The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 34 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon AB shines .
RUNNR.ai shines in ease of use and customer support , with exclusive features like Broadcast Messaging and Mobile Friendly.
Side-by-side ratings based on 34 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $400/mo |
| Verified Reviews | 0 | 34 |
After analyzing 34 verified reviews, Loopon AB users most value its , while RUNNR.ai users highlight automation of guest inquiries, improvement in guest satisfaction, multichannel communication. Click any theme to see what reviewers say.
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Automation of Guest Inquiries
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Improvement in Guest Satisfaction
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Multichannel Communication
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Cost Efficiency
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Integration with PMS/CRM
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Potential Technology Improvements
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Flexibility and Customization
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Loopon AB |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #15 4 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 17 reviews |
| Large (75-199 rooms) | — | #21 2 reviews |
| X-Large (200+ rooms) | — | #13 3 reviews |
By Property Type
| Segment | Loopon AB |
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| Boutique ▾ | — | #14 15 reviews |
| Luxury ▾ | — | #13 12 reviews |
| Branded / Chain ▾ | — | #19 7 reviews |
| Extended Stay | — | #15 2 reviews |
By Region
| Segment | Loopon AB |
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| North America | — | #27 0 reviews |
| Europe ▾ | — | #7 29 reviews |
Choosing between Loopon by Loopon AB and RUNNR.ai for guest messaging software hinges on your hotel’s specific needs and operational priorities. Both aim to improve communication with guests, but they approach this goal differently. Loopon focuses on feedback analysis and insights, while RUNNR.ai emphasizes automated guest engagement and operational efficiency. Your decision should reflect what aligns best with your hotel’s size, tech stack, and guest service philosophy.
Loopon AB offers a feedback management system primarily designed to analyze and act on customer reviews, while RUNNR.ai provides a proactive, AI-driven communication platform. Are you looking for insights from guest feedback or direct, real-time guest engagement? This key distinction determines which product suits you better.
Loopon AB and RUNNR.ai serve different core functions within guest communication. Loopon AB is a feedback-focused tool that centralizes guest reviews and offers AI-generated summaries for actionable insights. Its strength lies in data-driven improvements, not direct guest messaging.
RUNNR.ai, by contrast, automates guest interactions across multiple channels like WhatsApp and SMS, aiming to streamline communication from pre-arrival to post-departure. It automates 95% of inquiries, reducing workload and boosting guest satisfaction. Given the review counts and recent feedback, RUNNR.ai’s more active, recent review base underscores its stronger market presence and ongoing support. If your hotel needs to actively engage guests and increase operational efficiency, RUNNR.ai clearly stands out. Do you want feedback analysis or guest engagement? The answer guides your choice.
If your hotel needs a platform that automates guest communication across multiple channels, reducing staff workload and increasing satisfaction, RUNNR.ai is the better fit. It has a 4.84/5 ease-of-use rating and nearly 32 recent reviews, all highly positive, emphasizing its automation and engagement features.
If your focus is on managing customer feedback, analyzing reviews, and deriving insights to improve service quality, Loopon AB’s feedback collection and AI summarization tools may serve you better—though it has no recent reviews and a zero score on the HTTR scale. For most hotels looking to enhance guest experience through active communication, RUNNR.ai offers a more comprehensive, supported solution. Which operational challenge do you prioritize: feedback analysis or guest interaction?
RUNNR.ai scores a 4.84/5 in ease of use, backed by 31 recent reviews praising its user-friendly interface, straightforward onboarding, and staff adoption. Users mention that setup is smooth, and staff quickly adapt to its features, leading to improved workflows.
Loopon AB, on the other hand, has no recent reviews or ratings to support its ease of use. Its lack of recent feedback makes it difficult to assess how intuitively your team could adopt it. Given the available data, Edge: RUNNR.ai.
RUNNR.ai offers over 50 features, including automated replies, broadcast messaging, upsell tracking, chatbots, guest history, sentiment analysis, multi-channel messaging, integrations with major PMS systems, and advanced analytics. Its feature set is tailored to automate and optimize guest communication and revenue opportunities.
Loopon AB offers zero features explicitly detailed beyond its feedback summarization and analysis capabilities, focusing solely on review analysis and insights without direct guest messaging features. Its feature gap is significant when compared to RUNNR.ai’s extensive toolkit. Edge: RUNNR.ai.
RUNNR.ai’s support scores an impressive 4.81/5 based on recent reviews from five users, with comments highlighting quick response times and effective onboarding. Reviewers note that support is attentive and helpful, making implementation and ongoing use easier.
Loopon AB has no recent reviews or ratings, making it difficult to evaluate its support quality. The lack of recent feedback indicates limited current support or user engagement. Given the data, Edge: RUNNR.ai.
RUNNR.ai integrates with 18 verified partners, including major PMS and booking platforms such as Mews, Cloudbeds, Oracle Hospitality, and Stayntouch. Its integrations enable seamless communication workflows across systems, enhancing operational efficiency.
Loopon AB has no publicly verified integrations, limiting its ability to connect with other hotel management tools or booking systems. For hotels seeking a connected, integrated platform, Edge: RUNNR.ai.
RUNNR.ai has a total of 31 recent reviews, with an average rating of 4.84/5 for ease of use and 4.81/5 for support, reflecting high satisfaction across hotel segments, especially in mid-sized and city center hotels. Its recent reviews emphasize its effectiveness and simplicity.
Loopon AB’s reviews are nonexistent or outdated, with no recent ratings or feedback available. This absence suggests lower confidence or market traction. Given the recency and volume of reviews, Edge: RUNNR.ai.
Loopon AB does not publicly list pricing, leaving potential buyers without clear cost information. It likely involves custom quotes or enterprise agreements, which could be a barrier for smaller hotels.
RUNNR.ai charges $400 per month, with no free tier or trial. This predictable flat fee provides transparency and scalability suitable for hotels of various sizes. For budget-conscious hotels or those seeking predictable pricing, RUNNR.ai is more straightforward.
RUNNR.ai and Loopon AB serve distinctly different needs within guest communication and feedback. RUNNR.ai excels in automating conversations, reducing operational burdens, and increasing guest satisfaction through multichannel AI-driven interactions. Loopon AB centers on analyzing feedback to inform service improvements but lacks recent reviews and active support.
If your hotel seeks direct guest engagement, operational efficiency, and a broad feature set, RUNNR.ai is the clear choice. Its recent review volume, high ratings, and extensive integrations underpin its market leadership.
Conversely, if your hotel’s focus is on understanding guest sentiment deeply and making strategic improvements based on feedback data, Loopon AB might be suitable—though the absence of recent feedback and features diminishes its appeal.
In the current landscape, RUNNR.ai’s active support, recent positive reviews, and comprehensive features make it the better option for most hotels seeking to elevate their guest communication and operational performance.
According to HTR's product database, Loopon and RUNNR.ai share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Loopon AB |
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| Automated Replies | ||
| Automated Workflows | ||
| Broadcast Messaging | ||
| Mobile Friendly | ||
| Upsell Fulfillment Tracking | ||
| Whatsapp Integration |
Showing top differences. 38 more features differ between these products.
What hoteliers love
RUNNR.ai automates the majority of guest inquiries, significantly reducing the workload on reception staff. The system provides instant, human-like re... RUNNR.ai automates the majority of guest inquiries, significantly reducing the workload on reception staff. The system provides instant, human-like responses, often without guests realizing they are interacting with AI, thereby enhancing both efficiency and guest experiences.
RUNNR.ai significantly improves guest satisfaction by enabling more efficient communication, allowing guests to receive quick responses and personal a... RUNNR.ai significantly improves guest satisfaction by enabling more efficient communication, allowing guests to receive quick responses and personal attention, which boosts their overall experience.
While RUNNR.ai supports WhatsApp and online platforms, suggestions include diversifying communication channels to include options like SMS, broadening... While RUNNR.ai supports WhatsApp and online platforms, suggestions include diversifying communication channels to include options like SMS, broadening reach especially in regions where WhatsApp is less common.
Where hoteliers push back
Users desire more seamless integration with Property Management Systems. While some progress has been made, expanding integration options would free u... Users desire more seamless integration with Property Management Systems. While some progress has been made, expanding integration options would free up additional staff time and improve system usability.
Users suggest enhancements such as Gmail integration, as well as more robust connectivity and communication options to further leverage the system's p... Users suggest enhancements such as Gmail integration, as well as more robust connectivity and communication options to further leverage the system's potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon and RUNNR.ai share many core Guest Messaging Software features, but each has unique capabilities. Loopon offers 0 verified integration partners, while RUNNR.ai offers 18. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RUNNR.ai leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon: No. RUNNR.ai: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon AB has an HT Score of 0 and RUNNR.ai has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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