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Lighthouse Direct
4.7 (427 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Maxime, Hachem, Nadia + 97 more experts recommend Lighthouse
Read Recommendations
Lighthouse Direct
Ranked 1 (out of 58) in Direct Booking Tools
2026 Winner
Hotel Software
Hoteliers voted Lighthouse as the #1 Direct Booking Tools provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldGrowth for your Hotel's Direct Channel
95% recommended by 1816 hotels
NH Hotels, Soho House, Six Senses & 1813 others
Bell - AI powered product analyst
I analyzed all of Lighthouse’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
The Hotels Network (THN) excels in optimizing direct bookings while reducing OTA commissions, crucial for revenue growth and brand loyalty. Hotels value THN's ability to enhance conversion rates through personalized user journeys, intelligent geolocation, and integration with existing system stacks. Negative comments focus on limitations in customization, integration complexities, and the sometimes confusing setup process. This tool is ideal for hotels seeking to strengthen their direct sales strategy and boost profitability.
NH Hotels, Soho House, Six Senses & 1813 others
Read their reviewsPartners say
Industry experts recommend The Hotels Network (THN) for its unique ability to utilize advanced personalization and predictive algorithms tailored specifically for the hospitality industry. THN offers innovative features like BenchDirect™ for benchmarking, easy integration of tools, and cookieless tracking, significantly increasing direct bookings and average daily rates (ADR). The platform is praised for providing detailed data insights, seamless user experiences, and exceptional customer support, setting it apart from other market solutions.
Tobias, Ozan, Nikolas and 29 others
Read their recommendationsWhat Types of Hotels Lighthouse is Popular For
Size
35 | X-Small (1-9 room)
193 | Small (10-49 room)
352 | Mid-Sized (50-99 room)
1134 | Large (100-499 room)
245 | X-Large (500+ room)
Country
368 | United States
89 | Thailand
89 | United Kingdom
74 | Spain
70 | Mexico
70 | France
61 | Turkey
60 | United Arab Emirates
51 | Russian Federation
49 | Canada
45 | India
44 | Germany
40 | Italy
36 | Poland
32 | Sweden
32 | Australia
30 | Portugal
30 | Japan
29 | Greece
27 | Singapore
27 | China
26 | Brazil
25 | Korea, South
24 | Indonesia
21 | Malaysia
21 | Switzerland
19 | Netherlands
18 | Ireland
18 | Belgium
17 | Egypt
16 | Austria
16 | Hungary
15 | Maldives
15 | Saudi Arabia
14 | Vietnam
13 | South Africa
12 | Czech Republic
11 | New Zealand
10 | Qatar
10 | Azerbaijan
9 | Colombia
9 | Norway
9 | Georgia
8 | Costa Rica
8 | Morocco
8 | Ukraine
8 | Israel
7 | Peru
7 | Serbia
6 | Romania
6 | Denmark
6 | Taiwan
6 | Armenia
6 | Uzbekistan
5 | Philippines
5 | Sri Lanka
5 | Montenegro
5 | Bulgaria
5 | Cambodia
5 | Malta
4 | Finland
4 | Fiji
4 | Kazakhstan
4 | Kuwait
4 | Bahrain
4 | Bangladesh
3 | Nepal
3 | Seychelles
3 | Uruguay
3 | Belarus
3 | Myanmar
3 | Iceland
3 | Ethiopia
3 | Ecuador
2 | Tunisia
2 | Laos
2 | Estonia
2 | Latvia
2 | El Salvador
2 | Jordan
2 | Hong Kong
2 | Cyprus
2 | Senegal
2 | Panama
2 | Croatia
1 | Andorra
1 | Kenya
1 | Barbados
1 | Argentina
1 | Ghana
1 | Mauritius
1 | Dominican Republic
1 | Tanzania
1 | Lebanon
1 | Albania
1 | Slovenia
1 | Cayman Islands
1 | Saint Lucia
1 | Angola
1 | Guatemala
1 | Bolivia
1 | Lithuania
1 | Belize
1 | Turks and Caicos Islands
1 | Bahamas
1 | Iraq
1 | Mozambique
1 | Oman
1 | French Polynesia
1 | Paraguay
1 | Nigeria
1 | Mali
Type
963 | Branded Hotels
873 | Luxury Hotels
818 | Boutique Hotels
786 | City Center Hotels
634 | Airport/Conference Hotels
633 | Resorts
599 | Bed & Breakfast & Inns
454 | Limited Service & Budget Hotels
191 | Extended Stay & Serviced Apartments
119 | Hostels
57 | Vacation Rentals & Villas
50 | Casinos
36 | Motels
33 | RV Parks & Campgrounds
Region
688 | Europe
487 | North America
383 | Asia Pacific
188 | Middle East
64 | South America
48 | Oceania
39 | Africa
7 | Central America
Category
1335 | Rate Shopping
762 | Hotel Rate Parity
627 | Business Intelligence
427 | Direct Booking Tools
30 | Channel Managers
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Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
What is Lighthouse?
Founded in 2012 | Headquarters in United Kingdom | 500 employees
The Hotels Network (Personalization) is a cutting-edge guest engagement platform specifically designed for hotels to enhance their direct bookings and revenue optimization. By layering highly customizable tools such as rate parity checks, predictive personalization, and dynamic segmentation onto your existing systems, it significantly improves website conversion rates and customer engagement. Key features include intuitive A/B testing, smart notes, saved searches, exit abandonment messaging, and a cross-hotel message duplication function that enables consistent communication across multiple properties. Furthermore, advanced analytics provided by the platform offer actionable insights to fine-tune marketing strategies. Seamlessly integrating with your current infrastructure, The Hotels Network (Personalization) effectively boosts your bottom line while creating a personalized and engaging experience for potential guests.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Lighthouse products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Lighthouse Reviews Analyzed: 46
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Lighthouse Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by Lighthouse
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Lighthouse's Provided Description:
"The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting and personalisation: Bring back visitors who don’t convert, and personalise the website for those users that come back."
FAQs
Capabilities
Smart Notes
Smart Notes
Nudge users towards a direct booking with in-web notifications.
Layers
Layers
Create a personal and engaging user experience.
Inliners
Inliners
Seduce users with subtle messages displayed as native content.
Exit Intent Messages
Exit Intent Messages
Persuade abandoning visitors to stay on your website.
Saved Search
Saved Search
Ensure visitors return to complete their bookings.
Metasearch
Metasearch
It's time to intensify your brand's online visibility and stand out from the crowd. Leveraging machine learning techniques and automated cross-channel bidding, we'll ensure your metasearch campaigns are optimized to maximize your returns, every time.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Available Add-ons & Modules
BenchDirect
Direct Booking Tools
Benchmark the key metrics of your direct channel. Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition.
Conversion & Personalization
Website Design
Personalize your hotel website for each visitor. A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates.
Predictive Personalization
Direct Booking Tools
Segment, attract and convert your website lookers into bookers. Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user.
Vouchers & Giftcards
Upselling Software
Offer irresistible hotel vouchers and gift cards. Increase pre-paid sales, compensate affected guests and reward your most loyal ones.
Business Intelligence
Hotel Rate Parity
Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process.
Lighthouse Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Lighthouse Direct is the #1 most trending product in the Direct Booking Tools category (out of 58) and the #47 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreLighthouse has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Lighthouse as the #1 Direct Booking Tools provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Lighthouse Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Lighthouse Case Studies
How Lighthouse’s AI Channel Manager optimised revenue management at B-aparthotels
Brussels (Belgium)
How XO Hotels Amsterdam efficiently manages distribution, pricing and availability to avoid overbookings with Channel Manager.
Amsterdam (Netherlands)
How the Holiday Inn Express Yerevan uses Rate Insight and Lighthouse Business Intelligence to Enhance Revenue Management and Stay Competitive
Yerevan (Armenia)
How the President Hotel uses Rate Insight and Market Insight to be more strategic and competitive
Bantry Bay (South Africa)
How Marc & Rose Hospitality optimizes commercial strategies and taps into new revenue opportunities with Rate and Market Insight
Carmel (United States)
How Wythe Hotel uses Lighthouse’s Business Intelligence to streamline their workflows and gain a deeper understanding of the property’s performance.
Brooklyn (United States)
How Six Senses Douro Valley Uses Business Intelligence and Rate Shopping Tools to Save Time, Streamline Data Analysis, and Make Data-Driven Pricing and Distribution Decisions
Samodaes (Portugal)
How Four Views Hotels have used rate and market intelligence to better position their properties to realise their full revenue potential.
Funchal (Portugal)
How InterContinental Seoul Uses OTA Insight’s Suite of Business Intelligence Tools to Make More Effective and Informed Pricing Decisions
Seoul (Korea, South)
How Furaveri Maldives Leveraged OTA Insight’s BI and Rate Intelligence Tools to Get Ahead of the Competition
Furaveri (Maldives)
References
"Parity Insight addresses a major issue in the hotel industry right now."
Jeff Wermager
Senior Director of Revenue Optimisation Services @
Radisson Hotel Sector 29 Gurugram
"Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise."
Monte Gardiner
Managing Director of Revenue Management @
Best Western Hotel President
"Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions."
Pelayo Pando
Director of e-Commerce Business Development and Market Strategy @
NH Collection Madrid Gran Vía
"In the past six months, we’ve managed to lower the frequency of undercutting by OTA’s in our hotel portfolio down to only 3% of the time."
Brandon Burtis
Corporate Director of Revenue @
Ayres Hotel Laguna Woods - Aliso Viejo
"An amazing tool to get a snapshot of what's happening in the market as well as your own hotel. The user friendly interface is perfect for reporting, from front desk all the way up to GM level."
Nilesh Patel
Regional Director of Revenue Management @
Heis Hotel
"OTA Insight is great for so many things but my favourite is the parity comparisons. It makes it so easy to be aware of issue rather than running into them and provides easy access to information and links to actually solve the them. Great time saver!"
John Warne
Revenue Manager @
Radisson RED Brussels
"With Revenue Insight I have saved about 30-40 minutes every day in analysing the market and it has had a tremendous impact; RevPAR growth has averaged 5% over the last 16 months and ADR has increased by $20 over the course of a year."
Michelle Mu
Director of Revenue @
Refinery Hotel
"t’s a real game changer for our business. We’ve tracked a positive trend since implementing Revenue Insight. In the past six months, we’ve seen a total revenue increase of over $400,000 and an RGI increase of 7.4% YoY by shifting business to more profitable segments at our 200+ room beta property"
Alexis Warburton
Regional Director - Revenue Management and Distribution @
Highgate
"It's an intuitive and user friendly tool extremely helpful for our revenue managers, providing timely and accurate rate shops straight into our RMS solution. Live shops are done within seconds and all the rates are live linked."
Christian F. Boerger
Corporate Director of Revenue Strategy @
Pacific Hospitality Group
"Revenue Insight has helped us slash the time we spend on reporting, leaving us more chances to dive deeper into the data and better understand our property's overall performance.""
Will Jordan
Corporate Revenue Manager @
Wythe Hotel
""We needed to get past the onslaught of cancellations and focus on identifying new customers. With Revenue Insight, we have the flexibility to immediately separate and understand what booking behaviour was taking place.""
David Gill
Director of Revenue Managment @
Silverado Resort
"Highgate is excited to be working with OTA Insight, We had been searching for the best analytics technology that could give us the advantage to maximize our revenue across our portfolio. With the new Revenue Insight platform, we have the next level of business intelligence we need to stay ahead of the competition."
Ankur Randev
Chief Revenue Officer @
Highgate
"Since using Rate Insight by OTA Insight, our revenue and reservations team have drastically improved their efficiency, completing tasks an estimated 60% faster."
Aashish Trivedi
Group Director of Revenue @
Fusion Original Saigon Centre
"For years we were looking for a solution to track rate parity, ota ranking, and comp pricing with unlimited rate shops. I was surprised to find that OTA Insight offered all of this and more....all on an easy to use platform."
Ryan Walker
Director of eCommerce and Mobile @
sbe | Morgans Hotel Group
"The variety of the rate shops and the diversion that it has is crucial. Not only do I have the possibility to shop between refundable and non-refundable rates so the lowest possible or my BAR so that I can differentiate based on amount of people occupying the room, including or excluding breakfast rates...it gives additional value and a new dimension to what rate shopping should be."
Tim Brown
Revenue Manager @
Sandstone Goods + Trading
Featured Customers
More Products by Lighthouse
Hotelier Rating
Looking for specific info?
9
Easy integration and responsive support — but no app limits tracking
Manager from 5 to 9 room Boutique in Kilindoni (Tanzania)
Verified
6 days ago
Easy and intuitive. Good support, who 99% answers quickly and help you for real. Easy integration with OTA and good way of keeping tracks of it.
Tanzania
Tanzania
Manager
X-Small Hotel
10
Easy to use with real-time AI insights
Marketing Executive from 25-49 room Luxury Hotel in Montemagno (Italy)
Verified
8 days ago
Ease of use of the platform, integration with artificial intelligence, dashboard to monitor results in real time, efficient predictive AI.
Italy
Italy
Marketing Executive
Small Hotel
10
Good quality tool for hotels
sales and revenue from 100 to 199 room Branded Hotel in Athens (Greece)
Verified
8 days ago
The potential to boost direct sales on our websire , the flexibility of change, you can do to all the pop up messages , as well as the detailed reports s& tats provided.
Greece
Greece
sales and revenue
Large Hotel
10
Clear reporting and easy setup — but personalization needs better sorting
Marketing Executive from 25-49 room Boutique in Warsaw (Poland)
Verified
12 days ago
The seamless set-up process and clear reporting. I like the customization of styles, scheduling the messages, and helpful generative text editor.
Poland
Poland
Marketing Executive
Small Hotel
8
An impressive tool loaded with features that helps personalise the brand's site and drive direct bookings.
Regional Digital Marketing Manager from 500+ room Bed & Breakfast & Inn in Singapore (Singapore)
Verified
12 days ago
- Highly responsive -professional -team knows their product and are open to feedback on ways to improve the product or add additional features.
Singapore
Singapore
Regional Digital Marketing Manager
X-Large Hotel
10
Easy to use with a flexible, knowledgeable team — back-end could be be in German
Sales & Marketing Manager from 100 to 199 room City Center Hotel in Bremerhaven (Germany)
Verified
13 days ago
Flexibility and know-how of all team members. The tool is very easy to use and I liked the introduction videos.
Germany
Germany
Sales & Marketing Manager
Large Hotel
9
In my opinion, The Hotels Network is a leading digital marketing platform designed to help hotels increase direct bookings and reduce the reliance on OTAs (Online Travel Agencies).
E-commerce Manager from 100 to 199 room Bed & Breakfast & Inn in San Francisco (United States)
Verified
13 days ago
The personalization tools and targeted messaging of THN have been instrumental in converting website visitors into paying guests. Besides that, THN's A/B testing capabilities have allowed us to optimize our website for maximum conversions. We've been able to identify and implement changes that have resulted in a noticeable uplift in our boo...
United States
United States
E-commerce Manager
Large Hotel
8
Seamless Onboarding and Exceptional Support with Hotels Network for the Direct Booking Tools
Sales & Revenue Manager from 100 to 199 room Boutique in Port Louis
Verified
13 days ago
9
Very useful information on business intelligence dashboard.
Cluster Manager E-Commerce & Distribution from 50-74 room Boutique in Anse Louis (Seychelles)
Verified
13 days ago
direct booking tools where we can personalize & tailor made message with specific market and the way to parity display Direct booking tools allow us to personalize and tailor messages for specific markets, ensuring a customized experience. They also provide options for parity display, enhancing visibility and user engagement.
We can forese...
Seychelles
Seychelles
Cluster Manager E-Commerce & Distribution
Mid-Sized Hotel
10
Great software for enhancing the direct bookings potential for any property.
Cluster General Manager from 500+ room Bed & Breakfast & Inn in Bangkok (Thailand)
Verified
13 days ago
I love the dashboard's ease of use, flexibility, and the wealth of information it provides. The support team is excellent and always responds promptly to any requests. Importantly, the service is very reasonably priced for what it offers. The ability to check parity with just a click has significantly improved my team's workflow."
Thailand
Thailand
Cluster General Manager
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The Hotels Network excels at actually moving the needle on direct bookings, not just adding flashy website widgets. Its personalization engine, behavioral triggers, and parity tools consistently convert more website traffic into revenue—especially for properties fighting OTA dependence. The setup is minimal, impact tends to be fast, and the product focuses on measurable results instead of vanity features. If your priority is direct revenue, this is one of the few tools that delivers reliable conversion improvement.
Showing all answers to: "What does this product or service do well?"
The Hotels Network excels at actually moving the needle on direct bookings, not just adding flashy website widgets. Its personalization engine, behavioral triggers, and parity tools consistently convert more website traffic into revenue—especially for properties fighting OTA dependence. The setup is minimal, impact tends to be fast, and the product focuses on measurable results instead of vanity features. If your priority is direct revenue, this is one of the few tools that delivers reliable conversion improvement.
The Hotels Network is one of the most effective tools we use to increase direct website bookings for the hotels we consult. Its personalization and parity management features help us boost conversion and optimize revenue performance.
Beyond the technology, their team provides exceptional support — especially Cem in Türkiye, Diana from the former tech team, and Dide, who now assists us in all new technical processes. Their quick responses and professionalism make every integration smooth and efficient.
Review of The Hotels Network
Working with The Hotels Network has been a truly valuable experience for our property. What stands out most is the ease of use – from day one, the platform was intuitive, making implementation and day-to-day management seamless for our team.
The Direct Booking Tools deliver tangible results. Not only have we seen an immediate uplift in direct conversion, but the level of personalisation ensures that each guest feels more engaged, resulting in a clear positive ROI.
Equally important is the Parity Management function. With real-time monitoring of rate parity across all channels, we are finally able to act quickly and confidently to protect our direct channel and maintain competitive positioning.
The BenchDirect business intelligence module has given us deep insights into our figures. It allows us to benchmark performance in ways that were previously impossible, providing a level of clarity that has directly influenced smarter commercial decisions.
Overall, The Hotels Network combines user-friendliness with sophisticated tools that not only enhance performance but also provide the kind of strategic insights every hotel needs to succeed in today’s competitive environment. I can highly recommend it to any hotel looking to strengthen its direct channel and gain a deeper understanding of its market positioning.
The Benchdirect
-Product catered to hospitality industry specifically,
-Analyse 100% of the website traffic
-Compare hotel’s website performance to the market and competition
-Make better-informed decisions thanks to the real-time actionable insights
-30+ Direct Booking Metrics
An extensive range of key metrics related to:
-Website and booking engine traffic
-Rates and disparities
-User profile and behavior
-Future demand
-Bookings and pickup
Rate Parity
-Real-time search: the only way to ensure OTA prices are always up-to-date
-Dynamically display the relevant OTAs in each local market
-Understands any tax configuration, no matter how the hotel or OTA display their prices
-Hide/display OTAs when there is a price disparity
-Display prices in any currency, in 29 languages
The Hotels Network products help hotels optimize their direct booking strategies. The THN's innovative solutions enable hotels to offer seamless, personalized guest experiences and boost conversion rates.
Question:
What differentiates this product or service from the competition?
Answer:
The biggest differentiator is hotel-specific personalization paired with real benchmarking. THN isn’t a generic CRO tool—it’s built for hotel behavior patterns, guest intent signals, and live availability context. Add BenchDirect, and you get competitive insight that most hotels never have (conversion, demand, pricing, channel mix).
Showing all answers to: "What differentiates this product or service from the competition?"
The biggest differentiator is hotel-specific personalization paired with real benchmarking. THN isn’t a generic CRO tool—it’s built for hotel behavior patterns, guest intent signals, and live availability context. Add BenchDirect, and you get competitive insight that most hotels never have (conversion, demand, pricing, channel mix).
What truly sets The Hotels Network apart is the combination of advanced technology and human support. While many platforms offer tools, THN offers partnership.
Their ability to understand hotelier needs, adapt solutions quickly, and provide ongoing strategic guidance makes them a trusted long-term collaborator — not just a software provider.
Technology alone is not enough — and THN proves how valuable it is to have a team that genuinely cares about your success.
In my experience, what really differentiates The Hotels Network from its competitors is the way it combines simplicity with depth. Many platforms promise personalisation, parity monitoring, or benchmarking – but The Hotels Network manages to bring all of this together in a way that actually drives results without overwhelming hotel teams.
The ease of use is a big win. Unlike other tools that require heavy training or dedicated resources, THN feels intuitive. Within days you can set up personalised offers, track results, and act on insights. That speed to value is rare.
Then there’s the direct impact on ROI. I’ve worked with plenty of tools that generate “nice-to-have” reports, but with THN, the results are measurable and immediate. Conversion nudges, personalised messages, and streamlined booking flows translate directly into more direct bookings – and that’s something owners and GMs notice fast.
The Parity Management tool is another differentiator. Rate parity is often the silent killer of direct bookings, and THN’s ability to highlight and correct issues in real time is a huge step up from competitors. It empowers hoteliers to protect their direct channel instead of constantly playing catch-up.
Finally, BenchDirect provides something I haven’t seen elsewhere at this level: clear, actionable benchmarking. Instead of drowning in abstract data, you get a transparent view of how you’re performing against the market, and where opportunities lie. That mix of clarity and competitiveness is powerful.
In short, THN stands out because it’s not just a collection of tools – it’s an ecosystem built around helping hotels take back control of their distribution. For me, it’s the rare tech partner that delivers both strategic insight and commercial results, all while being easy to implement.
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow.
For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
The Hotels Network provides a full-stack growth platform that includes data-driven personalization, AI tools, and predictive analytics. Together with Cloudbeds platform, hoteliers can access valuable insights into their performance and drive more direct bookings.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Treat THN as a core part of your direct strategy, not a cosmetic website enhancement. The hotels that see the biggest gains actively use the benchmarking insights, adjust offers, and continuously optimize rather than “set and forget.” If you’re serious about shifting share away from OTAs, pair THN with a strong booking engine and commit to ongoing CRO work—you’ll get significantly more out of the platform than passive adopters.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Treat THN as a core part of your direct strategy, not a cosmetic website enhancement. The hotels that see the biggest gains actively use the benchmarking insights, adjust offers, and continuously optimize rather than “set and forget.” If you’re serious about shifting share away from OTAs, pair THN with a strong booking engine and commit to ongoing CRO work—you’ll get significantly more out of the platform than passive adopters.
In today’s fast-changing digital landscape, especially with the rapid rise of AI, adapting your hotel’s technology stack is crucial. The Hotels Network is a great starting point to stay ahead of evolving guest behaviors and new booking habits.
The travel industry is transforming fast — don’t miss the train.
My one piece of advice to a hotelier considering The Hotels Network would be this: don’t just think of it as another booking tool – treat it as a strategic partner in building your direct channel. The platform is most effective when you dedicate time to tailoring the personalisation features to your audience and actively monitor the insights from BenchDirect and Parity Management. The ROI comes quickly, but the real long-term value lies in using those insights to adjust your overall distribution strategy.
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
The Hotels Network is the perfect solution for hotels that want to improve performance and direct booking. Their solution enables hotels to efficiently benchmark to better understand the market and guest behavior.
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