The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 278 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
roommaster shines .
Simplotel shines in customer support — especially for brand properties (4.9/5) , with exclusive features like Whitelabel Capability and Conversion Widgets.
Side-by-side ratings based on 278 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $600/mo |
| Verified Reviews | 6 | 272 |
After analyzing 278 verified reviews, roommaster users most value its , while Simplotel users highlight website design and experience, technical support, user-friendly booking engine. Click any theme to see what reviewers say.
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Website Design and Experience
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Technical Support
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User-Friendly Booking Engine
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Proactive Feature Updates
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Customization Options
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SEO and Online Visibility
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Mobile Responsiveness
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #20 1 reviews | #2 110 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 4 reviews | #4 130 reviews |
| Large (75-199 rooms) ▾ | #21 1 reviews | #5 19 reviews |
| X-Large (200+ rooms) | #19 0 reviews | #8 1 reviews |
By Property Type
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| Boutique ▾ | #16 3 reviews | #2 123 reviews |
| Luxury ▾ | #30 1 reviews | #1 154 reviews |
| Branded / Chain ▾ | #17 2 reviews | #1 86 reviews |
| Extended Stay ▾ | #21 0 reviews | #7 8 reviews |
By Region
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| North America ▾ | #7 6 reviews | #6 13 reviews |
| Europe | #23 0 reviews | #21 1 reviews |
| Asia Pacific ▾ | — | #1 247 reviews |
| Middle East | #12 0 reviews | #6 2 reviews |
Choosing between roommaster Hotel Website Builder and Simplotel Hotel Branded Websites comes down to your hotel’s specific needs for website design, user experience, and growth goals. Both products aim to improve online visibility and direct bookings, but they differ significantly in features, user feedback, and market presence. Your team must determine which tool aligns better with your current digital strategy and future ambitions.
While roommaster offers a straightforward, industry-specific website builder with a focus on simplicity and integration, Simplotel provides a more feature-rich platform with extensive customization and SEO capabilities. But which one truly fits your hotel's online growth plan?
Both products address the challenge of creating compelling hotel websites that convert visitors into guests while reducing OTA dependency. However, their approaches differ: roommaster emphasizes ease of use, integration, and speed, while Simplotel focuses on SEO, customization, and visitor engagement.
roommaster boasts a lower cost and a smaller, more niche user base, primarily serving boutique and other small to medium hotels. Conversely, Simplotel has a broader reach, supporting over 3,000 hotels globally, with a focus on hotels seeking advanced features to boost online visibility.
Recent reviews favor Simplotel's more extensive feature set and higher overall ratings, indicating stronger current market confidence. Are you prioritizing simplicity and quick deployment, or do you need a platform with more customization and marketing tools?
If your hotel needs a straightforward, easy-to-implement website that drives direct bookings with minimal fuss, go with roommaster. Its intuitive drag-and-drop builder and hospitality-specific templates make setup quick, especially for boutique hotels or small properties that want a reliable, simple solution.
If your hotel requires a highly customizable website with SEO tools, conversion widgets, and extensive integration options to boost visibility and bookings, choose Simplotel. Its platform suits resorts, large properties, or hotels looking to enhance their digital marketing and online presence.
For hotels prioritizing ease of use and quick results, roommaster is the safer choice. But if your team values advanced features and a proven track record of improving online bookings, Simplotel is the stronger contender.
roommaster scores a 4.83 out of 5 for ease of use, with users praising its intuitive drag-and-drop interface, straightforward setup, and minimal learning curve. Onboarding is rated 4.6 out of 5, with many reviews highlighting how quickly their teams adopted the platform.
Simplotel, rated 4.69 out of 5 for usability, also offers a user-friendly experience with a modern interface and helpful support. However, some newer users mention minor learning curves when customizing more advanced features.
Both platforms are easy to navigate, but roommaster’s streamlined interface and simpler setup give it the edge for hoteliers seeking quick deployment and minimal training.
Edge: roommaster.
Simplotel offers 20 unique features, including advanced SEO tools, conversion widgets, and white-label capabilities—features not available in roommaster’s simpler setup. Its ability to support extensive customization and marketing tools makes it appealing to larger hotels and brands.
roommaster, however, focuses on core website creation with 18 shared features like mobile optimization, booking engine integration, and AI content creation. It lacks some of the advanced marketing features that make Simplotel stand out.
If you need a website builder with tailored marketing tools and SEO, Simplotel’s features give it an advantage. But for basic, reliable website creation, roommaster’s feature set suffices.
Edge: Simplotel.
roommaster’s support scores 4.33 out of 5, with reviews praising detailed training and responsive help, though some mention slower ticket responses. Its onboarding rating of 4.6 indicates a positive initial experience.
Simplotel’s support is slightly higher at 4.7, with reviews emphasizing quick, friendly, and proactive assistance. Hotels frequently highlight how their support team resolves issues rapidly, aiding in smooth operation.
Given the recent reviews and higher support rating, Simplotel’s support team is more consistently praised, making it the preferred choice for hotels that value responsive assistance.
Edge: Simplotel.
Simplotel’s overall rating of 4.78 out of 5 is based on 245 reviews, with many recent positive comments about increased bookings and website performance. Hotels across various segments—resorts, boutique hotels, and branded properties—rate Simplotel highly, with 93% likelihood to recommend.
roommaster, with only 6 reviews, has a rating of 0/5, which indicates a lack of recent feedback and a very limited user base. The small sample size makes it difficult to assess current satisfaction accurately.
Based on recent reviews and higher ratings, Simplotel’s reputation and user satisfaction are significantly stronger.
Edge: Simplotel.
roommaster charges a flat monthly fee of $200, with no free tier or trial, making it an affordable choice for small hotels and those with tight budgets. Its straightforward pricing simplifies decision-making but limits flexibility.
Simplotel’s base price is $600 per month, also without a free trial, reflecting its more feature-rich, enterprise-ready platform. The higher cost aligns with its broader capabilities and extensive customization options.
If budget constraints are tight, roommaster’s lower price appeals. For hotels willing to invest more for greater functionality, Simplotel’s pricing is justified.
Not ideal if you require advanced SEO, marketing features, or extensive customization options.
Not ideal if you prefer a simple, budget-friendly website without the need for advanced features.
The core difference lies in scope: roommaster offers a straightforward website builder optimized for quick deployment and simplicity. Simplotel provides a comprehensive platform with advanced marketing, SEO, and customization features tailored to hotels focused on growth.
If your hotel seeks a quick, no-fuss solution that covers basic needs, roommaster is the better fit. It’s suitable for boutique hotels and small properties that want reliable website functionality without extra complexity.
However, if your team values a platform capable of supporting aggressive online marketing, SEO, and customization to drive higher direct bookings, Simplotel should be your choice. Its broader feature set and stronger recent reviews indicate it’s the more trusted, scalable option for hotels aiming to expand their digital footprint.
In summary: For hotels prioritizing simplicity, affordability, and industry-specific templates, roommaster is the logical pick. But for properties seeking a feature-rich, highly customizable website that can boost visibility and conversions, Simplotel remains the stronger contender—especially given its higher recent reviews and market presence.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $600/mo |
According to HTR's product database, roommaster Hotel Website Builder and Simplotel Hotel Branded Websites share 18 features. Here are the key differences — features one has that the other lacks.
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| Conversion Widgets | ||
| Whitelabel Capability |
What hoteliers love
Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engag... Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engagement, and offer smooth navigation, though some reviews mention a desire for more customization features and aesthetic options.
Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement incl... Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement include faster response times and more proactive communication regarding updates.
The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both spee... The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both speed and ease of use and directly contributing to increased conversion rates and revenue.
Where hoteliers push back
There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and spec... There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and specific business needs, with some reviews hoping for more versatile and dynamic design choices.
Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand expos... Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand exposure. However, several reviews express the desire for more proactive and detailed SEO analytics and periodic updates.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. roommaster Hotel Website Builder and Simplotel Hotel Branded Websites share many core Website Design features, but each has unique capabilities. roommaster Hotel Website Builder offers 56 verified integration partners, while Simplotel Hotel Branded Websites offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster Hotel Website Builder leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
roommaster Hotel Website Builder: No. Simplotel Hotel Branded Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. roommaster has an HT Score of 0 and Simplotel has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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