Selfie vs. Shiji Daylight PMS: Which Is Right for You?

Updated June 10, 2026  ·  34 verified reviews analyzed

TLDR

We analyzed 34 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Selfie shines .

Shiji Group shines in ease of use and customer support , with exclusive features like Guest profiles and Tablet/Kiosk Check-in.

See the full breakdown below ↓

How Does Selfie Compare to Shiji Daylight PMS?

Side-by-side ratings based on 34 verified hotelier reviews on HTR.

HTScore
0
75
Likelihood to Recommend
0%
90%
Ease of Use
0.0/5
4.6/5
Customer Support
0.0/5
4.6/5
Value for Money
0.0/5
4.5/5
Starting Price Contact sales From $1,200/mo
Verified Reviews 0 34

What Are the Pros and Cons of Selfie vs Shiji Daylight PMS?

After analyzing 34 verified reviews, Selfie users most value its , while Shiji Group users highlight ease of use, support team, implementation. Click any theme to see what reviewers say.

Selfie Shiji Group Shiji Group
Pros
+ Ease of Use
+ Support Team
+ Implementation
+ Training Materials
Cons
Reporting and Analytics
System Speed
Integration Capabilities

Selfie vs Shiji Group: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Selfie Shiji Group Shiji Group
Small (10-24 rooms) #53 2 reviews
Mid-Size (25-74 rooms) #31 17 reviews
Large (75-199 rooms) #11 13 reviews
X-Large (200+ rooms) #22 2 reviews

By Property Type

Segment Selfie Shiji Group Shiji Group
Boutique #33 17 reviews
Luxury #24 25 reviews
Branded / Chain #22 19 reviews
Extended Stay #45 2 reviews

By Region

Segment Selfie Shiji Group Shiji Group
North America #33 4 reviews
Europe #30 8 reviews
Asia Pacific #14 5 reviews
Middle East #5 14 reviews

The Decision

Choosing the right property management system (PMS) can transform your hotel's operations, guest experience, and revenue management. Selfie by Selfie and Shiji Daylight PMS aim to address these needs but diverge significantly in features, reputation, and overall maturity. Selfie’s lack of recent reviews and user ratings makes it difficult to assess, whereas Shiji Group boasts a robust presence with 32 recent reviews, a high customer satisfaction score, and proven scalability. Do you prioritize a system with extensive integrations and a track record of hospitality success?

Is Selfie or Shiji Group Better for Hotels?

Selfie by Selfie offers a platform rooted in AI-driven review analysis, promising insights that could help optimize guest experiences. However, it has no recent reviews, no verified integrations, and no measurable presence in hospitality markets, raising questions about its current viability. Conversely, Shiji Daylight PMS has earned a score of 74.68 out of 100, with 32 recent reviews from a global user base. Its features, support, and broad adoption suggest it’s a more trusted solution.

While Selfie’s AI capabilities may seem promising for review management, the absence of recent feedback means your team would be pioneering its use without much user validation. Shiji Group’s established presence, with deployments across continents and a comprehensive feature set, delivers more certainty for hoteliers seeking a reliable, scalable PMS. Are you willing to risk a system with no recent user data, or do you prefer a mature platform with proven results?

Shiji Daylight PMS vs Selfie: Which Should Your Hotel Choose?

If your hotel needs a scalable, feature-rich PMS with extensive integrations, go with Shiji Group. It suits mid-to-large properties, chains, and multi-property groups aiming for operational consistency, detailed reporting, and guest personalization through centralized data. If your team prioritizes AI-driven review insights and is willing to adopt a less proven platform, Selfie might appeal—but keep in mind its lack of recent reviews and verified customer feedback.

Given the data, Shiji is the safer choice for hotels seeking a comprehensive enterprise solution. Selfie’s niche AI review focus does not compensate for its untested status and zero recent reviews.

Is Selfie or Shiji Group Easier to Use?

Shiji Group’s ease of use scores 4.63 out of 5, with reviews praising its user-friendly interface, effective onboarding, and training materials. Many users find it intuitive to learn and operate, citing quick staff adoption and clear workflows. Conversely, Selfie has a 0/5 rating, indicating no verified user feedback on usability or onboarding, making it impossible to assess how smoothly your team could adopt the platform.

Edge: Shiji Group.

Which Has Better Features: Selfie or Shiji Group?

Selfie offers no exclusive features, focusing primarily on AI-driven review analysis. In contrast, Shiji Group provides over 98 features, including guest profiles, multi-lingual support, online check-in/out, integrated CRS, guest messaging, housekeeping, rate management, payment processing, channel management, and mobile apps. These functionalities support full property operations and enable automation, personalization, and efficiency.

Shiji’s extensive feature set—covering everything from digital registration to real-time reporting—outperforms Selfie’s minimal offering. The sheer breadth and depth of capabilities give your team more tools to optimize guest service and streamline processes.

Edge: Shiji Group.

Which Has Better Customer Support: Selfie or Shiji Group?

Selfie has no verified support ratings or recent reviews, so its customer service quality remains unknown. Conversely, Shiji Group’s support scores 4.53 out of 5, with reviews highlighting their responsiveness, professionalism, and helpful training materials. Clients like Ruby Hotels and TIME Hotels praise the support team’s ability to aid implementation and troubleshoot issues efficiently.

For ongoing operational issues and system training, Shiji’s well-rated support offers peace of mind and faster resolution. Without recent feedback, Selfie cannot match this level of customer service confidence.

Edge: Shiji Group.

Which Has More Integrations: Selfie or Shiji Group?

Selfie has no verified integrations or partner connections, limiting its potential for connecting with other hotel systems. Shiji Group boasts 64 verified partners, including industry leaders like SiteMinder, Revinate, Duetto, Amadeus, and Oaky. Its integration capabilities cover booking engines, payment systems, CRM platforms, EPoS, and channel managers, enabling your hotel to centralize operations.

With a broad partner network, Shiji provides your team with flexibility and operational cohesion. Selfie’s lack of integrations makes it less adaptable for complex property environments.

Edge: Shiji Group.

Which Do Hoteliers Rate Higher: Selfie or Shiji Group?

Selfie has no recent reviews or ratings, making it impossible to gauge user satisfaction. Shiji Group, by contrast, has a 74.68/100 HTR Score, with reviews from a diverse range of hotels worldwide. Hoteliers in luxury, branded, and city-center segments frequently praise its ease of use, support, and feature set.

More recent reviews reinforce confidence in Shiji’s ongoing performance and customer satisfaction. Without recent feedback, Selfie cannot claim comparable credibility or user approval.

Edge: Shiji Group.

How Much Do Selfie and Shiji Group Cost?

Selfie’s pricing details are unavailable, and it does not offer a freemium model or trial. Shiji Group charges a base price of $1,200, with no free tier, but no implementation fees or monthly charges are specified. This indicates a potentially significant upfront investment but a clearer cost structure.

Your decision may hinge on budget flexibility; however, Shiji’s transparent pricing and extensive features justify its higher cost for most mid-to-large hotels.

Edge: Shiji Group.

What Type of Hotel Should Use Selfie?

  • Hotels that want to focus on review analysis and customer feedback insights.
  • Teams looking to implement AI-driven review summaries for service improvement.
  • Smaller properties or startups testing AI review tools without a need for extensive PMS features.
  • Hotels with a limited budget or seeking a niche solution.

Not ideal if your hotel needs a full property management system, integrations, or scalable operations. Selfie isn’t suitable for properties requiring comprehensive hospitality management.

What Type of Hotel Should Use Shiji Group?

  • Hotels of all sizes seeking an integrated, cloud-based PMS.
  • Multi-property groups aiming for centralized guest data and operational consistency.
  • Hotels prioritizing detailed reporting, automation, and guest personalization.
  • Properties requiring multi-lingual support, integrated CRS, and extensive third-party integrations.

Not ideal if your hotel operates on a very limited budget, or you only need a simple reservation system without property management features. Shiji’s extensive capabilities are best for hotels with complex operational needs.

The Bottom Line for Hotels

Shiji Daylight PMS stands out as the more mature, feature-rich, and well-supported solution, backed by a strong track record and numerous integrations. Selfie, with its AI review analysis focus, remains an untested niche platform lacking recent user validation.

For hotels seeking a reliable, scalable PMS with proven results, Shiji Group is the clear choice. If your team is experimenting with AI review feedback and your property is small or new, Selfie might be worth exploring—but only with caution.

Choose Shiji if you want a trusted partner that can grow with your hotel, streamline operations, and deliver measurable results. Opt for Selfie only if your focus is on review insights and you’re prepared to pioneer a platform with limited market validation.

How Much Do Selfie and Shiji Daylight PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Selfie Shiji Group Shiji Group
Starting Price From $1,200/mo

Which Features Does Selfie Have That Shiji Daylight PMS Doesn't (and Vice Versa)?

According to HTR's product database, Selfie and Shiji Daylight PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature Selfie Shiji Group Shiji Group
Centralized user & role management
Guest profiles
Multi-lingual
Online Check-in
Tablet/Kiosk Check-in
Task Management

Showing top differences. 86 more features differ between these products.

Real-World Results: Selfie vs Shiji Group by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
Selfie

No published case study for this goal yet.

Shiji Group Ruby Hotels Mid-Size
+ Successfully went live with 21 hotels across Europe, with additional hotel openings planned in the near future.
+ Equipped with the level of API connectivity they needed to create connections between disparate data sets that would be impossible to achieve manually.
+ Mentions of Technology have increased by 2.5 points, Reception by 3 points and Service by 3.5 points.

"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."

Lucas Höfer
Lucas Höfer
Group Director of Systems and Innovation...
Improve Guest Experience
Selfie

No published case study for this goal yet.

Shiji Group Sunborn London Small
+ �s fully integrated tech stack, the team unified their data, simplified workflows, and elevated every touchpoint of the guest journey.
+ From seamless check-in and instant mobile ordering to real-time housekeeping updates, everything now runs faster, smoother, and with less effort.
+ Most importantly, technology now works in the background, freeing up staff to focus on what really matters: delivering memorable, personalized experiences that live up to Sunborn

"We reduced check-in time by over 80%, from up to eight minutes to just about one minute with the new system."

V
Vasilis Giannios
Operations Manager, Sunborn London

Selfie vs Shiji Group: The Bottom Line

Selfie
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile
Shiji Group
Shiji Group
4.5/5 from 34 reviews

What hoteliers love

Ease of Use 97% positive

Users frequently praise Shiji PMS for its user-friendly interface, which simplifies daily operations and reduces the learning curve for new users. Thi... Users frequently praise Shiji PMS for its user-friendly interface, which simplifies daily operations and reduces the learning curve for new users. This ease of use is highlighted in reviews citing accessible training materials, intuitive design, and efficient task performance.

Support Team 83% positive

The supportive and responsive nature of the Shiji PMS support team is consistently mentioned positively. Users appreciate the professionalism and help... The supportive and responsive nature of the Shiji PMS support team is consistently mentioned positively. Users appreciate the professionalism and helpfulness of the support personnel, which greatly aids in smoother operations.

Implementation 83% positive

The implementation process of Shiji PMS is noted as smooth and efficient by several reviewers, who appreciate the knowledgeable and proactive implemen... The implementation process of Shiji PMS is noted as smooth and efficient by several reviewers, who appreciate the knowledgeable and proactive implementation team. However, a few users suggest that reducing the implementation timeline could further improve the experience.

Where hoteliers push back

Reporting and Analytics 62% negative

While the detailed reporting features of Shiji PMS are largely appreciated, several users demand more advanced and faster reporting tools. Specific re... While the detailed reporting features of Shiji PMS are largely appreciated, several users demand more advanced and faster reporting tools. Specific requests include enhanced summary reports, detailed billing, and faster report generation processes.

System Speed 57% negative

Performance issues related to system speed and consistency are common concerns among users, with several noting slow response times during peak operat... Performance issues related to system speed and consistency are common concerns among users, with several noting slow response times during peak operations. Users urge improvements in system speed to enhance overall efficiency.

Unique capabilities

Guest profiles Multi-lingual Centralized user & role management Task Management Tablet/Kiosk Check-in
4.6/5 ease of use 4.5/5 support 65 integrations
Visit Website

Where the ratings diverge most

Ease of Use Shiji Group 4.6 vs 0.0 (+4.6)
Customer Support Shiji Group 4.5 vs 0.0 (+4.5)
Value for Money Shiji Group 4.5 vs 0.0 (+4.5)
Onboarding Shiji Group 4.4 vs 0.0 (+4.4)

Frequently Asked Questions About Selfie vs Shiji Daylight PMS

Can Selfie replace Shiji Daylight PMS?

It depends on your requirements. Selfie and Shiji Daylight PMS share many core Property Management Systems features, but each has unique capabilities. Selfie offers 0 verified integration partners, while Shiji Daylight PMS offers 65. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Shiji Daylight PMS leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Selfie or Shiji Daylight PMS offer a free plan?

Selfie: No. Shiji Daylight PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Selfie and Shiji Daylight PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Selfie has an HT Score of 0 and Shiji Group has 75. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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