Simplotel Hotel Branded Websites vs. Wix Hotels:
Which Is Right for You?

The Decision

Choosing between Simplotel Hotel Branded Websites and Wix Hotels hinges on your hotel’s specific needs for online presence and booking management. Both platforms aim to boost your hotel’s visibility and direct bookings, but they serve very different markets and offer distinct features. While Wix provides a broader website creation tool for small businesses, Simplotel focuses exclusively on hospitality, with features tailored to hotels seeking high conversion rates and operational efficiency.

Simplotel dominates in review volume and recent feedback, making it the more reliable choice for hoteliers prioritizing proven performance. Given its higher review count (245 vs. Wix’s 5) and recent reviews, Simplotel’s strengths are more current and trustworthy. Do you want a specialized platform with extensive hotel-specific features or a more general website builder with hotel capabilities?

Is Simplotel or Wix Hotels Better for Hotels?

Simplotel and Wix Hotels both offer website solutions, but their core focus diverges significantly. Simplotel provides hotel-branded websites designed to enhance online visibility, convert visitors into bookings, and integrate with multiple PMS and channel managers. Its suite of 20 exclusive features supports these goals, and its dedicated hospitality focus means your hotel benefits from tailored functionalities.

In contrast, Wix Hotels is part of Wix’s global website platform, aimed at small businesses across industries. While it offers a simple website builder and basic hotel management tools, reviews highlight its limited booking engine, especially for larger properties or those requiring advanced availability controls.

Simplotel’s reviews emphasize strong support and customization, while Wix’s recent feedback points to booking and channel management issues. What’s more important—industry-specific tools or a flexible website platform?

Which Is Easier to Use: Simplotel or Wix Hotels?

Simplotel earns a high ease-of-use rating of 4.69/5, supported by its onboarding score of 4.57/5 and positive review comments praising its straightforward interface and responsive support. Hotels describe Simplotel as intuitive, with a clean design and helpful onboarding processes that facilitate quick staff adoption.

Wix Hotels, despite being part of the larger Wix platform, scores lower on ease of use at 2.8/5; reviews cite complexity in managing bookings and channel connections, especially for larger properties. Several users mention difficulties with the booking engine and channel manager, requiring manual adjustments and disconnects.

Edge: Simplotel

Which Has Better Features: Simplotel or Wix Hotels?

Simplotel offers a comprehensive feature set tailored explicitly for hoteliers, including a booking engine, whitelabel capability, conversion widgets, review widgets, social media integrations, multi-lingual support, ADA compliance, website personalization, SEO plugins, and more—totaling 20 unique features. These are designed to boost direct bookings and improve online presence.

Wix Hotels, by comparison, provides basic website creation tools, a simple booking system, and a channel manager via HotelRunner, but it lacks the extensive hotel-specific functionalities Simplotel offers. Its feature list is limited, focusing more on website aesthetics than booking conversions or hotel-centric marketing.

For hotels seeking a feature-rich, industry-specific platform, Simplotel’s extensive tools give it a decisive edge.

Edge: Simplotel

Which Has Better Customer Support: Simplotel or Wix Hotels?

Simplotel’s customer support scores 4.7/5, with reviews praising its quick response times, friendly staff, and dedicated support team. One hotel highlights, “Simplotel’s support is very good and process-oriented,” underscoring its reliability.

Wix Hotels’ support ratings are notably lower at 1.9/5, with reviews pointing to frequent issues in booking and channel management, and comments like “Their system has missed bookings multiple times, causing overbookings.” The less responsive support and technical difficulties give Simplotel the clear advantage here.

Edge: Simplotel

Which Has More Integrations: Simplotel or Wix Hotels?

Simplotel integrates with 22 verified partners, including major channel managers and OTAs like SiteMinder, STAAH, and RateGain. These integrations foster smoother operations and wider distribution for your hotel.

Wix Hotels offers no verified integrations or partnerships documented in its profile, relying solely on its in-house tools and HotelRunner. This limits your ability to connect with third-party systems, especially if you need advanced PMS or channel management.

Simplotel’s extensive integration options make it more adaptable for hotels with complex distribution needs.

Edge: Simplotel

Which Do Hoteliers Rate Higher: Simplotel or Wix Hotels?

Simplotel’s reviews are overwhelmingly positive, with a 4.78/5 overall rating from 245 reviews, mostly recent. Hotels praise its ease of use, support, and direct booking impact, with a 93% likelihood to recommend.

Wix Hotels has just 5 reviews, with a low average rating of 1.9/5. Hotels mention frequent booking errors and poor support, making it difficult to rely on the platform for consistent performance.

Given the volume and recency of feedback, Simplotel’s reputation is far stronger among hotelier users.

Edge: Simplotel

How Much Do Simplotel and Wix Hotels Cost?

Simplotel’s pricing is transparent at $600/month with no trial, freemium, or implementation fees. Its pricing reflects the comprehensive, industry-specific features it offers.

Wix Hotels does not publish specific pricing details, as it is part of Wix’s broader website platform. Costs vary depending on the Wix plan selected, but additional fees for advanced hotel management or integrations may apply, often making it less predictable for hotels with specific needs.

Simplotel’s clear, predictable pricing aligns with its targeted hotel focus.

What Type of Hotel Should Use Simplotel?

• Hotels that prioritize direct booking growth and online visibility.
• Hotels seeking a website tailored explicitly for hospitality with integrated booking engines.
• Hotels with medium to large operations needing extensive customization.
• Hotels looking for multi-lingual, ADA-compliant websites.
• Hotels that want a platform with strong SEO and analytics.

Not ideal if your hotel is small, with minimal online booking needs or budget constraints, as the price may be higher than basic website builders.

What Type of Hotel Should Use Wix Hotels?

• Small hotels, B&Bs, motels, and vacation rentals seeking an affordable, easy-to-set-up online presence.
• Hotels that want to quickly launch a website without complex customization.
• Teams that prefer a familiar, drag-and-drop website builder.
• Hotels with simple booking needs and minimal inventory controls.

Not ideal if your hotel requires advanced booking management, multi-channel distribution, or high customization.

Simplotel vs Wix Hotels: The Bottom Line for Hotels

Simplotel offers a dedicated hotel website platform with rich features, extensive integrations, and proven support—ideal for hotels seeking to increase direct bookings and streamline operations. Its user reviews confirm that its industry focus delivers reliable, current performance.

Wix Hotels is better suited for small, budget-conscious properties that need a straightforward, visually appealing website without complex booking needs. However, its limited hotel-specific features and recent review issues suggest it’s less suited for hotels aiming for growth or operational efficiency.

For hotels serious about online visibility, booking conversion, and support, Simplotel is the clear choice. If simplicity and affordability are your primary goals, Wix may suffice but with caveats.