The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelzify shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Urgency messaging and Post-stay emails.
Planet shines .
Side-by-side ratings based on 58 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 55 | 3 |
After analyzing 58 verified reviews, Hotelzify users most value its customer support, booking engine speed, mobile app development, while Planet users highlight . Click any theme to see what reviewers say.
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Customer Support
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Booking Engine Speed
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Mobile App Development
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Integration Capability
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Customization Options
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Cancellation Policies
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #18 23 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #20 24 reviews | #39 1 reviews |
| Large (75-199 rooms) | #29 2 reviews | #36 1 reviews |
By Property Type
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| Boutique ▾ | #25 16 reviews | #40 1 reviews |
| Luxury ▾ | #19 18 reviews | #41 1 reviews |
| Branded / Chain ▾ | #15 23 reviews | #41 1 reviews |
| Extended Stay | #24 4 reviews | #38 0 reviews |
By Region
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| North America | #19 4 reviews | #31 1 reviews |
| Europe | — | #38 1 reviews |
| Asia Pacific ▾ | #5 48 reviews | — |
Choosing between Hotelzify by Hotelzify and Planet Booking Engine by Planet hinges on what your hotel needs most. Hotelzify offers a comprehensive, feature-rich platform backed by a high volume of recent reviews, while Planet is a simpler, less-featured system with limited user feedback. Both aim to increase direct bookings, but their approaches and maturity levels differ dramatically. Which platform aligns better with your current priorities and future plans?
Hotelzify leads with a 48-review count, a high recent review volume (20 reviews in the last six months), and a strong user satisfaction score of 97%. Planet, with only 3 reviews total and just 1 recent review, doesn't provide enough recent feedback to match Hotelzify’s reliability. If your hotel prioritizes proven performance and ongoing support, Hotelzify is the clear winner.
Both products serve as booking engines, but Hotelzify combines a booking system with AI-powered advertising tools and guest engagement features, designed to boost direct revenue. Planet, on the other hand, primarily offers a straightforward online booking form with minimal added functionalities, suitable only for very basic needs. Hotelzify's robust feature set and recent reviews suggest it is more capable of growing with your hotel.
While Hotelzify emphasizes automation, dynamic marketing, and detailed reporting, Planet appears to focus on core booking functions with limited scope. Hotelzify’s features like multi-lingual support, booking abandonment recapture, and Google Hotel Ads integration set it apart, whereas Planet’s offerings are more basic, with no unique features listed. Do you need more than just a booking button?
If your hotel needs a comprehensive platform capable of handling multiple channels, sophisticated marketing, and guest engagement, go with Hotelzify. Its 43 unique features—like special offers, multi-currency support, and automated reporting—make it suitable for mid-sized to large hotels aiming to maximize direct bookings.
On the other hand, if your hotel is small, with simple booking requirements, and you prefer a low-cost, easy-to-implement system, Planet might suffice. The platform’s limited feature count and minimal reviews suggest it’s better suited for basic, single-property operations with straightforward needs. Is your hotel prepared to scale or do you need a simple booking form?
Hotelzify enjoys a user rating of 4.85/5, with reviews praising its speed, intuitive interface, and prompt support—users find onboarding straightforward and the platform accessible. Conversely, Planet scores poorly at 1.67/5, with reviews criticizing its interface as outdated, buggy, and difficult to operate, especially for teams that need reliable, guided support.
Most Hotelzify users describe the system as owner-friendly, with quick training and fast setup, which contributes to high staff adoption. Planet’s limited reviews do not comment on usability, but the low support ratings imply a steep learning curve. Edge: Hotelzify.
Hotelzify offers 43 unique features, including multi-lingual support, flexible rates, booking abandonment tools, Google Hotel Ads integration, and automated email campaigns—none of which are available in Planet. Planet’s features are not explicitly listed, but the absence of any unique functionalities suggests it provides only basic booking forms.
Hotelzify’s extensive feature set addresses a wide range of hotel needs, from marketing automation to guest experience enhancements. Planet’s limited features restrict its utility to straightforward reservations. For a feature-rich experience, Edge: Hotelzify.
Hotelzify scores a 4.9/5 for customer support, with recent reviews emphasizing quick responses and owner-friendly assistance. One reviewer states, “The support team is highly responsive and helpful, making onboarding smooth,” reflecting a high level of satisfaction.
Planet’s support rating is a mere 1/5, with reviews describing it as largely unresponsive and ineffective. One reviewer notes, “Customer support is practically non-existent, inquiries are ignored or delayed,” which can be detrimental if you depend on reliable help. Edge: Hotelzify.
Hotelzify has verified integrations with five partners, including Cloudbeds, Mews, and Anand Systems Inc., focusing on hospitality-specific systems. Planet boasts a vast network of 195 integrations, including popular platforms like Innspire, RevControl, and Profitroom, indicating a broader but perhaps less specialized set.
While Planet’s larger number of integrations may appeal to complex tech stacks, Hotelzify’s select partnerships suggest more reliable, hospitality-specific connections. If your hotel values quality over quantity, Edge: Hotelzify.
Hotelzify’s recent reviews—20 in the last six months—show a 97% likelihood of recommendation and an average rating of 4.9/5, demonstrating strong user satisfaction. Hoteliers across various segments, especially boutique and branded hotels, praise its ease of use and support.
Planet’s reviews are scarce, with just one recent review and a 15% recommendation rate. The limited feedback and poor ratings suggest it’s not trusted or proven at scale. For proven hotel software, Edge: Hotelzify.
Hotelzify charges a simple flat fee of $300 per month, with no implementation, setup, or hidden costs, and offers a 30-day trial. Pricing details for Planet are not publicly available, and the vendor does not specify any pricing models, which raises concerns about transparency.
Given the clear, predictable pricing, Hotelzify offers better value for money, especially considering its extensive features and support. Without transparent pricing, Planet’s value remains uncertain.
Not ideal if your hotel has minimal staffing or very basic booking needs.
Not suitable if you need advanced features, multi-channel marketing, or reliable support.
Hotelzify is a mature, feature-rich platform with a strong track record of recent customer satisfaction, making it ideal for hotels seeking to grow their direct booking channel and optimize revenue. Its 43 features, excellent support, and high user ratings position it as a comprehensive solution that can evolve with your hotel.
Planet is a minimal, basic booking engine suitable only for very small, simple operations. Its limited reviews, lack of features, and poor support ratings suggest it’s not a reliable choice for hotels serious about growth or automation.
If your hotel values proven performance and a broad feature set, Hotelzify is the clear choice. For hotels needing only a simple reservation form and minimal support, Planet might suffice—though risks of limited functionality and support are high.
According to HTR's product database, Hotelzify and Planet Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking abandonment recapture | ||
| Form autofill | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 31 more features differ between these products.
What hoteliers love
Hotelzify's support team is highlighted for their responsiveness and helpfulness, contributing positively to the onboarding process.
Users praise Hotelzify for its fast loading and booking processing times, which completed bookings in under a minute, vital for high-demand markets.
Reviewers suggest Hotelzify develop mobile apps to further enhance direct bookings and engage guests via loyalty programs.
Where hoteliers push back
Several reviews mention a need for more customization in website themes and dashboard design to better align with brand aesthetics.
Users expressed the need for Hotelzify to offer multiple cancellation policies to align with various booking conditions, emphasizing flexibility.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Hotelzify and Planet Booking Engine share many core Booking Engine features, but each has unique capabilities. Hotelzify offers 5 verified integration partners, while Planet Booking Engine offers 194. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hotelzify leads in ease of use at 4.8/5 vs 1.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelzify: No. Planet Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelzify has an HT Score of 78 and Planet has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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