The Hotels Network (Personalization)
4.7 (265 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
DeNea, Kajsa, John + 25 more experts recommend The Hotels Network
Read RecommendationsThe Hotels Network (Personalization)
Ranked 1 (out of 51) in Direct Booking Tools
2024 Winner
Hotel Software
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldGrowth for your Hotel's Direct Channel
95% recommended by 276 hotels
One & Only, Minor Hotels, Frasers Hospitality & 273 others
What is The Hotels Network?
Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (Personalization) is a cutting-edge guest engagement platform specifically designed for hotels to enhance their direct bookings and revenue optimization. By layering highly customizable tools such as rate parity checks, predictive personalization, and dynamic segmentation onto your existing systems, it significantly improves website conversion rates and customer engagement. Key features include intuitive A/B testing, smart notes, saved searches, exit abandonment messaging, and a cross-hotel message duplication function that enables consistent communication across multiple properties. Furthermore, advanced analytics provided by the platform offer actionable insights to fine-tune marketing strategies. Seamlessly integrating with your current infrastructure, The Hotels Network (Personalization) effectively boosts your bottom line while creating a personalized and engaging experience for potential guests.
Capabilities
Smart Notes
Smart Notes
Nudge users towards a direct booking with in-web notifications.
Layers
Layers
Create a personal and engaging user experience.
In-Liners
In-Liners
Seduce users with subtle messages displayed as native content.
Exit Intent Modals
Exit Intent Modals
Persuade abandoning visitors to stay on your website.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Available Add-ons & Modules
BenchDirect
Direct Booking Tools
Benchmark the key metrics of your direct channel. Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition.
Conversion & Personalization
Direct Booking Tools
Personalize your hotel website for each visitor. A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates.
Predictive Personalization
Direct Booking Tools
Segment, attract and convert your website lookers into bookers. Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user.
Vouchers & Giftcards
Upselling Software
Offer irresistible hotel vouchers and gift cards. Increase pre-paid sales, compensate affected guests and reward your most loyal ones.
Business Intelligence
Hotel Rate Parity
Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process.
The Hotels Network Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (Personalization) is the #1 most trending product in the Direct Booking Tools category (out of 51) and the #9 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
The Hotels Network Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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The Hotels Network Case Studies
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Haymarket (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Breisgau-Hochschwarzwald (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 Porto Poniente
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
Heiko Rieder
VP of Revenue @
Pentahotel Birmingham
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
Heiko Rieder
Vice President Revenue Management @
The Penta Hotel
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
Phromporn Sumatepimolchai
Cluster E-commerce Manager @
Hard Rock Hotel Maldives
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
Erica Stigerud
Head of Online & Digital @
Elite Hotels of Sweden AB
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 London Waterloo
Featured Customers
Popularity by Segment
Size
4 | X-Small (1-9 room)
9 | Small (10-24 room)
70 | Medium (25-74 room)
116 | Large (75-199 room)
98 | X-Large (200+ room)
Country
26 | Mexico
20 | United States of America
19 | France
19 | Sweden
19 | Spain
15 | United Kingdom
13 | Germany
11 | Thailand
10 | United Arab Emirates
10 | Austria
8 | Portugal
7 | Switzerland
7 | Canada
6 | Ireland
6 | Malaysia
6 | Singapore
6 | Greece
5 | Colombia
4 | Norway
4 | Denmark
3 | Maldives
3 | Australia
3 | Turkey
3 | Morocco
2 | South Africa
2 | Sri Lanka
2 | Egypt
2 | India
2 | Indonesia
2 | Barbados
2 | Hungary
2 | Philippines
2 | Poland
2 | Vietnam
1 | Taiwan
1 | Ukraine
1 | Andorra
1 | Italy
1 | Seychelles
1 | Laos
1 | Argentina
1 | Tunisia
1 | Qatar
1 | Uruguay
1 | Kenya
1 | Costa Rica
1 | Nepal
1 | Peru
1 | Romania
Type
144 | Luxury Hotels
133 | Boutiques
117 | Resorts
95 | City Center Hotels
91 | Branded Hotels
78 | Bed & Breakfast & Inns
66 | Airport/Conference Hotels
45 | Limited Service & Budget Hotels
21 | Extended Stay & Serviced Apartments
19 | Vacation Rentals & Villas
11 | Hostels
7 | Casinos
5 | RV Parks & Campgrounds
3 | Motels
Region
138 | Europe
53 | North America
39 | Asia Pacific
16 | Middle East
9 | South America
8 | Africa
3 | Oceania
2 | Central America
Category
265 | Direct Booking Tools
141 | Hotel Rate Parity
138 | Business Intelligence
More Products by The Hotels Network
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like the personalized features of The Hotels Network, which enhance direct bookings and conversions by geo-targeting and price comparison widgets. The platform's business intelligence dashboard provides valuable insights into market demand, helping hotels optimize strategies and improve decision-making. Some users highlight concerns with display speed and lack of flexibility in customization, but overall, the tool is praised for its ability to boost revenue through strategic marketing efforts.
AI-generated from the text of customer reviews
Looking for specific info?
10
You need THN!
Marketing executive from 500+ room Bed & Breakfast & Inn in Playa del Secreto (Mexico)
Verified
1 days ago
There are many things that I like about this tool, from the service that Teresa Roig offers, to the unique way of configuring parameters and segments within the tool... a good tool for digital MK, without a doubt 100% recommended. An excellent team and a very personalized treatment... If you still don't dare to hire THN, now is the time......
Mexico
Mexico
Marketing executive
X-Large Hotel
10
Nina Jiménez
Group Revenue Mnaager from 75-99 room Luxury Hotel in (United Kingdom)
Verified
3 days ago
Nina Jiménez is amazing! So easy to reach out too and supports us with our business objectives and breaks town the "techy" side to allow everyone to understand.
United Kingdom
United Kingdom
Group Revenue Mnaager
Large Hotel
10
Excellent upgrades and customer support
Associate Account Manager from Branded Hotel in Madrid (Spain)
Verified
3 days ago
It is an extremely intuitive platform and they have awesome customer support. As part of the website team I find it really useful
Spain
Spain
Associate Account Manager
10
Great responsiveness and help at all times
Director from 10 to 24 room Boutique in Unawatuna (Sri Lanka)
Verified
5 days ago
We are really appreciative of the team helping us at all times. Our platform is a great way for us to promote new promos, events, etc.
Sri Lanka
Sri Lanka
Director
Small Hotel
8
Direct Booking Tools
Sales executive from 50-74 room Boutique in Ao Nang (Thailand)
Verified
5 days ago
Creating personalized messaging and designing an easy to use interface that enhances engagement on our hotel website , the rate comparison between OTAs is a useful tool that allows us to check for parity and significantly drive direct bookings.
Thailand
Thailand
Sales executive
Medium Hotel
9
In my opinion, The Hotels Network is a leading digital marketing platform designed to help hotels increase direct bookings and reduce the reliance on OTAs (Online Travel Agencies).
E-commerce Manager from 100 to 199 room Branded Hotel in San Francisco (United States of America)
Verified
5 days ago
The personalization tools and targeted messaging of THN have been instrumental in converting website visitors into paying guests. Besides that, THN's A/B testing capabilities have allowed us to optimize our website for maximum conversions. We've been able to identify and implement changes that have resulted in a noticeable uplift in our boo...
United States of America
United States of America
E-commerce Manager
Large Hotel
9
Great platform to assist direct bookings - great support team
Director E-commerce & Digital marketing from 200 to 499 room Branded Hotel in El Gouna (Egypt)
Verified
6 days ago
- Price Widget: Compares OTA rates with our booking engine rates to drive direct bookings. - Save Search Feature: Allows guests to save their tentative booking and book later. Enables effective retargeting for interested but non-booking users. - Personalized Display Messages: Multiple display options available on the website. Can be customi...
Egypt
Egypt
Director E-commerce & Digital marketing
X-Large Hotel
8
Drive more direct booking
DOSM from 50-74 room Luxury Hotel in Paris (France)
Verified
6 days ago
The system is Easy to use . We can design pop up and inlinner easily, many as requested. The support from the team is valuable
France
France
DOSM
Medium Hotel
9
Good service
E-Commerce Executive from 200 to 499 room Bed & Breakfast & Inn in Dubai (United Arab Emirates)
Verified
6 days ago
Clean and easy UI, Excellent support, and many useful tools to use, They keep in touch with clients to get the feedback from them
United Arab Emirates
United Arab Emirates
E-Commerce Executive
X-Large Hotel
10
Transforming Our Hotel’s Direct Booking Strategy with The Hotels Network Tool
Corporate Digital Marketing Service (Consultant) from 500+ room Bed & Breakfast & Inn in Bangkok (Thailand)
Verified
6 days ago
Implementing The Hotels Network (THN) has greatly enhanced our website performance. We can now personalize messaging for all visitors, which has significantly improved engagement. The tool’s dynamic features allow us to showcase promotions and tailor messages in real-time based on guest behavior, resulting in higher conversion rates. The Pr...
Thailand
Thailand
Corporate Digital Marketing Service (Consultant)
X-Large Hotel
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