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Matrix SMS
5.0 (11 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Matrix SMS
Unranked in Hotel Sales Software
The hotel sales system built by hotel owners — for faster deals, better leads, and total data control.
100% recommended by 7 hotels
More than 50% of M1 Intel’s reviews come from United States of America.
What is M1 Intel?
Founded in 2024 | Headquarters in Dallas (United States) | 3 employees
Matrix SMS is a modern sales management system specifically designed for hotel teams seeking efficiency, transparency, and effective results. It provides tools such as deep search functionalities, Kanban boards, and real-time reporting to help sales professionals manage leads, track deals, and optimize performance across various properties. By focusing on a streamlined approach, it allows hotel operators to maintain complete control over their data, ensuring precise execution without unnecessary complexities. This enables businesses to enhance their sales processes, ultimately driving performance and success across their operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of M1 Intel products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
M1 Intel Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
M1 Intel Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by M1 Intel
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
M1 Intel's Provided Description:
"Matrix is a modern sales management system designed for hotel teams who want speed, visibility, and results. With deep search, Kanban boards, and real-time reporting, Matrix helps sales pros manage leads, track deals, and optimize performance across multiple properties. Built by hotel owners, it gives operators total control of their data — no bloated workflows, just clean execution."
FAQs
M1 Intel doesn’t have any screenshots available
Capabilities
Kanban Boards for Visual Sales Tracking
Kanban Boards for Visual Sales Tracking
Matrix gives hotel sales teams a clean, drag-and-drop Kanban view to manage leads, RFPs, and accounts in real time. Filter by sales status, assignee, lead type, or priority to stay focused and never miss a deal. It’s a visual workflow that helps teams stay aligned and act fast.
Powerful Deep Search
Powerful Deep Search
Find exactly what you need — instantly. Matrix’s deep search (powered by Algolia) helps you quickly pull up leads, contacts, accounts, and activity logs without endless clicking. Use filters by brand, status, region, or sales rep to stay precise and efficient. Ideal for multi-property teams managing high volumes of data.
Real-Time Dashboard for Sales Oversight
Real-Time Dashboard for Sales Oversight
Matrix provides a centralized dashboard that updates in real time, giving leaders full visibility into sales activity, lead volume, and performance across the portfolio. No need to wait for reports — stay proactive, spot trends early, and keep your team accountable with clean, actionable insights.
Full Data Ownership and Control
Full Data Ownership and Control
Unlike franchisor-mandated CRMs, Matrix puts you in control. Your leads, contacts, and sales performance data stay with you — not a third-party brand system. Designed by hotel owners, Matrix gives operators complete visibility and flexibility without vendor lock-in, helping you build long-term value and smarter strategies across your portfolio.
Features
Sales CRM
4/5 features
RPF Management
4/5 features
F&B Planning
4/5 features
Contracts & E-Signatures
4/5 features
Reporting & Analytics
4/5 features
M1 Intel Reviews Summary
Ease of Use
4.9/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Matrix SMS is the #5 most trending product in the Hotel Sales Software category (out of 14) and the #177 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM1 Intel’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
M1 Intel Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
10
A Sales Manager’s Best Friend!
Sales Manager from 75-99 room Boutique in Grand Prairie (United States of America)
Verified
5 days ago
It has a nice interface that is really easy to use and navigate. It provides valuable data and insights and combines it with an user friendly experience. We’ve been using Matrix at our hotel for a while now, and I can confidently say it’s become an essential part of our daily sales routine. As a Sales Manager following multiple group leads,...
United States of America
United States of America
Sales Manager
Large Hotel
10
A1 for M1
President from 100 to 199 room Bed & Breakfast & Inn in Warwick (United States of America)
Verified
8 days ago
The platform is intuitive, powerful, and packed with features that actually make a difference in our day-to-day operations. From seamless integrations to real-time insights, Matrix has helped us streamline processes and improve decision-making. Matrix team — they’re responsive, knowledgeable, and genuinely invested in our success. Anytime w...
United States of America
United States of America
President
Large Hotel
10
Great CRM for hoteliers!
CEO from 200 to 499 room in
Verified
8 days ago
10
Amazing!
Sales Coordinator from 100 to 199 room Boutique in Plano (United States of America)
Verified
9 days ago
This tool is really helpful for staying organized. I particularly appreciate the suggested activities and the ability to easily manage opportunities by dragging and dropping them into different stages.
United States of America
United States of America
Sales Coordinator
Large Hotel
10
Love it!
General Manager from 100 to 199 room Bed & Breakfast & Inn in San Jose (United States of America)
Verified
9 days ago
We like using M1 Intel, it makes our lives so much easier! It is easy to navigate and keeps us organized!
United States of America
United States of America
General Manager
Large Hotel
10
A Game-Changer CRM for Hospitality Sales Professionals
National Director of Sales from 200 to 499 room in
Verified
9 days ago
10
Ease of Use and tracking
General Manager from 100 to 199 room Boutique in Plano (United States of America)
Verified
9 days ago
My team and I have been using M1 for a few months and it's easy to use layout has us hooked! It is customizable features ensure I stay organized and receive real-time updates on my Sales Team's activities within seconds. It has proven to be and indispensable tool for our daily operations.
United States of America
United States of America
General Manager
Large Hotel
10
Matrix Features
National Director of Sales from 100 to 199 room Bed & Breakfast & Inn in Warwick (United States of America)
Verified
9 days ago
Matrix sets itself apart from other customer relationship management (CRM) systems by providing a robust lead capture tool that integrates seamlessly into its platform. When a lead is captured, the system promptly sends an email notification, alerting you to the initiation of a conversation and the need for follow-up actions. A notable aspe...
United States of America
United States of America
National Director of Sales
Large Hotel
10
Matrix Streamlines Sales and Workflows!
Sales Manager from 100 to 199 room Boutique in Plano (United States of America)
Verified
9 days ago
Matrix has been a game-changer for my workflow as a seller. Its intuitive and user-friendly, which makes it easy to stay organized throughout the day. Unlike other CRM platforms, Matrix has innovative features specifically tailored to the hospitality industry, which makes a noticeable difference in day-to-day. Since I started using it, I’ve...
United States of America
United States of America
Sales Manager
Large Hotel
10
M1 Intel’s Matrix Software is an exceptional CRM solution designed specifically with hoteliers in mind.
Director of Sales from 100 to 199 room Branded Hotel in San Jose (United States of America)
Verified
9 days ago
As a hospitality professional, staying organized and ahead of the curve is critical for meeting and exceeding sales goals. M1 Intel’s Matrix Software is an exceptional solution designed specifically with hoteliers in mind. From the moment you begin using it, the platform proves to be intuitive, easy to navigate, and thoughtfully designed to...
United States of America
United States of America
Director of Sales
Large Hotel
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Support
Unverified
M1 Intel has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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