Sojern Traveler Advertising vs. three&six:
Which Is Right for You?

The Decision

Deciding between Sojern Traveler Advertising and three&six hinges on your hotel’s specific digital marketing needs. Sojern, with its extensive experience and proven track record, offers a mature platform focused on driving direct bookings and revenue through targeted advertising. three&six, a newer entrant from the UK with a smaller team, emphasizes broad digital outreach and relationship-building but lacks the same industry presence and review volume. Which aligns better with your hotel’s marketing goals?

While both products aim to boost your online visibility, Sojern’s more established reputation and larger customer base make it the stronger choice. Will your team prioritize proven results and comprehensive features, or are you more interested in flexible digital strategies from a boutique partner?

Quick Verdict

Sojern stands out with 150 reviews, a 5/5 overall rating, and a recent review count of just one in the last six months. three&six, with only 7 reviews totaling a 0/5 rating and no recent feedback, doesn’t provide the same confidence in recent performance. Therefore, Sojern is the clear recommendation for hoteliers seeking a reliable, well-supported digital marketing platform.

Is Sojern or three&six Better for Hotels?

Both platforms target hospitality marketing, but Sojern focuses on performance-driven, multichannel advertising powered by AI and traveler intent data. It offers a suite of features designed to optimize direct bookings, including meta search marketing, social media ads, and detailed analytics. In contrast, three&six emphasizes digital outreach and relationship building, with no verified integrations or substantial feature set, relying more on strategic guidance than technical tools.

Sojern’s extensive regional footprint, verified integrations, and large hotel client base position it as a more scalable platform. three&six’s strengths lie in its solutions-oriented approach and close client relationships, but its lack of features and integrations limit its ability to execute at scale. Which approach aligns with your hotel’s growth plans?

Edge: Sojern.

Sojern vs three&six: Which Should Your Hotel Choose?

If your hotel needs a mature, data-driven platform with proven ROI and extensive channel reach, go with Sojern. Its ability to engage travelers using AI-powered targeting and performance-based billing makes it ideal for hotels seeking measurable results and a broad digital footprint.

If you prefer a boutique agency experience with personalized support and a focus on strategic consultation—especially if your budget is smaller and you value strong relationships—three&six might appeal. However, its limited features and lack of integrations suggest it’s better suited to hotels with more flexible marketing needs or a focus on relationship management rather than aggressive digital campaigns.

For hoteliers aiming for direct revenue growth, Sojern’s features and proven track record make it the clear choice. Conversely, if your priority is personalized service and strategic advice without extensive technical tools, three&six could be a fit.

Edge: Sojern.

Is Sojern or three&six Easier to Use?

Sojern’s platform has a high ease of use rating at 4.83/5, praised for its straightforward campaign management and user-friendly reporting dashboard. Customers appreciate its simplicity, although some wish for better integrations and real-time analytics, which could streamline reconciliation and reporting.

three&six scores slightly higher at 4.86/5, with reviews emphasizing its solutions-oriented approach and ease of communication with account managers. Its user experience benefits from a smaller, more personalized team, but it lacks the technical depth and automation options found in Sojern.

Edge: three&six.

Which Has Better Features: Sojern or three&six?

Sojern offers 8 unique features, including meta search marketing, metasearch connectivity, a marketing dashboard, social media advertising, data analysis, PPC, and email marketing—capabilities that three&six does not provide. These features enable more comprehensive and targeted campaigns, especially across multiple digital channels.

three&six, despite its smaller size, offers no verified features or tools, focusing instead on strategy and client relationships. For hotel marketers seeking advanced digital tools and automation, Sojern’s extensive feature set provides a distinct advantage.

Edge: Sojern.

Which Has Better Customer Support: Sojern or three&six?

Sojern’s support team receives a 4.8/5 rating, with reviews highlighting quick, knowledgeable assistance and proactive campaign management. Customers value the responsiveness and transparency, describing support as a key factor in their continued partnership.

three&six boasts a perfect 5/5 support rating, with praise for its personalized, solutions-oriented approach and close collaboration. However, given its smaller size and limited review data, Sojern’s support ecosystem appears more robust and proven.

Edge: Sojern.

Which Has More Integrations: Sojern or three&six?

Sojern has verified integrations with 33 partners, including Profitroom, Mirai, HotelTime, ROIBACK, and others, enabling seamless data flow and campaign execution. These integrations help streamline operations and enhance campaign performance.

three&six offers no verified integrations, limiting its ability to connect with existing hotel systems. For hotels requiring a connected marketing and management ecosystem, Sojern’s broad integration list provides a clear advantage.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Sojern or three&six?

Sojern’s 150 reviews, most recent within the last six months, overwhelmingly rate it 5/5, with a 95% likelihood of recommendation. Hotels of various sizes, including independent and branded properties, find it highly effective for direct bookings and revenue growth.

three&six’s 7 reviews lack recent feedback and have a 0/5 overall rating, indicating very limited user satisfaction or confidence. Its small sample size makes it difficult to gauge broader hotel sentiment.

Edge: Sojern.

How Much Do Sojern and three&six Cost?

Sojern’s pricing starts at $1,100 per month, with no free trial or implementation fees. Its pay-for-performance model offers transparency and aligns costs with results, making it easier to evaluate ROI.

three&six’s pricing is not publicly disclosed, making direct comparison impossible. Given its boutique nature, it may offer customized packages, but the lack of transparency suggests cautious evaluation before committing.

What Type of Hotel Should Use Sojern?

• Hotels that aim to increase direct bookings through targeted advertising.
• Properties seeking a data-driven, scalable digital marketing platform.
• Hotels looking for AI-powered campaign management across multiple channels.
• Brands that prioritize measurable ROI and performance-based billing.
• Hotels with a global or regional presence, needing extensive integrations.

Not ideal if…

• Your hotel relies solely on organic traffic or word-of-mouth.
• You prefer minimal automation and technical complexity.
• Your budget is very limited, and you need a low-cost solution.
• You operate in a niche market with very specific marketing needs that require bespoke strategies.

What Type of Hotel Should Use three&six?

• Hotels that value close, personal relationships with their marketing partner.
• Properties seeking strategic guidance and ongoing consultancy.
• Hotels with smaller budgets or those new to digital marketing.
• Teams that prioritize communication and collaborative problem solving.
• Hotels in need of a flexible, solutions-oriented approach.

Not ideal if…

• You require advanced automation or extensive digital features.
• Your hotel needs scalable, multi-channel campaigns with detailed analytics.
• You prefer a platform with verified integrations and technical tools.
• Your property is looking for a large-scale, data-driven marketing platform.

Sojern vs three&six: The Bottom Line for Hotels

In summary, Sojern provides a comprehensive, proven digital marketing solution backed by extensive reviews and recent performance data. Its advanced features, integrations, and global reach make it suitable for hotels committed to growth through targeted advertising and direct bookings.

three&six offers a personalized, relationship-focused approach, ideal for boutique hotels or properties seeking strategic support rather than technical complexity. However, its limited features, lack of integrations, and small review base suggest it’s better suited for smaller operations or those prioritizing consultancy over automation.

For most hotels aiming for measurable results and a reliable platform, Sojern is the clear choice. If your hotel thrives on close collaboration and tailored strategies without heavy reliance on tech tools, three&six may fit your needs, but with caution regarding its limited features.