Net Affinity (Digital Marketing) vs. TAG Digital:
Which Is Right for You?

The Decision

When choosing a digital marketing partner for your hotel, your options narrow to two standout providers: Net Affinity and The Anything Group (TAG). Both aim to boost your hotel's online visibility and direct bookings, but they approach this goal differently. Net Affinity offers a specialized platform with a strong booking engine and detailed reporting, while TAG emphasizes full-service marketing, branding, and content strategies. Which will align best with your hotel’s needs?

Ultimately, your decision hinges on whether you prioritize a dedicated marketing platform with proven results or a broader, full-service agency capable of handling multiple facets of digital branding. Do you want a focused, tech-driven solution or a comprehensive marketing partner?

Is Net Affinity or The Anything Group Better for Hotels?

Net Affinity is a SaaS-based platform built specifically for hotels, combining an intuitive website, booking engine, and targeted marketing services into one package. It’s designed to drive direct bookings with measurable results and offers a robust, easy-to-use interface. Conversely, The Anything Group is a full-service agency providing not just digital marketing but also branding, content creation, and PR—an all-encompassing service for hotels seeking a broad marketing overhaul.

Net Affinity’s strength lies in its specialized tech with built-in features like meta search marketing and e-commerce consulting, supported by a wide regional presence and extensive integrations. TAG, however, excels in strategic storytelling, creative content, and a wider array of marketing channels, but with fewer integrations and a more limited regional footprint. Given these differences, which approach better suits your hotel’s growth strategy?

Net Affinity vs The Anything Group: Which Should Your Hotel Choose?

If your hotel needs a straightforward, easy-to-manage platform focused on increasing direct bookings through an effective website and booking engine, go with Net Affinity. Its hotel-specific features, detailed analytics, and regional presence make it ideal for properties aiming to optimize their digital presence without extensive outside marketing efforts.

If your hotel requires a holistic marketing partner capable of creating compelling content, managing digital campaigns, and building a strong brand image across channels, pick TAG. Its full-service approach suits hotels that want a partner to handle branding, social media, influencer outreach, and PR in addition to digital marketing.

In essence, choose Net Affinity if you want a tech-focused solution with proven ROI, and go with TAG if you need a broad, creative marketing approach that builds your hotel’s overall brand.

Is Net Affinity or The Anything Group Easier to Use?

Net Affinity’s platform scores a 4.56 out of 5 for ease of use, praised for its intuitive interface and straightforward onboarding. Hotel staff find it simple to manage the website, booking engine, and marketing features, with many reviews highlighting quick setup and helpful support.

TAG, rated 4 out of 5 for usability, offers a user-friendly experience but with a steeper learning curve typical of full-service agencies. Their platform's reporting and content tools are appreciated, but some users mention that managing multiple channels can be complex.

Edge: Net Affinity.

Which Has Better Features: Net Affinity or The Anything Group?

Net Affinity offers 16 shared features with TAG and 2 unique ones—meta search marketing and e-commerce consulting—making it a highly specialized platform. Its features include a booking engine, website management, detailed analytics, and targeted marketing efforts.

TAG provides 9 unique features such as copywriting, email marketing, marketing automation, social media photography, influencer marketing, and 3rd-party ad buys. While its feature set is broader, it’s less focused on hotel-specific tech tools.

Edge: Net Affinity.

Which Has Better Customer Support: Net Affinity or The Anything Group?

Net Affinity boasts a customer support rating of 4.8 out of 5, with reviews citing prompt responses and attentive service. Users appreciate the dedicated account managers and proactive communication, although some note occasional delays during peak periods.

TAG scores a perfect 5 out of 5, with clients praising its strategic guidance and responsiveness. Its in-house team provides comprehensive support, though the lack of extensive reviews makes it harder to gauge consistency.

Edge: Net Affinity.

Which Has More Integrations: Net Affinity or The Anything Group?

Net Affinity has verified integrations with 62 partners, including Criton, Priority Software, and GuestCentric, providing flexibility to connect with various booking, PMS, and revenue tools.

In contrast, TAG currently has no verified integrations, relying more on in-house solutions or custom setups. This limits its ability to seamlessly connect with third-party systems.

Edge: Net Affinity.

Which Do Hoteliers Rate Higher: Net Affinity or The Anything Group?

Net Affinity’s 118 reviews over the past six months show a 94% likelihood to recommend, with an average rating of 4.87/5. It’s favored by luxury, boutique, and resort hotels, especially those seeking detailed analytics and a reliable booking engine.

TAG, with only one recent review, has no current ratings but receives positive comments from boutique hotels on their strategic thinking. Given the volume and recency of reviews, Net Affinity’s higher rating and larger hotel user base make it the more trusted choice.

Edge: Net Affinity.

How Much Do Net Affinity and The Anything Group Cost?

Net Affinity charges a base price of $900 monthly, with no additional fees for implementation or per-room charges. Its transparent pricing suits hotels looking for predictable costs.

TAG’s starting price is $1,500 per month, also without setup fees or additional charges. Given the higher cost, hotels should weigh whether the full-service offerings justify the extra expense.

What Type of Hotel Should Use Net Affinity?

• Hotels aiming to increase direct bookings through a dedicated platform.
• Properties seeking detailed reporting and analytics.
• Hotels with a regional or international presence.
• Hotels that value integrations with other tech vendors.
• Properties looking for a straightforward, hotel-specific solution.
• Not ideal if your hotel prefers a broad, branding-focused agency over a tech platform.

What Type of Hotel Should Use The Anything Group?

• Hotels seeking a full-service marketing partner.
• Properties needing branding, content, and social media management.
• Hotels aiming to craft unique guest experiences and storytelling.
• Hotels that want PR and influencer outreach.
• Properties with a flexible budget and a focus on brand building.
• Not ideal if you prefer a dedicated platform or want extensive third-party integrations.

The Bottom Line for Hotels

Net Affinity provides a tech-focused, hotel-specific platform that has been proven to increase direct bookings, especially for boutique and resort hotels. Its detailed analytics, integrations, and regional presence make it ideal for properties prioritizing measurable results and operational simplicity.

TAG offers a comprehensive marketing service that excels at enhancing brand visibility, storytelling, and guest engagement. Its full-service approach is suitable for hotels looking for creative campaigns, branding, and multi-channel marketing, but it lacks the depth of integrations and specialized hotel tech.

Choose Net Affinity if your hotel values a proven, user-friendly platform with strong analytics and reliable support. Opt for TAG if your hotel needs a wide-ranging marketing partner to craft your brand story and reach new audiences.

In conclusion, for direct booking growth and operational control, Net Affinity emerges as the stronger, more review-backed choice. If your hotel’s focus is on comprehensive branding and content marketing, TAG offers a compelling alternative, though with less proven hotel-specific tech.