Profitroom Marketing Automation

4.7 (257 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Kamil, Magdalena, Tomasz + 41 more experts recommend Profitroom

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Ranked 1 (out of 61) in Hotel CRM & Email Marketing

2024 Winner Hotel Software

Hoteliers voted Profitroom as the #1 Hotel CRM & Email Marketing provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

The right connections at the right time

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Ratings Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.5/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Profitroom Marketing Automation is the #3 most trending product in the Hotel CRM & Email Marketing category (out of 61) and the #92 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Profitroom has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Profitroom as the #1 Hotel CRM & Email Marketing provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Profitroom Marketing Automation
Founded in 2007 | Headquarters in Poland | 150 employees
We’ve built a marketing automation system with unique CRM functionalities that gives you access to powerful data-driven insights in order to drive revenue, grow guest engagement, nurture long-term relations and support your direct booking strategy. This easy-to-use tool enables you to effortlessly maintain contact with guests by segmenting and automating relevant offers and content.

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Capabilities

Recapture OTA bookings

Advanced guest segmentation

Reliable reporting

Automated guest database management

Easy campaign creation

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

AI-Copywriter

Hotel CRM & Email Marketing
Create compelling e-mails in minutes, with the help of Generative AI. Our smart algorithm creates engaging copy focused on conversions, based on your offers, and even using emojis.

INCLUDED

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Profitroom Average Profitroom

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No matching results

12

Success Stories

6

References

16

Featured Customers

Popularity by Segment

Size

10 | X-Small (1-9 room)

60 | Small (10-24 room)

189 | Medium (25-74 room)

225 | Large (75-199 room)

90 | X-Large (200+ room)

Country

441 | Poland

33 | Czech Republic

31 | United Kingdom

26 | South Africa

22 | Mexico

20 | Slovakia

16 | Germany

10 | Colombia

7 | Spain

3 | Costa Rica

3 | Finland

2 | United States of America

2 | Italy

2 | Greece

2 | Slovenia

2 | Romania

2 | Cyprus

2 | Norway

2 | Turkey

1 | Panama

1 | Switzerland

1 | Philippines

1 | Tanzania

1 | Ghana

1 | Indonesia

1 | Namibia

1 | Estonia

1 | Morocco

Type

210 | Resorts

170 | Luxury Hotels

104 | Boutiques

90 | City Center Hotels

76 | Bed & Breakfast & Inns

53 | Extended Stay & Serviced Apartments

51 | Hostels

39 | Branded Hotels

35 | Airport/Conference Hotels

23 | RV Parks & Campgrounds

17 | Vacation Rentals & Villas

10 | Limited Service & Budget Hotels

5 | Casinos

1 | Motels

Region

565 | Europe

30 | Africa

24 | North America

14 | South America

2 | Asia Pacific

2 | Middle East

Category

510 | Booking Engine

347 | Channel Managers

257 | Hotel CRM & Email Marketing

246 | Website Design

40 | Digital Marketing Agencies

2 | Hotel Reservations Systems

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Hotelier Rating

Excellent
537
Very Good
67
Average
31
Poor
3
Terrible
2

Property Size

  • X-Small (10)
  • Small (60)
  • Medium (189)
  • Large (225)
  • X-Large (90)

Country

  • Poland
    Poland
    (441)
  • Czech Republic
    Czech Republic
    (33)
  • United Kingdom
    United Kingdom
    (31)
  • South Africa
    South Africa
    (26)
  • Mexico
    Mexico
    (22)
  • Slovakia
    Slovakia
    (20)
  • Germany
    Germany
    (16)
  • Colombia
    Colombia
    (10)
  • Spain
    Spain
    (7)
  • Costa Rica
    Costa Rica
    (3)
  • Finland
    Finland
    (3)
  • United States of America
    United States of America
    (2)
  • Italy
    Italy
    (2)
  • Greece
    Greece
    (2)
  • Slovenia
    Slovenia
    (2)
  • Romania
    Romania
    (2)
  • Cyprus
    Cyprus
    (2)
  • Norway
    Norway
    (2)
  • Turkey
    Turkey
    (2)
  • Panama
    Panama
    (1)
  • Switzerland
    Switzerland
    (1)
  • Philippines
    Philippines
    (1)
  • Tanzania
    Tanzania
    (1)
  • Ghana
    Ghana
    (1)
  • Indonesia
    Indonesia
    (1)
  • Namibia
    Namibia
    (1)
  • Estonia
    Estonia
    (1)
  • Morocco
    Morocco
    (1)

Region

  • North America
    North America
    (24)
  • Europe
    Europe
    (565)
  • Asia Pacific
    Asia Pacific
    (2)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (14)
  • Africa
    Africa
    (30)

Hoteliers say

NEW AI Review summary

Hoteliers like Profitroom for its comprehensive suite of tools that streamline operations, enhance direct bookings, and simplify communication with guests. The platform's CRM and Booking Engine are praised for boosting conversion rates and automating routine tasks, allowing for personalized marketing and seamless rate management across OTA channels. However, some users point out areas for improvement in system speed, customer support, and reporting capabilities.

AI-generated from the text of customer reviews

CRM
Marketing Automation
Booking Engine
Channel Manager
Customer Support
Website Design
System Speed and Performance
Data Reporting and Analytics
Payment Processes
Enhanced CRM Reporting
9

many possibilities in one place

Front Desk Manager from 75-99 room Luxury Hotel in Piaski (Poland)

Verified
6 months ago
Channel Manager & CRM channel manager support - it is convenient, has many possibilities and facilitates price management on OTA channels. CRM makes the work of receptionists easier.
Country Poland
Front Desk Manager
Large Hotel
8

Easy and efficient.

CEO from 100 to 199 room Boutique in Helsinki (Finland)

Verified
6 months ago
As a small independent hotel, we value the efficiency Profitroom provides us. We can send newsletters and update our webpages by ourselves. We get valuable information regarding promotions and campaigns.
Country Finland
CEO
Large Hotel
10

Profitroom - the best hotel partner :)

Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Kołobrzeg (Poland)

Verified
6 months ago
Direct, very easy contact with the team supporting the Profitroom products we use: booking engine, hotel CRM, website design and maintenance. Commitment and willingness to help at any time of the day or night :) All tools help you save time in everyday work. Detailed reports and analyzes included in Suit are very useful and help you focus o...
Country Poland
Revenue Manager
Large Hotel
10

The the step-by-step approach made it easy to navigate

FOH Supervisor from 50-74 room Bed & Breakfast & Inn in (United Kingdom)

Verified
6 months ago
The payment process was secure, and multiple payment options were available. However, a clearer breakdown of fees and taxes during the payment stage would be beneficial to avoid any confusion.
Country United Kingdom
FOH Supervisor
Medium Hotel
10

Full professionalism!

Sales & Marketing Manager from 100 to 199 room Resort in Dąbki (Poland)

Verified
6 months ago
Modern and creative solutions for hotels and more. Ease of use, creative design, safe and practical products. Intelligent solutions that make work easier.
Country Poland
Sales & Marketing Manager
Large Hotel
8

Everything in one place.

Kierownik Recepcji from 50-74 room Limited Service & Budget Hotel in Wilkasy (Poland)

Verified
6 months ago
Full comprehensiveness of services, from the website, through the booking engine, OTA sales management, offers for future guests, to marketing and after-sales effects.
Country Poland
Kierownik Recepcji
Medium Hotel
10

Exceeded my expectation

e-commerce manager from 100 to 199 room Resort in Wierchomla Mała (Poland)

Verified
6 months ago
Recently used the Hotel CRM and email marketing product, and I must say it exceeded my expectations. The intuitive interface made managing bookings a breeze, and the email marketing tools helped enhance communication with guests. The system's efficiency truly streamlined my hotel management experience. Highly recommended!
Country Poland
e-commerce manager
Large Hotel
9

It was a good decision to start cooperation with Profitroom

Dyrektor Hotelu from 100 to 199 room Bed & Breakfast & Inn in Świnoujście (Poland)

Verified
7 months ago
a clear and transparent website, a booking engine thanks to which I can optimally manage reservations, prices and extras. Since we have been using it, our revenues have increased significantly and they have additionally optimized the guest booking process. Employees do not have to remember, for example, to write an e-mail to the guest, beca...
Country Poland
Dyrektor Hotelu
Large Hotel
10

#website#crm

Sales & Marketing Manager from 200 to 499 room in Nałęczów (Poland)

Verified
7 months ago
Creating functional and intuitive websites, Process Automation, Customer data management, Reporting & Data Analysis, Technical Support & Training, Personalization of offers
Country Poland
Sales & Marketing Manager
X-Large Hotel
10

PROFITROOM - comprehensive reservation service

Marketing Specialist from 200 to 499 room in Kołobrzeg (Poland)

Verified
7 months ago
1. Intuitiveness of the program = time savings 2. Readability of entered data 3. Varied sales statistics 4. Conversion and measurability of effects 5. Training 6. Efficient support department 7. Elimination of overbooking
Country Poland
Marketing Specialist
X-Large Hotel
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  • 26