Loopon vs. Smart Host Messaging: Which Is Right for You?

Updated May 15, 2026  ·  152 verified reviews analyzed

TLDR

We analyzed 152 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Loopon AB shines .

Smart Host GmbH shines in ease of use and customer support , with exclusive features like Guest Reviews Campaigns and Messaging Guest Surveys.

See the full breakdown below ↓

How Does Loopon Compare to Smart Host Messaging?

Side-by-side ratings based on 152 verified hotelier reviews on HTR.

HTScore
0
82
Likelihood to Recommend
0%
94%
Ease of Use
0.0/5
4.7/5
Customer Support
0.0/5
4.9/5
Value for Money
0.0/5
4.3/5
Starting Price Contact sales Contact sales
Verified Reviews 0 152

What Are the Pros and Cons of Loopon vs Smart Host Messaging?

After analyzing 152 verified reviews, Loopon AB users most value its , while Smart Host GmbH users highlight customer support, ease of use, email campaign impact. Click any theme to see what reviewers say.

Loopon AB Smart Host GmbH Smart Host GmbH
Pros
+ Customer Support
+ Ease of Use
+ Email Campaign Impact
+ Integration and Data Analytics
Cons
Feature Requests and Development
Correspondence Clarity
Online Check-In

Loopon AB vs Smart Host GmbH: Rankings by Hotel Segment

How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Loopon AB Smart Host GmbH Smart Host GmbH
Small (10-24 rooms) #4 61 reviews
Mid-Size (25-74 rooms) #8 71 reviews
Large (75-199 rooms) #17 3 reviews
X-Large (200+ rooms) #22 1 reviews

By Property Type

Segment Loopon AB Smart Host GmbH Smart Host GmbH
Boutique #8 49 reviews
Luxury #7 42 reviews
Branded / Chain #11 30 reviews
Extended Stay #9 9 reviews

By Region

Segment Loopon AB Smart Host GmbH Smart Host GmbH
North America #26 0 reviews
Europe #3 142 reviews
Middle East #9 0 reviews

The Decision

Choosing the right guest messaging software can transform your hotel’s communication approach, guest satisfaction, and operational efficiency. Both Loopon and Smart Host Messaging aim to streamline client interactions, but they approach this goal differently. Loopon, with zero recent reviews and a lack of user feedback, offers little insight into current usability or support. Conversely, Smart Host Messaging boasts over 147 recent reviews, a high NPS score, and a strong reputation for ease of use and customer support. So, which solution aligns best with your hotel’s needs?

Is Loopon or Smart Host Messaging Better for Hotels?

Loopon positions itself as a customer feedback management system, primarily centered on collecting and analyzing guest reviews to inform improvements. Its AI-driven review summaries and suggestions can help your team understand guest sentiment quickly. However, the platform's lack of recent reviews and a score of 0/5 across most categories suggest limited current adoption or ongoing development.

Smart Host Messaging, on the other hand, specializes in guest communication and offers a suite of features designed to manage and personalize guest interactions efficiently. Its recent reviews highlight user satisfaction, rapid support, and straightforward workflows. Given the absence of reviews for Loopon and the positive, recent feedback for Smart Host, your team might lean toward the latter for a more proven and supported experience.

Smart Host Messaging vs Loopon: Which Should Your Hotel Choose?

If your hotel requires a comprehensive communication platform that integrates guest messaging, marketing campaigns, and detailed analytics, Smart Host Messaging is the clear choice. Its 147 reviews, high NPS score (9.4/10), and recent positive feedback showcase its effectiveness and wide adoption across different hotel segments. Conversely, Loopon’s focus on customer feedback management, with no recent reviews or active user base, makes it unsuitable if you want a reliable, actively maintained messaging solution.

Hotels aiming to enhance guest engagement through targeted campaigns, automation, and multi-channel messaging should pick Smart Host. If your priority is gathering guest reviews for operational insights, Loopon may seem appealing, but the lack of recent evidence diminishes confidence. So, for immediate, proven ROI, Smart Host is the better fit.

Is Loopon or Smart Host Messaging Easier to Use?

Smart Host Messaging’s UI scores an impressive 4.72/5, with users praising its intuitive interface, quick onboarding, and straightforward management of guest interactions. Reviewers frequently mention its ease of learning and fast adoption by staff, highlighting its user-friendly design.

Loopon, with a 0/5 rating and no recent reviews, provides no current data on usability, and its lack of active support or user feedback suggests it may be difficult to implement effectively. Based on available data, Edge: Smart Host Messaging.

Which Has Better Features: Loopon or Smart Host Messaging?

Smart Host Messaging offers 25 unique features, including behavioral marketing campaigns, automated workflows, guest profiling, multi-property management, and omnichannel messaging—capabilities that directly impact guest engagement and operational automation. Loopon, with zero exclusive features, appears limited to review analysis with AI-generated summaries, lacking the broader communication and marketing automation features.

The extensive feature set of Smart Host Messaging clearly surpasses Loopon’s minimal offering, making it the more versatile and comprehensive solution. Edge: Smart Host Messaging.

Which Has Better Customer Support: Loopon or Smart Host Messaging?

Support ratings for Loopon are nonexistent, and with no recent reviews, it’s impossible to ascertain support quality or responsiveness. Smart Host Messaging, by contrast, boasts a 4.86/5 support score and numerous positive comments on its prompt, professional customer service and onboarding assistance.

Review quotes from Smart Host users highlight its “first-class support” and “quick, helpful responses,” which are critical when deploying new communication tools. Edge: Smart Host Messaging.

Which Has More Integrations: Loopon or Smart Host Messaging?

Smart Host Messaging connects with 25 verified partners, including major PMS and reservation systems like protel, Oracle Hospitality, Mews, and others. It also supports integrations with messaging channels such as WhatsApp, Facebook Messenger, and SMS, offering a unified guest communication experience.

Loopon has no verified integrations listed, limiting its ability to interface with your current systems. For seamless data flow and broader automation, Smart Host is the clear choice. Edge: Smart Host Messaging.

Which Do Hoteliers Rate Higher: Loopon or Smart Host Messaging?

Smart Host Messaging’s reviews are recent and plentiful, with an average rating reflecting high satisfaction across segments like luxury hotels, resorts, and boutique properties. Its 9.4/10 NPS score and 94% likelihood to recommend demonstrate strong user loyalty.

Loopon, lacking recent reviews and with a score of 0/5, can’t be reliably assessed for user satisfaction. Given the available data, Hoteliers rate Smart Host Messaging significantly higher. Edge: Smart Host Messaging.

How Much Do Loopon and Smart Host Messaging Cost?

Both products do not publicly list their pricing models or fee structures. This lack of transparency suggests that pricing may be customized based on hotel size and needs, or that both solutions could be expensive. Your team should contact vendors directly for precise quotes.

What Type of Hotel Should Use Loopon?

  • Hotels that primarily focus on collecting guest reviews to improve services.
  • Properties seeking feedback analysis without needing integrated guest messaging.
  • Teams with existing communication tools they prefer to supplement with review insights.
  • Not ideal if you require active guest engagement, automation, or multi-channel messaging.
  • Not ideal if you need ongoing support or integrations with PMS and marketing platforms.

What Type of Hotel Should Use Smart Host Messaging?

  • Hotels aiming to streamline and automate guest communication across multiple channels.
  • Properties looking for comprehensive guest profiling and targeted marketing campaigns.
  • Teams that want seamless integration with existing PMS and third-party systems.
  • Hotels that prioritize quick onboarding, ongoing support, and a proven user experience.
  • Not ideal if you are only interested in review collection without communication automation.
  • Not ideal if your hotel operates in regions where Smart Host’s presence or integrations are limited.

The Bottom Line for Hotels

The core difference lies in their focus: Loopon emphasizes guest review analysis with AI summaries, while Smart Host Messaging centers on active guest engagement via multi-channel communication. Loopon’s lack of recent activity and reviews make it unsuitable for hotels seeking current, supported solutions.

Choose Loopon if your hotel needs to gather and analyze guest feedback without requiring extensive messaging capabilities. However, for a robust, well-supported guest communication platform that enhances engagement, Smart Host Messaging is the superior choice.

When evaluating your hotel’s priorities—whether operational insight or guest engagement—Smart Host’s proven track record, recent reviews, and feature set make it the clear leader. It’s the better option for hotels that value active communication, automation, and support. Loopon may be relevant if feedback collection is your sole focus, but in today’s competitive environment, a proactive messaging system is often more impactful.

How Much Do Loopon and Smart Host Messaging Cost?

Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Loopon AB Smart Host GmbH Smart Host GmbH

Which Features Does Loopon Have That Smart Host Messaging Doesn't (and Vice Versa)?

According to HTR's product database, Loopon and Smart Host Messaging share 0 features. Here are the key differences — features one has that the other lacks.

Feature Loopon AB Smart Host GmbH Smart Host GmbH
Behavioral Marketing Campaigns
Booking Recovery Campaigns
Guest Reviews Campaigns
Retention Campaigns
Upselling Campaigns
User Profile Customizations

Showing top differences. 13 more features differ between these products.

Loopon AB vs Smart Host GmbH: The Bottom Line

Loopon AB
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile
Smart Host GmbH
Smart Host GmbH
4.7/5 from 152 reviews

What hoteliers love

Customer Support 100% positive

Customer support is frequently praised for its responsiveness and professionalism, with users valuing prompt assistance and personalized attention, en... Customer support is frequently praised for its responsiveness and professionalism, with users valuing prompt assistance and personalized attention, enhancing the overall experience with Smarthost.

Ease of Use 100% positive

Reviewers consistently highlight Smarthost's user-friendly interface, praising its straightforward setup and intuitive functionality, which allow hote... Reviewers consistently highlight Smarthost's user-friendly interface, praising its straightforward setup and intuitive functionality, which allow hotels to manage guest communications efficiently without extensive training.

Email Campaign Impact 100% positive

Many reviews reveal that users have experienced a significant increase in email click-through rates and reservations, attributing this success to the... Many reviews reveal that users have experienced a significant increase in email click-through rates and reservations, attributing this success to the personalized and targeted guest communication facilitated by Smarthost.

Where hoteliers push back

Feature Requests and Development 50% negative

Users acknowledge Smarthost's openness to user suggestions and its ongoing development, looking forward to enhanced future capabilities based on user... Users acknowledge Smarthost's openness to user suggestions and its ongoing development, looking forward to enhanced future capabilities based on user feedback.

Correspondence Clarity 100% negative

Some users express a desire for a more organized correspondence section; longer interactions occasionally lead to navigation difficulties, suggesting... Some users express a desire for a more organized correspondence section; longer interactions occasionally lead to navigation difficulties, suggesting a more intuitive chronological order would improve clarity.

Unique capabilities

Behavioral Marketing Campaigns Booking Recovery Campaigns Upselling Campaigns Guest Reviews Campaigns Retention Campaigns
4.7/5 ease of use 4.9/5 support 25 integrations
Visit Profile

Where the ratings diverge most

Ease of Use Smart Host GmbH 4.7 vs 0.0 (+4.7)
Customer Support Smart Host GmbH 4.9 vs 0.0 (+4.9)
Value for Money Smart Host GmbH 4.3 vs 0.0 (+4.3)
Onboarding Smart Host GmbH 4.6 vs 0.0 (+4.6)

Frequently Asked Questions About Loopon vs Smart Host Messaging

Can Loopon replace Smart Host Messaging?

It depends on your requirements. Loopon and Smart Host Messaging share many core Guest Messaging Software features, but each has unique capabilities. Loopon offers 0 verified integration partners, while Smart Host Messaging offers 25. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Smart Host Messaging leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Loopon or Smart Host Messaging offer a free plan?

Loopon: No. Smart Host Messaging: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Loopon and Smart Host Messaging?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon AB has an HT Score of 0 and Smart Host GmbH has 82. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information