The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 14 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Travel Media Group shines in ease of use and customer support .
TRILL Travel shines .
Side-by-side ratings based on 14 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 14 | 0 |
How each product ranks among Social Media vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #2 2 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 10 reviews | — |
| Large (75-199 rooms) | #4 1 reviews | — |
By Property Type
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| Boutique ▾ | #2 5 reviews | — |
| Luxury | #2 3 reviews | — |
| Branded / Chain ▾ | #2 8 reviews | — |
| Extended Stay | #2 2 reviews | — |
By Region
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| North America ▾ | #2 14 reviews | — |
Your hotel’s success increasingly depends on your social media presence and how effectively you engage potential guests online. Both Travel Media Group and TRILL Travel claim to enhance your digital footprint, but they serve vastly different purposes. Travel Media Group specializes in creating and managing tailored social media content for hotels, while TRILL Travel positions itself as a user-driven travel booking platform based on social experiences. Which solution best fits your hotel’s current needs?
Both products aim to boost your visibility, but their core offerings differ sharply. Travel Media Group is an established social media management service with a proven track record, whereas TRILL Travel is a newer platform focusing on social-based travel booking. Are you looking for ongoing content management or a platform to connect your guests’ experiences directly to bookings?
Travel Media Group is designed to handle your hotel’s social media marketing, producing custom content that keeps your property relevant and engaging across platforms like Facebook, Instagram, Twitter, and LinkedIn. It’s backed by a high customer satisfaction score—5/5 from 10 recent reviews—and a strong reputation for customer support, with a perfect 5/5 rating. Its ease of use is nearly perfect at 4.95/5, making onboarding straightforward and staff adoption smooth.
TRILL Travel, on the other hand, offers a social discovery and booking platform that transforms user-generated content into actionable travel recommendations. Its review count is zero, with no recent feedback, which diminishes confidence in its current performance. Without recent reviews or proven market presence, TRILL Travel’s solution remains untested in your hotel context.
Given the robust reviews, high satisfaction, and recent engagement, Travel Media Group clearly demonstrates a proven track record. Its focus on social media content for hotels is aligned with your team’s goal of staying relevant and visible online. Do you want a platform proven to deliver consistent, high-quality content that drives occupancy?
If your hotel needs a reliable, easy-to-use social media management solution that elevates your online presence, go with Travel Media Group. Its dedicated hospitality focus, extensive experience, and 10 recent reviews assure you of a trusted partner to keep your brand top of mind.
If your team is interested in an innovative, social-driven travel discovery platform that encourages sharing experiences and direct bookings through user content, TRILL Travel may appeal — but it currently lacks recent feedback or proven hotel-centric features.
For hotels seeking consistent content creation and reputation management, Travel Media Group’s comprehensive service is the right choice. Meanwhile, TRILL Travel might be suitable if your goal is pioneering social booking integration — provided it gains market traction.
Travel Media Group boasts a UI rated 4.95/5, with a user-friendly dashboard and onboarding process that hotel staff find intuitive. Recent reviews emphasize how simple it is to navigate, schedule posts, and monitor performance, with one reviewer stating, "The TMG Dashboard is a very user-friendly service that saves an immense amount of staff time."
TRILL Travel has no available user ratings or reviews, making it impossible to assess its usability. Its platform appears to focus more on social media content sharing and booking integration, but without user feedback, it’s uncertain how straightforward or effective the experience is.
Edge: Travel Media Group.
Travel Media Group offers a suite of features tailored specifically for hotels, including content creation, performance analytics, and DIY tools to manage your social media presence. It supports multiple platforms with tailored posts and strategic advertising options, totaling three verified partners, including OpenHotel, Stayntouch, and their proprietary tools.
TRILL Travel’s features center on social media discovery, user-generated content, and booking based on real traveler experiences. However, it has no verified integrations or exclusive features, which limits its utility for hotel social media management.
Edge: Travel Media Group.
Travel Media Group has a perfect customer support rating of 5/5, with reviews highlighting their helpful, responsive team. One review states, “The entire Social Team at TMG has been extremely efficient and responsive,” emphasizing their ongoing support and strategic guidance.
TRILL Travel, lacking recent reviews or feedback, provides no concrete information on customer support or onboarding experience. The absence of ratings or testimonials makes it difficult to evaluate their support quality.
Edge: Travel Media Group.
Travel Media Group has three verified integrations with platforms like OpenHotel and Stayntouch, making it easier to connect your existing hotel systems and streamline your marketing. No integrations are confirmed for TRILL Travel, and its platform appears less developed in this area.
This connectivity allows you to synchronize your PMS and channel management tools, saving time and reducing manual work. TRILL’s lack of verified partners suggests it’s less prepared for seamless hotel system integration.
Edge: Travel Media Group.
Travel Media Group’s recent review count and star ratings paint a clear picture: a 5/5 overall rating from 10 reviews, with recent feedback emphasizing ease of use and excellent support. Hotel segments like branded hotels and inns rate it highly, reflecting strong hotel satisfaction across property types.
TRILL Travel has no reviews or ratings, so hotel ratings cannot be assessed. Its lack of customer feedback diminishes confidence in its current value for hotel marketing.
Edge: Travel Media Group.
Travel Media Group does not publicly disclose pricing, but its service is structured on a monthly fee, typically aligned with agency-level social content management. Its focus on ROI and value for money, with a 4.8/5 rating, suggests a premium but justified expense.
TRILL Travel’s pricing details are unavailable, and without recent customer feedback or case studies, its cost and value proposition remain uncertain.
Travel Media Group provides a trusted, well-reviewed social media management solution specifically built for hotels. Its extensive experience, high user satisfaction, and integrated features make it the clear choice for hoteliers seeking to maintain and grow their online presence.
TRILL Travel offers an innovative approach focused on social sharing and booking based on traveler content, but its lack of recent reviews and proven hotel-related features mean it’s less suitable for hotels prioritizing reliable marketing or reservations.
If your priority is consistent, high-quality social media management proven to deliver results, go with Travel Media Group. If you’re interested in pioneering social booking experiences and are comfortable exploring untested platforms, TRILL Travel might be worth watching — but it’s not yet a proven solution for your hotel.
Social Media pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Where the ratings diverge most
It depends on your requirements. Travel Media Group (Custom Social Media Content) and TRILL Travel share many core Social Media features, but each has unique capabilities. Travel Media Group (Custom Social Media Content) offers 3 verified integration partners, while TRILL Travel offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Travel Media Group (Custom Social Media Content) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Travel Media Group (Custom Social Media Content): No. TRILL Travel: No. Neither product currently offers a free tier. Most Social Media vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Travel Media Group has an HT Score of 0 and TRILL Travel has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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