEO - Hotel Advisor
@
Latek Hotels
Piotr Tabor
CEO
@
Hotele Plus
Theresa Prins
CEO
@
Revenue Resolutions
marta otrebska
director
@
www.iDelight.com.pl
Agata Sołtan-Grzyb
Office Manager
@
Izba Gospodarcza Hotelarstwa Polskiego
Blanka Retmanska-Man
Chairman of the Board
@
Idea Profit
Miłosz Stanisławski
Founder
@
Hotelmania
Ute Seelig
CEO
@
MANET Marketing GmbH
Grzegorz Łapiński
Marketing Manager
@
WiWi Interactive Agency
David Nuenemann
Founder
@
Shoreline Hospitality
Kamil Biegański
CEO
@
mome.pl
Michał Borkowski
Managing Director
@
Cardilla Sp. z o.o.
Jaroslava Alenová
Managing Director Czech and Slovak Republic
@
Pomáhame Hoteliérům
Kristýna Indrová
Business Support Coordinator
@
Pomáháme Hoteliérům
Anna Cimbalakova
Business Support Coordinator
@
Pomahame Hotelierum
Alexandra Kunowska
Director of Sales & Marketing / Lecturer / Revenue Manager
@
Wyższa Szkoła Bankowa w Toruniu
Jane Pendlebury
CEO
@
HOSPA
Felix Zulaica
CEO
@
360 Hotel Management
Kirsty Beasley
Director
@
VIP Worldwide
George Titlow
Director of Sales
@
HotelTime Solutions
Steve Craggs
CEO
@
Global Asset Services ltd
Are you a consultant or vendor that recommends Profitroom?
Leave a recommendation
Posts
Profitroom
2 months ago
Hotel Panorama: How the direct booking revenue was raised by 60% in just one year
Profitroom
2 months ago
Resort Svatá Kateřina: How Personalised Offers increase revenue and reduce costs
Profitroom
2 months ago
How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:
Profitroom
2 months ago
A view from the ocean: Profitroom strikes again!
Profitroom
2 months ago
Boosting direct online revenue at super speed
Profitroom
2 months ago
Offering truly personalised guest communications and unique stay experiences.
Profitroom
3 months ago
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Profitroom
3 months ago
Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?
Profitroom
3 months ago
Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!
Profitroom
3 months ago
84% direct share in a non-obvious tourist location
Profitroom
3 months ago
How to build the strength of a hotel group through supporting tools for direct booking?
Profitroom
3 months ago
Blending the art of doing nothing and doing everything
Profitroom
3 years ago
Improving Direct Bookings in the Wake of COVID-19
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Support
Verified Support
Profitroom has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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