The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 291 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Simplotel shines when it comes to website design and experience — especially for brand properties (4.9/5) , with exclusive features like Review Widgets and Google AMP Markup.
HotelRunner shines in onboarding .
Side-by-side ratings based on 291 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $100/mo |
| Verified Reviews | 272 | 19 |
After analyzing 291 verified reviews, Simplotel users most value its website design and experience, technical support, user-friendly booking engine, while HotelRunner users highlight . Click any theme to see what reviewers say.
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Website Design and Experience
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Technical Support
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User-Friendly Booking Engine
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Proactive Feature Updates
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| Cons | |
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Customization Options
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SEO and Online Visibility
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Mobile Responsiveness
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #2 110 reviews | #10 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #4 130 reviews | #16 4 reviews |
| Large (75-199 rooms) ▾ | #5 19 reviews | #17 0 reviews |
| X-Large (200+ rooms) | #8 1 reviews | #17 0 reviews |
By Property Type
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| Boutique ▾ | #2 123 reviews | #11 10 reviews |
| Luxury ▾ | #1 154 reviews | #14 4 reviews |
| Branded / Chain ▾ | #1 86 reviews | #15 2 reviews |
| Extended Stay ▾ | #7 8 reviews | #19 0 reviews |
By Region
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| North America ▾ | #6 13 reviews | #17 1 reviews |
| Europe | #21 1 reviews | #16 4 reviews |
| Asia Pacific ▾ | #1 247 reviews | #10 1 reviews |
| Middle East ▾ | #6 2 reviews | #1 8 reviews |
You’re evaluating two hotel website solutions: Simplotel Hotel Branded Websites and HotelRunner Hotel Website. Both aim to boost your online visibility and increase direct bookings, but they approach these goals differently. Simplotel is more feature-rich, with a dedicated focus on search engine optimization, booking engine integration, and customization options. HotelRunner offers a straightforward website creation tool designed for ease of use and quick setup. Which one is the better fit for your hotel’s digital growth?
Simplotel stands out with its high overall rating of 4.78/5 based on 245 reviews, with recent feedback highlighting its strong support and feature set. HotelRunner, while rated slightly lower at 4.33/5 from just 19 reviews, boasts higher recent support scores and a more recent review count, indicating active user engagement. Both products aim to create visually appealing hotel websites, but Simplotel emphasizes SEO, booking engine capabilities, and extensive customization, whereas HotelRunner prioritizes ease of creation and management.
Simplotel’s larger review base and recent reviews suggest a more mature and trusted platform, especially among mid-sized to large hotels seeking advanced features. HotelRunner’s smaller, more recent review pool makes it harder to gauge long-term reliability but indicates ongoing user satisfaction. Do you prioritize proven experience and extensive features, or do you prefer a simpler, more flexible setup?
If your hotel needs a feature-rich, SEO-optimized website with a built-in booking engine and advanced customization, go with Simplotel. Its suite of 11 exclusive features, including review widgets, Google AMP markup, and a drag-and-drop builder, appeal to hotels seeking a highly tailored online presence. For hotels that want a straightforward, cost-effective website with quick setup and easy content management, HotelRunner is your choice, especially if you value simplicity over customization.
Simplotel’s larger review count and higher overall ratings indicate a more established trust among hotels of various sizes, especially resorts and branded properties. HotelRunner’s focus on user-friendly tools and lower price point suits boutique hotels and vacation rentals looking for quick online visibility without complex features. Which hotel profile aligns best with your goals: advanced customization or quick deployment?
Simplotel’s ease of use is rated 4.69/5 based on 245 reviews, but some users mention the learning curve due to its feature depth. The onboarding process is rated 4.57/5, with praise for support responsiveness; however, a few wish for faster technical resolutions. HotelRunner scores higher on ease of use at 4.79/5 with a recent onboarding rating of 4.89/5, reflecting quick, smooth setup and intuitive interfaces. Users frequently mention HotelRunner’s straightforward navigation and minimal learning curve.
Edge: HotelRunner.
Simplotel offers 11 features exclusive to its platform, including review widgets, Google AMP markup, and a fully customizable theme builder, adding significant value for hotels wanting a tailored website. It also provides SEO plugins, a blog post composer, and storefront/voucher functionalities. HotelRunner, in contrast, offers 9 shared features but lacks the depth of customization options or extra tools like review widgets.
Simplotel’s feature set is more comprehensive, supporting advanced marketing, upselling, and SEO efforts. HotelRunner’s features focus on basic website creation and integration, suitable for hotels with minimal customization needs. For hotels seeking a highly versatile website, Simplotel’s richer feature list edges out.
Simplotel’s support rating of 4.7/5 reflects consistent praise for quick, helpful responses, with hotels emphasizing the team’s friendliness and technical assistance. A typical review states, “Simplotel has a very friendly support team, always responsive and helpful.” HotelRunner exceeds slightly with a 4.89/5 rating, with reviews highlighting fast responses and proactive support.
Edge: HotelRunner.
Simplotel integrates with 22 verified partners, including major channel managers and marketing tools like Triptease, RateGain, and SiteMinder. HotelRunner offers 17 verified integrations, including popular tools like Airbnb, Expedia, and Oracle Hospitality. While Simplotel’s broader partner network supports more comprehensive connectivity, both platforms share key partners like Stripe and Hotelogix.
Simplotel’s larger partner ecosystem is advantageous if your hotel depends on multiple third-party integrations for operations and marketing. However, HotelRunner’s focus on core channels remains competitive for many hotels.
Simplotel’s review rating of 4.78/5 comes from a larger, more diverse hotel base, with recent reviews praising its support and feature set. Hotels rating Simplotel mention its professionalism, ease of booking, and website design. HotelRunner, rated at 4.33/5, is more favored by boutique hotels and vacation rentals, with recent reviews appreciating its simplicity and customer service.
Simplotel’s broader, more recent review base indicates a higher overall satisfaction level among hotels across segments. Its higher rating makes it the more trusted choice currently.
Simplotel’s pricing starts at $600/month without a free trial or freemium option, reflecting its target market of mid-sized hotels. HotelRunner’s base price is $100/month, with no free trial, appealing to smaller hotels or those seeking a budget-friendly solution. Both platforms do not specify additional charges for implementation or per-room fees.
Cost-wise, HotelRunner offers a lower entry point, but Simplotel provides more advanced features suitable for hotels ready to invest in customization and SEO.
Hotels that should consider Simplotel include:
Not ideal if your hotel:
Hotels that should consider HotelRunner include:
Not ideal if your hotel:
Simplotel’s core advantage is its extensive feature set and proven reliability across diverse hotel types. It is best suited for hotels that want a powerful, customizable website optimized for search engines and conversions, especially resorts and large boutique hotels. Its higher review count and recent positive feedback reinforce its standing as a trusted solution.
HotelRunner excels in providing a user-friendly, quick-to-market platform at a lower price point. It’s ideal for small hotels, vacation rentals, or boutique properties prioritizing simplicity and ease of deployment. Its support ratings and recent reviews suggest high satisfaction among users seeking straightforward website management.
In summary, if your hotel requires a versatile, feature-rich website capable of driving visibility and direct bookings, Simplotel is the clearer choice. For hotels needing a simple, budget-conscious website solution with fast setup and sufficient features, HotelRunner is a solid contender. Your decision hinges on whether you prioritize advanced capabilities or ease of use and affordability.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $100/mo |
According to HTR's product database, Simplotel Hotel Branded Websites and HotelRunner Hotel Website share 9 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google AMP Markup | ||
| Popups & Alerts | ||
| Review Widgets | ||
| Website Personalization |
What hoteliers love
Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engag... Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engagement, and offer smooth navigation, though some reviews mention a desire for more customization features and aesthetic options.
Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement incl... Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement include faster response times and more proactive communication regarding updates.
The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both spee... The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both speed and ease of use and directly contributing to increased conversion rates and revenue.
Where hoteliers push back
There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and spec... There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and specific business needs, with some reviews hoping for more versatile and dynamic design choices.
Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand expos... Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand exposure. However, several reviews express the desire for more proactive and detailed SEO analytics and periodic updates.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Simplotel Hotel Branded Websites and HotelRunner Hotel Website share many core Website Design features, but each has unique capabilities. Simplotel Hotel Branded Websites offers 22 verified integration partners, while HotelRunner Hotel Website offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelRunner Hotel Website leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Simplotel Hotel Branded Websites: No. HotelRunner Hotel Website: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Simplotel has an HT Score of 95 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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