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Matrix SMS
5.0 (20 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Matrix SMS
Unranked in Hotel Sales Software
The hotel sales system built by hotel owners — for faster deals, better leads, and total data control.
100% recommended by 12 hotels
More than 50% of M1 Intel’s reviews come from United States.
What is M1 Intel?
Founded in 2024 | Headquarters in Dallas (United States) | 3 employees
Matrix SMS is a modern sales management system specifically designed for hotel teams seeking efficiency, transparency, and effective results. It provides tools such as deep search functionalities, Kanban boards, and real-time reporting to help sales professionals manage leads, track deals, and optimize performance across various properties. By focusing on a streamlined approach, it allows hotel operators to maintain complete control over their data, ensuring precise execution without unnecessary complexities. This enables businesses to enhance their sales processes, ultimately driving performance and success across their operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of M1 Intel products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
M1 Intel Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
M1 Intel Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by M1 Intel
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
M1 Intel's Provided Description:
"Matrix is a modern sales management system designed for hotel teams who want speed, visibility, and results. With deep search, Kanban boards, and real-time reporting, Matrix helps sales pros manage leads, track deals, and optimize performance across multiple properties. Built by hotel owners, it gives operators total control of their data — no bloated workflows, just clean execution."
FAQs
Capabilities
Kanban Boards for Visual Sales Tracking
Kanban Boards for Visual Sales Tracking
Matrix gives hotel sales teams a clean, drag-and-drop Kanban view to manage leads, RFPs, and accounts in real time. Filter by sales status, assignee, lead type, or priority to stay focused and never miss a deal. It’s a visual workflow that helps teams stay aligned and act fast.
Powerful Deep Search
Powerful Deep Search
Find exactly what you need — instantly. Matrix’s deep search (powered by Algolia) helps you quickly pull up leads, contacts, accounts, and activity logs without endless clicking. Use filters by brand, status, region, or sales rep to stay precise and efficient. Ideal for multi-property teams managing high volumes of data.
Real-Time Dashboard for Sales Oversight
Real-Time Dashboard for Sales Oversight
Matrix provides a centralized dashboard that updates in real time, giving leaders full visibility into sales activity, lead volume, and performance across the portfolio. No need to wait for reports — stay proactive, spot trends early, and keep your team accountable with clean, actionable insights.
Full Data Ownership and Control
Full Data Ownership and Control
Unlike franchisor-mandated CRMs, Matrix puts you in control. Your leads, contacts, and sales performance data stay with you — not a third-party brand system. Designed by hotel owners, Matrix gives operators complete visibility and flexibility without vendor lock-in, helping you build long-term value and smarter strategies across your portfolio.
Features
Sales CRM
4/5 features
RPF Management
4/5 features
F&B Planning
4/5 features
Contracts & E-Signatures
4/5 features
Reporting & Analytics
4/5 features
M1 Intel Reviews Summary
Ease of Use
5.0/5
Customer Support
4.9/5
ROI
5.0/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Matrix SMS is the #7 most trending product in the Hotel Sales Software category (out of 15) and the #400 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM1 Intel’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
M1 Intel Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
10
Great for operations
Assistance General Manager from 75-99 room Boutique in Grand Prairie (United States)
Verified
14 days ago
I like how Matrix helps to keep organization with the sales and front desk departments preventing mix ups or confusion.
United States
United States
Assistance General Manager
Mid-Sized Hotel
10
Front Desk Agent- Pat
Front Desk Agent from 75-99 room Boutique in Grand Prairie (United States)
Verified
14 days ago
I'm not very technology at all but it very easy to use & send out quick to who needs the lead. Instead of when I started hotels in 2019 and we just filled out a paper that probably get lost somewhere.
United States
United States
Front Desk Agent
Mid-Sized Hotel
10
The Best Tool for someone in Hotel Operations!!!
General Manager from 75-99 room Boutique in Grand Prairie (United States)
Verified
14 days ago
Matrix has been a great way to prioritize your date needed or to be entered into. Helps with efficiency and organization when doing the day-to-day operations. Very easy to navigate and filter to exactly what you need to see.
United States
United States
General Manager
Mid-Sized Hotel
10
A Game Changer for Managing Sales Across Multiple Hotels
National Sales Manager from 75-99 room Boutique in Irving (United States)
Verified
15 days ago
Matrix keeps my accounts, opportunities, and client communications organized across multiple properties in one place. The ability to email directly from the platform while automatically logging sales activities saves valuable time and helps me stay focused on building relationships and driving revenue.
United States
United States
National Sales Manager
Mid-Sized Hotel
10
Strengthening our Outreach Efforts
Area Director of Sales & Marketing from 200 to 499 room Branded Hotel in Trophy Club (United States)
Verified
15 days ago
As a hotelier, having a resource like Matrix has strengthened my outreach efforts, improved response times, and ultimately contributed to revenue growth. It has become an essential part of my daily workflow, and I greatly appreciate the innovation and support behind the platform.
United States
United States
Area Director of Sales & Marketing
Large Hotel
10
Awesome tool!
General Manager from 200 to 499 room Branded Hotel in Trophy Club (United States)
Verified
16 days ago
M1 Intel is highly productive & efficient - Using this site has helped our sales efforts be intentional & focused!
United States
United States
General Manager
Large Hotel
10
Clean, Easy-to-Use Platform for High-Level Sales Visibility
VP of Revenue Management from 75-99 room Branded Hotel in Phoenix (United States)
Verified
17 days ago
M1 Intel has been a great tool for high-level sales tracking. The platform is clean, intuitive, and easy to navigate, which makes it simple to quickly understand how the sales team is progressing. I primarily use it to monitor pipeline activity and overall performance, and it gives me clear visibility without overcomplicating the data.
It’...
United States
United States
VP of Revenue Management
Mid-Sized Hotel
10
Best of the Best!
General Manager from 200 to 499 room Boutique in Plano (United States)
Verified
17 days ago
Matrix has truly transformed the way we manage relationships and drive growth. From its intuitive interface to its powerful automation tools, every feature is designed with efficiency and user experience in mind. The platform makes it easy to track interactions, manage pipelines, and gain meaningful insights through robust reporting and ana...
United States
United States
General Manager
Large Hotel
10
CRM actually built by hoteliers
Corporate Director of Sales and Marketing from 200 to 499 room Limited Service & Budget Hotel in Charlotte (United States)
Verified
17 days ago
Matrix is the best, most intuitive CRM that I've worked with in my 30+ years in the hotel business. You will not find a system that is a better fit for your hotel, as it's built by hoteliers who understand the hotel sales process. What I like best is the Matrix team's response and openness to change based on my needs.
United States
United States
Corporate Director of Sales and Marketing
Large Hotel
10
Matrix-a wonderful Sales tool for small and mid size hotels
D.O.S from 200 to 499 room Branded Hotel in New York City (United States)
Verified
1 months ago
I like the fact that it is very user friendly, customizable to the property's needs. The reports are pretty fluid even though they are still improving several facets of this Sales tool. Currently this tool does not talk to property PMS due to brand legal requirement-but sure can be used for independent hotels or in future can be integrated...
United States
United States
D.O.S
Large Hotel
- 1
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M1 Intel hasn’t been recommended by any experts or partners yet
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Support
Unverified
M1 Intel has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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