openROOM Marketing and Advertising Agency for Hotels vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing between openROOM and Sojern for your hotel’s digital marketing depends on your specific needs and priorities. Both platforms aim to increase your direct bookings and reduce reliance on OTAs, but they approach this goal differently. openROOM offers a broad suite of marketing tools with a focus on website and revenue optimization, while Sojern emphasizes targeted, AI-driven ad campaigns and traveler retargeting. Which aligns better with your hotel’s marketing strategy?

While openROOM has a limited review count, the recent and highly positive feedback makes it a compelling choice for hotels seeking an all-in-one platform. Sojern, with a much larger and more current review base, provides proven performance in multichannel advertising. Are you ready to dive into the details?

Is openROOM or Sojern Better for Hotels?

Both openROOM and Sojern aim to enhance your hotel's direct booking volume, but they do so via different channels. openROOM provides a comprehensive digital marketing solution, including website design, SEO, content, and revenue management tools, focused on improving the entire customer journey. Sojern specializes in traveler retargeting, display ads, and multichannel campaigns driven by AI and intent data.

The key divergence lies in scope: openROOM’s platform integrates website optimization, content, and marketing automation, making it a full-stack solution. Conversely, Sojern concentrates on precise ad targeting and demand generation at scale, especially through performance-based advertising. Which approach better suits your hotel’s marketing maturity?

openROOM vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a unified platform that covers website design, SEO, revenue management, and digital marketing, openROOM is the clear choice. Its extensive feature set—covering 15 unique tools like conversion optimization, content audit, and social media analytics—makes it ideal for hotels looking for a broad, customizable solution.

If your priority is driving direct bookings through targeted ads, retargeting, and traveler data, Sojern is more suitable. Its focus on multichannel advertising, with 3 unique features like metasearch connectivity and its proven performance in global campaigns, appeals to hotels that want to focus on digital demand generation without building an entire marketing infrastructure.

Is openROOM or Sojern Easier to Use?

Based on recent reviews, both platforms are highly rated for usability, but openROOM slightly edges out with a 4.71/5 rating versus Sojern’s 4.83/5. openROOM’s onboarding process is rated 4.83/5, with users praising its intuitive interface and clear setup. Users describe openROOM as straightforward, especially for hotels with existing websites, but note some functionality could be more intuitive.

Sojern’s interface is also praised for ease of use and quick campaign setup, with users highlighting its simple, efficient design. Its platform is often praised for helping novices feel confident managing digital campaigns without prior experience.

Edge: Sojern.

Which Has Better Features: openROOM or Sojern?

openROOM outpaces Sojern significantly in features, offering 15 distinct tools such as content creation, marketing automation, SEO, web design, and web development. These features allow your hotel to control the entire digital presence from a single platform.

Sojern offers only 3 unique features—metasearch marketing, metasearch connectivity, and a marketing dashboard—focused explicitly on ad campaigns and traveler targeting. While effective for demand generation, it lacks the broader suite of website and content tools that openROOM provides.

Edge: openROOM.

Which Has Better Customer Support: openROOM or Sojern?

Customer support ratings favor openROOM slightly with a perfect 5/5 rating, and users emphasize its dedicated approach, fluid communication, and the feeling of a true partnership. One review notes, "Their level of commitment makes you feel like part of their team," reflecting high satisfaction.

Sojern scores 4.8/5, with users praising its responsiveness and proactive support, especially in campaign management. Some reviews mention limitations like the need for more automation in reporting, but overall, support is highly regarded.

Edge: openROOM.

Which Has More Integrations: openROOM or Sojern?

Sojern excels with 33 verified integrations, including popular PMS, booking engines, and marketing platforms like Profitroom, Mirai, and HotelTime. This extensive ecosystem allows seamless campaign management across various systems.

openROOM offers no verified integrations, limiting its ability to connect directly with other hotel systems or marketing tools. This can restrict automation and data sharing, making openROOM less flexible for hotels relying on integrated tech stacks.

Edge: Sojern.

Which Do Hoteliers Rate Higher: openROOM or Sojern?

Given the limited review count, openROOM’s reviews are overwhelmingly positive, with a 9.71/5 NPS score and 98% likelihood to recommend, but are mostly from hotels with no ratings broken down by segment. Its recent reviews reinforce its strong performance on commitment and strategy.

Sojern, with 150 reviews and a 9.56/5 NPS score, is highly rated across diverse hotel segments, especially independent and branded hotels. Reviews highlight tangible results, like increased direct reservations and improved online presence.

Edge: Sojern.

How Much Do openROOM and Sojern Cost?

openROOM charges a flat rate of $500 monthly, with no free trial or implementation fees. It offers a straightforward pricing model suitable for hotels wanting predictable costs.

Sojern’s base price is $1,100 per month, also without a trial or setup fees. Its higher cost reflects its targeted ad campaigns and extensive data-driven marketing services.

What Type of Hotel Should Use openROOM?

• Hotels seeking an all-in-one digital marketing and revenue management platform.
• Properties wanting to control website design, SEO, and content alongside marketing campaigns.
• Hotels with a marketing team capable of managing multiple tools or seeking a customizable solution.
• Hotels aiming to increase direct bookings and reduce OTA reliance through integrated strategies.

Not ideal if:

• Your hotel prefers a specialized, ad-only solution.
• You rely heavily on third-party integrations, as openROOM has limited connectivity.
• Your budget is very tight, given the platform’s higher complexity and cost.

What Type of Hotel Should Use Sojern?

• Hotels focused primarily on digital demand generation through targeted advertising.
• Properties with existing booking systems and marketing infrastructure looking for a plug-and-play solution.
• Hotels wanting to optimize campaigns with AI-driven traveler data and retargeting.
• Hotels aiming to expand reach via multichannel marketing without building a full website or content platform.

Not ideal if:

• Your hotel needs a comprehensive website and content management system.
• You require extensive system integrations beyond ad campaigns.
• Your marketing team prefers a more manual, less automated platform.

The Bottom Line for Hotels

Your choice between openROOM and Sojern hinges on your hotel’s marketing goals and operational preferences. openROOM offers an extensive suite of tools for wider control over your digital presence, ideal for hotels seeking a comprehensive platform. Sojern delivers proven ad performance with a focus on retargeting and traveler targeting, making it an excellent choice for direct demand generation.

If your hotel needs a one-stop shop with website, SEO, and revenue tools, openROOM’s platform is the clear pick. Its 15 exclusive features and a focus on integrated marketing make it suitable for hotels ready to take control of their online growth.

Conversely, if your hotel prefers a specialized advertising solution with a strong track record and extensive integrations, Sojern is the better option. Its performance-based model, 33 integrations, and highly positive reviews from a broad hotel segment make it ideal for those focused on scaling direct bookings through targeted campaigns.

In conclusion, for hotels prioritizing a broad, customizable marketing platform, openROOM is the definitive choice. For those wanting proven ad-driven demand generation with a high level of automation, Sojern remains the top contender.