The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 65 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
eRevMax shines , with exclusive features like Geotargeted pricing module.
SHR Group shines in ease of use and onboarding — especially for brand properties (4.9/5) , with exclusive features like Reporting Dashboard.
Side-by-side ratings based on 65 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 9 | 56 |
After analyzing 65 verified reviews, eRevMax users most value its , while SHR Group users highlight personalized customer success support, user-friendly interface, integration with third-party systems. Click any theme to see what reviewers say.
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Personalized Customer Success Support
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User-Friendly Interface
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Integration with Third-Party Systems
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AI-Driven Booking Engine
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Extensive Reporting Options
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Cloud-Based System
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How each product ranks among Hotel Reservations Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #10 3 reviews | #6 9 reviews |
| Mid-Size (25-74 rooms) ▾ | #10 2 reviews | #4 28 reviews |
| Large (75-199 rooms) ▾ | #7 2 reviews | #4 11 reviews |
| X-Large (200+ rooms) | #9 1 reviews | #5 3 reviews |
By Property Type
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| Boutique ▾ | #9 5 reviews | #3 34 reviews |
| Luxury ▾ | #10 5 reviews | #5 25 reviews |
| Branded / Chain ▾ | #9 2 reviews | #5 18 reviews |
| Extended Stay | #8 2 reviews | #7 4 reviews |
By Region
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| North America ▾ | #7 2 reviews | #3 34 reviews |
| Europe ▾ | #12 0 reviews | #4 18 reviews |
| Asia Pacific | #9 0 reviews | #7 1 reviews |
| Middle East | #1 4 reviews | #6 2 reviews |
Choosing between RateTiger CRS by eRevMax and SHR Central Reservation System (CRS) hinges on your hotel’s specific needs for distribution, user experience, and support. Both platforms aim to streamline your distribution channels and boost revenue, but they diverge significantly in scale, features, and user feedback. RateTiger CRS offers a complete distribution hub with a strong track record, while SHR CRS provides a highly integrated platform with a broader global presence. Which is better suited for your hotel’s growth goals?
RateTiger CRS is a distribution-focused platform designed to simplify online connectivity, channel management, and direct bookings. It centralizes core operations into a single sign-on, making it ideal for hotels that prioritize broad distribution and customization, especially those with complex rate strategies. Conversely, SHR CRS emphasizes seamless management across multiple channels, including GDS, OTAs, and direct online platforms, with a focus on operational efficiency and revenue maximization.
While RateTiger CRS is praised for its extensive connectivity to over 70 verified partners and a dedicated channel management approach, SHR CRS boasts a larger partner network with over 80 integrations, including PMS, RMS, and CRM systems. Both solve distribution efficiency issues, but SHR’s broader integration scope and emphasis on operational control make it more flexible for diverse hotel types. Are you looking for a pure distribution tool, or a comprehensive control system?
If your hotel needs a robust, customizable distribution platform with a focus on wide connectivity and detailed rate strategy options, RateTiger CRS is the better fit. It’s ideal for hotels that want to automate online distribution, reduce costs, and expand their reach through metasearch channels and GDS.
However, if your hotel prioritizes centralized control, multi-channel management, and a suite of integrated features like PMS connectivity and revenue management controls, SHR CRS is the clear choice. It suits hotels looking for a more comprehensive platform that manages distribution and operations under one roof, especially if they value personalized support and broad geographic coverage.
Given the stronger recent reviews and higher overall ratings, SHR CRS is the more reliable choice for hotels seeking a full-spectrum reservation and distribution solution. Which core need aligns more with your hotel’s priorities?
RateTiger CRS is rated 4.14 out of 5 for ease of use, with users praising its straightforward interface and simple platform navigation. Onboarding is smooth, and staff adoption is generally positive, although some reviews mention that managing updates and closing inventory can be slightly cumbersome.
In contrast, SHR CRS boasts a higher ease of use rating at 4.61 out of 5, with users regularly commenting on its intuitive interface and user-friendly navigation. Support staff are praised for their promptness, and onboarding is often described as seamless, even for larger teams.
Edge: SHR Central Reservation System, as its higher usability score and recent reviews suggest a more accessible experience for hotel teams.
RateTiger CRS offers notable features such as content management, GDS access, and a customizable booking engine, along with a unique geotargeted pricing module. It provides essential tools for distribution and rate management but has fewer advanced operational features.
SHR CRS, on the other hand, includes a broader set of capabilities—multi-property management, PMS connectivity, role-based user management, booking rules, cancellation policies, reporting dashboards, and availability management—totaling eight exclusive features. It also integrates seamlessly with PMS, RMS, and CRM systems, offering a more comprehensive operational platform.
Edge: SHR Central Reservation System, with more extensive features tailored to multi-channel control and hotel management.
RateTiger CRS’s support ratings average around 4.71 out of 5, with reviewers highlighting prompt responses and helpful training. Some mention that support could improve in OTA setup, but overall, users find the support team approachable and responsive.
SHR CRS slightly edges out with a 4.76 support rating, with customers citing its personalized, proactive service. Testimonials emphasize the dependable, tailored support that helps hotels manage complex distribution strategies without disruption.
Edge: SHR Central Reservation System, as recent reviews indicate a slightly higher customer support satisfaction rate.
RateTiger CRS integrates with 70 verified partners, including key OTAs, PMS, and channel managers. Shared partners include industry staples like Visual Matrix PMS, Profitroom, and TrustYou, with some unique integrations such as HQ Revenue and GuestCentric.
SHR CRS connects with 81 verified partners, offering broader global reach and more extensive third-party integrations. It includes shared partners like PMS providers and OTAs but also offers unique integrations with Criton, Umi Digital, and OpenHotel.
Edge: SHR Central Reservation System, with a slight edge in total verified integrations and global reach for diverse hotel operations.
RateTiger CRS has almost no recent reviews and a 0/5 rating from HT, making it difficult to gauge current satisfaction accurately. Its review count is very low, indicating limited recent user feedback.
SHR CRS, with 49 recent reviews and a 4.77/5 overall rating, is favored by hoteliers across segments, including independent, boutique, and branded hotels. Hotels report substantial improvements in occupancy and revenue, praising the platform’s reliability and support.
Edge: SHR Central Reservation System, due to the higher volume of recent, positive reviews and overall rating.
Pricing for RateTiger CRS is not publicly disclosed, as it typically involves custom quotes based on hotel size and needs. There’s no freemium or trial information available.
SHR CRS also does not publicly list prices, but its model suggests a bespoke quote without a free tier or trial. Both platforms likely require direct contact for pricing, which may be a factor in budgeting considerations.
Not ideal if your hotel requires extensive operational controls, multi-property management, or revenue management features beyond distribution.
Not ideal if your hotel prefers a simple, standalone channel manager without the need for deep integration or multi-property management.
The core difference is that SHR CRS offers a broader, more integrated platform with extensive operational features, while RateTiger CRS centers on distribution and channel management. SHR’s higher recent ratings and larger review base indicate a more stable, trusted choice for many hoteliers.
If your hotel needs a highly customizable, multi-channel distribution platform with strong support, SHR CRS is the better option, especially given recent positive feedback. Conversely, if your focus is solely on expanding online reach and managing rates across numerous channels, RateTiger CRS remains a solid but less-rounded choice.
For most hotels aiming for operational efficiency, revenue growth, and reliable support, SHR CRS is the recommended pick. Which features and support levels align most with your hotel’s strategic goals?
According to HTR's product database, RateTiger CRS (by eRevMax) and SHR Central Reservation System (CRS) share 12 features. Here are the key differences — features one has that the other lacks.
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| Booking Rules | ||
| Cancellation Policies | ||
| Centralized user & role management | ||
| Geotargeted pricing module | ||
| Multi-property management | ||
| PMS connectivity | ||
| TMC Management |
Ranks higher for
Unique capabilities
What hoteliers love
SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyda... SHR's customer success team is often highlighted as outstanding, providing proactive and tailored support. This level of service helps in both everyday inquiries and major projects, significantly easing the management of hotel operations.
SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient ope... SHR's systems, particularly CRS and CRO, are frequently described as user-friendly and easy to navigate. This ease of use contributes to efficient operations and quicker onboarding of new users.
The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this inte... The ability to seamlessly integrate with third-party systems like PMS and other hotel management tools is a strong point for SHR. Users find this integral for smooth operations and efficient management.
Where hoteliers push back
Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabiliti... Several reviews mention the need for more extensive and user-friendly reporting options within SHR's systems. This includes ad-hoc analysis capabilities and more detailed insight into key metrics.
A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology... A few users express a desire for a more fully cloud-based experience to minimize downtime during upgrades. This would align SHR with modern technology trends and enhance system availability.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. RateTiger CRS (by eRevMax) and SHR Central Reservation System (CRS) share many core Hotel Reservations Software features, but each has unique capabilities. RateTiger CRS (by eRevMax) offers 70 verified integration partners, while SHR Central Reservation System (CRS) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Central Reservation System (CRS) leads in ease of use at 4.6/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
RateTiger CRS (by eRevMax): No. SHR Central Reservation System (CRS): No. Neither product currently offers a free tier. Most Hotel Reservations Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. eRevMax has an HT Score of 0 and SHR Group has 49. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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