The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 108 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Zingle shines when it comes to communication — especially for independent properties (4.8/5) , with exclusive features like SMS text messaging and Guest History.
Trilyo shines in customer support and ROI .
Side-by-side ratings based on 108 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 107 | 1 |
After analyzing 108 verified reviews, Zingle users most value its communication, ease of use, auto messages, while Trilyo users highlight . Click any theme to see what reviewers say.
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 8 reviews | #23 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 25 reviews | #30 0 reviews |
| Large (75-199 rooms) ▾ | #3 42 reviews | — |
| X-Large (200+ rooms) ▾ | #4 25 reviews | — |
By Property Type
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| Boutique ▾ | #10 44 reviews | #28 1 reviews |
| Luxury ▾ | #8 47 reviews | #28 1 reviews |
| Branded / Chain ▾ | #8 48 reviews | #31 0 reviews |
| Extended Stay ▾ | #11 7 reviews | — |
By Region
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| North America ▾ | #5 103 reviews | — |
| Europe | #18 1 reviews | — |
| Asia Pacific | — | #8 1 reviews |
Choosing between Medallia Zingle by Zingle and Trilyo for your hotel’s guest messaging needs hinges on specific operational priorities. Both products aim to improve guest communication, but they differ significantly in features, market presence, and support structure. Zingle’s larger footprint and broader integrations mean it’s more suited for hotels looking for a versatile, scalable platform. Conversely, Trilyo offers a highly rated, AI-driven experience focused on direct bookings and guest loyalty, though with a narrower integration scope. Which aligns better with your hotel’s goals?
Both Zingle and Trilyo focus on elevating guest engagement through messaging, but Zingle’s extensive feature set and larger user base set it apart. Zingle’s integrations with property management systems like Opera and HotSOS allow for more efficient workflows, especially in larger or more complex hotel operations. Trilyo, while more limited in integrations, emphasizes AI-driven insights and a streamlined interface, making it appealing for properties prioritizing guest feedback analysis and direct booking enhancement.
The key difference rests on scale versus specialization. Zingle’s 107 reviews with a 4.68/5 rating, combined with recent feedback, give it a more data-backed reliability. Trilyo, with just a single recent review and a perfect 5/5 rating, shows high satisfaction but less evidence of widespread adoption. Given the more recent reviews favoring Trilyo, it currently holds a slight edge in trust for user satisfaction, but Zingle’s broader product capabilities make it the more comprehensive solution.
Do you want a proven, well-established platform with extensive integrations and a broad regional presence? Or are you seeking a newer, AI-focused solution that excels in direct customer feedback and loyalty? Your answer will dictate the better fit.
If your hotel needs an industry-tested platform with extensive integrations, broad regional coverage, and a proven track record, go with Zingle. Its 16 verified partners, including major PMS and hospitality systems, make it the more adaptable choice for larger or multi-property hotels. If you prioritize advanced AI features, direct guest feedback insights, and loyalty-driving tools, Trilyo’s single verified partner (Cloudbeds) and highly positive recent reviews suggest it’s better suited for properties focused on digital guest engagement and millennial travelers.
For hotels seeking automation, multi-channel messaging, and integration with existing systems like Opera, Zingle is the clear winner. But if your team wants a straightforward, AI-driven platform that emphasizes customer experience and loyalty, Trilyo’s high satisfaction ratings and innovative approach make it the preferable option.
Zingle boasts a user-friendly interface rated 4.73/5, with many reviews praising its intuitive design and ease of onboarding. Customers appreciate managing all conversations on one screen, which simplifies staff training and daily operations. However, some users noted occasional technical glitches and customization challenges, impacting overall experience.
Trilyo, rated a perfect 5/5 for ease of use, is praised for its simple dashboard, quick setup, and mobile accessibility. Its streamlined AI-driven approach appeals to teams seeking minimal training and rapid deployment, especially smaller hotels or those new to digital guest engagement.
Edge: Trilyo.
Zingle offers a comprehensive set of 15 features, including SMS, WhatsApp, Facebook Messenger, automated replies, message routing, guest history, analytics, secured data, chatbots, and more. These capabilities enable detailed customization, automation, and multi-channel communication—features that help larger hotels streamline workflows and personalize guest interactions.
Trilyo does not specify additional features beyond core messaging and AI-driven insights, but its platform focuses heavily on guest feedback and loyalty, with AI assessments and real-time marketing tracking. Given the extensive feature list of Zingle and its dedicated integrations, it holds the edge for hotels needing advanced, multi-functional guest messaging.
Edge: Zingle.
Zingle’s support is rated 4.58/5, with reviews emphasizing its legendary customer service and quick response times. Customers highlight the value of onboarding help, ongoing assistance, and the partnership approach, though some mention occasional delays or technical issues.
Trilyo’s support is rated a perfect 5/5, with reviews praising the responsiveness, quick implementation, and proactive communication from their small, dedicated team. Its limited user base means support is highly personalized, which appeals to hotels prioritizing attentive service.
Edge: Trilyo.
Zingle’s 16 verified integrations include key property management systems like Opera, HotSOS, and third-party marketing tools, making it adaptable for larger hotel groups. These integrations facilitate automation and data sharing, reducing manual effort.
Trilyo, with only one verified partner (Cloudbeds), offers limited integration options, which could restrict automation possibilities for hotels with complex tech stacks. For properties heavily reliant on integrations, Zingle’s broader partner network makes it the better choice.
Edge: Zingle.
Zingle’s reviews, totaling 107, average 4.68/5, with high marks across ease of use, customer support, and value. Hotels in the resort and independent segments particularly rate it highly, with some reviews noting improved guest scores and operational efficiencies after deployment.
Trilyo’s single recent review gives it a perfect 5/5, with glowing praise for ease of use and team support. However, the limited review pool means these ratings are less representative. Given the volume and recency of Zingle’s reviews, it currently holds the upper hand in overall hotel ratings.
Edge: Zingle.
Pricing information for Zingle and Trilyo is not publicly available, but both are likely subscription-based with custom quotes. Zingle typically involves a setup fee and ongoing costs based on property size, while Trilyo’s pricing may be more streamlined given its smaller scale.
Without transparent pricing, your best approach is to request quotes based on your hotel’s size and needs, but expect Zingle to be priced for larger operations and Trilyo to target smaller, loyalty-focused properties.
Not ideal if you prefer a simple, AI-centric platform without extensive integrations or multi-system management.
Not ideal if you require extensive integrations, advanced automation, or operate at a large scale needing a proven, mature platform.
Zingle’s core strength lies in its extensive feature set, broad integrations, and proven track record across multiple regions. It is ideal for larger hotels or chains seeking a versatile and scalable messaging solution with automation and detailed analytics.
Trilyo excels in delivering an AI-powered, simple guest engagement experience, with high satisfaction ratings and a focus on customer feedback and loyalty. It’s best suited for small to medium-sized properties, especially those aiming to attract millennial travelers and prioritize direct bookings.
If your hotel operates at scale or needs robust integrations, Zingle is the safer, more proven choice. But if your focus is on guest feedback, loyalty, and rapid deployment, Trilyo provides a highly rated, easy-to-use alternative.
This comparison should help you determine which solution aligns best with your hotel’s operational priorities and guest engagement strategies.
According to HTR's product database, Medallia Zingle and Trilyo share 6 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Guest History | ||
| Message Routing | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Whatsapp Integration |
Showing top differences. 3 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Medallia Zingle and Trilyo share many core Guest Messaging Software features, but each has unique capabilities. Medallia Zingle offers 16 verified integration partners, while Trilyo offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Trilyo leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Medallia Zingle: No. Trilyo: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Zingle has an HT Score of 19 and Trilyo has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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