The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 44 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Simple Booking shines when it comes to user-friendly interface , with exclusive features like Urgency messaging and Referral Reporting.
STAAH shines .
Side-by-side ratings based on 44 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 31 | 13 |
After analyzing 44 verified reviews, Simple Booking users most value its user-friendly interface, customer support, increased booking conversions, while STAAH users highlight . Click any theme to see what reviewers say.
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User-friendly Interface
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Customer Support
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Increased Booking Conversions
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Flexibility and Customization
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Advanced Functionalities
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Cost-related Issues
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #31 6 reviews | #35 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #21 19 reviews | #36 5 reviews |
| Large (75-199 rooms) | #24 4 reviews | #37 1 reviews |
| X-Large (200+ rooms) | #27 1 reviews | — |
By Property Type
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| Boutique ▾ | #28 13 reviews | #36 8 reviews |
| Luxury ▾ | #26 12 reviews | #33 9 reviews |
| Branded / Chain ▾ | #26 7 reviews | #34 4 reviews |
| Extended Stay | #27 3 reviews | — |
By Region
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| Europe ▾ | #11 25 reviews | — |
| Asia Pacific ▾ | #22 2 reviews | #14 11 reviews |
| Middle East | #12 4 reviews | — |
Choosing between Simple Booking by Simple Booking and STAAH Booking Engine hinges on your hotel’s specific needs. Both aim to streamline reservations, but they do so with different approaches, features, and levels of market presence. Your decision should consider your hotel size, target market, and the functionalities most critical to your operations.
Simple Booking offers a comprehensive, integrated reservation and marketing system with a focus on direct bookings, while STAAH emphasizes conversions through its flexible, commission-free booking engine. Which aligns better with your goals?
Both products aim to increase direct bookings and reduce reliance on OTAs, but they diverge significantly in their current market presence and user feedback. Simple Booking, supported by Zucchetti Group, has a larger review count (29 reviews) and more recent comments, giving it a stronger position in user confidence. STAAH, despite fewer reviews (13), boasts a higher overall rating of 4.81/5, with recent reviews praising its support and ease of use.
While Simple Booking provides extensive features like advanced marketing tools and integrations with 55+ PMS and channels, STAAH emphasizes a straightforward, commission-free booking process with tools tailored for conversions and rate management. Do you prioritize a system with a longer track record and more recent feedback, or a newer platform with high user ratings?
If your hotel needs a reservation system with a broad feature set, strong marketing tools, and integration capabilities, go with Simple Booking. It suits independent hotels, resorts, and properties seeking advanced features like rate match, social media bookings, and loyalty integrations.
If your hotel requires a booking engine focused on increasing direct bookings by reducing commissions, and values easy inventory management and detailed analytics, STAAH is the better choice. It caters well to chain hotels and properties emphasizing simplicity, support, and conversion-driven features.
For properties with a global presence that value detailed reporting and a rich feature suite, Simple Booking is the clear choice. Conversely, if you seek a cost-effective, straightforward solution that maximizes direct bookings and offers excellent support, STAAH is preferable.
Both products boast high ratings for usability, with Simple Booking at 4.79/5 and STAAH at 4.69/5. Simple Booking's interface is praised for its speed and ease, especially for front-end booking and back-office management, though some users note limited back-office features. Recent reviews highlight its intuitive design, suited for independent hotels and smaller teams.
STAAH also receives positive feedback for its user-friendly interface, with many reviewers emphasizing quick setup and helpful support. However, some mention room for interface improvements and a desire for more mobile-friendly features.
Edge: Simple Booking.
Simple Booking offers 19 exclusive features such as tariffs, urgency messaging, social media integration, A/B testing, and payment options like Apple Pay and Google Pay, which STAAH lacks. These features enable advanced rate customization, personalized marketing, and compliance, providing a richer toolkit for hotel revenue management.
STAAH, while not offering the same depth of features, provides core booking engine functionality and group booking management. It’s effective for straightforward reservations but lacks the advanced marketing and customization tools found in Simple Booking.
Edge: Simple Booking.
Both products have high support ratings, but STAAH edges slightly ahead with a 4.88/5 rating and recent praise for its timely, helpful support. Reviews highlight staff members like Gavin, Tarun, and Simi for their professionalism and responsiveness, making the onboarding and ongoing support experience smooth.
Simple Booking’s support is generally rated highly at 4.76/5, but recent reviewer comments describe difficulties reaching support and some cumbersome processes. For properties prioritizing support quality, STAAH has the edge.
Edge: STAAH.
Simple Booking provides integrations with 56 verified partners, slightly more than STAAH’s 54. Both share 16 common partners, including major names like Triptease, Mews, and Oracle Hospitality. Unique integrations in Simple Booking include Lybra Tech and YieldPlanet, offering additional marketing and revenue tools.
STAAH features integrations with platforms like BookLogic, Preno, and GuestTraction, adding valuable options for certain markets. Overall, the difference is minimal; however, Simple Booking’s slightly broader partner base offers marginally more flexibility.
Edge: Simple Booking.
Simple Booking has a review score of 0/5 due to a lack of recent reviews and only 29 total, with many older comments and some dissatisfaction about support. STAAH, with a 4.81/5 rating from 13 reviews, is rated highly across hotel segments, especially resorts and boutique hotels, with recent praise for support and ease of use.
Considering the recency and volume of reviews, STAAH’s higher ratings reflect current user satisfaction, making it the more trusted choice in the present market.
Edge: STAAH.
Simple Booking charges a flat monthly fee of $200 with no implementation or trial fees. Pricing details for STAAH are not publicly available, but it is generally positioned as a flexible, possibly variable-cost solution, often based on property size and usage.
Given the lack of detailed pricing for STAAH, your decision should consider the fixed cost of Simple Booking against potential value and flexibility in STAAH’s pricing models.
Not ideal if you need a simple, low-cost booking engine without advanced marketing features or if your property primarily relies on third-party booking channels.
Not ideal if you require comprehensive marketing tools or detailed customization features that exceed basic booking and rate management.
Simple Booking is a feature-rich, integrated reservation platform that excels in marketing and customization. Its larger review base and recent positive feedback make it a dependable choice for hotels seeking a broad suite of tools.
STAAH, favored for its support quality and high current ratings, is better suited for properties prioritizing ease of use, direct booking focus, and support-driven service. It’s ideal for hotels that want a reliable, simple booking engine with excellent support.
For properties needing advanced features and integrations, Simple Booking is the clear winner due to its extensive capabilities and recent positive reviews. If your priority is a highly-rated, support-focused booking engine with straightforward operations, STAAH is the better fit.
This comparison should guide your decision based on your hotel’s size, target market, and operational priorities. Both products deliver value, but the choice hinges on which features, support, and market reputation matter most for your property.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | — |
According to HTR's product database, Simple Booking (Reservations System) and STAAH Booking Engine share 25 features. Here are the key differences — features one has that the other lacks.
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| Alternative accommodation recommendations (when no availability) | ||
| Booking abandonment recapture | ||
| Flat, floating and discounted rates | ||
| Social Media Integration/Bookings | ||
| Tariffs | ||
| Urgency messaging |
Showing top differences. 7 more features differ between these products.
What hoteliers love
The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortl... The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortlessly. This ease of use promotes higher conversion rates and a better overall user experience.
While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and diff... While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and difficult to reach lately. Continuous improvement in this area is crucial for maintaining user satisfaction.
Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optim... Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optimized user experience, and persuasive booking options contribute significantly to this improvement.
Where hoteliers push back
Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and mult... Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and multi-language support. These features enhance the booking process, making it more efficient and user-centric.
Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Use... Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Users feel that these charges are not justified and suggest more reasonable pricing.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Simple Booking (Reservations System) and STAAH Booking Engine share many core Booking Engine features, but each has unique capabilities. Simple Booking (Reservations System) offers 56 verified integration partners, while STAAH Booking Engine offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Reservations System) leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Simple Booking (Reservations System): No. STAAH Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Simple Booking has an HT Score of 68 and STAAH has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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