The Hotels Network (Personalization)

Ranked 1 (out of 43) in Direct Booking Tools

Direct Booking Tools

Growth for your Hotel's Direct Channel

Ratings Snapshot

Certificate of Excellence

Read 178 reviews

#1 Popularity index

HT SCORE

100 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #1 out of 43 in Direct Booking Tools

Ease of Use

4.7/5

ROI

4.5/5

Implementation

4.8/5

Customer Support

4.9/5

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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The Hotels Network (Personalization) Overview

The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting an...

About The Hotels Network View website

Founded in 2015 | Headquarters in San Francisco | 170 employees

The Hotels Network is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep...

Product Modules

BenchDirect Direct Booking Tools

INCLUDED

Benchmark the key metrics of your direct channel. Must-have hotel benchmarking analytics platform, for you to compare your performance to the market and competition.

Conversion & Personalization Direct Booking Tools

INCLUDED

Personalize your hotel website for each visitor. A standard website is exactly the same for everyone yet every guest is different. Personalize the user experience, tailoring messages and offers to each individual to boost conversion rates.

Predictive Personalization Direct Booking Tools

INCLUDED

Segment, attract and convert your website lookers into bookers. Oraculo harnesses machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user.

Vouchers & Giftcards Upselling Software

INCLUDED

Offer irresistible hotel vouchers and gift cards. Increase pre-paid sales, compensate affected guests and reward your most loyal ones.

Business Intelligence Hotel Rate Parity

INCLUDED

Every change has an impact. See price disparities, demand analytics, campaign performance and test results in real time so you can fine-tune every step of your booking process.

Other Products by The Hotels Network

1/4

Integrates with

Booking Engine
Metasearch & Ad Tech
Hotel Reservations Systems

Browse integrations (70 verified)

What customers love about The Hotels Network (Personalization)

95% recommend

Corporate Marketing Director

The most useful feature is a population of content across multiple properties at once. Also, the ability to customize the brand color palette to match our websites.

cmo

We love the (1) Service and Knowledge are exceptional; (2) Understanding of hotel's ecommerce challenges and needs; (3) great Targeting capabilities.

Corporate Director of Revenue Management

We like how their technology is easy to use, and it drives conversion on our hotel website. I also like the reports

Rev Mgr

My hotel uses BenchDirect to see how we are performing on direct channel. During our weekly revmax, we can see, at a glance, how our hotel's conversion is stacking up against other hotels in the area. The information is ...

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

THN system offers a very easy integration of their tools within the booking engine. Their price comparison and personalization tool provide a significant uplift in website conversion. They can assist in securing additional short lead bookings to assist occupancy growth

by Peter Cooke (Net Affinity) on December 13, 2022

See more answers (16)

Showing all answers to: "What does this product or service do well?"

David Byrne Sales Director @ AskSuite

November 17, 2022, David heard from clients about the

The Hotels Network provide an excellent range of products to help drive Direct conversion. Due to their market share they clearly support their existing clients to a very high standard. Their team are always very professional

Werner Meyer VP Partnerships @ Busy Rooms

November 14, 2022, Werner heard from clients about the

The product enables hoteliers to target the right customer with the right message and offering at point of sale. This all happens in an easy way of set up and maintenance while always being up to date on the progress and what offerings work best. Given the pro...

Catt McLeod Director of Strategic Partnerships @ HotelREZ Hotels & Resorts

November 14, 2022, Catt heard from clients about the

BenchDirect is free, easy to set up and very useful for helping our hotel members compare their direct channel. All the products are very well supported by the THN team and they provide great support to us too as partners. The Parity tool does not slow down th...

Alexander Galarraga Lead Strategist @ Booking Success

November 14, 2022, Alexander regularly uses the

We love how The Hotels Network helps hotels show better personalized messages which help drive direct bookings. For example, a guest wants to book during a very busy period and the hotel wants to drive bookings for another period, we are able to show a message...

Cristina Hernandez Chief Brand Partneships Officer @ Hotelverse

November 11, 2022, Cristina heard from clients about the

Thanks to the integration we have done with The Hotels Network, The Hotels Network creativities can be used enhance the navigation and booking experience between Hotelverse Digital twin and the booking engine. Guiding the guest through the booking process on...

David Ezquerro Chief Revenue Officer @ PUSHTech

November 11, 2022, David has tried the

They really have a great tool to engage customer to book directly into the booking engine, plus it share a visibility of the user interactión through the official website, which helps the hotels to do the rigth strategy.

Whitney Mulaj VP of Partner Success @ The Guestbook

October 28, 2022, Whitney heard from clients about the

This team is really focused on driving direct bookings for hotel partners. In addition to meeting this important aspect for partners, this group is continuously looking for ways to introduce new and innovative products for the industry.

Joao Freitas Director of Growth & Partnerships @ Host Hotel Systems

October 11, 2022, Joao heard from clients about the

The Hotels Network has an amazing set of tools that are built to personalize every guests’ booking journey. With this platform, hoteliers are able to increase conversions and ADR, while driving Return on Investment.

John Lingos-Webb Global Partnerships & Alliances @ Duetto

October 05, 2022, John heard from clients about the

The Hotels Network has built an amazing suite of products that drive results for their hoteliers consistently. Their effective products combined with an exceptionally talented and engaged team make for a fantastic partner.

Pelle Schopenhouer Partnerships Coordinator @ Revinate

September 22, 2022, Pelle has seen a demo of the

This amazing product give hotels the ability to consistently provide a personalized booking journey. Providing great instruments to utilize data and guest behavior. This helps hotels drive their web conversions to new levels and increase their direct bookings....

Gemma Lacey Director of Digital Strategy @ Wallop

September 13, 2022, Gemma regularly uses the

The reporting on the impact of the product is clear, precise and honest. There are good options for editing the design of the messages that appear. The demand calendar is a highly useful feature to monitor the popularity, or lack of, certain dates and this c...

James Bishop VP, Ecosystem and Strategic Partnerships @ SiteMinder

August 30, 2022, James has tried the

The Hotels Network provide a great platform for converting direct business through a properties own website. Using multiple tools and insights to enable any hotel to optimise their direct booking experience.

Mark Oliver VP, Business Development @ GCommerce

August 25, 2022, Mark heard from clients about the

THN provides the leading platform that helps hotels attract, engage and convert visitors throughout the online booking journey by using predictive personalization to offer each guest a unique user experience. They also offer the only real-time rate parity prod...

Chris Jackson Principal & Chief Evangelist @ GCommerce Solutions

August 26, 2022, Chris regularly uses the

Increases website conversion through a multitude of great tools and data to drive decisions. The Hotels Network team is great to work with. They are responsive to our hotel's needs and they provide great insight.

Josh Beckwith Managing Director @ Sojern

April 28, 2022, Josh has seen a demo of the

The Hotels Network is a powerful platform that really helps drive up direct channel conversion rates, their technology puts into the hands of hoteliers the tools they need to create urgency, surface the best deals, and engage with 'lookers' throughout the funn...

Josh Beckwith Managing Director @ Sojern

April 28, 2022, Josh has seen a demo of the

Question:

What differentiates this product or service from the competition?

Answer:

they have advanced targeting capabilities within the personalization platform, including predictive personalization using machine learning techniques. their algorithms work to drive that conversion and ensure customers do not drop out of the funnel

by Peter Cooke (Net Affinity) on December 13, 2022

See more answers (16)

Showing all answers to: "What differentiates this product or service from the competition?"

David Byrne Sales Director @ AskSuite

November 17, 2022, David heard from clients about the

The Hotels Network are always very transparent when presenting their solutions to potential clients. In their markets specifically believe the hotels network are at the top of their game, making it an easy decision to choose them as a supplier.

Werner Meyer VP Partnerships @ Busy Rooms

November 14, 2022, Werner heard from clients about the

With Bench Direct the hotelier gets additional and high value inside information free of charge. In combination with the business intelligence and procucts offered, it is a perfect solution to understand which offering to be made to which customer / clientel...

Catt McLeod Director of Strategic Partnerships @ HotelREZ Hotels & Resorts

November 14, 2022, Catt heard from clients about the

The parity tool does not slow down the booking engine. The biggest differentiator I think is the support which the team provide to us and our hotel members. BenchDirect being "free forever" is a big plus in driving engagement with the hoteliers .

Alexander Galarraga Lead Strategist @ Booking Success

November 14, 2022, Alexander regularly uses the

The Hotels Network offers great customer support and "holds our hands" while we are implementing their solutions. They are easy to work with and are very open to feedback. As a strategy partner, Booking Success enjoys working with them.

Cristina Hernandez Chief Brand Partneships Officer @ Hotelverse

November 11, 2022, Cristina heard from clients about the

Not sure if it is a differentiation but at least a sign of guarantee, The Hotels Network is present globally in many countries, the growth has been exponential and it seems that they are always developing new features and enhancing the product. The value that...

David Ezquerro Chief Revenue Officer @ PUSHTech

November 11, 2022, David has tried the

Unique product feature such as Oraculo, which is not in other tool, the preivision of business for the direct demand its stunning and they do interect very well with other tools, such the CRM data, highly recommend.

Whitney Mulaj VP of Partner Success @ The Guestbook

October 28, 2022, Whitney heard from clients about the

The team is passionate, engaged, and works diligently to achieve the goal of direct bookings. The innovation of this group is what makes it truly standout from others in the field. They are consistently pushing the status quo in both technology and hospitali...

Joao Freitas Director of Growth & Partnerships @ Host Hotel Systems

October 11, 2022, Joao heard from clients about the

The Hotels Network platform is perfect for hoteliers that are looking forward to direct growth. What differentiates The Hotels Network from the competitors are the brilliant results that they can provide to hotels combined to the experienced team ready to offe...

John Lingos-Webb Global Partnerships & Alliances @ Duetto

October 05, 2022, John heard from clients about the

What differentiates The Hotels Network suite of applications versus the competition is the effectiveness and results they bring. The advanced targeting capabilities they have are unparalleled and they continue to innovate rapidly.

Pelle Schopenhouer Partnerships Coordinator @ Revinate

September 22, 2022, Pelle has seen a demo of the

No learning curve, build so that any hotelier can get started driving direct channel revenues from the first day. The Hotels Network helps hotels understand their guest in order to improve their booking experience.

Gemma Lacey Director of Digital Strategy @ Wallop

September 13, 2022, Gemma regularly uses the

The fact that the product is built with accessibility in mind is great. The service has always been great and when we first started working with The Hotels Network the onboarding and initial training and insights given were exceptional. Benchdirect has been ...

James Bishop VP, Ecosystem and Strategic Partnerships @ SiteMinder

August 30, 2022, James has tried the

The Hotel Network really knows how to analyse data and provide insights back to their users for them to understand how to improve their direct booking experience. Additionally, the product is backed by a team of dedicated and experienced professionals.

Mark Oliver VP, Business Development @ GCommerce

August 25, 2022, Mark heard from clients about the

Real-time rate parity is just one of the factors that recommend THN. BenchDirect is a great tool for hotels but also for agencies like GCommerce to better understand "the market". They have THE BEST customer service when compared to the competition!

Chris Jackson Principal & Chief Evangelist @ GCommerce Solutions

August 26, 2022, Chris regularly uses the

Entire ecosystem of tools that work together and support maximizing bookings and ADR through predictive personalization. The Hotel Network's tools require no learning curve. You can see improved website performance on day 1.

Josh Beckwith Managing Director @ Sojern

April 28, 2022, Josh has seen a demo of the

We've seen that The Hotels Network really works, it consistently improves a website's conversion rate, they're also so highly tuned into travel and the needs of hotels and the benchmarking platform is a great tool for any hotel to help make smart marketing sol...

Josh Beckwith Managing Director @ Sojern

April 28, 2022, Josh has seen a demo of the

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Contact the team and ask to start with THN's hotel benchmarking product BenchDirect which provides invaluable insights on your direct booking channel and is completely free of charge. This will show what THN are about and how they can assist with your revenue growth

by Peter Cooke (Net Affinity) on December 13, 2022

See more answers (16)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

David Byrne Sales Director @ AskSuite

November 17, 2022, David heard from clients about the

My advice to a Hotelier would be to at least see The Hotel Networks product before you make any decision. It is very clear that their conversion rate is very high and their team across all territories are more than willing to take the time to understand your H...

Werner Meyer VP Partnerships @ Busy Rooms

November 14, 2022, Werner heard from clients about the

The combination of Bench Direct with the product range gives the hotelier a perfect choice of tools which can be easily set up and maintained, which is very importnat in day to day business. It brings great results and growth for your direct revenue.

Catt McLeod Director of Strategic Partnerships @ HotelREZ Hotels & Resorts

November 14, 2022, Catt heard from clients about the

Dive in and have a play with BenchDirect and learn from what has worked well for other hoteliers that may be of benefit to you. Engage with the team on an ongoing basis to take advantage of new developments.

Alexander Galarraga Lead Strategist @ Booking Success

November 14, 2022, Alexander regularly uses the

The Hotels Network is a great tool - however work with a partner such as Booking Success so that you are aligning all your tools and strategies to achieve your hotel's (direct) booking objectives. A tool without proper alignment is just another tool.

Cristina Hernandez Chief Brand Partneships Officer @ Hotelverse

November 11, 2022, Cristina heard from clients about the

The Hotels Network is a serious company with very senior professionals behind. Using The Hotels Network in combination with Hotelverse adds value to the user experience and therefore will help the hotelier on conversion .

David Ezquerro Chief Revenue Officer @ PUSHTech

November 11, 2022, David has tried the

Ideal complement tool to be added into the booking engine, in order to have a better conversion rate, also the key elements its to coordinate correctly between tools related to direct business plus your distribution strategy.

Whitney Mulaj VP of Partner Success @ The Guestbook

October 28, 2022, Whitney heard from clients about the

The products offered by this team really helps to attract and incentivize guests to book direct with hotel partners. You will be thoroughly supported throughout the process of onboarding, implementation, and ongoing partnership.

Joao Freitas Director of Growth & Partnerships @ Host Hotel Systems

October 11, 2022, Joao heard from clients about the

I genuinely recommend hoteliers to book a demo and give a try to the range of products that The Hotels Network offer. The results can be very good and The Hotels Network can add a lot of value to your hotel business.

John Lingos-Webb Global Partnerships & Alliances @ Duetto

October 05, 2022, John heard from clients about the

Don't be intimidated by these types of products. Try them out and see what kind of results you get. They are easier and more intuitive to use than you may think and the results are amazing. Also, the team at THN is amazing. Do not hesitate to engage and reach ...

Pelle Schopenhouer Partnerships Coordinator @ Revinate

September 22, 2022, Pelle has seen a demo of the

The Hotels Network offers the sole real-time rate parity in the industry, don't miss out! Their installation are incredibly quick and easy. Once you start using the product you'll immediately see the value, which will translate into ROI.

Gemma Lacey Director of Digital Strategy @ Wallop

September 13, 2022, Gemma regularly uses the

The value you get from using this The Hotels Network goes beyond the ability to create popups. Having a rate parity popup may be the reason you first look into using The Hotels Network but the data insights you get from the demand calendar and Benchdirect is e...

James Bishop VP, Ecosystem and Strategic Partnerships @ SiteMinder

August 30, 2022, James has tried the

When selecting any technology to add to your tech stack, you need to look beyond the listed features and functionality. Ensure that the integration with your existing solutions is slick, but most of all ensure that there is trust with the vendor you select.

Mark Oliver VP, Business Development @ GCommerce

August 25, 2022, Mark heard from clients about the

THN's product, pricing and service is hands down the best! We have had a number of our hotels switch from THN's main competitor and they have all thanked us after the switch. We partner with the best technology companies as our customers rely on us to tell t...

Chris Jackson Principal & Chief Evangelist @ GCommerce Solutions

August 26, 2022, Chris regularly uses the

If you are considering The Hotels Network at your hotel, be sure to share your specific needs and challenges you are trying to solve. The team at The Hotels Network can provide great insight and make specific recommendations on how best their tools should be u...

Josh Beckwith Managing Director @ Sojern

April 28, 2022, Josh has seen a demo of the

Make use of their fantastic customer support team, the tool has so many features and a tonne of exciting use cases so in order to really maximize its potential, I'd recommend leaning on the THN team!

Josh Beckwith Managing Director @ Sojern

April 28, 2022, Josh has seen a demo of the

Make use of their fantastic customer support team, the tool has so many features and a tonne of exciting use cases so in order to really maximize its potential, I'd recommend leaning on the THN team!

+ 14 recommend

Recommended by

Peter Cooke Sales Manager @ Net Affinity

David Byrne Sales Director @ AskSuite

Werner Meyer VP Partnerships @ Busy Rooms

Catt McLeod Director of Strategic Partnerships @ HotelREZ Hotels & Resorts

Alexander Galarraga Lead Strategist @ Booking Success

Show More (12)

Cristina Hernandez Chief Brand Partneships Officer @ Hotelverse

David Ezquerro Chief Revenue Officer @ PUSHTech

Whitney Mulaj VP of Partner Success @ The Guestbook

Joao Freitas Director of Growth & Partnerships @ Host Hotel Systems

John Lingos-Webb Global Partnerships & Alliances @ Duetto

Pelle Schopenhouer Partnerships Coordinator @ Revinate

Gemma Lacey Director of Digital Strategy @ Wallop

James Bishop VP, Ecosystem and Strategic Partnerships @ SiteMinder

Mark Oliver VP, Business Development @ GCommerce

Chris Jackson Principal & Chief Evangelist @ GCommerce Solutions

Josh Beckwith Managing Director @ Sojern

Show Less

Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

Features

View all (7)

Conversion Boosters

4/5 features

Surge Alerts
Instant redeemable rewards

Ability to select national and local rewards for booking direct. Tangible, instant rewards drive higher conversion than points or cash-back programs.
Pop-up & Exit Intent Messages
Price Comparison
Review compilation widget

A widget compiling main review rates from different websites and forums (Tripadvisor, booking, google, etc...) / Widget conveys hotel reliability as a measure of hotels quality according to past customers scores.
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.
A/B Split Testing

Find the perfect messaging that gets results.
Tab Abandonment Alerts

Improve conversion rates for easily distracted visitors.
Form Autofill

Automatically repopulate abandoned form fields.

Personalization

4/5 features

Custom Segment Messaging
Booking Engine Data Sync

Store & dynamically inject booking details into your reminders.
A/B Split Testing

Find the perfect messaging that gets results.

Offers & Promotions

4/5 features

Pop-up & Exit Intent Messages

Rate Monitoring & Parity

4/5 features

Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Parity Reports
OTA Parity Live Feed

Messaging & Communication

4/5 features

Facebook Messenger Integration
Live Chat
SMS Reminders

Shoppers that make it far enough into your sales funnel to enter a phone number are often your hottest leads. Recove these customers with an automated text message reminder.

Analytics & Performance

4/5 features

Analytics dashboard
Messaging Analytics
A/B Split Testing

Find the perfect messaging that gets results.

Want to go behind the scenes and see how The Hotels Network (Personalization) works?

Clients & references

THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significant...

Francesc Zambrana Online Marketing Manager at the H10 London Waterloo

We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the f...

Erica Stigerud Head of Online & Digital at the Elite Hotels of Sweden AB