The Hotels Network (Personalization)
4.7 (234 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Bernadette, Yang, Olga + 22 more experts recommend The Hotels Network
Read RecommendationsThe Hotels Network (Personalization)
Ranked 1 (out of 49) in Direct Booking Tools
2024 Winner
Hotel Software
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldGrowth for your Hotel's Direct Channel
95% recommended by 245 hotels
One & Only, Minor Hotels, Frasers Hospitality & 242 others
What is The Hotels Network?
Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (Personalization) is a cutting-edge guest engagement platform specifically designed for hotels to enhance their direct bookings and revenue optimization. By layering highly customizable tools such as rate parity checks, predictive personalization, and dynamic segmentation onto your existing systems, it significantly improves website conversion rates and customer engagement. Key features include intuitive A/B testing, smart notes, saved searches, exit abandonment messaging, and a cross-hotel message duplication function that enables consistent communication across multiple properties. Furthermore, advanced analytics provided by the platform offer actionable insights to fine-tune marketing strategies. Seamlessly integrating with your current infrastructure, The Hotels Network (Personalization) effectively boosts your bottom line while creating a personalized and engaging experience for potential guests.
Capabilities
Smart Notes
Smart Notes
Nudge users towards a direct booking with in-web notifications.
Layers
Layers
Create a personal and engaging user experience.
In-Liners
In-Liners
Seduce users with subtle messages displayed as native content.
Exit Intent Modals
Exit Intent Modals
Persuade abandoning visitors to stay on your website.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Available Add-ons & Modules
BenchDirect
Direct Booking Tools
Benchmark the key metrics of your direct channel. Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition.
Conversion & Personalization
Direct Booking Tools
Personalize your hotel website for each visitor. A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates.
Predictive Personalization
Direct Booking Tools
Segment, attract and convert your website lookers into bookers. Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user.
Vouchers & Giftcards
Upselling Software
Offer irresistible hotel vouchers and gift cards. Increase pre-paid sales, compensate affected guests and reward your most loyal ones.
Business Intelligence
Hotel Rate Parity
Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process.
The Hotels Network Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (Personalization) is the #3 most trending product in the Direct Booking Tools category (out of 49) and the #83 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
The Hotels Network Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 Porto Poniente
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
Heiko Rieder
VP of Revenue @
Pentahotel Birmingham
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
Heiko Rieder
Vice President Revenue Management @
The Penta Hotel
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
Phromporn Sumatepimolchai
Cluster E-commerce Manager @
Hard Rock Hotel Maldives
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
Erica Stigerud
Head of Online & Digital @
Elite Hotels of Sweden AB
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 London Waterloo
Featured Customers
Popularity by Segment
Size
4 | X-Small (1-9 room)
6 | Small (10-24 room)
62 | Medium (25-74 room)
106 | Large (75-199 room)
87 | X-Large (200+ room)
Country
25 | Mexico
19 | United States of America
18 | France
17 | Sweden
14 | Spain
13 | United Kingdom
11 | Germany
10 | Austria
8 | United Arab Emirates
8 | Portugal
7 | Canada
7 | Switzerland
6 | Greece
6 | Ireland
6 | Malaysia
5 | Colombia
5 | Singapore
4 | Thailand
4 | Denmark
4 | Norway
3 | Turkey
3 | Morocco
3 | Vietnam
3 | Maldives
2 | Poland
2 | India
2 | Barbados
2 | Philippines
1 | Indonesia
1 | Ukraine
1 | Sri Lanka
1 | Taiwan
1 | Laos
1 | Hungary
1 | Andorra
1 | South Africa
1 | Argentina
1 | Tunisia
1 | Qatar
1 | Australia
1 | Uruguay
1 | Kenya
1 | Costa Rica
1 | Nepal
1 | Peru
1 | Romania
Type
123 | Luxury Hotels
111 | Boutiques
101 | Resorts
86 | City Center Hotels
82 | Branded Hotels
71 | Bed & Breakfast & Inns
57 | Airport/Conference Hotels
39 | Limited Service & Budget Hotels
20 | Extended Stay & Serviced Apartments
17 | Vacation Rentals & Villas
10 | Hostels
7 | Casinos
5 | RV Parks & Campgrounds
2 | Motels
Region
124 | Europe
51 | North America
30 | Asia Pacific
12 | Middle East
9 | South America
6 | Africa
2 | Central America
1 | Oceania
Category
234 | Direct Booking Tools
124 | Business Intelligence
124 | Hotel Rate Parity
More Products by The Hotels Network
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like TheHotelNetwork for its exceptional ability to boost direct bookings through highly customizable tools, advanced analytics, and sophisticated features like rate parity checks, predictive personalization, and A/B testing. The platform integrates seamlessly with existing systems, improving website conversion rates, customer engagement, and revenue optimization. Unique options like cross-hotel message duplication and dynamic segmentation further enhance its value. However, the need for better reporting, additional templates, and quicker updates are highlighted as areas needing improvement.
AI-generated from the text of customer reviews
Looking for specific info?
2
Over priced and useless
owner from 5 to 9 room Resort in Tigaki (Greece)
Verified
17 days ago
the only think that it was working and did what i was promised was the direct booking tool with personal widgets. but you can find similar tools for much cheaper
Greece
Greece
owner
X-Small Hotel
10
Very helpful solution
Corporate Director of Commercial and Development from 50-74 room Bed & Breakfast & Inn in Abu Dhabi (United Arab Emirates)
Verified
8 months ago
The overall experience using this tool is just impressive. the portal is very user-friendly and supported by detailed reporting i like the price match tool. it is very important to mention the great support we get from the team. BIG thanks to Zineb and Claire
United Arab Emirates
United Arab Emirates
Corporate Director of Commercial and Development
Medium Hotel
10
Good service
E-Commerce Executive from 200 to 499 room Bed & Breakfast & Inn in Dubai (United Arab Emirates)
Verified
8 months ago
Clean and easy UI, Excellent support, and many useful tools to use, They keep in touch with clients to get the feedback from them
United Arab Emirates
United Arab Emirates
E-Commerce Executive
X-Large Hotel
10
Versatile and User-friendly
Assistant Digital Content Manager from 500+ room Branded Hotel in Dubai (United Arab Emirates)
Verified
9 months ago
Being able to create messages that are used across many hotels without needing to customise all. I can produce several messages that don't need to be individually customised per hotel as theming is easily set.
United Arab Emirates
United Arab Emirates
Assistant Digital Content Manager
X-Large Hotel
10
I recommend this service to other establishments looking to increase direct bookings.
markeitng from 200 to 499 room Bed & Breakfast & Inn in Puerto de la Cruz (Canary Islands)
Verified
9 months ago
We are delighted to share our experience with this tool that has been essential to boost direct reservations in our hotels. The supplier demonstrates an exceptional commitment to its customers, offering a personalized service. The speed in their responses and the effectiveness in solving problems are aspects that stand out, generating trust...
Canary Islands
Canary Islands
markeitng
X-Large Hotel
10
A remarkable solution to optimize visibility and conversions
CLuster Revenue Analyst from 75-99 room Bed & Breakfast & Inn in Paris (France)
Verified
9 months ago
I am extremely satisfied with my experience with TheHotelNetwork. This tool represents a major asset for our hotels, providing increased visibility for our commercial offers, on our website and our booking engine. What particularly impressed me was the finesse and sophistication of the presentation of these offers, in particular thanks to t...
France
France
CLuster Revenue Analyst
Large Hotel
10
I recommend this service to other establishments looking to increase direct bookings.
departamento de marketing (community department) from 200 to 499 room Bed & Breakfast & Inn in Puerto de la Cruz (Canary Islands)
Verified
9 months ago
We are delighted to share our experience with this tool that has been essential to boost direct reservations in our hotels. The supplier demonstrates an exceptional commitment to its customers, offering a personalized service. The speed in their responses and the effectiveness in solving problems are aspects that stand out, generating trust...
Canary Islands
Canary Islands
departamento de marketing (community department)
X-Large Hotel
10
THN is an essential tool for our website. It has helped us promote or highlight promotions, discounts, sales, campaigns, and has brought us closer to clients.
Marketing & Sales Assistant from 50-74 room Boutique in Comporta (Portugal)
Verified
9 months ago
THN has a great feature that allows us to personalize each message or pop-up according to our brand identity. We have concluded that this tool has led to some bookings and, consequently, to conversions. As a new improvement, THN have provided us with templates that help us when we are out of ideas or creativity. Additionally, we use THN to...
Portugal
Portugal
Marketing & Sales Assistant
Medium Hotel
8
The simplest and most usable direct booking conversion improvement help tool.
CRO manager from 100 to 199 room Boutique in Madrid (Spain)
Verified
9 months ago
Its simple and usable user interface and its complete and practical creative and campaign configuration rules.
Spain
Spain
CRO manager
Large Hotel
10
Thank you Aurore !
E COMMERCE from 25-49 room Boutique in Nice (France)
Verified
9 months ago
Improve our conversion rates with retention messages, AB Test implementation, creation of attractive visuals on the booking engine to highlight an offer...
France
France
E COMMERCE
Medium Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The Hotel Network offers innovative solutions for their customers allowing them to increase website conversion by creating personalized offers seamlessly. This gives the user better service and value and results in more direct bookings for the hotel.
Showing all answers to: "What does this product or service do well?"
The Hotel Network offers innovative solutions for their customers allowing them to increase website conversion by creating personalized offers seamlessly. This gives the user better service and value and results in more direct bookings for the hotel.
Nowadays direct booking and ADR are hot topics for the hotel industry. the products the Hotels Network provides allows the hotel to increase both while personalising the website experience to boost direct bookings.
Travelers expect simple yet personalized shopping experiences, and hotel brands should be able to provide them, no matter their size or resources. The Hotels Network's mission is to improve that booking experience and strengthen the relationship between hotel brands and their guests.
The Hotels Network excels in several areas for the travel and hospitality industry. They provide innovative tools to increase direct booking conversions and average daily rate (ADR). Their solutions include BenchDirect™ for benchmarking key metrics, Conversion & Personalization tools, and Predictive Personalization with hospitality-specific algorithms. Additionally, they offer SafeDirect to boost direct revenue and Demand services for driving qualified website traffic. Their technology is easy to install and shows immediate results in bookings and ROI.
Being a strong global player, the quality and reliability of their solution is not to demonstrate anymore. Driving more traffic to your website before to engage with the guest to have a direct conversion is a main focus for The Hotels Network.
Question:
What differentiates this product or service from the competition?
Answer:
The team at THN is super easy to work with and consultative setting them apart from the competition. They are creative, strategic and ideal marketing partners looking at events in a fresh, approachable way.
Showing all answers to: "What differentiates this product or service from the competition?"
The team at THN is super easy to work with and consultative setting them apart from the competition. They are creative, strategic and ideal marketing partners looking at events in a fresh, approachable way.
First of all I found the personalisation of website experience is really eye catching, secondly the Sales team of the Hotels Network are advisors to the hotels, they are professional and very customer oriented.
The Hotels Network are an innovative technology company who believes in the power of personalization. Based around the globe, They've brought together an awesome team with deep expertise in hospitality, product design and consumer marketing.
The Hotels Network differentiates itself by offering a unique blend of benchmarking, conversion, and personalization tools, all designed specifically for the hospitality industry. Their technology, particularly the Predictive Personalization feature, utilizes advanced algorithms to enhance guest experiences and increase direct booking conversions. Moreover, their easy-to-implement solutions yield immediate results, setting them apart in terms of efficiency and effectiveness in driving revenue and improving guest engagement.
The range of options they provide from the comparison of prices, tools to drive more traffic and their efficiency around the conversion rate from the website are part of the key elements for sure. Having a responsive and human team caring their customers is an indiscutable additional benefit to their products.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Ask questions about how personalization can increase your website conversations and your direct bookings. Consider a demo for the full suite but make sure to tap into personalization and how you can attract more customers.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Ask questions about how personalization can increase your website conversations and your direct bookings. Consider a demo for the full suite but make sure to tap into personalization and how you can attract more customers.
I would say, first of all reach out to the sales team at the Hotels Network to watch a demo or listen to an introduction, before you make any decision, and check some examples how the other hotels are benefiting from it.
It is always a pleasure to work with the Hotels Network team. They are professional and it is worth asking them to share best practices based on their experience working with thousands of hotel clients worldwide.
The Hotels Network provides insightful performance analytics for Internet Booking Engines (IBE), proving extremely beneficial for hoteliers. These insights enable hoteliers to optimize their distribution costs and improve overall distribution strategies. By leveraging detailed data, hoteliers can make informed decisions to enhance their direct booking channels, ultimately impacting revenue positively.
The Hotels Network will help hoteliers make better decision at the same time they will see direct impact on their revenues and margins. They are not only an extra solution but a real game changer in an industry where direct bookings are a daily battle.
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