The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 33 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
O'Rourke Hospitality stands out with exclusive features like Google AMP Markup and Review Widgets.
HotelRunner stands out with exclusive features like Whitelabel Capability and Conversion Widgets.
Side-by-side ratings based on 33 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $1,000/mo | From $100/mo |
| Verified Reviews | 14 | 19 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | — | #11 6 reviews |
| Mid-Size (25-74 rooms) | #24 2 reviews | #16 4 reviews |
| Large (75-199 rooms) | #26 0 reviews | #18 0 reviews |
| X-Large (200+ rooms) | — | #16 0 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #28 2 reviews | #11 10 reviews |
| Luxury ▾ | #34 0 reviews | #14 5 reviews |
| Branded / Chain | #24 1 reviews | #16 2 reviews |
| Extended Stay | #25 0 reviews | #20 0 reviews |
By Region
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| North America | #16 2 reviews | #17 1 reviews |
| Europe | — | #15 4 reviews |
| Asia Pacific | — | #10 1 reviews |
| Middle East ▾ | — | #1 8 reviews |
Choosing between O’Rourke Hospitality Marketing and HotelRunner’s Hotel Website hinges on your hotel’s specific needs for online presence and marketing support. While both address website design, they serve different functions: one focuses on creating high-converting, customized hotel websites, and the other offers an integrated platform including website creation, booking, and channel management. Your decision should consider what core capabilities are most vital for your hotel’s growth.
O’Rourke Hospitality is primarily a website design service tailored for independent hotels and management companies, emphasizing visual appeal and user experience. HotelRunner, by contrast, offers a broader platform that combines website building with booking engines, channel management, and integration tools. Do you need a dedicated website specialist or an all-in-one management platform?
Both products aim to enhance your hotel’s online visibility, but they do so differently. O’Rourke Hospitality specializes in creating visually stunning, high-converting websites tailored to your hotel’s branding, focusing on user experience, SEO, and ADA compliance. HotelRunner, however, provides a website creation tool embedded within a comprehensive platform that includes channel management and booking engine features, making it suitable for hotels seeking an integrated solution.
O’Rourke Hospitality has a limited review count but boasts a perfect 5/5 overall rating from 2 reviews, emphasizing responsive and solutions-focused support. HotelRunner, with 19 reviews and a 4.33/5 score, enjoys a larger, more recent review base, pointing to its stronger market presence. Given the recent reviews, HotelRunner’s platform is more validated by hotel users today. Would you prefer a specialized website service or an all-in-one platform?
If your hotel needs a dedicated, high-impact website designed to boost conversions, go with O’Rourke Hospitality. Its focus on custom design, SEO, ADA compliance, and features like review widgets and booking engines makes it ideal for independent hotels prioritizing branding and customer experience.
If your team seeks a platform that combines website creation with reservation management and channel distribution, HotelRunner is the better choice. Its extensive integration network, reliable channel manager, and user-friendly interface support hotels looking for operational efficiency and direct booking growth. For hotels wanting a comprehensive digital presence, HotelRunner’s all-in-one approach is advantageous.
O’Rourke Hospitality’s UI/UX scores a solid 4.5/5, with onboarding rated equally high at 4.5/5. Its design service emphasizes personalized, visually appealing websites, but the platform’s focus on customization may require more initial setup and strategic input from your team.
HotelRunner, however, scores slightly higher at 4.79/5 for ease of use, complemented by an onboarding rating of 4.89/5. Its website builder is praised for being straightforward, with many users mentioning quick setup and simple management tools. The platform’s broader scope is made accessible through intuitive interfaces, supporting staff adoption more easily. Edge: HotelRunner.
O’Rourke Hospitality offers 10 exclusive features, including Google AMP markup, review widgets, a booking engine, popups & alerts, website personalization, SEO plugins, and a drag-and-drop page builder. These specialized tools focus on creating highly engaging, customizable websites designed to convert visitors into bookings.
HotelRunner provides 2 unique features: whitelabel capability and conversion widgets. While fewer in number, these features support branding flexibility and optimization for conversions within an integrated platform setup.
Given the broader suite of website-specific tools, O’Rourke Hospitality edges ahead for hotels seeking tailored website functionalities. Edge: O’Rourke Hospitality.
O’Rourke Hospitality’s support is rated 4.5/5, with reviews highlighting their responsiveness and willingness to adapt, especially in reporting adjustments. HotelRunner’s customer support, rated 4.89/5, receives praise for promptness and hands-on assistance, with reviews emphasizing fast answers via WhatsApp and quick problem resolution.
Both are highly rated, but HotelRunner’s slightly higher score and recent reviews suggest a more consistently responsive support team. If support responsiveness is crucial, Edge: HotelRunner.
HotelRunner offers 17 verified integrations, including major channels like Airbnb, Expedia, and Agoda, plus property management systems like protel and Oracle Hospitality. Its extensive network enables broader distribution and management options.
O’Rourke Hospitality, with only 2 verified partners (including Mews), has a limited integration ecosystem, focusing more on its website design and marketing functions. If channel management and system integration are priorities, HotelRunner’s platform provides a clear edge. Edge: HotelRunner.
HotelRunner enjoys a 4.33/5 overall score based on 19 reviews, with recent feedback emphasizing ease of use, support, and functionality. Its diverse user base includes boutique hotels, villas, and other property types, with most reviews highlighting reliable performance and helpful support.
O’Rourke Hospitality, with only 2 reviews and a 0/5 rating from the source data, lacks sufficient recent feedback to compare. The small review count suggests less market validation. Given the more recent, higher-rated reviews, HotelRunner’s platform is better rated by hoteliers today. Edge: HotelRunner.
O’Rourke Hospitality charges a flat base price of $1,000, with no freemium, monthly fees, or implementation costs noted. Its premium pricing reflects its focus on customized website design and marketing services.
HotelRunner’s platform is significantly more affordable at $100 per month, with no setup or trial fees mentioned. Its lower price point and modular approach make it accessible for a wider range of hotels, especially those seeking an economical solution with broad features.
Not ideal if your team prefers an all-in-one platform with integrated channel management and booking systems, or if your budget is limited.
Not ideal if you require highly customized website features beyond what their templates offer, or if you prefer a dedicated website design service without integrated management tools.
At its core, O’Rourke Hospitality delivers a specialized website design service focused on visual appeal, SEO, and customer engagement. Its tailored approach makes it ideal for independent hotels that want a standout online presence and are willing to invest in customization.
HotelRunner, with its broader platform, offers a full suite of tools—website creation, reservations, channel management, and integrations—making it suitable for hotels seeking operational efficiency and a strong digital footprint within a single platform.
Choose O’Rourke Hospitality if your primary goal is a high-converting, visually impressive website tailored to your brand. Choose HotelRunner if you want an affordable, all-in-one management platform that includes website design as one of many features. Given its larger recent review base and higher overall ratings, HotelRunner is the stronger choice for most hoteliers today.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality | ||
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Other
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| Conversion Widgets |
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. O’Rourke Hospitality Marketing and HotelRunner Hotel Website share many core Website Design features, but each has unique capabilities. O’Rourke Hospitality Marketing offers 3 verified integration partners, while HotelRunner Hotel Website offers 19. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. O’Rourke Hospitality Marketing leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
O’Rourke Hospitality Marketing: No. HotelRunner Hotel Website: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. O'Rourke Hospitality has an HT Score of 0 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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