The Hotels Network (Personalization)

4.7 (385 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Tobias, Ozan, Nikolas + 29 more experts recommend The Hotels Network

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The Hotels Network (Personalization)

Ranked 1 (out of 56) in Direct Booking Tools

2026 Winner Hotel Software

Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Growth for your Hotel's Direct Channel

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

The Hotels Network (THN) excels in optimizing direct bookings while reducing OTA commissions, crucial for revenue growth and brand loyalty. Hotels value THN's ability to enhance conversion rates through personalized user journeys, intelligent geolocation, and integration with existing system stacks. Negative comments focus on limitations in customization, integration complexities, and the sometimes confusing setup process. This tool is ideal for hotels seeking to strengthen their direct sales strategy and boost profitability.

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One & Only, Minor Hotels, Frasers Hospitality & 349 others

Read their reviews

Partners say

Industry experts recommend The Hotels Network (THN) for its unique ability to utilize advanced personalization and predictive algorithms tailored specifically for the hospitality industry. THN offers innovative features like BenchDirect™ for benchmarking, easy integration of tools, and cookieless tracking, significantly increasing direct bookings and average daily rates (ADR). The platform is praised for providing detailed data insights, seamless user experiences, and exceptional customer support, setting it apart from other market solutions.

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Tobias, Ozan, Nikolas and 29 others

Read their recommendations

What Types of Hotels The Hotels Network is Popular For

Size

2 | X-Small (1-9 room)

52 | Small (10-49 room)

67 | Mid-Sized (50-99 room)

200 | Large (100-499 room)

58 | X-Large (500+ room)

Country

42 | Mexico

28 | United Kingdom

26 | Spain

21 | United States

21 | France

20 | Turkey

20 | Sweden

17 | Germany

13 | Thailand

10 | Greece

9 | United Arab Emirates

9 | Portugal

9 | Austria

9 | Canada

9 | Switzerland

7 | Ireland

6 | Colombia

5 | Denmark

5 | Malaysia

5 | Singapore

4 | Norway

3 | Maldives

3 | Sri Lanka

3 | Morocco

3 | Poland

3 | South Africa

3 | Netherlands

3 | Australia

3 | Philippines

2 | Hungary

2 | Egypt

2 | Vietnam

2 | India

2 | Italy

2 | Indonesia

2 | Costa Rica

1 | Seychelles

1 | Finland

1 | Dominican Republic

1 | China

1 | Belgium

1 | Uruguay

1 | Ghana

1 | Mauritius

1 | Ukraine

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Barbados

1 | Qatar

1 | Kenya

1 | Nepal

1 | Peru

1 | Romania

Type

189 | Boutique Hotels

189 | Luxury Hotels

160 | Resorts

129 | City Center Hotels

114 | Branded Hotels

107 | Bed & Breakfast & Inns

103 | Airport/Conference Hotels

70 | Limited Service & Budget Hotels

33 | Extended Stay & Serviced Apartments

29 | Vacation Rentals & Villas

20 | Hostels

11 | Casinos

6 | RV Parks & Campgrounds

4 | Motels

Region

179 | Europe

72 | North America

42 | Asia Pacific

32 | Middle East

11 | South America

11 | Africa

3 | Oceania

2 | Central America

Category

385 | Direct Booking Tools

What is The Hotels Network?

Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (Personalization) is a cutting-edge guest engagement platform specifically designed for hotels to enhance their direct bookings and revenue optimization. By layering highly customizable tools such as rate parity checks, predictive personalization, and dynamic segmentation onto your existing systems, it significantly improves website conversion rates and customer engagement. Key features include intuitive A/B testing, smart notes, saved searches, exit abandonment messaging, and a cross-hotel message duplication function that enables consistent communication across multiple properties. Furthermore, advanced analytics provided by the platform offer actionable insights to fine-tune marketing strategies. Seamlessly integrating with your current infrastructure, The Hotels Network (Personalization) effectively boosts your bottom line while creating a personalized and engaging experience for potential guests.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Hotels Network

FAQs

Capabilities

Smart Notes

Layers

Inliners

Exit Intent Messages

Saved Search

Features

Conversion Boosters

4/5 features

Personalization

4/5 features

Offers & Promotions

4/5 features

Rate Monitoring & Parity

4/5 features

Messaging & Communication

4/5 features

Available Add-ons & Modules

BenchDirect

Direct Booking Tools
Benchmark the key metrics of your direct channel. Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition.

INCLUDED

Conversion & Personalization

Website Design
Personalize your hotel website for each visitor. A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates.

INCLUDED

Predictive Personalization

Direct Booking Tools
Segment, attract and convert your website lookers into bookers. Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user.

INCLUDED

Vouchers & Giftcards

Upselling Software
Offer irresistible hotel vouchers and gift cards. Increase pre-paid sales, compensate affected guests and reward your most loyal ones.

INCLUDED

Business Intelligence

Hotel Rate Parity
Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process.

INCLUDED

The Hotels Network Reviews Summary

4.7
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Hotels Network (Personalization) is the #1 most trending product in the Direct Booking Tools category (out of 56) and the #44 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2026 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Hotels Network Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

The Hotels Network Average The Hotels Network

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No matching results

6

Success Stories

6

References

16

Featured Customers

The Hotels Network Reviews

Hotelier Rating

Excellent
340
Very Good
37
Average
7
Poor
0
Terrible
1

Property Size

  • X-Small (2)
  • Small (52)
  • Mid-Sized (67)
  • Large (200)
  • X-Large (58)

Country

  • Mexico
    Mexico
    (42)
  • United Kingdom
    United Kingdom
    (28)
  • Spain
    Spain
    (26)
  • United States
    United States
    (21)
  • France
    France
    (21)
  • Turkey
    Turkey
    (20)
  • Sweden
    Sweden
    (20)
  • Germany
    Germany
    (17)
  • Thailand
    Thailand
    (13)
  • Greece
    Greece
    (10)
  • United Arab Emirates
    United Arab Emirates
    (9)
  • Portugal
    Portugal
    (9)
  • Austria
    Austria
    (9)
  • Canada
    Canada
    (9)
  • Switzerland
    Switzerland
    (9)
  • Ireland
    Ireland
    (7)
  • Colombia
    Colombia
    (6)
  • Denmark
    Denmark
    (5)
  • Malaysia
    Malaysia
    (5)
  • Singapore
    Singapore
    (5)
  • Norway
    Norway
    (4)
  • Maldives
    Maldives
    (3)
  • Sri Lanka
    Sri Lanka
    (3)
  • Morocco
    Morocco
    (3)
  • Poland
    Poland
    (3)
  • South Africa
    South Africa
    (3)
  • Netherlands
    Netherlands
    (3)
  • Australia
    Australia
    (3)
  • Philippines
    Philippines
    (3)
  • Hungary
    Hungary
    (2)
  • Egypt
    Egypt
    (2)
  • Vietnam
    Vietnam
    (2)
  • India
    India
    (2)
  • Italy
    Italy
    (2)
  • Indonesia
    Indonesia
    (2)
  • Costa Rica
    Costa Rica
    (2)
  • Seychelles
    Seychelles
    (1)
  • Finland
    Finland
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • China
    China
    (1)
  • Belgium
    Belgium
    (1)
  • Uruguay
    Uruguay
    (1)
  • Ghana
    Ghana
    (1)
  • Mauritius
    Mauritius
    (1)
  • Ukraine
    Ukraine
    (1)
  • Taiwan
    Taiwan
    (1)
  • Laos
    Laos
    (1)
  • Argentina
    Argentina
    (1)
  • Tunisia
    Tunisia
    (1)
  • Barbados
    Barbados
    (1)
  • Qatar
    Qatar
    (1)
  • Kenya
    Kenya
    (1)
  • Nepal
    Nepal
    (1)
  • Peru
    Peru
    (1)
  • Romania
    Romania
    (1)

Region

  • North America
    North America
    (72)
  • Europe
    Europe
    (179)
  • Asia Pacific
    Asia Pacific
    (42)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (32)
  • South America
    South America
    (11)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (11)
10

How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue

Revenue Manager from 200 to 499 room City Center Hotel in Swieradow Zdroj (Poland)

Verified
5 months ago
Partnering with The Hotels Network has truly elevated our digital guest experience. In just a few months, we’ve seen a clear boost in engagement and direct bookings, thanks to personalized messaging and smart, flexible campaigns. The platform’s ease of use allows our team to adapt quickly to guest behavior and market trends.
Country Poland
Revenue Manager
Large Hotel
8

Segmented Campaigns in user-friendly quick way.

Sales & MarketingDirector from 75-99 room Branded Hotel in Canico (Portugal)

Verified
5 months ago
What I do like the most is how Intuitive the system is, that allows us to be autonomous, but still guaranteeing a good support service.
Country Portugal
Sales & MarketingDirector
Mid-Sized Hotel
10

How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization

Director E-Commerce & CRM from 100 to 199 room City Center Hotel in Bonn (Germany)

Verified
6 months ago
The successful test phase convinced us to extend our partnership with THN across our entire portfolio to grow direct bookings. THN’s tools are straightforward, enabling our team to launch campaigns with minimal effort and drive consistent performance.
Country Germany
Director E-Commerce & CRM
Large Hotel
9

Very Useful Tools to enhance your website

Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Agios Nikolaos (Greece)

Verified
6 months ago
We find really useful the pop up messages and personalization visually but also based on the persona of the website visitor.
Country Greece
Marketing Manager
Large Hotel
10

A solution that every hotelier needs

Sales manager from 100 to 199 room Luxury Hotel in Limenas Chersonisou (Greece)

Verified
6 months ago
Very helpful on increasing direct sales in many ways: 1)By comparing the rates with the OTAs. 2)Easy to create layers with messages or promotions on the website or the booking engine. 3)Helps in identifying rate parity cases.
Country Greece
Sales manager
Large Hotel
9

Personalized and outstanding support

Marketing Coordinator from 100 to 199 room in Llaurí (Spain)

Verified
6 months ago
The personalized attention, especially from Ona, who is always incredibly helpful and responsive. The team consistently provides clear, tailored solutions that make everything easier.
Country Spain
Marketing Coordinator
Large Hotel
10

The Hotel Network - An Essential Marketing Platform

Corporate Director Revenue and Marketing from 500+ room Extended Stay & Serviced Apartment in Carlsbad (United States)

Verified
6 months ago
THN platform is intuitive and constantly evolving for the better. Easy to get things loaded, scheduled, and live with in minutes. The new templates and AI has made things even easier to create and deliver. In addition, the team (Daniel and Carrie) since Day One have been amazing, friendly and efficient. Very responsive, and helpful each tim...
Country United States
Corporate Director Revenue and Marketing
X-Large Hotel
10

Excellent service from everyone we've been in contact with. Especially Ixchel Alcantara, we love working with her

E-Commerce Director from 200 to 499 room Bed & Breakfast & Inn in Uvero Alto (Caribbean)

Verified
6 months ago
Always there to support us, and willing to listen and think outside the box to help with our needs, even if a workaround might be needed.
Country Caribbean
E-Commerce Director
Large Hotel
10

Always a friendly, knowledgeable face at the end of a call.

Sales and Revenue Manager from 10 to 24 room Boutique in Birmingham (United Kingdom)

Verified
6 months ago
The user friendly system, knowledgeable advice from the THN team, always a friendly face. Nina is always a friendly face at the end of a call. Most importantly it works and drives direct sales.
Country United Kingdom
Sales and Revenue Manager
Small Hotel
10

Excellent

SEO from 500+ room Bed & Breakfast & Inn in Loreto (Mexico)

Verified
6 months ago
It is incredible to work with your team. We deeply appreciate your dedication, meticulous attention, and the continuous improvements you are making to the platform.
Country Mexico
SEO
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 39

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Hotels Network excels at actually moving the needle on direct bookings, not just adding flashy website widgets. Its personalization engine, behavioral triggers, and parity tools consistently convert more website traffic into revenue—especially for properties fighting OTA dependence. The setup is minimal, impact tends to be fast, and the product focuses on measurable results instead of vanity features. If your priority is direct revenue, this is one of the few tools that delivers reliable conversion improvement.

Question:

What differentiates this product or service from the competition?

Answer:

The biggest differentiator is hotel-specific personalization paired with real benchmarking. THN isn’t a generic CRO tool—it’s built for hotel behavior patterns, guest intent signals, and live availability context. Add BenchDirect, and you get competitive insight that most hotels never have (conversion, demand, pricing, channel mix).

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Treat THN as a core part of your direct strategy, not a cosmetic website enhancement. The hotels that see the biggest gains actively use the benchmarking insights, adjust offers, and continuously optimize rather than “set and forget.” If you’re serious about shifting share away from OTAs, pair THN with a strong booking engine and commit to ongoing CRO work—you’ll get significantly more out of the platform than passive adopters.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 29 recommend
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Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

News

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The Hotels Network

5 months ago

2025 Black Friday Report: Hotels with Website Campaigns Grew Direct Revenue by 60.5%

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The Hotels Network

5 months ago

How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization

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The Hotels Network

6 months ago

Hotel Website Messaging Design Guide

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The Hotels Network

8 months ago

How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue

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The Hotels Network

10 months ago

Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend

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The Hotels Network

11 months ago

The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels

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The Hotels Network

11 months ago

The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace

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The Hotels Network

1 year ago

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

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The Hotels Network

1 year ago

The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences

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The Hotels Network

1 year ago

The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards

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The Hotels Network

1 year ago

Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings

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The Hotels Network

1 year ago

The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers

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The Hotels Network

1 year ago

How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR

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The Hotels Network

1 year ago

The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences

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The Hotels Network

1 year ago

The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security

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The Hotels Network

1 year ago

Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy

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The Hotels Network

1 year ago

4 Effective Strategies to Address Price Disparities and Increase Direct Bookings

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The Hotels Network

1 year ago

The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels

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The Hotels Network

1 year ago

Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools

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The Hotels Network

1 year ago

The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

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The Hotels Network

2 years ago

The Hotels Network Unveils Industry-First Cookieless Personalization Suite

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The Hotels Network

2 years ago

The Hotels Network Expands Client Base Through LiveRate Acquisition

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The Hotels Network

2 years ago

AI and Hospitality: What's in store for the hotel industry in 2024

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The Hotels Network

2 years ago

The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences

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The Hotels Network

2 years ago

The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards

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The Hotels Network

2 years ago

THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers

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The Hotels Network

2 years ago

Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%

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2 years ago

The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates

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2 years ago

How A/B Testing Can Elevate Your Hotel's Direct Channel

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2 years ago

The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

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2 years ago

Disruption, Innovation, and Evolution for Hotel Marketing in 2023

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2 years ago

The Superpowers You Need to Optimize Your Direct Channel Strategy

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The Hotels Network

3 years ago

The Hotels Network Unveils New AI Assistant Leveraging ChatGPT

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3 years ago

The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance

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The Hotels Network

3 years ago

DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance

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The Hotels Network

3 years ago

SLH Selects The Hotels Network to Boost Brand Channel Conversion

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The Hotels Network

3 years ago

The Hotels Network is Reinventing Personalization

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The Hotels Network

3 years ago

The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards

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The Hotels Network

3 years ago

Hotel Benchmarking: Here's What You Need to Know

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3 years ago

The Ultimate Hotel Benchmarking Checklist

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3 years ago

Top 50 Women in Travel Celebrated With Collection of Personalized NFTs

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3 years ago

How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost

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3 years ago

Club Quarters' Winning Strategy to Boost Direct Reservations

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The Hotels Network

3 years ago

The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions

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The Hotels Network Integrations

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Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

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