LodgIQ vs. Revolution Plus:
Which Is Right for You?

Is LodgIQ or Revolution Plus by Franco Grasso Better for Hotels?

LodgIQ and Revolution Plus by Franco Grasso both serve as advanced revenue management systems designed to enhance hotel commercial operations through AI-driven pricing, forecasting, and market insights. LodgIQ excels at integrating revenue operations, business intelligence, and conversational AI in one platform, suited for hotels seeking detailed market data and flexible pricing strategies. Revolution Plus combines AI with extensive human consulting expertise, emphasizing dynamic pricing and personalized revenue management support, especially valuable for properties looking for expert advisory alongside software.

Both products address the core challenge of optimizing room rates and occupancy by automating price adjustments based on real-time market data and forecasts. LodgIQ focuses on streamlining data analysis and pricing decisions for commercial teams with an intuitive interface, while Revolution Plus pairs software with dedicated revenue managers who guide strategy and execution. This fundamental difference—software-first versus software-plus-humans—defines their operational impact.

LodgIQ vs Revolution Plus by Franco Grasso: Which Should Your Hotel Choose?

If you operate a mid-size to large hotel or hotel group primarily in North America, Asia Pacific, or Europe, and value a data-centric, self-service revenue operations platform with rich market insights and flexible reporting, choose LodgIQ. This recommendation is supported by LodgIQ’s 35 reviews, including 5 recent ones, reflecting current user experience and a 4.8/5 overall rating, especially strong with boutique (4.9/5 across 21 reviews) and luxury hotels (4.8/5 across 24 reviews). LodgIQ’s 26 verified integrations and mobile-friendly design also benefit complex operations requiring multiple system connections.

If your property is a mid-size European hotel or chain, or you want a full-service revenue management approach combining AI software with expert human consulting, Revolution Plus by Franco Grasso is the better fit. It holds a 4.9/5 rating across 223 reviews, highly rated by bed & breakfasts (4.9/5, 75 reviews) and resorts (4.9/5, 68 reviews). The product’s performance-based pricing model and 16 verified partners support risk-averse buyers. However, note that Revolution Plus has had zero reviews in the last six months compared to an average of 30.8 per 6 months historically, indicating a sharp drop in review activity that may mask recent product or service changes.

For hotel segments with fewer than 10 reviews for either product, such as limited-service or extended-stay, data is insufficient to recommend definitively. These hotels should consider trialing both systems or seek more segment-specific references.

Is LodgIQ or Revolution Plus by Franco Grasso Easier to Use?

Both products score identically on ease of use with 4.8/5 ratings, supported by 35 reviews for LodgIQ and 223 for Revolution Plus. LodgIQ users frequently cite its intuitive, eye-pleasing interface that simplifies digesting complex data, enabling revenue analysts to take action quickly. Revolution Plus users praise straightforward screens and effective data presentation but note a learning curve with feature updates.

Onboarding ratings are similarly close—4.7/5 for LodgIQ and 4.8/5 for Revolution Plus—reflecting efficient implementation processes. While Revolution Plus users occasionally mention initial challenges adapting to new functionalities, LodgIQ customers appreciate quick access to past data and pace comparisons that aid daily workflows.

Both systems support smooth staff adoption with responsive support teams, though Revolution Plus’s dedicated revenue managers often augment training and guidance. Given the parity in ratings and reviewer consensus, ease of use and onboarding present no clear differential.

Edge: Even.

Which Has Better Features: LodgIQ or Revolution Plus by Franco Grasso?

LodgIQ offers 13 unique features beyond the 40 shared with Revolution Plus, significantly expanding analytical and operational capabilities. Notably, LodgIQ’s analytics dashboard and interactive business intelligence equip commercial teams to explore data dynamically. Its scheduled reports automate delivering insights in usable formats, reducing manual tasks for revenue managers. LodgIQ supports group pricing and evaluation, essential for hotels managing block bookings or corporate contracts. Market insights reporting with STR data and flexible competitor data feeds provide granular competitive intelligence. Security features like multi-factor authentication and single sign-on improve enterprise readiness. Additionally, LodgIQ’s mobile app and mobile-friendly design allow revenue teams to monitor and adjust pricing on the go.

Revolution Plus’s 5 unique features focus on core revenue operations enhancements. Open pricing enables flexible tariff structures, while integrated inventory management supports room availability adjustments tied to pricing strategies. Its 24-month pricing and forecasting horizon assists in long-term revenue planning. Business intelligence capabilities complement analytics but are less explicitly interactive than LodgIQ’s dashboard. Both products offer open APIs, but LodgIQ’s broader feature set emphasizes customization, automation, and mobile access.

Operationally, LodgIQ’s additional features reduce manual report generation and improve market responsiveness, while Revolution Plus’s unique features support extended pricing horizons and inventory controls, useful for hotel chains with complex room types.

Edge: LodgIQ.

Which Has Better Customer Support: LodgIQ or Revolution Plus by Franco Grasso?

Both products share a customer support rating of 4.9/5 and nearly identical onboarding ratings, indicating high satisfaction with assistance and training. LodgIQ reviewers repeatedly commend the support team’s responsiveness and willingness to understand user needs, enabling timely communication and solution timelines. One reviewer stated, “The team is incredibly supportive and helpful,” reflecting consistent positive experiences.

Revolution Plus users highlight the professionalism and expertise of their dedicated revenue managers, who provide personalized strategic advice and daily forecast services. Testimonials emphasize the value of consulting alongside software, with one user noting the “great preparation and professionalism” of the Franco Grasso team. However, a minority of negative reviews mention communication delays with consultants, suggesting occasional gaps in responsiveness.

The key operational difference is LodgIQ’s software-focused support versus Revolution Plus’s combined software and human advisory service. Both approaches receive high marks, but Revolution Plus’s model involves more direct human interaction, which can be a double-edged sword if consultant availability is limited.

Edge: Even.

Which Has More Integrations: LodgIQ or Revolution Plus by Franco Grasso?

LodgIQ verifies 26 integration partners, 62.5% more than Revolution Plus’s 16. Both platforms share five key partners, including major PMS providers like protel, Oracle Hospitality, Mews, Planet, and Cloudbeds, covering common hotel system needs.

LodgIQ’s unique integrations include HQ revenue, Otelier, Stayntouch, SiteMinder, RMS, RateGain, and several others, beneficial for hotels needing broad channel management and revenue data sources. Revolution Plus’s unique partners comprise WuBook, Vertical Booking, Simple Booking, RoomCloud, Octorate, and others, representing specialized PMS and channel management solutions popular in European markets.

Hotels requiring extensive connectivity with multiple systems or operating in regions where LodgIQ’s partner network is stronger will benefit from its larger verified integration base. Revolution Plus’s integrations cater well to European properties with specific PMS requirements.

Edge: LodgIQ.

Which Do Hoteliers Rate Higher: LodgIQ or Revolution Plus by Franco Grasso?

Overall ratings are close—LodgIQ at 4.8/5 from 35 reviews, Revolution Plus at 4.9/5 from 223 reviews. Both maintain high likelihoods to recommend (96% and 98%, respectively). However, LodgIQ has 5 reviews in the last 6 months, while Revolution Plus has none, a 100% drop from its prior 30.8 average per 6 months. This sharp decline suggests recent user sentiment for Revolution Plus may not be captured, potentially skewing its all-time high rating.

By segment, LodgIQ scores 4.9/5 with boutique hotels (21 reviews) and 4.8/5 with luxury hotels (24 reviews). Revolution Plus achieves 4.9/5 or higher across diverse segments, including bed & breakfasts (75 reviews), resorts (68), boutique hotels (70), and airport/conference hotels (43). This broad segment representation reflects Revolution Plus’s European market penetration and wide usage.

For properties prioritizing current, validated feedback, LodgIQ’s recent reviews provide more timely insight. Revolution Plus’s historically higher rating benefits from a larger review base but lacks recent data for trend confirmation.

Edge: Even.

How Much Do LodgIQ and Revolution Plus by Franco Grasso Cost?

LodgIQ’s pricing starts at $800 per month with no implementation fees or trial period. Revolution Plus begins at $400 per month, also without implementation fees or trials. Neither product offers freemium or per-room pricing models.

Revolution Plus’s lower base price is notable, especially for smaller properties or those seeking to minimize upfront costs. LodgIQ’s higher starting price may reflect its comprehensive platform features and broader integration capabilities. Both products’ absence of trials requires buyers to rely on demos or references before committing.

What Type of Hotel Should Use LodgIQ?

• Hotels that operate in North America, Asia Pacific, or Europe and need an advanced, standalone revenue operations platform integrating forecasting, business intelligence, and market insights.
• Teams valuing user-friendly interfaces and mobile access to adjust pricing dynamically, supported by strong automation features like scheduled reports and group pricing.
• Properties requiring extensive system integrations to unify data from multiple PMS, channel managers, and market data providers.
• Boutique and luxury hotels with complex rate structures benefiting from customizable pricing and detailed market comparisons.
• Revenue analysts seeking a platform that reduces manual data extraction and report generation.

Not ideal if:

• You want a full-service revenue management solution with dedicated consulting embedded in the offering.
• Your property prioritizes a pay-for-performance pricing model.
• Your hotel is outside LodgIQ’s current geographic focus or lacks compatible integrations.

What Type of Hotel Should Use Revolution Plus by Franco Grasso?

• Hotels in Europe or regions with established Franco Grasso consulting presence that want AI-driven revenue management combined with expert advisory services.
• Properties valuing dynamic pricing and long-term forecasting supported by personalized revenue manager guidance.
• Bed & breakfasts, resorts, and boutique hotels that prefer a performance-based fee structure to mitigate risk.
• Hotels seeking an intuitive platform with essential revenue management features like inventory management and open pricing.
• Teams that benefit from ongoing human contact for strategy refinement and market-specific insights.

Not ideal if:

• You need recent, user-validated software reviews to assess current product quality due to a sharp decline in recent feedback.
• Your property relies on extensive third-party system integrations beyond Revolution Plus’s partner network.
• You require a fully self-service, software-first platform without embedded consulting.

LodgIQ vs Revolution Plus by Franco Grasso: The Bottom Line for Hotels

The core distinction between LodgIQ and Revolution Plus by Franco Grasso lies in their operational models: LodgIQ offers a comprehensive, software-centric revenue operations platform with robust automation, market intelligence, and mobile capabilities suited for self-directed commercial teams. Revolution Plus combines AI-powered RMS software with dedicated human revenue management consultants, emphasizing personalized support and performance-based pricing.

Choose LodgIQ if your hotel demands rich analytics, flexible pricing tools including group rate evaluation, extensive integrations (26 verified partners), and a mobile-friendly design. This suits properties with internal revenue teams who prioritize data-driven autonomy and current user experience, as evidenced by LodgIQ’s recent reviews and high ratings in boutique and luxury segments.

Opt for Revolution Plus if your property benefits from expert revenue management advisory alongside AI-driven dynamic pricing and forecasting up to 24 months ahead. Its performance fee model and proven success in European markets, underscored by 223 reviews across diverse hotel types, including B&Bs and resorts, make it ideal for hotels seeking risk mitigation and human expertise. Bear in mind the recent absence of reviews poses a risk that its historic ratings may not reflect current product or service quality.

Both platforms deliver strong ease of use and customer support, but your choice hinges on whether you want a software-first approach with broad features or a consultant-supported system with tailored human input.