The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 107 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon AB shines .
Zingle shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 107 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 107 |
After analyzing 107 verified reviews, Loopon AB users most value its , while Zingle users highlight communication, ease of use, auto messages. Click any theme to see what reviewers say.
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Loopon AB |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #12 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 25 reviews |
| Large (75-199 rooms) ▾ | — | #3 42 reviews |
| X-Large (200+ rooms) ▾ | — | #4 25 reviews |
By Property Type
| Segment | Loopon AB |
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|---|---|---|
| Boutique ▾ | — | #10 44 reviews |
| Luxury ▾ | — | #8 47 reviews |
| Branded / Chain ▾ | — | #8 48 reviews |
| Extended Stay ▾ | — | #11 7 reviews |
By Region
| Segment | Loopon AB |
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| North America ▾ | — | #5 103 reviews |
| Europe | — | #18 1 reviews |
Choosing between Loopon by Loopon AB and Medallia Zingle hinges on your hotel’s specific needs. Both products aim to streamline guest communication, but they differ significantly in features, support, and market presence. Loopon offers a basic, AI-driven feedback system, while Zingle provides a full-scale guest messaging platform with extensive integration options. Which solution aligns best with your operational goals?
Your decision should consider whether you prioritize advanced messaging capabilities or a focus on customer feedback analysis. Are you looking for a simple feedback tool or a comprehensive communication platform that reduces staff workload? Let’s compare them directly.
Loopon AB and Zingle both aim to enhance guest experience through communication—Loopon primarily focuses on feedback management, while Zingle emphasizes two-way messaging. Loopon’s AI analyzes customer reviews to generate insights, but it lacks the live messaging features Zingle offers. Conversely, Zingle's real-time messaging supports multiple channels, which helps your team respond quickly and personally.
Loopon’s review score of 0/5 on HotelTechReport reflects a lack of recent, high-volume feedback, whereas Zingle scores 4.68/5 with recent reviews confirming its ease of use and support quality. Do you need a tool that actively engages guests in real time, or are you more interested in analyzing feedback data?
If your hotel needs an all-in-one guest engagement platform with multi-channel messaging, Zingle is the clear choice. Its extensive features like SMS, Facebook Messenger, WhatsApp, automated replies, and integrations with major PMS systems serve larger or contactless-focused properties well.
If your priority is gathering and analyzing customer feedback without real-time messaging, Loopon offers a centralized feedback system with AI-generated insights. But with no recent reviews and a zero-star rating on HotelTechReport, it doesn't provide the active guest engagement tools you may require. For most hotels seeking practical engagement, Zingle is the more suitable option.
Zingle boasts a 4.73/5 ease of use rating based on recent reviews, with users praising its intuitive interface and quick staff onboarding. Hotel staff find the platform friendly, with many saying it’s simple to manage conversations on a single screen, reducing workload.
Loopon’s rating stands at 0/5, indicating no recent user data or reviews to assess usability. Its limited feature set suggests it’s not designed for active daily use, unlike Zingle’s user-centered messaging system.
Edge: Zingle.
Zingle offers 21 unique features, including guest history, photo sharing, secured data, SMS, Facebook Messenger, WhatsApp, analytics dashboards, chatbots, and automation tools—features that Loopon lacks entirely. These capabilities support dynamic guest engagement and operational automation, particularly valuable for larger hotels or properties aiming to automate workflows.
Loopon provides basic feedback collection and AI summaries, but it has no additional features beyond that. For hotels seeking comprehensive messaging and automation, Zingle’s feature set clearly outperforms Loopon.
Edge: Zingle.
Zingle’s support ratings are high at 4.58/5, with recent reviews praising its responsiveness and customer success team. Users report quick answers and effective onboarding, especially appreciated during deployment or troubleshooting.
Loopon shows no recent reviews or data on customer support. Without such feedback, it’s impossible to judge its responsiveness, but the absence of recent reviews suggests it may not be as actively supported as Zingle.
Edge: Zingle.
Zingle integrates with 16 verified partners, including leading PMS and property management systems like Opera, Stayntouch, and SiteMinder. This extensive integration portfolio supports seamless workflows across hotel operations.
Loopon offers no verified integrations, limiting its applicability in a tech-driven environment. For properties relying on multiple systems, Zingle’s integrations are a significant advantage.
Edge: Zingle.
With 107 reviews in the past six months, Zingle’s recent feedback reflects a high rating of 4.68/5, especially among resort, independent, and branded hotels. Hoteliers emphasize its ease of use, support, and positive guest interaction.
Loopon’s score of 0/5 is based on no recent reviews, indicating a lack of current user feedback. Its absence of recent data weakens its credibility compared to Zingle’s active, positive ratings.
Edge: Zingle.
Both products do not publicly disclose detailed pricing, likely offering customized quotes based on hotel size and needs. Loopon’s lack of pricing information suggests a less flexible or less transparent model, while Zingle’s pricing is often tailored but accessible through direct inquiry.
In most cases, expect Zingle’s pricing to include setup and per-room or per-message fees, typical in guest messaging platforms. Loopon’s unlisted costs make it less predictable for budgeting.
Not ideal if your hotel needs real-time communication, automation, or multi-channel messaging.
Not ideal if your hotel’s focus is solely on feedback analysis without active guest interaction.
Zingle is a comprehensive messaging platform with features that support real-time guest engagement, automation, and integrations, backed by recent, positive reviews. It suits larger, contactless, or tech-forward hotels seeking to boost guest satisfaction and operational efficiency.
Loopon, while AI-driven for feedback analysis, offers limited features and no recent user feedback, making it suitable only for very simple feedback collection. It’s less capable of supporting active guest engagement or automation.
Choose Zingle if you want a proven, well-supported messaging solution with a broad feature set. Opt for Loopon only if your hotel’s needs are strictly feedback-focused, and you prefer a basic, AI-driven review analysis tool.
This comparison should help you decide which platform aligns best with your hotel’s operational priorities, guest engagement goals, and technical ecosystem.
According to HTR's product database, Loopon and Medallia Zingle share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Loopon AB |
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| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon and Medallia Zingle share many core Guest Messaging Software features, but each has unique capabilities. Loopon offers 0 verified integration partners, while Medallia Zingle offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Medallia Zingle leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon: No. Medallia Zingle: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon AB has an HT Score of 0 and Zingle has 19. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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