Simplotel Hotel Branded Websites vs. ThinkWeb Websites:
Which Is Right for You?

The Decision

Choosing between Simplotel’s Hotel Branded Websites and ThinkReservations’ Websites hinges on your hotel’s specific needs. Both aim to establish a compelling online presence, but Simplotel’s offering is more comprehensive and industry-focused, whereas ThinkReservations emphasizes simplicity and support. Your decision should consider the core problem you want to address—whether it’s boosting online visibility or streamlining digital marketing.

Simplotel’s platform is built to enhance direct bookings via search engine optimized, customizable hotel websites. ThinkReservations, however, focuses on supporting your overall digital marketing efforts and guest engagement strategies. Which aligns better with your hotel’s current priorities?

Is Simplotel or ThinkReservations Better for Hotels?

Simplotel is designed for hotels seeking a robust, fully customizable website solution that directly improves online visibility and conversion rates. Its extensive feature set (20 unique features) includes SEO optimization, multilingual support, and advanced booking widgets, making it ideal for hotels aiming to increase direct reservations and improve web engagement.

ThinkReservations, on the other hand, offers a straightforward website management tool tailored for properties that prioritize ease of use and integrated marketing support. While it lacks the depth of features seen in Simplotel, it boasts a high ease of use rating (5/5) and excellent customer support (also 5/5), making it suitable for hotels that want quick setup and ongoing marketing guidance.

Simplotel’s recent reviews—12 in the last 6 months—highlight sustained customer satisfaction, with users praising its website design, SEO, and booking engine. Conversely, ThinkReservations has only a single recent review, primarily positive about ongoing support and upgrades but lacking the volume to establish broad confidence.

Given the review counts and recency, Simplotel’s data is more reliable. Its higher overall rating (4.78/5) and NPS score (9.28/10) reinforce its market presence. ThinkReservations’ perfect support rating is notable but less proven due to the limited recent feedback. Therefore, Simplotel is the stronger choice for most hotels.

Edge: Simplotel

Simplotel vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs a feature-rich, SEO-optimized website that can be fully customized to reflect your brand and drive direct bookings, Simplotel is the clear winner. Its 20 exclusive features—like review widgets, social media integration, and multi-lingual support—are crafted specifically for hotels aiming to boost online visibility and guest engagement.

Conversely, if your priority is simplicity, quick onboarding, and ongoing support without extensive customization, ThinkReservations excels. Its highly-rated ease of use and dedicated support team make it ideal for hotels that want a reliable, straightforward website solution integrated with their marketing efforts.

Simplotel has a proven track record with over 3,000 hotels worldwide, especially in regions like Europe, Asia Pacific, and the Americas, making it suitable for hotels of all sizes seeking a sophisticated web presence. ThinkReservations, predominantly serving North American properties, offers a solid support structure and continuous upgrades, but its limited review data means less confidence in its long-term performance.

In summary:

• Choose Simplotel if you want a feature-rich, customizable, and SEO-focused website designed specifically for hotels.
• Opt for ThinkReservations if you prioritize ease of use, support, and integrated marketing assistance with less emphasis on extensive customization.

Edge: Simplotel

Is Simplotel or ThinkReservations Easier to Use?

Simplotel’s ease of use rating stands at 4.69/5, with onboarding rated at 4.57/5, reflecting a user-friendly interface and manageable setup process. Its reviews emphasize the technical support team's responsiveness, although some mention the need for faster issue resolution and more proactive updates.

ThinkReservations outperforms here, with a perfect 5/5 in usability, onboarding, and customer support, backed by recent reviews praising its simplicity and ongoing upgrades. Users describe working with their support team as "quick and efficient," with one noting, “Support for the product and training are amazing,” and no complaints about complexity.

Edge: ThinkReservations

Which Has Better Features: Simplotel or ThinkReservations?

Simplotel offers 20 unique features, including whitelabel capability, conversion widgets, review widgets, social media integrations, website templates, multi-lingual support, mobile responsiveness, SEO plugins, and more. Its drag-and-drop page builder and customizable themes give your hotel flexibility to craft a unique website experience.

ThinkReservations provides no exclusive features beyond basic website functionality, focusing instead on support and marketing. While it offers integrations with platforms like Tripadvisor, Airbnb, and Expedia, it lacks advanced website features such as SEO tools, customization options, or dedicated widgets.

Given the extensive feature set, Simplotel is the clear leader. Its focus on website customization, customer engagement, and search engine optimization makes it more suited for hotels aiming for a highly tailored, conversion-focused online presence.

Edge: Simplotel

Which Has Better Customer Support: Simplotel or ThinkReservations?

Simplotel’s support rating of 4.7/5 is supported by reviews praising their “immediate and quick response,” with hotels appreciating their friendly and dedicated team. Some reviews suggest a desire for faster support response times but overall commend the ongoing assistance.

ThinkReservations scores a perfect 5/5 in support, with recent reviews highlighting their “speedy responses” and “excellent support and training.” Their support team is regarded as highly responsive, consistent, and helpful, making support a key strength.

While both platforms are well-rated, Simplotel’s support is more established with recent reviews confirming ongoing high satisfaction levels. Given the more extensive review base, Simplotel’s support reputation is more proven, but ThinkReservations’ perfect scores cannot be overlooked.

Edge: ThinkReservations

Which Do Hoteliers Rate Higher: Simplotel or ThinkReservations?

Simplotel enjoys a high overall rating of 4.78/5 from 245 reviews, with recent feedback confirming strong satisfaction, especially among boutique and resort hotels. Its ratings are consistent across multiple segments, with hotels praising its website design, booking engine, and support.

ThinkReservations has only one recent review, which is overwhelmingly positive, rating their support and upgrades at 5/5. However, with just a single data point, it’s difficult to establish a comprehensive reputation.

Given the volume and recency of reviews, Simplotel’s ratings provide a more reliable gauge of customer satisfaction. It is favored across a broader spectrum of hotel types and sizes.

Edge: Simplotel

How Much Do Simplotel and ThinkReservations Cost?

Simplotel charges a flat monthly fee of $600, with no implementation or trial fees, offering a straightforward pricing model. Cost considerations should include the value of its extensive features and customization options.

ThinkReservations does not publicly list pricing, indicating it may be customized based on hotel size and needs. Its emphasis on support and marketing suggests its cost might be aligned with ongoing service packages, but lack of transparent pricing makes direct comparison difficult.

For transparency and predictable budgeting, Simplotel’s clear pricing structure is advantageous. Hotels seeking value from a feature-rich platform will find it easier to evaluate its ROI.

Edge: Simplotel

What Type of Hotel Should Use Simplotel?

• Hotels that want a highly customizable, search-engine-optimized website to increase direct bookings.
• Properties aiming to enhance online visibility across multiple regions, especially in Europe and Asia Pacific.
• Hotels with a focus on visual appeal, social media integration, and multilingual support.
• Larger hotels or resorts looking for extensive website features like review widgets, personalized content, and booking engines.
• Teams that want a platform designed specifically for hospitality, with seamless PMS integration.

Not ideal if:

• You need a simple, quick website solution without extensive customization.
• Your hotel prioritizes minimal management and prefers a more straightforward, less feature-heavy platform.
• Budget constraints favor free or very low-cost options.

What Type of Hotel Should Use ThinkReservations?

• Hotels that prioritize ease of use and quick onboarding, especially properties with limited technical staff.
• Hotels seeking ongoing support and regular upgrades without heavy customization.
• Smaller hotels or properties in North America that want a reliable, straightforward website integrated with marketing tools.
• Teams that value a supportive partnership with dedicated account management.
• Hotels that prefer a platform with a straightforward, less complex feature set.

Not ideal if:

• You need advanced website customization, SEO, or multi-lingual capabilities.
• Your hotel operates across multiple regions requiring extensive localization.
• You want a platform with a broad, detailed feature set for website design.

Simplotel vs ThinkReservations: The Bottom Line for Hotels

Simplotel provides a high-performing, customizable website platform with an emphasis on SEO, direct bookings, and multi-regional support. Its 20 exclusive features and extensive client base make it suitable for hotels seeking a sophisticated online presence that drives revenue.

ThinkReservations offers a simple, supported solution focused on ease of use and ongoing support. Its strengths lie in quick onboarding and reliable customer service, making it ideal for smaller or North American hotels that prioritize support over extensive customization.

If your hotel needs a comprehensive, feature-rich website tailored for marketing and conversion, Simplotel is the clear choice. If simplicity, support, and uncomplicated management are your priorities, ThinkReservations fits better—though its limited recent reviews weaken confidence.

In conclusion, for most hotels looking to significantly enhance their online visibility and direct bookings, Simplotel is the more proven, capable platform. It’s well-suited for properties aiming for a tailored, SEO-optimized website that aligns with modern digital marketing standards.

Choose Simplotel if you want a customizable, industry-specific website platform with proven results and extensive features. Opt for ThinkReservations if your focus is on ease, ongoing support, and straightforward digital presence management.