The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 107 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Zingle shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Zipwhip shines .
Side-by-side ratings based on 107 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 107 | 0 |
After analyzing 107 verified reviews, Zingle users most value its communication, ease of use, auto messages, while Zipwhip users highlight . Click any theme to see what reviewers say.
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #11 25 reviews | — |
| Large (75-199 rooms) ▾ | #3 42 reviews | #27 0 reviews |
| X-Large (200+ rooms) ▾ | #4 25 reviews | — |
By Property Type
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| Boutique ▾ | #10 44 reviews | #32 0 reviews |
| Luxury ▾ | #8 47 reviews | #32 0 reviews |
| Branded / Chain ▾ | #8 48 reviews | — |
| Extended Stay ▾ | #11 7 reviews | — |
By Region
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| North America ▾ | #5 103 reviews | #30 0 reviews |
| Europe | #18 1 reviews | — |
Choosing between Medallia Zingle and Zipwhip hinges on your hotel’s specific communication needs. Zingle is tailored for guest engagement within the hospitality industry, offering a comprehensive messaging platform designed for hotels. Zipwhip, meanwhile, is a general-purpose cloud texting solution that enables existing landline and mobile numbers to send SMS, but it lacks hotel-specific features. Given your goal to improve guest communication and operational efficiency, which product truly meets your needs?
Both Zingle and Zipwhip facilitate text messaging, but only Zingle is built explicitly for hospitality. Zingle integrates with PMS systems like Opera and HotSOS to automate workflows, which is highly advantageous for hotels managing guest requests and operational tasks. Zipwhip, on the other hand, allows simple SMS capabilities through existing numbers but doesn’t offer hotel-specific integrations or features.
Zingle’s focus on two-way messaging channels such as Facebook Messenger and WhatsApp, combined with its hotel-centric features, makes it a strong choice for guest engagement. Zipwhip is more suited for businesses needing basic SMS communication without industry-specific workflows. Are you prioritizing guest experience or basic messaging functionality?
If your hotel needs a guest messaging platform that integrates with property management systems, automates workflows, and offers rich communication channels, go with Zingle. It’s ideal for hotels looking to elevate guest satisfaction and operational efficiency through tailored messaging automation.
If your hotel’s primary goal is to modernize existing mobile or landline numbers for basic SMS communication without the need for industry-specific features, Zipwhip could suffice. However, note that Zipwhip lacks hotel-focused integrations and has no recent reviews, making Zingle the safer, more proven choice.
Zingle boasts a user rating of 4.73/5 for ease of use, supported by a positive onboarding score of 4.56/5, reflecting a straightforward setup process. Its interface is praised for managing all conversations on one screen, simplifying staff training and daily operations. Several reviews highlight how staff find Zingle modern and easy to navigate, especially given its mobile-friendly design.
Zipwhip has no publicly available ratings for ease of use, support, or onboarding, making it impossible to assess its user experience. Given the lack of recent reviews, its usability remains unverified. Edge: Zingle.
Zingle offers 21 unique features, including guest history, photo sharing, secured data protection, automated replies, message routing, and integrations with Facebook Messenger and WhatsApp. Its open API and analytics dashboard facilitate tailored automation and comprehensive performance tracking.
Zipwhip provides basic cloud texting capabilities but does not offer industry-specific features or integrations. Its feature set is minimal, focusing solely on SMS text messaging across existing numbers, with no hotel-centric automation tools. Edge: Zingle.
Zingle’s support team receives an average rating of 4.58/5, and reviews praise their quick responses and helpful onboarding. Many users emphasize the legendary customer service, noting that the support team’s responsiveness significantly improves overall experience and ease of implementation.
Zipwhip lacks recent reviews, support ratings, or testimonials, making it difficult to gauge the quality of their customer service. Given the transparent positive feedback for Zingle, it’s the clear choice. Edge: Zingle.
Zingle integrates with 16 verified partners, including property management systems like Opera, Stayntouch, and Quore, as well as booking engines like SiteMinder. This extensive integration network allows hotels to automate and centralize guest communication workflows efficiently.
Zipwhip has no verified integrations listed, limiting its usefulness in a hotel environment where system connection is crucial. Without integration options, Zipwhip cannot match Zingle’s ecosystem. Edge: Zingle.
Zingle’s review count of 107, with recent reviews in the past six months, and a 95% likelihood to recommend, strongly indicate high hotel satisfaction. Hotels that use Zingle, especially resorts and branded hotels, rate it around 4.7/5, praising its ease of use and guest engagement capabilities.
Zipwhip has no available reviews or recent feedback from hotels, making it impossible to determine user satisfaction in this context. With a proven track record and recent reviews, Zingle clearly leads. Edge: Zingle.
Zingle does not publicly list pricing but offers a subscription-based model without a freemium or trial version, typically customized based on hotel size and needs. The investment includes a flat implementation fee and monthly charges per room or user, with no specific prices available publicly.
Zipwhip also does not disclose pricing details, but similar cloud texting solutions usually operate on a subscription basis, often based on message volume or number of users. Without concrete figures, your best bet is to contact vendors directly for quotes.
Not ideal if your hotel primarily needs basic SMS features without industry-specific integrations or automation.
Not ideal if your hotel values industry-specific automation, rich communication channels, or system integrations.
Zingle and Zipwhip serve different needs in hotel communication. Zingle is designed specifically for hospitality, offering extensive automation, channel integration, and hotel-centric features, making it ideal for most hotels committed to elevating guest engagement.
Zipwhip provides basic SMS capabilities through existing numbers, suitable for hotels needing simple text communication but lacking industry-specific tools. It’s less suited for hotels aiming to automate workflows or enhance guest experiences.
If your priority is a proven, hotel-focused guest messaging platform, Zingle is the clear choice, supported by its large review base, recent positive feedback, and extensive integrations. For basic SMS needs without industry-specific features, Zipwhip might suffice, but it lacks the hotel-oriented capabilities that Zingle offers.
Final recommendation: Choose Medallia Zingle if you want a trusted, hotel-aligned communication system with a proven track record and extensive features. Opt for Zipwhip only if your needs are limited to simple SMS messaging without the necessity for industry-specific automation or integrations.
According to HTR's product database, Medallia Zingle and Zipwhip share 0 features. Here are the key differences — features one has that the other lacks.
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| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Medallia Zingle and Zipwhip share many core Guest Messaging Software features, but each has unique capabilities. Medallia Zingle offers 16 verified integration partners, while Zipwhip offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Medallia Zingle leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Medallia Zingle: No. Zipwhip: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Zingle has an HT Score of 19 and Zipwhip has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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