The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 20 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
M1 Intel shines in ease of use and customer support , with exclusive features like Workflow Automations and Pipeline CRM.
RFPMaker shines .
Side-by-side ratings based on 20 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 20 | 0 |
How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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|---|---|---|
| Mid-Size (25-74 rooms) ▾ | #9 9 reviews | — |
| Large (75-199 rooms) ▾ | #10 2 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #9 7 reviews | — |
| Luxury | #11 1 reviews | — |
| Branded / Chain ▾ | #9 7 reviews | — |
| Extended Stay ▾ | #8 3 reviews | — |
By Region
| Segment |
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| North America ▾ | #7 9 reviews | — |
Choosing between Matrix SMS by M1 Intel and RFPMaker hinges on your hotel’s specific sales and negotiation needs. Both products aim to streamline hotel revenue operations but address different aspects—Matrix focuses on sales pipeline management, while RFPMaker centers on corporate RFP negotiations. Your decision should consider your hotel’s size, sales process complexity, and how each platform’s strengths align with your goals.
While both aim to improve efficiency, only Matrix SMS offers a robust, recent review base and clear user ratings. RFPMaker's lack of reviews makes it difficult to gauge real-world effectiveness. Given this, which product offers the proven track record to support your team’s growth?
Matrix SMS and RFPMaker serve distinct, yet sometimes overlapping, functions in hotel operations. Matrix simplifies sales management, providing tools for lead tracking, pipeline visualization, automation, and reporting—perfect for teams looking to improve sales conversion rates and overall pipeline visibility. RFPMaker, however, is specifically tailored for negotiating corporate rates and managing RFP processes, making it ideal for hotels heavily engaged in corporate contracting.
Matrix’s emphasis on sales process automation and lead management makes it more versatile for hotels aiming to boost revenue through proactive sales. RFPMaker’s specialized focus is better suited for properties that depend on corporate contracts and need a dedicated negotiation platform. Do your hotel’s sales teams need a comprehensive CRM or a specialized RFP negotiation tool?
If your hotel needs a high-rated, user-friendly sales CRM with automation capabilities, go with Matrix SMS. Its 4.94/5 ease-of-use rating, combined with 18 recent reviews, demonstrates a trusted, easy onboarding experience and positive user feedback. It’s particularly suitable if your team prioritizes pipeline visibility, automation, and data control.
If your hotel’s primary goal is to negotiate corporate rates and manage RFPs efficiently, RFPMaker might seem appealing. However, with no recent reviews or confirmed user feedback, its effectiveness remains unverified. Given the current data, Matrix SMS offers a clearer, proven path to boosting sales productivity.
Matrix SMS scores a near-perfect 4.94/5 for ease of use, based on 18 recent reviews. Users praise its intuitive interface, straightforward onboarding, and efficient navigation, making it easy for sales teams to adopt and use daily. In contrast, RFPMaker has no available ratings or reviews, leaving its user experience unverified.
The absence of feedback on RFPMaker suggests it may lack the polished, user-friendly design that Matrix provides. For a hotel aiming for quick adoption and minimal training hassle, Matrix’s high ease-of-use rating is a significant advantage. Edge: Matrix SMS.
Matrix SMS offers a suite of nine unique features, including workflow automations, pipeline CRM, lead scoring, contact management, BEO management, file & document management, chain dashboard, data migration services, and detailed sales activity reporting. These tools directly support sales efficiency and pipeline health.
RFPMaker, on the other hand, does not list any specific features or functionalities. Its core offering appears to be negotiation and contract management for corporate rates, without additional tools or automation capabilities. For hotels seeking a comprehensive sales platform, Matrix’s broader feature set clearly outperforms RFPMaker. Edge: Matrix SMS.
Matrix SMS’s customer support enjoys a 4.89/5 rating based on recent reviews, with users commendations such as “responsive, open to feedback, and actively working on improvements.” On the other hand, RFPMaker has no available review data on support quality or onboarding.
The high support ratings for Matrix indicate your team will likely receive prompt assistance and ongoing service, critical for new system implementation and daily operations. The lack of feedback for RFPMaker leaves its support quality uncertain. For reliable support, Matrix is the clear choice. Edge: Matrix SMS.
Neither Matrix SMS nor RFPMaker currently reports verified integrations—both have zero listed partners. This suggests limited or no out-of-the-box integrations with other hotel systems, meaning your team may need custom solutions or manual workflows when using either platform.
While integration is vital for streamlined operations, the absence of this feature in both options indicates that your hotel will need to evaluate other tools or prepare for manual data handling. Edge: Tie.
Matrix SMS has an overwhelming number of recent reviews—18 in the last six months—and a 100% likelihood of recommendation, demonstrating strong user satisfaction. RFPMaker, with no reviews, cannot be rated or compared in this area.
Hotels across various segments, especially those seeking a proven, well-reviewed sales management tool, will find Matrix’s high satisfaction ratings reassuring. The lack of reviews for RFPMaker makes it impossible to assess user sentiment. For confidence in user experience, Matrix SMS is the clear favorite. Edge: Matrix SMS.
Matrix SMS is priced at $400 per month, with no free tier or trial available. RFPMaker’s pricing details are not publicly disclosed, leaving uncertainty about its cost.
Without transparent pricing or free trials, assessing value is difficult for RFPMaker. Conversely, Matrix’s straightforward monthly fee helps your team budget and plan investments confidently. Given the available data, Matrix’s pricing clarity enhances its value proposition. Edge: Matrix SMS.
Hotels that should consider Matrix SMS include:
Not ideal if:
This platform suits hotels focused on proactive sales growth and detailed pipeline oversight.
Hotels that should consider RFPMaker include:
Not ideal if:
RFPMaker fits hotels that prioritize rate negotiations and contract handling over broad sales management.
The core difference is that Matrix SMS offers an established, user-rated sales CRM with automation tools, while RFPMaker remains unreviewed and unverified for usability. Matrix’s recent, high ratings and extensive features make it a safer, more proven option.
Choose Matrix SMS if your goal is to boost sales efficiency, improve pipeline visibility, and benefit from ongoing support. RFPMaker may be suitable for specific corporate rate negotiations but lacks the user feedback to confirm its effectiveness.
In summary, for most hotels seeking a reliable sales software, Matrix SMS by M1 Intel is the clear choice. Its recent reviews, comprehensive features, and high user satisfaction make it the better investment to support your team’s growth. RFPMaker’s niche focus might serve specific needs but remains unverified in the broader market.
According to HTR's product database, Matrix SMS and RFPMaker share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| BEO Management | ||
| Contact Management | ||
| File & Document Management | ||
| Lead Scoring | ||
| Pipeline CRM | ||
| Workflow Automations |
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Matrix SMS and RFPMaker share many core Hotel Sales Software features, but each has unique capabilities. Matrix SMS offers 0 verified integration partners, while RFPMaker offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Matrix SMS leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Matrix SMS: No. RFPMaker: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. M1 Intel has an HT Score of 0 and RFPMaker has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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