The Hotels Network (Personalization)

Ranked 1 (out of 42) in Direct Booking Tools

Direct Booking Tools

Growth for your Hotel's Direct Channel

Ratings Snapshot

Certificate of Excellence
Read 178 reviews
95%
Recommend
HTR Score icon
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #1 out of 42 in Direct Booking Tools

Ease of Use
4.7/5
ROI
4.5/5
Implementation
4.8/5
Customer Support
4.9/5
Verified Customer Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more
Most popular for
  • Luxury Hotels 55 verified reviews
    95%
  • Boutiques 46 verified reviews
    95%
  • Resorts 44 verified reviews
    94%
  • City Center Hotels 34 verified reviews
    93%
  • Branded Hotels 30 verified reviews
    94%
  • Vacation Rentals & Villas 13 verified reviews
    96%
  • Bed & Breakfast & Inns 9 verified reviews
    97%
  • Hostels 6 verified reviews
    100%
  • Extended Stay & Serviced Apartments 5 verified reviews
    96%
  • RV Parks & Campgrounds 4 verified reviews
    100%
  • Limited Service & Budget Hotels 4 verified reviews
    90%
  • Airport/Conference Hotels 3 verified reviews
    97%
  • Motels 2 verified reviews
    100%
  • Casinos 1 verified reviews
    100%

The Hotels Network (Personalization) Overview

The Hotels Network (Personalization) Overview

The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting an...

About The Hotels Network View website

Founded in 2015 | Headquarters in San Francisco | 170 employees

The Hotels Network is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep...

Product Modules
BenchDirect Direct Booking Tools
INCLUDED
Benchmark the key metrics of your direct channel. Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition.
Conversion & Personalization Direct Booking Tools
INCLUDED
Personalize your hotel website for each visitor. A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates.
Predictive Personalization Direct Booking Tools
INCLUDED
Segment, attract and convert your website lookers into bookers. Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user.
Vouchers & Giftcards Upselling Software
INCLUDED
Offer irresistible hotel vouchers and gift cards. Increase pre-paid sales, compensate affected guests and reward your most loyal ones.
Business Intelligence Hotel Rate Parity
INCLUDED
Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process.

Other Products by The Hotels Network

Integrates with

  • Booking Engine
  • Metasearch & Ad Tech
  • Hotel Reservations Systems
Browse integrations (71 verified)

What customers love about The Hotels Network (Personalization)

Like 95% recommend

Corporate Marketing Director

The most useful feature is a population of content across multiple properties at once. Also, the ability to customize the brand color palette to match our websites.

cmo

We love the (1) Service and Knowledge are exceptional; (2) Understanding of hotel's ecommerce challenges and needs; (3) great Targeting capabilities.

Corporate Director of Revenue Management

We like how their technology is easy to use, and it drives conversion on our hotel website. I also like the reports

Rev Mgr

My hotel uses BenchDirect to see how we are performing on direct channel. During our weekly revmax, we can see, at a glance, how our hotel's conversion is stacking up against other hotels in the area. The information is ...

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

THN system offers a very easy integration of their tools within the booking engine. Their price comparison and personalization tool provide a significant uplift in website conversion. They can assist in securing additional short lead bookings to assist occupancy growth

by Peter Cooke (Net Affinity) on December 13, 2022

See more answers (16)
Question:

What differentiates this product or service from the competition?

Answer:

they have advanced targeting capabilities within the personalization platform, including predictive personalization using machine learning techniques. their algorithms work to drive that conversion and ensure customers do not drop out of the funnel

by Peter Cooke (Net Affinity) on December 13, 2022

See more answers (16)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Contact the team and ask to start with THN's hotel benchmarking product BenchDirect which provides invaluable insights on your direct booking channel and is completely free of charge. This will show what THN are about and how they can assist with your revenue growth

by Peter Cooke (Net Affinity) on December 13, 2022

See more answers (16)
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+ 14 recommend
Recommended by Show More (12)

Features

Conversion Boosters

4/5 features

Personalization

4/5 features

Offers & Promotions

4/5 features

Rate Monitoring & Parity

4/5 features

Messaging & Communication

4/5 features

Want to go behind the scenes and see how The Hotels Network (Personalization) works?

Clients & references

References & testimonials

Testimonial avatar
THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significant...
Francesc Zambrana Online Marketing Manager at the H10 London Waterloo
Testimonial avatar
We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the f...
Erica Stigerud Head of Online & Digital at the Elite Hotels of Sweden AB

Featured partners

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Awards & Certifications

Active Markets

MARKETS SERVED
  • North America
  • South America
  • Europe
  • Central America
  • Asia Pacific
  • Middle East
  • Africa
  • Antarctica
  • Oceania
VERIFIED MARKETS
  • Spain
  • Mexico
  • United States of America
  • France
  • Turkey
  • United Kingdom
  • Sweden
  • Germany
  • Thailand

178 Verified The Hotels Network Reviews

Likelihood to Recommend
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December 15, 2022

The Hotels Network (Personalization) Review: Conversion & Personalization

Assistant Revenue Manager from Boutiques in (Norway)

Recommend 8/10
Full blue star
Full blue star
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Full blue star
Empty blue star

What do you like most?

Helps us increasing conversion rate thru personalized messages and offers when booking direct. Gives us a good price comparison tool.

What do you dislike or think could be improved?

In my personal opinion, I think the THN website have a potential of becoming even better. I would like more information i less space. The revenue section is a good example of this.

Customer Support
5
Ease of Use
4
Value for money
4
Implementation
5

December 14, 2022

The Hotels Network (Personalization) Review: Coverts direct bookings with user friendly systems

Revenue Manager from Luxury Hotels in (United Kingdom)

Recommend 9/10
Full blue star
Full blue star
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Full blue star
Half blue star

What do you like most?

System is easy to use to set up targeted ads to drive direct bookings. The team are really helpful, friendly and always happy to help

What do you dislike or think could be improved?

Being able to display targeted ads to a specific audience is great but it would be great to have a tool which drives customers to book quieter periods

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
5

December 14, 2022

The Hotels Network (Personalization) Review: powerful tool that has helped us improve the conversion rate of our website, and increase bookings via the dir...

DIGITAL Manager from Other in Marrakech (Morocco)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

maneuverability: the various tools offered are simple to use and can be easily configured. the tracking part: possibility of having the performance of each message.

What do you dislike or think could be improved?

Tariff benchmark: OTA's pricing data is sometimes incorrect, which distorts the tariff parity score.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 14, 2022

The Hotels Network (Personalization) Review: Great experience!

content strategist from Other in Tholaria (Greece)

Recommend 10/10
Full blue star
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Full blue star

What do you like most?

The professional sales department and especially Mrs Klouda which explains thoroughly and gives explicit instructions and advices in order to take advantage of every single function ofthe tool. The custom...

What do you dislike or think could be improved?

Until now I don't find anything missing or requiring improvement. The only thing I could mention is that in reviews there is not Greek language included in the list. I believe that if I use more times the...

Customer Support
5
Ease of Use
5
Value for money
n/a
Implementation
n/a

December 14, 2022

The Hotels Network (Personalization) Review: Great partner for increasing direct bookings

Marketing Communications Manager from Extended Stay & Serviced Apartments in Pasig (Philippines)

Recommend 10/10
Full blue star
Full blue star
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Full blue star

What do you like most?

THN is able to help our hotel gain more direct bookings with their smart, user-friendly tools. We are likewise able to optimize our rates with the rate parity feature they offer. Truly a worthwhile subscr...

What do you dislike or think could be improved?

It would be great if we can get a monthly checkpoint meeting. By itself, their review report is useful, but further improvement can be done on this.

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
5

December 14, 2022

The Hotels Network (Personalization) Review: User-friendly platform and equally friendly and supportive Client Success Team

Director of Brand Marketing & Creative from Resorts in Isla Mujeres (Mexico)

Recommend 10/10
Full blue star
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What do you like most?

The tool is very user-friendly. We were quickly able to set up the pop-up for Customer Reviews on our website. Additionally, the ability to customize is helpful in maintaining a consistent brand identity....

What do you dislike or think could be improved?

At this point, we are very satisfied with the aspects of the platform we're using. If anything, may be nice to have a "Favorites" in the dashboard for frequently used tools for quicker access.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

Freemium (hotel can trial for free)
free product tier
Monthly subscription (Flat)
Less than $500/month

Popular The Hotels Network (Personalization) Integrations

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