The Hotels Network (Personalization)

4.7 (385 REVIEWS)

HT Score

100 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Tobias, Ozan, Nikolas + 29 more experts recommend The Hotels Network

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The Hotels Network (Personalization)

Name: The Hotels Network (Personalization)
Rating: 4.7 (385 reviews)

4.8 (385 REVIEWS)

Ranked 1 (out of 56) in Direct Booking Tools

Growth for your Hotel's Direct Channel

95% recommended by 352 hotels

One & Only, Minor Hotels, Frasers Hospitality & 349 others

Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

The Hotels Network (THN) excels in optimizing direct bookings while reducing OTA commissions, crucial for revenue growth and brand loyalty. Hotels value THN's ability to enhance conversion rates through personalized user journeys, intelligent geolocation, and integration with existing system stacks. Negative comments focus on limitations in customization, integration complexities, and the sometimes confusing setup process. This tool is ideal for hotels seeking to strengthen their direct sales strategy and boost profitability.

One & Only, Minor Hotels, Frasers Hospitality & 349 others

Read their reviews

Partners say

Industry experts recommend The Hotels Network (THN) for its unique ability to utilize advanced personalization and predictive algorithms tailored specifically for the hospitality industry. THN offers innovative features like BenchDirect™ for benchmarking, easy integration of tools, and cookieless tracking, significantly increasing direct bookings and average daily rates (ADR). The platform is praised for providing detailed data insights, seamless user experiences, and exceptional customer support, setting it apart from other market solutions.

Tobias, Ozan, Nikolas and 29 others

Read their recommendations

What Types of Hotels The Hotels Network is Popular For

Size

2 | X-Small (1-9 room)

53 | Small (10-49 room)

67 | Mid-Sized (50-99 room)

199 | Large (100-499 room)

58 | X-Large (500+ room)

Country

42 | Mexico

28 | United Kingdom

26 | Spain

21 | United States

21 | France

20 | Turkey

20 | Sweden

17 | Germany

13 | Thailand

10 | Greece

9 | United Arab Emirates

9 | Portugal

9 | Austria

9 | Canada

9 | Switzerland

7 | Ireland

6 | Colombia

5 | Denmark

5 | Malaysia

5 | Singapore

4 | Norway

3 | Maldives

3 | Sri Lanka

3 | Morocco

3 | Poland

3 | South Africa

3 | Netherlands

3 | Australia

3 | Philippines

2 | Hungary

2 | Egypt

2 | Vietnam

2 | India

2 | Italy

2 | Indonesia

2 | Costa Rica

1 | Seychelles

1 | Finland

1 | Dominican Republic

1 | China

1 | Belgium

1 | Uruguay

1 | Ghana

1 | Mauritius

1 | Ukraine

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Barbados

1 | Qatar

1 | Kenya

1 | Nepal

1 | Peru

1 | Romania

Type

189 | Boutique Hotels

189 | Luxury Hotels

160 | Resorts

130 | City Center Hotels

114 | Branded Hotels

108 | Bed & Breakfast & Inns

103 | Airport/Conference Hotels

70 | Limited Service & Budget Hotels

33 | Extended Stay & Serviced Apartments

29 | Vacation Rentals & Villas

20 | Hostels

11 | Casinos

6 | RV Parks & Campgrounds

4 | Motels

Region

179 | Europe

72 | North America

42 | Asia Pacific

32 | Middle East

11 | South America

11 | Africa

3 | Oceania

2 | Central America

The Hotels Network Rankings

Last updated: Q1 2026

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Direct Booking Tools for Mid-sized Hotels

#1 of 11

Best Direct Booking Tools for Large Hotels

#1 of 7

Best Direct Booking Tools for Enterprise Hotels

#1 of 6

The Hotels Network Direct Booking Tools Rankings

By size

#2 of 11

Best Direct Booking Tools for Small Hotels

95% recommended by 51 Small hotels

Small hotels say that The Hotels Network's Direct Booking Tools are highly rated in verified HotelTechReport reviews for their user-friendly interface, ability to increase direct bookings efficiently, and strong support team. These features cater to Small hotels seeking to enhance direct sales and optimize resources.

#1 of 11

Best Direct Booking Tools for Mid-sized Hotels

95% recommended by 190 Mid-sized hotels

Mid-sized hotels say that The Hotels Network's Direct Booking Tools are valued for their user-friendly interface, robust personalization options, and comprehensive support, as noted in verified HotelTechReport reviews. These strengths help boost direct bookings and improve conversion rates in Mid-sized hotels.

#1 of 7

Best Direct Booking Tools for Large Hotels

95% recommended by 77 Large hotels

Large hotels say that The Hotels Network's Direct Booking Tools excel in delivering personalized website customization, effective price comparison features, and enhanced guest engagement as per verified HotelTechReport reviews. These strengths are pivotal for boosting direct bookings and optimizing marketing strategies in Large hotels.

#1 of 6

Best Direct Booking Tools for Enterprise Hotels

97% recommended by 59 Enterprise hotels

X Large hotels say that The Hotels Network's Direct Booking Tools, as per verified HotelTechReport reviews, are highly valued for their user-friendly interface, personalized messaging capabilities, and robust customer support. These features align directly with X Large hotels' needs, enhancing direct booking conversions and operational efficiency.

Best Direct Booking Tools for Small Hotels 95% recommended by 51 Small hotels

#2 of 11

Best Direct Booking Tools for Mid-sized Hotels 95% recommended by 190 Mid-sized hotels

#1 of 11

Best Direct Booking Tools for Large Hotels 95% recommended by 77 Large hotels

#1 of 7

Best Direct Booking Tools for Enterprise Hotels 97% recommended by 59 Enterprise hotels

#1 of 6

By type

#1 of 12

Best Direct Booking Tools for Luxury Hotels

95% recommended by 189 Luxury Hotels hotels

Luxury hotels say that The Hotels Network's Direct Booking Tools garner high marks in verified HotelTechReport reviews for their ability to enhance website personalization, ensuring ease of use and improved direct booking conversions. A prominent strength includes effective rate comparison, vital for maintaining competitive pricing. Additionally, exceptional support is frequently highlighted, underscoring the platform’s alignment with Luxury hotel standards.

#1 of 7

Best Direct Booking Tools for Vacation Rentals & Villas

92% recommended by 29 Vacation Rentals & Villas hotels

Vacation-Rentals-Villas hotels say that The Hotels Network's Direct Booking Tools, as highlighted in verified HotelTechReport reviews, enhance guest personalization, improve conversion rates, and offer intuitive user interfaces. These strengths are particularly valuable for optimizing direct bookings and tailoring guest experiences in Vacation-Rentals-Villas.

#1 of 2

Best Direct Booking Tools for RV Parks & Campgrounds

97% recommended by 6 RV Parks & Campgrounds hotels

Rv-Parks-Campgrounds hotels say that The Hotels Network's Direct Booking Tools receive high praise in verified HotelTechReport reviews for their user-friendly personalization tools, effective rate comparison features, and significant boost in direct bookings, which prove vital for these properties.

#1 of 7

Best Direct Booking Tools for Extended Stay & Serviced Apartments

95% recommended by 33 Extended Stay & Serviced Apartments hotels

Extended-Stay-Serviced-Apartments hotels say that The Hotels Network's Direct Booking Tools rank highly due to intuitive interfaces, effective personalization, and robust analytics, as highlighted in verified HotelTechReport reviews. These strengths enhance operational efficiency, elevate guest experience, and increase direct bookings.

#1 of 8

Best Direct Booking Tools for Limited Service & Budget Hotels

95% recommended by 69 Limited Service & Budget Hotels hotels

Limited-Service-Budget hotels say that The Hotels Network's Direct Booking Tools receive high rankings due to their ease of use, effective customer support, and personalization capabilities. Verified HotelTechReport reviews consistently highlight these features as crucial for increasing conversions and booking efficiency in this sector.

#1 of 10

Best Direct Booking Tools for Airport/Conference Hotels

96% recommended by 102 Airport/Conference Hotels hotels

Conference hotels say that The Hotels Network's Direct Booking Tools enhance direct booking capabilities with user-friendly customization and seamless integration, as supported by verified HotelTechReport reviews. Recurring strengths include adaptive messaging and robust personalization features, catering effectively to modern Conference hotel needs.

#1 of 12

Best Direct Booking Tools for Bed & Breakfast & Inns

96% recommended by 105 Bed & Breakfast & Inns hotels

Bed-N-Breakfast hotels say that The Hotels Network's Direct Booking Tools rank highly according to verified HotelTechReport reviews due to their personalization capabilities, reliable customer support, and user-friendly interface, which collectively enhance direct booking efficiency and guest engagement.

#1 of 12

Best Direct Booking Tools for Boutique Hotels

95% recommended by 189 Boutique Hotels hotels

Boutique hotels say that The Hotels Network's Direct Booking Tools ranks highly in verified HotelTechReport reviews, highlighting strengths important to boutiques such as user-friendly interfaces, strong customer support, and effective personalization options for enhanced direct bookings and guest engagement.

#1 of 10

Best Direct Booking Tools for Branded Hotels

95% recommended by 113 Branded Hotels hotels

Branded hotels say that The Hotels Network's Direct Booking Tools excels for its user-friendly interface, robust personalization features, and exceptional support, according to verified HotelTechReport reviews. These strengths help Branded hotels effectively increase direct bookings while maintaining operational independence and customer engagement.

#2 of 4

Best Direct Booking Tools for Casinos

97% recommended by 11 Casinos hotels

Casino hotels say that The Hotels Network's Direct Booking Tools effectively enhance conversion rates and user engagement, thanks to intuitive technology and efficient technical support. Verified HotelTechReport reviews highlight the platform's ease of use and personalized support as key strengths for Casino hotels.

#1 of 10

Best Direct Booking Tools for City Center Hotels

95% recommended by 129 City Center Hotels hotels

City-Center-Hotel hotels say that The Hotels Network's Direct Booking Tools, according to verified HotelTechReport reviews, enhance digital guest experiences by significantly boosting direct bookings through robust personalization features and ease of use, tailoring messages to guest behavior while offering invaluable customer support.

#1 of 4

Best Direct Booking Tools for Hostels

98% recommended by 20 Hostels hotels

Hostel hotels say that The Hotels Network's Direct Booking Tools rank highly due to their ability to personalize guest experiences, drive direct bookings, and support data-driven decisions. Verified HotelTechReport reviews emphasize the tool's ease of use, effective personalization features, and valuable insights.

#1 of 8

Best Direct Booking Tools for Other

94% recommended by 53 Other hotels

Other hotels say that The Hotels Network's Direct Booking Tools is highly rated in verified HotelTechReport reviews due to its ease of use, effective personalization features, and responsive support team. These strengths are crucial for hotels in Other aiming to optimize direct bookings.

#1 of 13

Best Direct Booking Tools for Resorts

94% recommended by 160 Resorts hotels

Resort hotels say that The Hotels Network's Direct Booking Tools enhance engagement with personalized messaging, improve direct bookings through intuitive rate comparison features, and offer responsive customer support, according to verified HotelTechReport reviews.

Best Direct Booking Tools for Luxury Hotels 95% recommended by 189 Luxury Hotels hotels

#1 of 12

Best Direct Booking Tools for Vacation Rentals & Villas 92% recommended by 29 Vacation Rentals & Villas hotels

#1 of 7

Best Direct Booking Tools for RV Parks & Campgrounds 97% recommended by 6 RV Parks & Campgrounds hotels

#1 of 2

Best Direct Booking Tools for Extended Stay & Serviced Apartments 95% recommended by 33 Extended Stay & Serviced Apartments hotels

#1 of 7

Best Direct Booking Tools for Limited Service & Budget Hotels 95% recommended by 69 Limited Service & Budget Hotels hotels

#1 of 8

Best Direct Booking Tools for Airport/Conference Hotels 96% recommended by 102 Airport/Conference Hotels hotels

#1 of 10

Best Direct Booking Tools for Bed & Breakfast & Inns 96% recommended by 105 Bed & Breakfast & Inns hotels

#1 of 12

Best Direct Booking Tools for Boutique Hotels 95% recommended by 189 Boutique Hotels hotels

#1 of 12

Best Direct Booking Tools for Branded Hotels 95% recommended by 113 Branded Hotels hotels

#1 of 10

Best Direct Booking Tools for Casinos 97% recommended by 11 Casinos hotels

#2 of 4

Best Direct Booking Tools for City Center Hotels 95% recommended by 129 City Center Hotels hotels

#1 of 10

Best Direct Booking Tools for Hostels 98% recommended by 20 Hostels hotels

#1 of 4

Best Direct Booking Tools for Other 94% recommended by 53 Other hotels

#1 of 8

Best Direct Booking Tools for Resorts 94% recommended by 160 Resorts hotels

#1 of 13

By country

#1 of 1

Best Direct Booking Tools for hotels in United Arab Emirates

98% recommended by 9 hotels in United Arab Emirates

Hotels in the United Arab Emirates say that The Hotels Network's Direct Booking Tools offer an invaluable edge in a competitive market by providing advanced price comparison popups, customizable widgets, and insightful data analytics. These features are particularly significant for UAE hotels, which prioritize user-friendly solutions to enhance guest confidence and facilitate direct bookings, while seamlessly aligning with their brand identity and ensuring competitive pricing. Additionally, the robust support and detailed market insights allow these hotels to strategically adapt to market changes and improve their direct booking performance.

#4 of 4

Best Direct Booking Tools for hotels in Austria

89% recommended by 9 hotels in Austria

Hotels in Austria say that The Hotels Network's Direct Booking Tools product is highly valued for its user-friendly interface, seamless integration with existing systems, and responsive support team, which are crucial in maintaining operational continuity and efficiency. Austrian hotels particularly appreciate the tool's capacity for personalizing websites, enhancing direct bookings, and providing insightful analytics on rate parity and conversion, which align well with their operational needs of maximizing direct revenue and maintaining competitive pricing. However, they note that improvements in the tracking accuracy and expansion of AB testing capabilities would further enhance their marketing strategies and overall user experience.

#2 of 3

Best Direct Booking Tools for hotels in Canada

97% recommended by 9 hotels in Canada

Hotels in Canada say that The Hotels Network's Direct Booking Tools are instrumental in enhancing direct bookings with features that are both intuitive and easy to manage, catering to the nuanced demands of Canadian hotels for personalized, reliable, and adaptable solutions. They highlight the importance of user-friendly interfaces along with proactive customer support and customization options such as personalization of pop-ups, price comparison tools, and effective marketing integrations that align with the diverse needs of different market segments and promotional strategies. Overall, these tools are recognized for their ability to improve booking engine performance and provide insightful data that assists in optimizing marketing strategies amidst evolving market conditions.

#2 of 4

Best Direct Booking Tools for hotels in Switzerland

96% recommended by 9 hotels in Switzerland

Hotels in Switzerland say that The Hotels Network's Direct Booking Tools are highly valued for their user-friendly interface, robust support, and versatile features that align well with their operational needs. Swiss hotels particularly appreciate the tool's ability to enhance direct bookings through effective rate parity checks and targeted messaging that promote unique offers and foster direct engagement with guests. While some improvements in automatic reporting and support speed are suggested, the overall adaptability and flexibility of the tool make it a strong contender for those looking to innovate and personalize their booking strategies effectively.

#1 of 1

Best Direct Booking Tools for hotels in Colombia

100% recommended by 6 hotels in Colombia

Hotels in Colombia say that The Hotels Network's Direct Booking Tools product is highly effective in catering to their specific needs by offering intuitive and easy-to-use tools that enhance the user experience on hotel websites and provide dynamic customer engagement. Colombian hotels appreciate the adaptability to incorporate their brand elements, precise reporting, and excellent customer support, which collectively assist them in making informed decisions, improving direct sales, and effectively targeting desired markets.

#2 of 5

Best Direct Booking Tools for hotels in Germany

95% recommended by 17 hotels in Germany

Hotels in Germany say that The Hotels Network's Direct Booking Tools are impressive for their ease of use, effective customization, and ability to enhance direct booking performance with minimal effort, which is crucial in the competitive hotel market. German hoteliers particularly value the strong partnership aspect, innovative features like deep personalization, comprehensive analytics, and the ability to maintain rate control and market competitiveness. However, they suggest improvements in areas such as user interface intuitiveness and the inclusion of more automated and AI-supported functionalities to enhance operational efficiency.

#1 of 1

Best Direct Booking Tools for hotels in Denmark

92% recommended by 5 hotels in Denmark

Hotels in Denmark say that The Hotels Network's Direct Booking Tools offer insightful data and effective ways to enhance direct booking channels, which is crucial for optimizing online presence and revenue amidst competition from OTAs. They appreciate the personalized customer service and the user-friendly tools that bolster guest engagement, although they note the need for an improved user interface and more seamless tool integration to better address the diverse tech-savviness of their teams.

#1 of 2

Best Direct Booking Tools for hotels in Spain

91% recommended by 26 hotels in Spain

Hotels in Spain say that The Hotels Network's Direct Booking Tools are highly valued for their ability to personalize guest experiences and drive direct bookings, which are crucial for their market dynamics. Specifically, Spanish hoteliers appreciate the exceptional customer support and intuitive nature of the platform, with many highlighting the personalized attention from team members like Ona. While the platform's robust capabilities meet most operational needs, there is room for enhancements in customization flexibility, including the integration of more advanced personalization and reporting options to better align with unique branding and strategic requirements.

#1 of 3

Best Direct Booking Tools for hotels in France

96% recommended by 21 hotels in France

Hotels in France say that The Hotels Network's Direct Booking Tools are highly intuitive, easy to use, and come with a robust set of features that effectively enhance direct booking channels, which is crucial in the competitive French hospitality market known for its emphasis on personalized guest experiences. The French hotels particularly appreciate the product's ability to create tailored campaigns, adaptability to local events, and its strong customer support, while also calling for improvements in aspects such as backend optimization, auto-translation settings, and more visual design options to better cater to the diverse and sophisticated needs of their guests. These insights highlight that when selecting a Direct Booking Tools provider, French hoteliers prioritize flexibility, localization, exceptional customer support, and seamless integration to boost conversion rates and optimize their online presence.

#1 of 6

Best Direct Booking Tools for hotels in United Kingdom

98% recommended by 28 hotels in United Kingdom

Hotels in the United Kingdom say that The Hotels Network's Direct Booking Tools are highly effective for increasing direct sales while offering a user-friendly interface and exceptional customer support, which are crucial for both independent hotels and larger chains seeking seamless integration and ease of use. UK hotels particularly appreciate the system's intuitive nature, targeted personalization features, and ongoing innovation, though they express a need for enhanced self-service training resources and greater interoperability with existing CRM systems to further streamline operations and enhance data utilization.

#1 of 1

Best Direct Booking Tools for hotels in Greece

97% recommended by 10 hotels in Greece

Hotels in Greece say that The Hotels Network's Direct Booking Tools effectively boost direct sales by offering flexible, customizable tools that enhance website engagement through personalized messages and price comparison features. These tools are particularly valued for their ability to address rate parity issues and integrate seamlessly with existing systems, which is crucial for the competitive Greek hotel market focused on maximizing direct bookings and improving conversion rates. However, some users suggest improvements in payment models and integration processes to better align with their operational needs and value expectations.

#1 of 2

Best Direct Booking Tools for hotels in Ireland

94% recommended by 7 hotels in Ireland

Hotels in Ireland say that The Hotels Network's Direct Booking Tools offer an impressive combination of competitive rate management, dynamic promotional features, and exceptional customer support, essential for meeting the unique demands of the local market. The ability to customize messages, effectively utilize Business Intelligence tools, and maintain rate parity empowers Irish hotels to increase direct bookings, enhancing guest confidence in booking directly. However, they express interest in more AI-driven features and clearer insights into upcoming tool enhancements, reflecting their forward-looking operational strategy and desire for continuous improvement.

#1 of 2

Best Direct Booking Tools for hotels in Mexico

97% recommended by 42 hotels in Mexico

Hotels in Mexico say that The Hotels Network's Direct Booking Tools are ideal for increasing conversion rates and enhancing user engagement through personalized messaging and data-driven strategies. They appreciate the platform's intuitive interface, exceptional customer service, and ability to integrate seamlessly with existing systems, which are essential for optimizing direct sales in a competitive market. Moreover, the customization features and real-time data analytics are particularly valued for tailoring communications to both local and international audiences, reflecting the diverse needs of Mexican hotels aiming to attract a broad range of travelers.

#1 of 2

Best Direct Booking Tools for hotels in Malaysia

94% recommended by 5 hotels in Malaysia

Hotels in Malaysia say that The Hotels Network's Direct Booking Tools product effectively addresses their unique operational needs by offering personalized website enhancements and data-driven insights, which are crucial for maintaining competitiveness in the vibrant Malaysian hospitality market. The tools' ability to deliver targeted messaging and brand rate competitiveness is particularly valued, though enhancements in adapting chat features for better responsiveness and flexibility in message management are desired.

#1 of 1

Best Direct Booking Tools for hotels in Portugal

91% recommended by 9 hotels in Portugal

Hotels in Portugal say that The Hotels Network's Direct Booking Tools offer a user-friendly and intuitive platform that seamlessly integrates with their operational needs, enabling effective self-management while providing excellent customer support. They appreciate the platform's ability to customize messages and pop-ups according to brand identity, as well as its powerful analytics and price comparison features that help manage rate disparities and boost direct bookings. The comprehensive insights and market trend data offered by the platform are particularly valued for their role in refining strategies and enhancing conversion rates, tailored to the unique characteristics of the Portuguese hotel market.

#1 of 1

Best Direct Booking Tools for hotels in Singapore

90% recommended by 5 hotels in Singapore

Hotels in Singapore say that The Hotels Network's Direct Booking Tools excel in enhancing direct bookings and personalizing the guest experience, which are crucial for the region's competitive hospitality industry. The product's intuitive interface, robust analytics, and responsive support team have proven vital for managing personalized communications and improving conversion rates. However, local hoteliers highlight a need for more extensive customization options for device responsiveness and a standardized feature set to fully harness the tool's capabilities across varying operator skill levels.

#1 of 1

Best Direct Booking Tools for hotels in Sweden

98% recommended by 20 hotels in Sweden

Hotels in Sweden say that The Hotels Network's Direct Booking Tools are particularly effective in boosting direct conversions while meeting the specific preferences and operational needs of Swedish hoteliers. They appreciate the system's user-friendly interface, the flexibility in messaging and campaign design, and the detailed analytics reporting that caters to targeting diverse guest segments. However, they express a desire for more design customization options and enhanced educational resources to fully harness the platform’s capabilities, aligning with Sweden's emphasis on efficiency and high-quality service.

#1 of 3

Best Direct Booking Tools for hotels in Thailand

98% recommended by 13 hotels in Thailand

Hotels in Thailand say that The Hotels Network's Direct Booking Tools are particularly effective for increasing direct bookings, enhancing website engagement, and improving conversion rates, which are crucial for reducing reliance on OTAs in a competitive market. The product's ability to offer personalized promotions, dynamic messaging, and real-time data insights aligns well with the operational needs of Thai hotels focused on driving profitability while maintaining brand loyalty. Despite some desires for more luxury design templates and enhanced backend flexibility, the customer support and comprehensive features like the price comparison widget and advanced targeting make it a valuable asset for properties looking to optimize their direct booking strategies.

#1 of 1

Best Direct Booking Tools for hotels in Turkey

97% recommended by 20 hotels in Turkey

Hotels in Turkey say that The Hotels Network's Direct Booking Tools product significantly enhances their ability to boost direct bookings through smart personalization, strategic pricing, and intuitive user interfaces, all of which are tailored to meet the operational needs of Turkish accommodations. The product's advanced business intelligence dashboards and easy integration with marketing tools help them make data-driven decisions, which are crucial for maintaining competitive advantages in Turkey's vibrant hospitality market. However, further customization options and AI enhancements would provide even greater flexibility and efficiency.

#4 of 7

Best Direct Booking Tools for hotels in United States

98% recommended by 21 hotels in United States

Hotels in the United States say that The Hotels Network's Direct Booking Tools significantly enhance direct booking capabilities with their intuitive interface and personalized messaging options, which are particularly important for the competitive US market where reducing dependency on OTAs is a key objective. The product's flexible and evolving features, alongside exceptional customer service and support, are highly valued by US hotels for optimizing revenue and meeting operational needs. Additionally, US hotel stakeholders appreciate the tool's ability to provide actionable data insights and benchmarking capabilities for strategic decision-making.

Best Direct Booking Tools for hotels in United Arab Emirates 98% recommended by 9 hotels in United Arab Emirates

#1 of 1

Best Direct Booking Tools for hotels in Austria 89% recommended by 9 hotels in Austria

#4 of 4

Best Direct Booking Tools for hotels in Canada 97% recommended by 9 hotels in Canada

#2 of 3

Best Direct Booking Tools for hotels in Switzerland 96% recommended by 9 hotels in Switzerland

#2 of 4

Best Direct Booking Tools for hotels in Colombia 100% recommended by 6 hotels in Colombia

#1 of 1

Best Direct Booking Tools for hotels in Germany 95% recommended by 17 hotels in Germany

#2 of 5

Best Direct Booking Tools for hotels in Denmark 92% recommended by 5 hotels in Denmark

#1 of 1

Best Direct Booking Tools for hotels in Spain 91% recommended by 26 hotels in Spain

#1 of 2

Best Direct Booking Tools for hotels in France 96% recommended by 21 hotels in France

#1 of 3

Best Direct Booking Tools for hotels in United Kingdom 98% recommended by 28 hotels in United Kingdom

#1 of 6

Best Direct Booking Tools for hotels in Greece 97% recommended by 10 hotels in Greece

#1 of 1

Best Direct Booking Tools for hotels in Ireland 94% recommended by 7 hotels in Ireland

#1 of 2

Best Direct Booking Tools for hotels in Mexico 97% recommended by 42 hotels in Mexico

#1 of 2

Best Direct Booking Tools for hotels in Malaysia 94% recommended by 5 hotels in Malaysia

#1 of 2

Best Direct Booking Tools for hotels in Portugal 91% recommended by 9 hotels in Portugal

#1 of 1

Best Direct Booking Tools for hotels in Singapore 90% recommended by 5 hotels in Singapore

#1 of 1

Best Direct Booking Tools for hotels in Sweden 98% recommended by 20 hotels in Sweden

#1 of 1

Best Direct Booking Tools for hotels in Thailand 98% recommended by 13 hotels in Thailand

#1 of 3

Best Direct Booking Tools for hotels in Turkey 97% recommended by 20 hotels in Turkey

#1 of 1

Best Direct Booking Tools for hotels in United States 98% recommended by 21 hotels in United States

#4 of 7

The Hotels Network (Personalization) Direct Booking Tools Rankings

By size

The Hotels Network (Personalization) is ranked #2 of 11 for Small Hotels in Direct Booking Tools 51 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 11 for Mid-sized Hotels in Direct Booking Tools 190 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 7 for Large Hotels in Direct Booking Tools 77 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 6 for Enterprise Hotels in Direct Booking Tools 59 reviews, 97% recommend

By type

The Hotels Network (Personalization) is ranked #1 of 12 for Luxury Hotels in Direct Booking Tools 189 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 7 for Vacation Rentals & Villas in Direct Booking Tools 29 reviews, 92% recommend

The Hotels Network (Personalization) is ranked #1 of 2 for RV Parks & Campgrounds in Direct Booking Tools 6 reviews, 97% recommend

The Hotels Network (Personalization) is ranked #1 of 7 for Extended Stay & Serviced Apartments in Direct Booking Tools 33 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 8 for Limited Service & Budget Hotels in Direct Booking Tools 69 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 10 for Airport/Conference Hotels in Direct Booking Tools 102 reviews, 96% recommend

The Hotels Network (Personalization) is ranked #1 of 12 for Bed & Breakfast & Inns in Direct Booking Tools 105 reviews, 96% recommend

The Hotels Network (Personalization) is ranked #1 of 12 for Boutique Hotels in Direct Booking Tools 189 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 10 for Branded Hotels in Direct Booking Tools 113 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #2 of 4 for Casinos in Direct Booking Tools 11 reviews, 97% recommend

The Hotels Network (Personalization) is ranked #1 of 10 for City Center Hotels in Direct Booking Tools 129 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 4 for Hostels in Direct Booking Tools 20 reviews, 98% recommend

The Hotels Network (Personalization) is ranked #1 of 8 for Other in Direct Booking Tools 53 reviews, 94% recommend

The Hotels Network (Personalization) is ranked #1 of 13 for Resorts in Direct Booking Tools 160 reviews, 94% recommend

By country

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in United Arab Emirates in Direct Booking Tools 9 reviews, 98% recommend

The Hotels Network (Personalization) is ranked #4 of 4 for hotels in Austria in Direct Booking Tools 9 reviews, 89% recommend

The Hotels Network (Personalization) is ranked #2 of 3 for hotels in Canada in Direct Booking Tools 9 reviews, 97% recommend

The Hotels Network (Personalization) is ranked #2 of 4 for hotels in Switzerland in Direct Booking Tools 9 reviews, 96% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Colombia in Direct Booking Tools 6 reviews, 100% recommend

The Hotels Network (Personalization) is ranked #2 of 5 for hotels in Germany in Direct Booking Tools 17 reviews, 95% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Denmark in Direct Booking Tools 5 reviews, 92% recommend

The Hotels Network (Personalization) is ranked #1 of 2 for hotels in Spain in Direct Booking Tools 26 reviews, 91% recommend

The Hotels Network (Personalization) is ranked #1 of 3 for hotels in France in Direct Booking Tools 21 reviews, 96% recommend

The Hotels Network (Personalization) is ranked #1 of 6 for hotels in United Kingdom in Direct Booking Tools 28 reviews, 98% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Greece in Direct Booking Tools 10 reviews, 97% recommend

The Hotels Network (Personalization) is ranked #1 of 2 for hotels in Ireland in Direct Booking Tools 7 reviews, 94% recommend

The Hotels Network (Personalization) is ranked #1 of 2 for hotels in Mexico in Direct Booking Tools 42 reviews, 97% recommend

The Hotels Network (Personalization) is ranked #1 of 2 for hotels in Malaysia in Direct Booking Tools 5 reviews, 94% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Portugal in Direct Booking Tools 9 reviews, 91% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Singapore in Direct Booking Tools 5 reviews, 90% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Sweden in Direct Booking Tools 20 reviews, 98% recommend

The Hotels Network (Personalization) is ranked #1 of 3 for hotels in Thailand in Direct Booking Tools 13 reviews, 98% recommend

The Hotels Network (Personalization) is ranked #1 of 1 for hotels in Turkey in Direct Booking Tools 20 reviews, 97% recommend

The Hotels Network (Personalization) is ranked #4 of 7 for hotels in United States in Direct Booking Tools 21 reviews, 98% recommend

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Features

Conversion Boosters

4/5 features

Surge Alerts
Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.
Pop-up & Exit Intent Messages
Price Comparison
Review compilation widget

A widget compiling main review rates from different websites and forums (Tripadvisor, booking, google, etc...) / Widget conveys hotel reliability as a measure of hotels quality according to past customers scores.
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.
A/B Split Testing

Find the perfect messaging that gets results.
Tab Abandonment Alerts

Improve conversion rates for easily distracted visitors.
Form Autofill

Automatically repopulate abandoned form fields.

Personalization

4/5 features

Custom Segment Messaging
Booking Engine Data Sync

Store & dynamically inject booking details into your reminders.
A/B Split Testing

Find the perfect messaging that gets results.

Offers & Promotions

4/5 features

Pop-up & Exit Intent Messages

Rate Monitoring & Parity

4/5 features

Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Parity Reports
OTA Parity Live Feed

Messaging & Communication

4/5 features

Facebook Messenger Integration
Live Chat
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.

Rewards & Loyalty

4/5 features

Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.

Analytics & Performance

4/5 features

Analytics dashboard
Messaging Analytics
A/B Split Testing

Find the perfect messaging that gets results.

Available Add-ons & Modules

The Hotels Network Reviews Summary

4.7

Excellent

385 reviews

Ease of Use

4.8/5

Customer Support

4.9/5

ROI

4.5/5

Implementation

4.8/5

Achievements

Recommended for

385

Direct Booking Tools Ranked #1 out of 56

The Hotels Network Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

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Success Stories

References

Featured Customers

The Hotels Network Case Studies

References

"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."

"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."

"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."

"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."

"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."

Featured Customers

News

The Hotels Network

6 months ago

2025 Black Friday Report: Hotels with Website Campaigns Grew Direct Revenue by 60.5%

The Hotels Network

7 months ago

How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization

The Hotels Network

8 months ago

Hotel Website Messaging Design Guide

The Hotels Network

9 months ago

How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue

The Hotels Network

11 months ago

Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend

The Hotels Network

1 year ago

The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels

The Hotels Network

1 year ago

The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace

The Hotels Network

1 year ago

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

The Hotels Network

1 year ago

The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences

The Hotels Network

1 year ago

The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards

The Hotels Network

1 year ago

Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings

The Hotels Network

1 year ago

The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers

The Hotels Network

1 year ago

How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR

The Hotels Network

1 year ago

The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences

The Hotels Network

1 year ago

The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security

The Hotels Network

1 year ago

Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy

The Hotels Network

1 year ago

4 Effective Strategies to Address Price Disparities and Increase Direct Bookings

The Hotels Network

1 year ago

The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels

The Hotels Network

1 year ago

Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools

The Hotels Network

2 years ago

The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

The Hotels Network

2 years ago

The Hotels Network Unveils Industry-First Cookieless Personalization Suite

The Hotels Network

2 years ago

The Hotels Network Expands Client Base Through LiveRate Acquisition

The Hotels Network

2 years ago

AI and Hospitality: What's in store for the hotel industry in 2024

The Hotels Network

2 years ago

The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences

The Hotels Network

2 years ago

The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards

The Hotels Network

2 years ago

THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers

The Hotels Network

2 years ago

Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%

The Hotels Network

2 years ago

The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates

The Hotels Network

2 years ago

How A/B Testing Can Elevate Your Hotel's Direct Channel

The Hotels Network

2 years ago

The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

The Hotels Network

2 years ago

Disruption, Innovation, and Evolution for Hotel Marketing in 2023

The Hotels Network

3 years ago

The Superpowers You Need to Optimize Your Direct Channel Strategy

The Hotels Network

3 years ago

The Hotels Network Unveils New AI Assistant Leveraging ChatGPT

The Hotels Network

3 years ago

The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance

The Hotels Network

3 years ago

DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance

The Hotels Network

3 years ago

SLH Selects The Hotels Network to Boost Brand Channel Conversion

The Hotels Network

3 years ago

The Hotels Network is Reinventing Personalization

The Hotels Network

3 years ago

The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards

The Hotels Network

3 years ago

Hotel Benchmarking: Here's What You Need to Know

The Hotels Network

3 years ago

The Ultimate Hotel Benchmarking Checklist

The Hotels Network

3 years ago

Top 50 Women in Travel Celebrated With Collection of Personalized NFTs

The Hotels Network

3 years ago

How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost

The Hotels Network

3 years ago

Club Quarters' Winning Strategy to Boost Direct Reservations

The Hotels Network

3 years ago

The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions

The Hotels Network Integrations

Company	Functionality
SiteMinder 93% recommended by 2777 hotels	Rate Shopping +5 more
Cloudbeds 91% recommended by 1865 hotels	Channel Managers +3 more
Little Hotelier 93% recommended by 1506 hotels	Hotel Management Software
Yanolja Cloud Solution 96% recommended by 1401 hotels	Channel Managers +3 more
Mews 93% recommended by 777 hotels	Hotel Management Software +2 more
Oracle Hospitality 92% recommended by 615 hotels	Property Management Systems
This integration hasn’t been verified by The Hotels Network yet. IDeaS 92% recommended by 594 hotels
RateGain 94% recommended by 577 hotels	Hotel Rate Parity +4 more
RoomRaccoon 96% recommended by 572 hotels	Hotel Management Software
Duetto 94% recommended by 569 hotels	Business Intelligence

Browse all integrations (105)

Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

View Support Certification Help Center Product Updates

2026

Learn more about the GCSC Certification

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Response Time

Less than a day

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