The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 107 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Zingle shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Trumpia shines .
Side-by-side ratings based on 107 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 107 | 0 |
After analyzing 107 verified reviews, Zingle users most value its communication, ease of use, auto messages, while Trumpia users highlight . Click any theme to see what reviewers say.
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Trumpia
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| Small (10-24 rooms) ▾ | #12 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #11 25 reviews | — |
| Large (75-199 rooms) ▾ | #3 42 reviews | — |
| X-Large (200+ rooms) ▾ | #4 25 reviews | — |
By Property Type
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Trumpia
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| Boutique ▾ | #10 44 reviews | — |
| Luxury ▾ | #8 47 reviews | — |
| Branded / Chain ▾ | #8 48 reviews | — |
| Extended Stay ▾ | #11 7 reviews | — |
By Region
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Trumpia
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| North America ▾ | #5 103 reviews | — |
| Europe | #18 1 reviews | — |
Choosing between Medallia Zingle and Trumpia hinges on your hotel’s specific guest communication needs. Both aim to improve engagement, but Zingle is tailored specifically for hospitality, while Trumpia serves a broad range of industries. Your decision should reflect your priorities: guest experience focus, feature depth, or multi-industry versatility.
Zingle's extensive review base and recent positive feedback make it the more reliable choice for hoteliers. Trumpia, although versatile, lacks recent reviews and hotel-specific insights. Which platform aligns best with your operational goals?
Medallia Zingle and Trumpia both facilitate multi-channel communication, but Zingle was built specifically for the hospitality industry. Its features—like guest history, photo sharing, and integrations with property management systems—are designed to streamline guest interactions and improve satisfaction.
Trumpia, on the other hand, is a general marketing automation platform supporting SMS, email, and social media for diverse industries, not specifically tailored for hotels. Its broad feature set and use cases make it less targeted for hospitality needs. Do you prioritize industry-specific tools or a versatile communication platform?
Furthermore, Zingle's recent reviews and high ratings across key categories underscore its relevance and effectiveness in hotel environments. Trumpia, with no recent reviews or hotel-centric features, falls short in demonstrating hospitality-specific performance. Are industry-specific features more critical than a broad communication approach?
If your hotel needs a guest messaging platform focused on contactless engagement, operational efficiency, and seamless PMS integration, Zingle is the clear pick. Its features—such as guest history, automation, and Facebook Messenger integration—align directly with hotel needs.
Choose Trumpia if your hotel seeks a general multi-channel marketing tool to integrate messaging across email, SMS, and social media, especially if your team is experienced with broad marketing automation. However, it lacks hotel-specific workflows and recent hotel industry reviews.
For hotels prioritizing guest satisfaction and operational automation, Zingle’s 107 recent reviews and 4.68/5 rating substantiate its suitability. If broad marketing features suffice, Trumpia might be considered, but its lack of recent hotel reviews weakens its case. Which approach aligns with your hotel’s strategic focus?
Zingle boasts a user-friendly interface rated 4.73/5, with onboarding scores at 4.56/5. Reviews praise its intuitive design, easy staff adoption, and quick deployment, making daily operations smoother. Many users highlight that Zingle’s platform allows staff to manage all conversations on one screen, simplifying workflow.
Trumpia’s ease of use cannot be confidently assessed, as it has no recent reviews or user ratings from the hotel industry. Its broad use in various sectors suggests it may require more customization and training for hospitality-specific needs.
Edge: Zingle.
Zingle offers 21 features exclusively tailored for hospitality, including SMS texting, Facebook Messenger and WhatsApp integrations, guest history, photo sharing, automated replies, message routing, analytics dashboards, and AI-powered chatbots. These features support personalized, contactless guest engagement and operational automation.
Trumpia provides no hotel-specific features but offers core multi-channel marketing tools like automated messaging, targeted campaigns, and analytics, which are more generic. Its lack of industry-focused functionalities makes it less suitable for the nuanced needs of hotels.
Edge: Zingle.
Zingle’s support ratings are high at 4.58/5, and reviews commend its quick, responsive customer service and dedicated success team. Users frequently mention how their support experience helps them maximize platform value and resolve issues efficiently.
Trumpia, with no recent hotel reviews or support ratings available, cannot be confidently assessed. Its broad industry application suggests support might be less specialized for hospitality.
Edge: Zingle.
Zingle offers integrations with 16 verified partners, including property management systems like Opera, HotSOS, SiteMinder, Quore, and Stayntouch. These integrations streamline workflows and enhance operational efficiency within hotel environments.
Trumpia has no verified industry-specific integrations, limiting its ability to connect seamlessly with hospitality systems. Its lack of hotel-focused integrations makes it less effective for property management or guest experience enhancement.
Edge: Zingle.
Zingle’s hotel reviews, with 107 recent ratings, average 4.68/5, reflecting strong satisfaction across independent, branded, and resort properties. Review comments highlight its ease of use, support, and positive impact on guest satisfaction and revenue.
Trumpia has no recent hotel reviews, making it impossible to gauge how hoteliers perceive its performance. Its customer feedback in other sectors, while positive elsewhere, doesn't directly translate to hospitality.
Edge: Zingle.
Both platforms do not publicly disclose detailed pricing models, and no free plans or trials are offered. Zingle’s pricing is typically tailored to property size and needs, with no flat or per-room fees specified. Trumpia's pricing is similar, with custom quotes based on usage.
Pricing transparency is limited; your hotel should contact sales for specific quotes. Given Zingle's proven hotel-focused value, its investment may be more justified for hospitality.
Not ideal if:
Not ideal if:
Medallia Zingle offers a specialized, feature-rich platform designed for the hospitality industry, with recent reviews confirming its effectiveness. It enables seamless, contactless guest communication and integrates well with property management systems, making it a strong choice for hotels committed to elevating guest experiences.
Trumpia, while a capable multi-channel marketing platform, lacks recent hotel-specific validation. Its broad industry focus and absence of recent reviews suggest it’s less suited for hotel-specific guest engagement and operational needs.
Choose Zingle if your hotel values industry-specific features, proven support, and tangible results. Opt for Trumpia only if your hotel needs a broad marketing tool and can accept the absence of recent hotel-oriented feedback.
According to HTR's product database, Medallia Zingle and Trumpia share 0 features. Here are the key differences — features one has that the other lacks.
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Trumpia
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| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Medallia Zingle and Trumpia share many core Guest Messaging Software features, but each has unique capabilities. Medallia Zingle offers 16 verified integration partners, while Trumpia offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Medallia Zingle leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Medallia Zingle: No. Trumpia: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Zingle has an HT Score of 19 and Trumpia has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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