The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 170 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Net Affinity shines in ease of use and customer support , with exclusive features like Data Analysis & Reporting.
Pebble Design shines .
Side-by-side ratings based on 170 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 170 | 0 |
After analyzing 170 verified reviews, Net Affinity users most value its customer support, digital marketing, booking engine, while Pebble Design users highlight . Click any theme to see what reviewers say.
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Customer Support
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Digital Marketing
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Booking Engine
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Reporting
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CMS (Content Management System)
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Flexibility and Customization
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Pebble Design
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| Small (10-24 rooms) ▾ | #2 44 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 107 reviews | — |
| Large (75-199 rooms) ▾ | #7 6 reviews | — |
| X-Large (200+ rooms) | #8 1 reviews | — |
By Property Type
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Pebble Design
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| Boutique ▾ | #3 67 reviews | — |
| Luxury ▾ | #2 81 reviews | — |
| Branded / Chain ▾ | #3 42 reviews | — |
| Extended Stay ▾ | #7 7 reviews | — |
By Region
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Pebble Design
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| North America | #11 3 reviews | — |
| Europe ▾ | #3 159 reviews | — |
| Asia Pacific | #19 0 reviews | — |
| Middle East | #2 2 reviews | — |
Your hotel’s digital marketing efforts are critical to attracting more direct bookings and increasing revenue. Net Affinity and Pebble Design both aim to elevate your online presence, but they serve very different roles. Net Affinity offers a comprehensive digital marketing platform with a robust booking engine, while Pebble Design specializes in creating visually stunning websites that drive bookings. Deciding between them depends on whether you prioritize ongoing marketing strategies or a standout website as your primary tool.
Net Affinity is a well-established digital marketing platform with a global presence, offering an all-in-one solution that combines a high-performing booking engine with targeted marketing services. Pebble Design, on the other hand, focuses solely on website creation, crafting beautiful, conversion-focused sites for luxury and wellness hotels. While Net Affinity’s reviews back its effectiveness with 118 recent, positive feedback and a 94% recommendation rate, Pebble Design has no recent reviews or user ratings, limiting insight into its current performance.
Your decision hinges on whether you need a full marketing partner with proven results or a specialized website designer. Neither product overlaps in features—Net Affinity provides extensive marketing tools, while Pebble Design’s strength lies in web design. Which approach aligns better with your hotel’s immediate needs?
Net Affinity scores a 4.56/5 for ease of use, backed by detailed onboarding and support. Many users find its interface intuitive and appreciate the detailed reports that simplify financial and marketing planning, with reviews praising its user-friendly dashboard and quick support responses. Pebble Design’s ease of use is unreviewed and unknown, given the lack of recent user feedback or ratings.
Edge: Net Affinity.
Net Affinity offers 18 unique features tailored for digital marketing, including SEO, PPC, web design, data analysis, social media advertising, and conversion rate optimization. Pebble Design’s core strength is website creation, with no reported features beyond its design and development services. Confidence in Net Affinity’s feature set is reinforced by its 62 verified integrations, encompassing popular tools like Criton, For-Sight, and GuestCentric. Pebble Design’s feature count remains unspecified, but its focus is strictly on web design.
Edge: Net Affinity.
Net Affinity’s support scores an impressive 4.8/5, with reviews highlighting prompt, helpful, and proactive communication. Clients appreciate the dedicated account managers and weekly marketing tips that support ongoing campaigns. Pebble Design lacks recent reviews or support ratings, making it impossible to assess its customer service quality.
Edge: Net Affinity.
Net Affinity boasts 62 verified integrations with a broad range of partners, including Criton, Priority Software, and HOTELTIME, offering seamless connectivity with booking engines, property management, and marketing tools. Pebble Design has no verified integrations, focusing instead on bespoke web design without reported third-party partnerships. If your hotel relies on multiple systems, Net Affinity’s extensive integration options provide a clear advantage.
Edge: Net Affinity.
Net Affinity’s overall rating of 4.87/5 is based on 118 recent reviews, with a 94% likelihood of recommendation. Hotels across segments—luxury, boutique, city center, resorts—rate it highly, often citing its impact on direct bookings and detailed reporting. Pebble Design’s rating is unreported, and without recent reviews, its user satisfaction remains unknown. Given the volume and recency of feedback, Net Affinity’s reputation is significantly stronger.
Edge: Net Affinity.
Net Affinity charges a base price of $900 per month, with no mention of a trial or additional implementation fees. Pebble Design’s pricing information is unavailable, which suggests bespoke quotes depending on project scope. For hotels seeking transparency and predictable costs, Net Affinity offers clarity, while Pebble Design’s custom approach may require direct inquiry.
Net Affinity is a comprehensive digital marketing platform with proven results, deep integrations, and a strong support system. It excels if you want an all-in-one solution that boosts direct bookings through targeted marketing and detailed reporting. Pebble Design is a specialized web design agency that creates beautiful, results-driven websites—ideal if your priority is a standout online presence that drives bookings.
If your hotel needs a proven marketing engine combined with a booking platform, choose Net Affinity. Its extensive reviews, high rating, and ongoing support make it the safer, more reliable choice.
Conversely, if your hotel already has marketing channels in place and needs a visually compelling website to attract luxury or wellness travelers, Pebble Design can deliver a unique, tailored online experience. Its focus on elegant design and storytelling can help your hotel stand out, though it lacks the comprehensive marketing features of Net Affinity.
In summary, for a full marketing solution backed by customer success stories and recent reviews, go with Net Affinity. If your hotel’s focus is on creating a beautiful, conversion-centric website as part of a broader strategy, Pebble Design could be the right partner.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Pebble Design
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| Starting Price | From $900/mo | — |
According to HTR's product database, Net Affinity (Digital Marketing) and Pebble Design share 0 features. Here are the key differences — features one has that the other lacks.
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Pebble Design
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| Data Analysis & Reporting | ||
| Meta search marketing | ||
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| SEO | ||
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Showing top differences. 6 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. There reporting on both marketing and e-commerce give us great..."
Pebble Design
No published case study for this goal yet.
What hoteliers love
While the customer support provided is generally praised for being responsive and helpful, some users pointed out a need for improved communication an... While the customer support provided is generally praised for being responsive and helpful, some users pointed out a need for improved communication and faster resolution times during busy periods. The proactive engagement during the COVID-19 lockdowns was particularly appreciated.
The digital marketing services provided by Net Affinity are highly appreciated for their ability to boost online visibility and attract direct booking... The digital marketing services provided by Net Affinity are highly appreciated for their ability to boost online visibility and attract direct bookings. Custom marketing plans and expert guidance have consistently shown positive results in terms of revenue increase.
Hoteliers commend Net Affinity's booking engine for its ease of use and flexibility in creating offers, enhancing revenue through direct bookings. The... Hoteliers commend Net Affinity's booking engine for its ease of use and flexibility in creating offers, enhancing revenue through direct bookings. The system's reporting capabilities allow for detailed financial and marketing planning, which many found invaluable.
Where hoteliers push back
There are mixed reviews about Net Affinity's CMS. While it is generally found to be intuitive and useful, there are concerns about its complexity and... There are mixed reviews about Net Affinity's CMS. While it is generally found to be intuitive and useful, there are concerns about its complexity and a desire for more streamlined functionalities.
Some users felt that the templates within the CMS and booking engine were restrictive and could benefit from greater customization options.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Net Affinity (Digital Marketing) and Pebble Design share many core Digital Marketing Agencies features, but each has unique capabilities. Net Affinity (Digital Marketing) offers 62 verified integration partners, while Pebble Design offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Net Affinity (Digital Marketing) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Net Affinity (Digital Marketing): No. Pebble Design: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Net Affinity has an HT Score of 56 and Pebble Design has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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