10 Direct Channel KPIs Every Hotelier Needs to Know
Ratings Snapshot
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Ranked #1 out of 43 in Direct Booking Tools
The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn moreThe Hotels Network (Personalization) Overview
The Hotels Network (Personalization) Overview
The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting an...
About The Hotels Network View website
Founded in 2015 | Headquarters in San Francisco | 170 employeesThe Hotels Network is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep...
Other Products by The Hotels Network
Integrates with
- Booking Engine
- Metasearch & Ad Tech
- Hotel Reservations Systems
What customers love about The Hotels Network (Personalization)
cmo
We love the (1) Service and Knowledge are exceptional; (2) Understanding of hotel's ecommerce challenges and needs; (3) great Targeting capabilities.
Corporate Director of Revenue Management
We like how their technology is easy to use, and it drives conversion on our hotel website. I also like the reports
Rev Mgr
My hotel uses BenchDirect to see how we are performing on direct channel. During our weekly revmax, we can see, at a glance, how our hotel's conversion is stacking up against other hotels in the area. The information is ...
Expert Q&A and Partner Recommendations
What does this product or service do well?
THN system offers a very easy integration of their tools within the booking engine. Their price comparison and personalization tool provide a significant uplift in website conversion. They can assist in securing additional short lead bookings to assist occupancy growth
by Peter Cooke (Net Affinity) on December 13, 2022
See more answers (16)What differentiates this product or service from the competition?
they have advanced targeting capabilities within the personalization platform, including predictive personalization using machine learning techniques. their algorithms work to drive that conversion and ensure customers do not drop out of the funnel
by Peter Cooke (Net Affinity) on December 13, 2022
See more answers (16)Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Contact the team and ask to start with THN's hotel benchmarking product BenchDirect which provides invaluable insights on your direct booking channel and is completely free of charge. This will show what THN are about and how they can assist with your revenue growth
by Peter Cooke (Net Affinity) on December 13, 2022
See more answers (16)Features
Clients & references
References & testimonials
THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significant...
We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the f...
Case studies
- Club Quarters' Winning Strategy to Boost Direct Reservations
- Club Quarters Hotels
Active Markets
- North America
- South America
- Europe
- Central America
- Asia Pacific
- Middle East
- Africa
- Antarctica
- Oceania
- Spain
- Mexico
- United States of America
- France
- United Kingdom
- Turkey
- Sweden
- Germany
- Thailand
December 15, 2022
The Hotels Network (Personalization) Review: Conversion & Personalization
Assistant Revenue Manager from Boutiques in (Norway)
What do you like most?
Helps us increasing conversion rate thru personalized messages and offers when booking direct. Gives us a good price comparison tool.
What do you dislike or think could be improved?
In my personal opinion, I think the THN website have a potential of becoming even better. I would like more information i less space. The revenue section is a good example of this.
December 14, 2022
The Hotels Network (Personalization) Review: Coverts direct bookings with user friendly systems
Revenue Manager from Luxury Hotels in (United Kingdom)
What do you like most?
System is easy to use to set up targeted ads to drive direct bookings. The team are really helpful, friendly and always happy to help
What do you dislike or think could be improved?
Being able to display targeted ads to a specific audience is great but it would be great to have a tool which drives customers to book quieter periods
December 14, 2022
The Hotels Network (Personalization) Review: powerful tool that has helped us improve the conversion rate of our website, and increase bookings via the dir...
DIGITAL Manager from Other in Marrakech (Morocco)
What do you like most?
maneuverability: the various tools offered are simple to use and can be easily configured. the tracking part: possibility of having the performance of each message.
What do you dislike or think could be improved?
Tariff benchmark: OTA's pricing data is sometimes incorrect, which distorts the tariff parity score.
December 14, 2022
The Hotels Network (Personalization) Review: Great experience!
content strategist from Other in Tholaria (Greece)
What do you like most?
The professional sales department and especially Mrs Klouda which explains thoroughly and gives explicit instructions and advices in order to take advantage of every single function ofthe tool. The custom...
What do you dislike or think could be improved?
Until now I don't find anything missing or requiring improvement. The only thing I could mention is that in reviews there is not Greek language included in the list. I believe that if I use more times the...
December 14, 2022
The Hotels Network (Personalization) Review: Great partner for increasing direct bookings
Marketing Communications Manager from Extended Stay & Serviced Apartments in Pasig (Philippines)
What do you like most?
THN is able to help our hotel gain more direct bookings with their smart, user-friendly tools. We are likewise able to optimize our rates with the rate parity feature they offer. Truly a worthwhile subscr...
What do you dislike or think could be improved?
It would be great if we can get a monthly checkpoint meeting. By itself, their review report is useful, but further improvement can be done on this.
December 14, 2022
The Hotels Network (Personalization) Review: User-friendly platform and equally friendly and supportive Client Success Team
Director of Brand Marketing & Creative from Resorts in Isla Mujeres (Mexico)
What do you like most?
The tool is very user-friendly. We were quickly able to set up the pop-up for Customer Reviews on our website. Additionally, the ability to customize is helpful in maintaining a consistent brand identity....
What do you dislike or think could be improved?
At this point, we are very satisfied with the aspects of the platform we're using. If anything, may be nice to have a "Favorites" in the dashboard for frequently used tools for quicker access.
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The Ultimate Hotel Benchmarking Checklist
SiteMinder (The Channel Manager)
Channel ManagersWorld's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
Corporate Marketing Director
The most useful feature is a population of content across multiple properties at once. Also, the ability to customize the brand color palette to match our websites.