openROOM vs. Vertical Booking (Booking Engine):
Which Is Right for You?

The Decision

Choosing the right booking engine is critical for your hotel’s direct revenue growth, guest experience, and operational efficiency. openROOM by openROOM and Vertical Booking are both well-regarded options, but they serve different hotel profiles and needs. Your decision should hinge on your property type, scalability needs, feature requirements, and support expectations.

While openROOM boasts a higher overall rating based on recent reviews and a more extensive feature set, Vertical Booking has a broader market presence and more integrations. Which product aligns better with your hotel's goals and size?

Is openROOM or Vertical Booking better for hotels?

Both openROOM and Vertical Booking aim to boost your direct bookings through a user-friendly interface and conversion-focused features. openROOM emphasizes a highly tailored booking experience, especially designed to maximize conversion rates for independent hotels, chains, and youth hostels. Vertical Booking, meanwhile, offers a comprehensive solution that integrates CRS, channel management, and booking capabilities, with a focus on multi-channel management and automation.

However, openROOM's recent reviews, totaling 9 in the last six months, showcase a more current and engaged user base, giving it a significant edge in reliability and support perception. Vertical Booking, with 37 reviews mostly older, demonstrates a broader but less recent data set. Do you prioritize recent reviews and active support, or are you more interested in an established, well-integrated system?

Edge: openROOM

openROOM vs Vertical Booking: Which should your hotel choose?

If your hotel primarily needs a booking engine that maximizes conversion, especially for independent properties, openROOM is the clear choice. It offers 25 exclusive features such as mobile optimization, multi-lingual support, multi-currency handling, and direct integrations with Google Hotel Ads, TripAdvisor, and Facebook conversions, making it ideal for properties focused on direct revenue and digital marketing.

Conversely, if your hotel operates across multiple channels and requires an integrated CRS, channel management, and a flexible booking platform, Vertical Booking’s extensive 69 verified integrations and robust multi-channel capabilities make it more suitable. Its focus on large-scale management and automation benefits resorts and hotels with complex distribution needs.

In summary, choose openROOM if conversion is your top priority, and Vertical Booking if multi-channel management and integration are more critical.

Edge: openROOM

Is openROOM or Vertical Booking easier to use?

Both platforms receive high user ratings for ease of use: openROOM at 4.78/5 and Vertical Booking at 4.49/5. openROOM’s modern, responsive interface has been praised for its intuitive setup and simple booking flow, making staff onboarding smooth with an onboarding score of 4.88/5. Customers say, “Their communication and shared decision-making make all the difference,” indicating a user-centric approach.

Vertical Booking’s interface is also user-friendly, with many users appreciating its straightforward design. However, some reviews note that technical areas like PMS synchronization could see improvements. Overall, openROOM’s recent reviews highlight its superior usability and support.

Edge: openROOM

Which has better features: openROOM or Vertical Booking?

openROOM stands out with 25 exclusive features, including multi-room bookings, special offers, loyalty program integration, GDPR compliance, and detailed conversion reports. It also offers unique capabilities like TripAdvisor and Google Hotel Ads booking modules, flexible rate plans, and automated emails—features that help optimize revenue and guest engagement.

Vertical Booking, despite lacking these specific features, provides extensive channel management, rate adjustments, and multi-platform connectivity. Its strengths lie more in connectivity and automation rather than feature diversity.

For feature richness focused on direct bookings, openROOM leads. For integration and automation, Vertical Booking is capable but less feature-diverse.

Edge: openROOM

Which has better customer support: openROOM or Vertical Booking?

openROOM’s support scores a near-perfect 4.89/5, with recent reviews describing their team as “approachable,” “fluid in communication,” and acting “as if the project were their own.” Reviewers appreciate the proactive approach and ongoing improvements, which foster strong relationships.

Vertical Booking’s support stands at 4.57/5, with many users praising its responsiveness and helpfulness over its two-decade presence. However, some reviews mention delays due to time zones and a desire for faster resolution.

Given the recent review volume and support ratings, openROOM’s support reputation is stronger, especially with recent feedback emphasizing responsiveness.

Edge: openROOM

Which has more integrations: openROOM or Vertical Booking?

Vertical Booking offers a significantly broader integration network, with 69 verified partners including Channel Manager solutions, PMS systems like Opera, and OTAs. This extensive network means easier onboarding and fewer manual processes.

openROOM, with no verified integrations listed, may require more manual work or custom API connections for third-party systems. If seamless multi-platform connectivity is vital, Vertical Booking’s ecosystem gives it a strong advantage.

Edge: Vertical Booking

Which do hoteliers rate higher: openROOM or Vertical Booking?

Based on recent reviews, openROOM’s 9 reviews in the last six months reveal a high likelihood to recommend of 98% and an average user rating of 4.64/5, especially among boutique and independent hotels. Hoteliers praise its commitment, customization, and focus on conversion.

Vertical Booking’s 37 reviews, mostly older, show a solid 4.64/5 rating but lack recent feedback, making it harder to gauge current satisfaction. Larger properties and hotel groups often highlight its robustness and multi-channel management.

Given the recency and volume, openROOM’s overall rating and recommendation rate are more representative of current user sentiment.

Edge: openROOM

How much do openROOM and Vertical Booking cost?

openROOM’s pricing is straightforward at $400 per month, with no free tier, trial, or implementation fees mentioned. This predictable fee applies to all property sizes, making budgeting easier.

Vertical Booking does not publicly list pricing, but reviews suggest a reasonable rate that aligns with its extensive integrations and automation capabilities. Cost may vary depending on the level of customization and number of channels connected.

If transparent, predictable pricing is a priority, openROOM offers clarity. For more tailored quotes, Vertical Booking’s pricing is likely flexible but less transparent.

Edge: openROOM

What type of hotel should use openROOM?

• Hotels that prioritize direct bookings and conversion, especially independents and boutique properties.
• Teams seeking a mobile-optimized, multi-lingual, multi-currency platform.
• Hotels with a focus on digital marketing, SEO, and online advertising.
• Properties wanting detailed reporting and guest engagement tools.
• Hotels that need a flexible, easy-to-implement booking solution.

Not ideal if your hotel requires extensive multi-channel management, complex integrations, or a PMS-focused system.

What type of hotel should use Vertical Booking?

• Hotels operating in multiple channels needing integrated CRS and channel management.
• Large resorts or properties with complex distribution networks.
• Hotels looking for automation in rate management and multi-platform synchronization.
• Properties that value extensive third-party integrations.
• Hotels with IT teams capable of managing more complex platforms.

Not ideal if your focus is solely on optimizing direct bookings or requiring a feature-rich booking engine without broad multi-channel needs.

The Bottom Line for Hotels

The core difference between openROOM and Vertical Booking lies in their focus: openROOM excels at delivering a high-conversion, feature-rich booking engine tailored for direct revenue, while Vertical Booking offers a comprehensive, multi-channel management system with extensive integrations.

If your hotel’s primary goal is to maximize direct bookings through an intuitive, customizable engine, openROOM is the better choice. Its recent reviews and high ratings reinforce its ability to deliver on this promise, especially for independent and boutique hotels.

Alternatively, if your hotel needs a unified platform to manage multiple distribution channels, automate rates, and connect to various PMS and OTAs, Vertical Booking’s broad integration ecosystem and automation capabilities make it the more suitable option.

In conclusion, for most hotels focused on direct revenue growth, openROOM’s recent performance and feature depth give it a decisive advantage. For large, multi-channel operations, Vertical Booking’s extensive integrations and management tools provide the necessary scale.

Note: This comparison is based on the latest review data, feature sets, and market presence as of October 2023. Your final choice should consider your specific property needs, current infrastructure, and strategic goals.