The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 152 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon AB shines .
Smart Host GmbH shines in ease of use and customer support , with exclusive features like Guest Reviews Campaigns and Messaging Guest Surveys.
Side-by-side ratings based on 152 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 152 |
After analyzing 152 verified reviews, Loopon AB users most value its , while Smart Host GmbH users highlight customer support, ease of use, email campaign impact. Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Email Campaign Impact
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Integration and Data Analytics
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Feature Requests and Development
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Correspondence Clarity
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Online Check-In
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Loopon AB |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #4 61 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #8 71 reviews |
| Large (75-199 rooms) | — | #17 3 reviews |
| X-Large (200+ rooms) | — | #22 1 reviews |
By Property Type
| Segment | Loopon AB |
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| Boutique ▾ | — | #8 49 reviews |
| Luxury ▾ | — | #7 42 reviews |
| Branded / Chain ▾ | — | #11 30 reviews |
| Extended Stay ▾ | — | #9 9 reviews |
By Region
| Segment | Loopon AB |
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| North America | — | #26 0 reviews |
| Europe ▾ | — | #3 142 reviews |
| Middle East | — | #9 0 reviews |
Choosing the right guest messaging software can transform your hotel’s communication approach, guest satisfaction, and operational efficiency. Both Loopon and Smart Host Messaging aim to streamline client interactions, but they approach this goal differently. Loopon, with zero recent reviews and a lack of user feedback, offers little insight into current usability or support. Conversely, Smart Host Messaging boasts over 147 recent reviews, a high NPS score, and a strong reputation for ease of use and customer support. So, which solution aligns best with your hotel’s needs?
Loopon positions itself as a customer feedback management system, primarily centered on collecting and analyzing guest reviews to inform improvements. Its AI-driven review summaries and suggestions can help your team understand guest sentiment quickly. However, the platform's lack of recent reviews and a score of 0/5 across most categories suggest limited current adoption or ongoing development.
Smart Host Messaging, on the other hand, specializes in guest communication and offers a suite of features designed to manage and personalize guest interactions efficiently. Its recent reviews highlight user satisfaction, rapid support, and straightforward workflows. Given the absence of reviews for Loopon and the positive, recent feedback for Smart Host, your team might lean toward the latter for a more proven and supported experience.
If your hotel requires a comprehensive communication platform that integrates guest messaging, marketing campaigns, and detailed analytics, Smart Host Messaging is the clear choice. Its 147 reviews, high NPS score (9.4/10), and recent positive feedback showcase its effectiveness and wide adoption across different hotel segments. Conversely, Loopon’s focus on customer feedback management, with no recent reviews or active user base, makes it unsuitable if you want a reliable, actively maintained messaging solution.
Hotels aiming to enhance guest engagement through targeted campaigns, automation, and multi-channel messaging should pick Smart Host. If your priority is gathering guest reviews for operational insights, Loopon may seem appealing, but the lack of recent evidence diminishes confidence. So, for immediate, proven ROI, Smart Host is the better fit.
Smart Host Messaging’s UI scores an impressive 4.72/5, with users praising its intuitive interface, quick onboarding, and straightforward management of guest interactions. Reviewers frequently mention its ease of learning and fast adoption by staff, highlighting its user-friendly design.
Loopon, with a 0/5 rating and no recent reviews, provides no current data on usability, and its lack of active support or user feedback suggests it may be difficult to implement effectively. Based on available data, Edge: Smart Host Messaging.
Smart Host Messaging offers 25 unique features, including behavioral marketing campaigns, automated workflows, guest profiling, multi-property management, and omnichannel messaging—capabilities that directly impact guest engagement and operational automation. Loopon, with zero exclusive features, appears limited to review analysis with AI-generated summaries, lacking the broader communication and marketing automation features.
The extensive feature set of Smart Host Messaging clearly surpasses Loopon’s minimal offering, making it the more versatile and comprehensive solution. Edge: Smart Host Messaging.
Support ratings for Loopon are nonexistent, and with no recent reviews, it’s impossible to ascertain support quality or responsiveness. Smart Host Messaging, by contrast, boasts a 4.86/5 support score and numerous positive comments on its prompt, professional customer service and onboarding assistance.
Review quotes from Smart Host users highlight its “first-class support” and “quick, helpful responses,” which are critical when deploying new communication tools. Edge: Smart Host Messaging.
Smart Host Messaging connects with 25 verified partners, including major PMS and reservation systems like protel, Oracle Hospitality, Mews, and others. It also supports integrations with messaging channels such as WhatsApp, Facebook Messenger, and SMS, offering a unified guest communication experience.
Loopon has no verified integrations listed, limiting its ability to interface with your current systems. For seamless data flow and broader automation, Smart Host is the clear choice. Edge: Smart Host Messaging.
Smart Host Messaging’s reviews are recent and plentiful, with an average rating reflecting high satisfaction across segments like luxury hotels, resorts, and boutique properties. Its 9.4/10 NPS score and 94% likelihood to recommend demonstrate strong user loyalty.
Loopon, lacking recent reviews and with a score of 0/5, can’t be reliably assessed for user satisfaction. Given the available data, Hoteliers rate Smart Host Messaging significantly higher. Edge: Smart Host Messaging.
Both products do not publicly list their pricing models or fee structures. This lack of transparency suggests that pricing may be customized based on hotel size and needs, or that both solutions could be expensive. Your team should contact vendors directly for precise quotes.
The core difference lies in their focus: Loopon emphasizes guest review analysis with AI summaries, while Smart Host Messaging centers on active guest engagement via multi-channel communication. Loopon’s lack of recent activity and reviews make it unsuitable for hotels seeking current, supported solutions.
Choose Loopon if your hotel needs to gather and analyze guest feedback without requiring extensive messaging capabilities. However, for a robust, well-supported guest communication platform that enhances engagement, Smart Host Messaging is the superior choice.
When evaluating your hotel’s priorities—whether operational insight or guest engagement—Smart Host’s proven track record, recent reviews, and feature set make it the clear leader. It’s the better option for hotels that value active communication, automation, and support. Loopon may be relevant if feedback collection is your sole focus, but in today’s competitive environment, a proactive messaging system is often more impactful.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Loopon AB |
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According to HTR's product database, Loopon and Smart Host Messaging share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Loopon AB |
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| Behavioral Marketing Campaigns | ||
| Booking Recovery Campaigns | ||
| Guest Reviews Campaigns | ||
| Retention Campaigns | ||
| Upselling Campaigns | ||
| User Profile Customizations |
Showing top differences. 13 more features differ between these products.
What hoteliers love
Customer support is frequently praised for its responsiveness and professionalism, with users valuing prompt assistance and personalized attention, en... Customer support is frequently praised for its responsiveness and professionalism, with users valuing prompt assistance and personalized attention, enhancing the overall experience with Smarthost.
Reviewers consistently highlight Smarthost's user-friendly interface, praising its straightforward setup and intuitive functionality, which allow hote... Reviewers consistently highlight Smarthost's user-friendly interface, praising its straightforward setup and intuitive functionality, which allow hotels to manage guest communications efficiently without extensive training.
Many reviews reveal that users have experienced a significant increase in email click-through rates and reservations, attributing this success to the... Many reviews reveal that users have experienced a significant increase in email click-through rates and reservations, attributing this success to the personalized and targeted guest communication facilitated by Smarthost.
Where hoteliers push back
Users acknowledge Smarthost's openness to user suggestions and its ongoing development, looking forward to enhanced future capabilities based on user... Users acknowledge Smarthost's openness to user suggestions and its ongoing development, looking forward to enhanced future capabilities based on user feedback.
Some users express a desire for a more organized correspondence section; longer interactions occasionally lead to navigation difficulties, suggesting... Some users express a desire for a more organized correspondence section; longer interactions occasionally lead to navigation difficulties, suggesting a more intuitive chronological order would improve clarity.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon and Smart Host Messaging share many core Guest Messaging Software features, but each has unique capabilities. Loopon offers 0 verified integration partners, while Smart Host Messaging offers 25. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Smart Host Messaging leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon: No. Smart Host Messaging: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon AB has an HT Score of 0 and Smart Host GmbH has 82. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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