Drive Demand. Convert Customers.
Operations
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Tools to manage your hotel's accounting, budgeting and financial planning.
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Revenue Management
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Marketing
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Popular in Marketing
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Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
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Guest Experience
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Popular in Guest Experience
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Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
openROOM Marketing and Advertising Agency for Hotels
4.9 (8 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
openROOM Marketing and Advertising Agency for Hotels
Unranked in Digital Marketing Agencies
We are experts in Direct Sales, Revenue Management, Web Design, Digital Marketing and Technology, and have worked with hundreds of hotels, helping them to compete successfully in the demanding and global hotel marketing environment.
98% recommended by 13 hotels
openROOM has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is openROOM?
Founded in 2007 | Headquarters in Palma de Mallorca (Spain) | 30 employees
openROOM Marketing and Advertising Agency for Hotels is a comprehensive digital marketing platform tailored specifically for the hospitality industry. It provides a suite of tools and strategies designed to increase direct bookings and reduce dependence on intermediaries. The platform features an intuitive booking engine, enhanced website design, and comprehensive revenue and digital marketing strategies. It also includes management tools for controlling rates, promotions, and availability, alongside business intelligence insights for data-driven decision-making. With over 18 years of industry experience, openROOM understands hotel-specific challenges, offering solutions to enhance sales growth and streamline operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of openROOM products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
openROOM Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
openROOM Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by openROOM
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
OpenROOM's Provided Description:
"Do you want to increase your direct bookings and reduce reliance on intermediaries? With openROOM, you have everything your hotel needs: an intuitive Booking Engine, optimized Website Design, Revenue and Digital Marketing Strategies, and management tools that allow you to control rates, promotions, and availability all in one place, and Business Intelligence insights to make data-driven decisions and maximize your revenue. With over 18 years of experience in the hospitality industry, openROOM understands the unique challenges hotels face. We know exactly what hotels need to grow their sales, and all our services are designed to help them achieve this goal."
FAQs
openROOM doesn’t have any screenshots available
openROOM Marketing and Advertising Agency for Hotels Alternatives
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Capabilities
openROOM doesn’t have any benefits or use cases available
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Paid Media services
Digital Marketing Agencies
The best paid media solutions tailored to any hotel or accommodation: Google Ads, Google Hotel Ads, Meta Ads (Instagram and Facebook).
Branding campaigns, remarketing, audience management and all the services you need to win the game in direct sales.
Google Hotel Ads
Digital Marketing Agencies
Google Hotel Ads is a platform aimed solely at tourist establishments, with very specific rules and constantly evolving. Our team of specialists will guide you to achieve maximum profitability with Google Hotel Ads through our booking engine, which is certified by Google for implementing campaigns on the platform.
E-mail marketing
Hotel CRM & Email Marketing
Email marketing for hotels really works. According to a report by the consulting firm McKinsey, it's 40 times more effective than social media in terms of conversion. From our experience, we know it's the most cost-effective marketing strategy available. All you need is a good database and to establish fluid, relevant, and effective communication with it.
Content marketing
Influencer & Content Marketing Tools
The point is simple: the more people visit your website, the more likely they are to end up booking there. But not all traffic is worth it...
Social Ads
Social Media
At openROOM, we don't manage social media. What we do is create advertising campaigns on social media—Facebook and Instagram—that allow you to reach people who've never heard of your hotel.
Digital experiences
Influencer & Content Marketing Tools
Isn't it true that your guests aren't always looking for the same things on your website? Their interest varies depending on whether it's their first time visiting your website, whether they're a repeat customer, whether they're planning their stay, or whether they're browsing the website from the hotel...
Web design for hotels
Website Design
Designed to optimize organic positioning (SEO) and user experience (UX), our website programming is as beautiful as its design. At openROOM, we create compelling hotel web designs that reinforce brand image, connect with end users, and, of course, increase sales. Plus, you can incorporate one of the best hotel booking engines on the market.
Business Intelligence
Business Intelligence
HOTEL BI is a comprehensive business intelligence tool designed for the hotel industry, generating reports, dashboards, and graphs from data collected in the PMS.
Revenue Management
Revenue Management Systems
Revenue Management means making the right decisions at the right time, with the goal of increasing revenue and maximizing business profit. However, the reality for hotels is that they often lack the time to use professional tools, cross-reference data, develop strategies, and, ultimately, take the necessary actions to achieve their Revenue Management objectives.
Booking engine
Booking Engine
At openROOM, we boast a hotel booking engine with a conversion rate well above average. We have a team dedicated to optimizing the engine's conversion rate, taking care of every detail to make your hotel booking process easy, intuitive, and effective.
openROOM Reviews Summary
Ease of Use
4.8/5
Customer Support
5.0/5
ROI
4.7/5
Implementation
4.9/5
Recommended by
Achievements
This vendor's trending score is rising, openROOM Marketing and Advertising Agency for Hotels is the #8 most trending product in the Digital Marketing Agencies category (out of 125) and the #193 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreopenROOM’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
openROOM Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Hotelier Rating
Looking for specific info?
10
Best experience with openROOM
CEO from 200 to 499 room Branded Hotel in Cala d'Or (Spain)
Verified
1 months ago
Sales growing since we started with OpenRooms. Our website improving every year with excellent revenue team work. Modern website thanks to the marketing team.
Spain
Spain
CEO
Large Hotel
10
Gran revenue y conversion web.
Admin from 75-99 room in Hoznayo (Spain)
Verified
4 months ago
OpenROOM is an outstanding solution for maximizing conversion and direct revenue. Its comprehensive approach to direct bookings, especially on mobile, makes a clear difference in results: streamlined booking processes, optimized load times, and a website experience designed to convert. Furthermore, its robust SEO and advertising foundation...
Spain
Spain
Admin
Mid-Sized Hotel
9
Trust and effectiveness.
Commercial director from 200 to 499 room Resort in Palma (Spain)
Verified
4 months ago
Effectiveness in advice, speed, and ease of communication, as well as professional treatment of the assigned Revenue Manager.
Spain
Spain
Commercial director
Large Hotel
9
A great help
Comercial and reservations from 100 to 199 room Airport/Conference Hotel in Port de Pollença (Spain)
Verified
4 months ago
They adapt to the needs of each establishment. They advise on revenue management to improve sales. They help us position the website for higher conversion rates.
Spain
Spain
Comercial and reservations
Large Hotel
10
Highly recommended
Manager from 10 to 24 room Bed & Breakfast & Inn in Salinas (Spain)
Verified
4 months ago
What I like most is the close relationship you have with the whole team. And also the importance they place on resolving your issues as quickly as possible. They're always there, and that's really appreciated.
Spain
Spain
Manager
Small Hotel
10
Trust and professionalism
Director gerente from 50-74 room Boutique in Ses Salines (Spain)
Verified
4 months ago
We have a great professional relationship with OpenRoom. They are an important part of the hotel and our team. They always provide us with a broader perspective, which helps us make better decisions.
Spain
Spain
Director gerente
Mid-Sized Hotel
10
If you want to develop direct sales, OpenRoom is the ideal partner.
Director of Projects and Technology from 500+ room Extended Stay & Serviced Apartment in Madrid (Spain)
Verified
4 months ago
We've hired OpenRoom for two consulting projects. They have a multidisciplinary team that adapts flexibly to the needs of the client and the specific project. They execute project plans punctually and efficiently, while also adapting to the client's pace if there are delays or changes in the project scope. It's a pleasure working with such...
Spain
Spain
Director of Projects and Technology
X-Large Hotel
10
Perfect strategy partner
Owner from 10 to 24 room Branded Hotel in Arenys de Mar (Spain)
Verified
4 months ago
What we value most is their level of commitment; they act as if the project were their own. They work with a partner mentality, not a supplier's. The staff and management are also very approachable, making you feel like you're part of the company. Furthermore, their communication is fluid, and their shared decision-making makes all the diff...
Spain
Spain
Owner
Small Hotel
- 1
It looks like openROOM is not recommended by any hotels
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Support
Unverified
openROOM has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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0 seconds ago
Products Reviewed
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What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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