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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
The Hotels Network (Personalization)
4.7 (385 REVIEWS)
Tobias, Ozan, Nikolas + 29 more experts recommend The Hotels Network
Read RecommendationsRanked 1 (out of 56) in Direct Booking Tools
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldGrowth for your Hotel's Direct Channel
95% recommended by 352 hotels
One & Only, Minor Hotels, Frasers Hospitality & 349 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
The Hotels Network (THN) excels in optimizing direct bookings while reducing OTA commissions, crucial for revenue growth and brand loyalty. Hotels value THN's ability to enhance conversion rates through personalized user journeys, intelligent geolocation, and integration with existing system stacks. Negative comments focus on limitations in customization, integration complexities, and the sometimes confusing setup process. This tool is ideal for hotels seeking to strengthen their direct sales strategy and boost profitability.
One & Only, Minor Hotels, Frasers Hospitality & 349 others
Read their reviewsPartners say
Industry experts recommend The Hotels Network (THN) for its unique ability to utilize advanced personalization and predictive algorithms tailored specifically for the hospitality industry. THN offers innovative features like BenchDirect™ for benchmarking, easy integration of tools, and cookieless tracking, significantly increasing direct bookings and average daily rates (ADR). The platform is praised for providing detailed data insights, seamless user experiences, and exceptional customer support, setting it apart from other market solutions.
Tobias, Ozan, Nikolas and 29 others
Read their recommendationsWhat Types of Hotels The Hotels Network is Popular For
Size
2 | X-Small (1-9 room)
52 | Small (10-49 room)
67 | Mid-Sized (50-99 room)
200 | Large (100-499 room)
58 | X-Large (500+ room)
Country
42 | Mexico
28 | United Kingdom
26 | Spain
21 | United States
21 | France
20 | Turkey
20 | Sweden
17 | Germany
13 | Thailand
10 | Greece
9 | United Arab Emirates
9 | Portugal
9 | Austria
9 | Canada
9 | Switzerland
7 | Ireland
6 | Colombia
5 | Denmark
5 | Malaysia
5 | Singapore
4 | Norway
3 | Maldives
3 | Sri Lanka
3 | Morocco
3 | Poland
3 | South Africa
3 | Netherlands
3 | Australia
3 | Philippines
2 | Hungary
2 | Egypt
2 | Vietnam
2 | India
2 | Italy
2 | Indonesia
2 | Costa Rica
1 | Seychelles
1 | Finland
1 | Dominican Republic
1 | China
1 | Belgium
1 | Uruguay
1 | Ghana
1 | Mauritius
1 | Ukraine
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Barbados
1 | Qatar
1 | Kenya
1 | Nepal
1 | Peru
1 | Romania
Type
189 | Boutique Hotels
189 | Luxury Hotels
160 | Resorts
129 | City Center Hotels
114 | Branded Hotels
107 | Bed & Breakfast & Inns
103 | Airport/Conference Hotels
70 | Limited Service & Budget Hotels
33 | Extended Stay & Serviced Apartments
29 | Vacation Rentals & Villas
20 | Hostels
11 | Casinos
6 | RV Parks & Campgrounds
4 | Motels
Region
179 | Europe
72 | North America
42 | Asia Pacific
32 | Middle East
11 | South America
11 | Africa
3 | Oceania
2 | Central America
Category
385 | Direct Booking Tools
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Hotels Network Reviews Analyzed: 46
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by The Hotels Network
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting and personalisation: Bring back visitors who don’t convert, and personalise the website for those users that come back."
Capabilities
Features
Conversion Boosters
Personalization
Offers & Promotions
Rate Monitoring & Parity
Messaging & Communication
Rewards & Loyalty
Analytics & Performance
Available Add-ons & Modules
BenchDirect
Direct Booking ToolsConversion & Personalization
Website DesignPredictive Personalization
Direct Booking ToolsVouchers & Giftcards
Upselling SoftwareBusiness Intelligence
Hotel Rate ParityRecommended by
Achievements
This vendor's trending score is rising, The Hotels Network (Personalization) is the #1 most trending product in the Direct Booking Tools category (out of 56) and the #44 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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The Hotels Network Case Studies
How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization
Bonn (Germany)
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
Swieradow Zdroj (Poland)
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Hinterzarten (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Featured Customers
Hotelier Rating
Looking for specific info?
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
Revenue Manager from 200 to 499 room City Center Hotel in Swieradow Zdroj (Poland)
Segmented Campaigns in user-friendly quick way.
Sales & MarketingDirector from 75-99 room Branded Hotel in Canico (Portugal)
How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization
Director E-Commerce & CRM from 100 to 199 room City Center Hotel in Bonn (Germany)
Very Useful Tools to enhance your website
Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Agios Nikolaos (Greece)
A solution that every hotelier needs
Sales manager from 100 to 199 room Luxury Hotel in Limenas Chersonisou (Greece)
Personalized and outstanding support
Marketing Coordinator from 100 to 199 room in Llaurí (Spain)
The Hotel Network - An Essential Marketing Platform
Corporate Director Revenue and Marketing from 500+ room Extended Stay & Serviced Apartment in Carlsbad (United States)
Excellent service from everyone we've been in contact with. Especially Ixchel Alcantara, we love working with her
E-Commerce Director from 200 to 499 room Bed & Breakfast & Inn in Uvero Alto (Caribbean)
Always a friendly, knowledgeable face at the end of a call.
Sales and Revenue Manager from 10 to 24 room Boutique in Birmingham (United Kingdom)
Excellent
SEO from 500+ room Bed & Breakfast & Inn in Loreto (Mexico)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
The Hotels Network excels at actually moving the needle on direct bookings, not just adding flashy website widgets. Its personalization engine, behavioral triggers, and parity tools consistently convert more website traffic into revenue—especially for properties fighting OTA dependence. The setup is minimal, impact tends to be fast, and the product focuses on measurable results instead of vanity features. If your priority is direct revenue, this is one of the few tools that delivers reliable conversion improvement.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
The biggest differentiator is hotel-specific personalization paired with real benchmarking. THN isn’t a generic CRO tool—it’s built for hotel behavior patterns, guest intent signals, and live availability context. Add BenchDirect, and you get competitive insight that most hotels never have (conversion, demand, pricing, channel mix).
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Treat THN as a core part of your direct strategy, not a cosmetic website enhancement. The hotels that see the biggest gains actively use the benchmarking insights, adjust offers, and continuously optimize rather than “set and forget.” If you’re serious about shifting share away from OTAs, pair THN with a strong booking engine and commit to ongoing CRO work—you’ll get significantly more out of the platform than passive adopters.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
The Hotels Network
5 months ago
2025 Black Friday Report: Hotels with Website Campaigns Grew Direct Revenue by 60.5%
The Hotels Network
5 months ago
How Althoff Hotels Increased Direct Bookings by +13% Using THN Personalization
The Hotels Network
6 months ago
Hotel Website Messaging Design Guide
The Hotels Network
8 months ago
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
The Hotels Network
10 months ago
Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend
The Hotels Network
11 months ago
The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels
The Hotels Network
11 months ago
The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace
The Hotels Network
1 year ago
BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance
The Hotels Network
1 year ago
The Hotels Network Launches Swaps: A Game-Changer in Personalized Hotel Website Experiences
The Hotels Network
1 year ago
The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards
The Hotels Network
1 year ago
Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings
The Hotels Network
1 year ago
The Hotels Network and Cloudbeds Partner to Enhance Direct Channel Bookings for Hoteliers
The Hotels Network
1 year ago
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
The Hotels Network
1 year ago
The Hotels Network Launches Loyalty Lite: Seamless Guest Login for Personalized Booking Experiences
The Hotels Network
1 year ago
The Hotels Network Achieves SOC 2® Compliance, Leading the Way in Hotel Technology Security
The Hotels Network
1 year ago
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
The Hotels Network
1 year ago
4 Effective Strategies to Address Price Disparities and Increase Direct Bookings
The Hotels Network
1 year ago
The Hotels Network Introduces KITT: The First AI Voice Guest Service Agent for Hotels
The Hotels Network
1 year ago
Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools
The Hotels Network
1 year ago
The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level
The Hotels Network
2 years ago
The Hotels Network Unveils Industry-First Cookieless Personalization Suite
The Hotels Network
2 years ago
The Hotels Network Expands Client Base Through LiveRate Acquisition
The Hotels Network
2 years ago
AI and Hospitality: What's in store for the hotel industry in 2024
The Hotels Network
2 years ago
The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences
The Hotels Network
2 years ago
The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards
The Hotels Network
2 years ago
THN Unveils Exclusive Direct Channel Advent Calendar for Hotel Marketers
The Hotels Network
2 years ago
Black Friday 2023: Direct Channel Campaigns Boost Hotel Website Conversions by 43%
The Hotels Network
2 years ago
The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates
The Hotels Network
2 years ago
How A/B Testing Can Elevate Your Hotel's Direct Channel
The Hotels Network
2 years ago
The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers
The Hotels Network
2 years ago
Disruption, Innovation, and Evolution for Hotel Marketing in 2023
The Hotels Network
2 years ago
The Superpowers You Need to Optimize Your Direct Channel Strategy
The Hotels Network
3 years ago
The Hotels Network Unveils New AI Assistant Leveraging ChatGPT
The Hotels Network
3 years ago
The Hotels Network Integrates with Every CRM via API to Boost Hotel Direct Channel Performance
The Hotels Network
3 years ago
DerbySoft and The Hotels Network Launch Partnership During ITB Berlin to Boost Hotel Direct Channel Performance
The Hotels Network
3 years ago
SLH Selects The Hotels Network to Boost Brand Channel Conversion
The Hotels Network
3 years ago
The Hotels Network is Reinventing Personalization
The Hotels Network
3 years ago
The Hotels Network Named Best Direct Booking Tool in the 2023 HotelTechAwards
The Hotels Network
3 years ago
Hotel Benchmarking: Here's What You Need to Know
The Hotels Network
3 years ago
The Ultimate Hotel Benchmarking Checklist
The Hotels Network
3 years ago
Top 50 Women in Travel Celebrated With Collection of Personalized NFTs
The Hotels Network
3 years ago
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
The Hotels Network
3 years ago
Club Quarters' Winning Strategy to Boost Direct Reservations
The Hotels Network
3 years ago
The Hotels Network Takes Hotel Benchmarking to the Next Level with BenchDirect Pro Editions
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The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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