What is openROOM?

Founded in 2007 | Headquarters in Palma de Mallorca (Spain) | 30 employees

Merchandising & Packages

4/5 features

Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Website Integration

Seamlessly integrates into any existing website
Social Media Integration/Bookings

Seamless integration with Facebook Instagram, Twitter, Google+, youtube, FourSquare and LinkedIn Business pages to capture paid social, word-of-mouth, influencer and organic social direct reservations

Upselling & Cross Selling

4/5 features

Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Gift Vouchers

Sell gift cards and vouchers through your hotel's website that can be redeemed via your booking engine to generate revenue and new bookings through consumer gifting.
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Special offers & discounts
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Alternative accommodation recommendations (when no availability)

Hotel can recommend alternative partner hotels when there is no availability which helps retain direct bookers within the direct hotel community.
Loyalty program integration

Integrate with casino management systems and hotel/apartment loyalty programs to allow guests to book offers online specific to their loyalty accounts

Conversion

4/5 features

Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
A/B testing & optimization
Price comparison widget

Showcase live real time rates on OTA like Booking and Expedia to reassure bookers that they're getting the best rate to encourage them to convert and book.
Multi-lingual
Conversion rate reports

Real time booking engine conversion rate analytics
Facebook conversion tracking

Measure and optimize your marketing campaigns across Facebook and Instagram.
Customizable exit intent modals

Convert bookers who are about to leave your booking engine by showing them an offer or getting them to input their email to get updates about new deals to capture their contact info and increase your chances of converting them in the future.
Form autofill

Automatically repopulate abandoned form fields.
Flexible dates

Enhance direct bookings by enabling guests to easily browse hotel rates, gaining quick access to best room rates and special offer availability
Rate plan comparisons

Showcase multiple rate plans with side-by-side comparison to sell more rooms by offering various rate plans, like breakfast included, early-bird rate, extended-stay discounts, upgrades, and more.
Google Hotel Ads Bookings

Integrate your booking engine and availability with Google Hotel Ads to drive more direct bookings to your website from travel searches on Google.
Tripadvisor Bookings

Integrate your booking engine and availability with Tripadvisor to drive more direct bookings to your website from travel searches on Tripadvisor.

Payments

4/5 features

Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe

Transactional Emails

4/5 features

Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Post-stay emails
Pre-stay emails
Confirmation emails

Group Bookings

4/5 features

Wedding & corporate booking modules
Availability block

Block out dates to make rooms unavailable on your booking engine or specific channel (such as Booking.com and Expedia) or place a courtesy hold for a specific number of days/hours.

Reporting & Analytics

4/5 features

Automated reporting
Conversion rate reports

Real time booking engine conversion rate analytics
Referral Reporting

See where your bookings are coming from with referral source traffic analytics.
Google Analytics tracking

Use Google Analytics to track and generate reports on every shopper that passes through your booking engine.

Tax & Compliance

4/5 features

PCI Compliance
ADA Compliant
Tariffs

The ability for hotels to be able to customize taxes/tariffs to meet, charge for and display local market taxation and regulations.
Multi-currency
GDPR compliant

openROOM Reviews Summary

4.9

Excellent

12 reviews

Ease of Use

4.8/5

Customer Support

4.9/5

ROI

4.8/5

Implementation

4.9/5

Recommended for

Booking Engine Ranked #37 out of 151

Digital Marketing Agencies Ranked #21 out of 125

openROOM Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

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Support

Unverified

openROOM has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates

2026

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

Looking for specific info?

Very satisfied with Openroom: professional, efficient and with good support

Assistant Manager from 200 to 499 room Boutique in Port de Pollenca (Balearic Islands)

Verified

20 days ago

What we appreciate most is the combination of a robust product and an accessible team. Whenever we've had questions or needed help with configuration, the response has always been quick and clear. The engine itself is comprehensive: it manages rates, restrictions, and channels seamlessly. It gives us peace of mind knowing that the system is...

Balearic Islands

Assistant Manager

Large Hotel

Share review

A reliable solution that has transformed the way we manage bookings

Sales, Revenue and Distribution Manager from 100 to 199 room Boutique in Port de Pollenca (Spain)

21 days ago

Openroom stands out for its stability and reliability. Since implementing it, we haven't experienced any downtime or significant errors, which is crucial when every booking counts. Synchronization with OTAs is precise and automatic, saving us a lot of time on manual tasks. Furthermore, the learning curve is very short: the team adopted it w...

Spain

Sales, Revenue and Distribution Manager

Professionalism

Manager from 200 to 499 room Limited Service & Budget Hotel in Fuengirola (Spain)

2 months ago

Communication with the team and the booking engine is quite simple to use, quite easy and intuitive.

Manager

Excellent company

Director general from 75-99 room Boutique in Santanyi (Spain)

What we value most is that we are not just a number in their company; the service improves every year and they listen to our needs.

Director general

Mid-Sized Hotel

Best experience with openROOM

CEO from 200 to 499 room Branded Hotel in Cala d'Or (Spain)

Sales growing since we started with OpenRooms. Our website improving every year with excellent revenue team work. Modern website thanks to the marketing team.

CEO

Gran revenue y conversion web.

Admin from 75-99 room in Hoznayo (Spain)

4 months ago

OpenROOM is an outstanding solution for maximizing conversion and direct revenue. Its comprehensive approach to direct bookings, especially on mobile, makes a clear difference in results: streamlined booking processes, optimized load times, and a website experience designed to convert. Furthermore, its robust SEO and advertising foundation...

Admin

Trust and effectiveness.

Commercial director from 200 to 499 room Resort in Palma (Spain)

Effectiveness in advice, speed, and ease of communication, as well as professional treatment of the assigned Revenue Manager.

Commercial director

Trusted and Professional Partner

Reservation Department from 25-49 room City Center Hotel in Cala Ferrera (Spain)

We are very satisfied with their services. They are always willing to help and consistently demonstrate a high level of professionalism. They stay up to date with market developments and proactively present new opportunities, always with honesty and transparency. Working with them has been a very positive experience.

Reservation Department

Small Hotel

A great help

Comercial and reservations from 100 to 199 room Airport/Conference Hotel in Port de Pollença (Spain)

They adapt to the needs of each establishment. They advise on revenue management to improve sales. They help us position the website for higher conversion rates.

Comercial and reservations

Trust and professionalism

Director gerente from 50-74 room Boutique in Ses Salines (Spain)

5 months ago

We have a great professional relationship with OpenRoom. They are an important part of the hotel and our team. They always provide us with a broader perspective, which helps us make better decisions.

Director gerente

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Sorry, this functionality is only available for verified hoteliers

openROOM

What is openROOM?

Room substitutions

Multi-room bookings

Flat, floating and discounted rates

Pooled inventory

Special offers & discounts

Customizable add-ons

Meal plans

Website Integration

Social Media Integration/Bookings

Multi-room bookings

Room substitutions

Gift Vouchers

Booking abandonment recapture

Customizable add-ons

Special offers & discounts

Meal plans

Alternative accommodation recommendations (when no availability)

Loyalty program integration

Mobile optimized/responsive

Special offers & discounts

Urgency messaging

Booking abandonment recapture

Multi-room bookings

Room substitutions

A/B testing & optimization

Price comparison widget

Multi-lingual

Conversion rate reports

Facebook conversion tracking

Customizable exit intent modals

Form autofill

Flexible dates

Rate plan comparisons

Google Hotel Ads Bookings

Tripadvisor Bookings

Multi-currency

Apple Pay

Google Pay

Paypal

PCI Compliance

PayU

Stripe

Booking abandonment recapture

Post-stay emails

Pre-stay emails

Confirmation emails

Wedding & corporate booking modules

Availability block

Automated reporting

Conversion rate reports

Referral Reporting

Google Analytics tracking

PCI Compliance

ADA Compliant

Tariffs

Multi-currency

GDPR compliant

Q1 '26 Booking Engine Survey Insights

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What you'll get

openROOM Reviews Summary

openROOM Pricing

OpenROOM Reviews

openROOM Integrations

Support

Unverified

Support Not Verified

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