The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 185 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HiJiffy shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest History and SMS text messaging.
Viber shines .
Side-by-side ratings based on 185 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 185 | 0 |
After analyzing 185 verified reviews, HiJiffy users most value its guest engagement, automation and operational efficiency, multi-channel communication, while Viber users highlight . Click any theme to see what reviewers say.
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Guest Engagement
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Automation and Operational Efficiency
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Multi-Channel Communication
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Integration with Booking Systems
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Chatbot Tone and Interaction Challenges
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Real-Time App Updates
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Customization and Flexibility
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 28 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #5 99 reviews | — |
| Large (75-199 rooms) ▾ | #5 24 reviews | — |
| X-Large (200+ rooms) ▾ | #5 18 reviews | — |
By Property Type
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| Boutique ▾ | #6 81 reviews | — |
| Luxury ▾ | #5 60 reviews | — |
| Branded / Chain ▾ | #5 48 reviews | — |
| Extended Stay ▾ | #4 20 reviews | — |
By Region
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| North America ▾ | #14 17 reviews | — |
| Europe ▾ | #4 117 reviews | — |
| Asia Pacific ▾ | #2 25 reviews | — |
| Middle East | #5 4 reviews | — |
Choosing between HiJiffy by HiJiffy and Viber by Viber hinges on your hotel’s specific communication needs. Both platforms aim to connect your team with guests, but they serve vastly different functions and target different user experiences. HiJiffy specializes in guest messaging automation for hospitality, while Viber is a general messaging and VoIP app primarily used for personal and broader business communication. How do these differences impact your decision?
HiJiffy is purpose-built for the hospitality sector, offering a suite of features designed to automate and streamline guest interactions across multiple channels like WhatsApp, Facebook Messenger, and SMS. Viber, on the other hand, is a messaging app that enables secure text, voice, and video communication, with additional tools for business messaging but without the deep hospitality integrations that HiJiffy offers.
While HiJiffy boasts an extensive feature set tailored to guest engagement, automation, and revenue growth, Viber’s core strength lies in secure, cross-platform communication that can be adapted for business use, but lacks dedicated hotel-specific tools. If your goal is to automate guest communication and increase direct bookings, HiJiffy’s specialized approach makes it the more appropriate choice.
Do you want a solution built specifically for hospitality automation or a versatile messaging platform for general communication?
If your hotel needs an all-in-one guest messaging solution that automates FAQs, booking inquiries, and guest engagement, go with HiJiffy. Its proven track record with over 2,500 hotels across multiple continents demonstrates its effectiveness in increasing direct bookings, reducing staff workload, and enhancing guest satisfaction.
If, however, your team requires a general communication app for internal or external messaging, voice calls, or multimedia sharing without hotel-specific features, Viber could suffice. But be aware that Viber lacks integrations with PMS or booking systems, making it less suited for operational automation in hospitality.
In summary, for automating guest interactions and revenue-driving features, choose HiJiffy; for broad communication needs, Viber is more suitable.
HiJiffy’s interface scores a solid 4.62/5 for ease of use, with many users praising its intuitive setup, clear dashboards, and straightforward onboarding process. Support for staff adoption is evident in reviews emphasizing quick setup and minimal training, with a 4.45/5 onboarding rating.
Viber’s user experience is designed for personal and casual communication, making it simple for general users but lacking the tailored onboarding or training support for hotel staff. Its flexibility as a communication tool doesn’t translate directly into hospitality workflows, making it less user-friendly for hotel teams.
Edge: HiJiffy.
HiJiffy offers 73 features specifically designed for the hospitality industry, including chatbot booking agents, PMS integrations, message routing, multilingual support, automated replies, guest history, live translations, social media integrations, and campaign tools. These enable your team to automate reservations, upsell, and manage guest communications across multiple channels effectively.
Viber, in contrast, offers core messaging and VoIP capabilities—text, voice, and video calls, multimedia sharing, group chats, and end-to-end encryption—without hotel-specific automation features. It lacks dedicated integrations or tools for revenue management and guest experience.
Edge: HiJiffy.
HiJiffy’s support team consistently earns high praise, with a 4.58/5 support rating and reviews highlighting rapid, helpful responses. Users report that HiJiffy’s customer service is responsive and proactive, often resolving issues within hours and offering tailored onboarding assistance.
Viber’s support for business users is more general, with limited hotel-centric guidance or dedicated support channels. Since Viber is primarily a consumer app, hotel-specific support and onboarding are less structured, which can hinder quick resolution of operational issues.
Edge: HiJiffy.
HiJiffy integrates with 59 verified partners, including major PMS and booking engines like Oaky, D-EDGE, GuestCentric, and RoomRaccoon. These integrations allow your hotel to automate communication based on real-time reservation data, guest profiles, and other operational inputs, streamlining workflows.
Viber has only one verified business partner, limiting its integration capacity. While Viber’s API supports chatbot development and customer engagement, it doesn’t natively connect with hotel management systems or booking platforms.
Edge: HiJiffy.
HiJiffy’s recent reviews give it an overall rating of 4.81/5, with 157 reviews in the past six months—more recent reviews reinforce its strong performance. Hoteliers across segments, especially resorts, city hotels, and boutique properties, praise its ease of use, automation, and revenue impact.
Viber lacks publicly available review data related to hotel use, making it impossible to compare hotel-specific satisfaction. Its general user ratings are high for personal use but do not reflect hospitality-specific experience.
Edge: HiJiffy.
HiJiffy’s platform costs a flat $300/month, with no trial or free tier, reflecting its dedicated development for hospitality. Viber does not publicly list pricing for business solutions; Viber for Business is generally free, but advanced features or API access might incur costs, and it lacks transparency on pricing specific to hotel use.
For hotel operators seeking predictable budgets and clear ROI, HiJiffy’s pricing provides clarity. Viber’s cost structure is less transparent and may depend on API usage or third-party integrations.
Not ideal if:
Not ideal if:
The core difference is that HiJiffy is a hospitality-focused guest messaging solution designed to automate, personalize, and integrate. Viber, while a capable messaging platform, lacks the tailored features and integrations necessary for operational hotel automation.
Choose HiJiffy if your goal is to actively engage guests, increase revenue, and streamline operations through AI-powered automation. Opt for Viber if your primary need is general, secure communication without hotel-specific automation or integrations.
When to choose HiJiffy: if automation, direct booking growth, and operational efficiency are priorities. When to choose Viber: if you need a free, simple communication tool for internal or external chats without hotel-specific workflows.
HiJiffy’s proven track record, extensive features, and integrations make it the clear leader for hotel guest communication. Its recent reviews and high ratings underscore its effectiveness and industry trust.
Viber’s strengths lie in general messaging and voice communication, but without hotel-specific features or integrations, it’s less suited for automating guest interactions or driving revenue. For a hotel looking to improve guest engagement and operational efficiency, HiJiffy remains the recommended choice.
According to HTR's product database, HiJiffy and Viber share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Booking Engine Integration | ||
| Chatbot | ||
| Chatbot Booking Agent | ||
| Message Routing | ||
| Whatsapp Integration |
Showing top differences. 61 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Integrating HiJiffy’s chatbot solution has transformed our customer service experience. Previously, managing inquiries was challenging, resulting in delays and dissatisfaction amon..."
No published case study for this goal yet.
"HiJiffy has enabled us to optimise the reception staff at Kora Green City. We are a hotel where we rely on technology to automate many of our processes, but we are very clear that..."
No published case study for this goal yet.
What hoteliers love
The tool significantly improves guest engagement by providing instant messaging capabilities, which results in higher guest satisfaction and improved... The tool significantly improves guest engagement by providing instant messaging capabilities, which results in higher guest satisfaction and improved overall service quality.
Users appreciate HiJiffy's automation features, which save countless hours by responding to routine inquiries and engaging with guests across multiple... Users appreciate HiJiffy's automation features, which save countless hours by responding to routine inquiries and engaging with guests across multiple channels. This allows hotel staff to focus on more complex tasks and significantly enhances guest satisfaction.
HiJiffy supports effective multi-channel guest communication, especially through platforms like WhatsApp, which users highlight as crucial for broader... HiJiffy supports effective multi-channel guest communication, especially through platforms like WhatsApp, which users highlight as crucial for broader reach and enhanced customer engagement.
Where hoteliers push back
Some reviews mention the chatbot's tone as robotic, occasionally causing frustration in handling guest questions. Improvements in personalization and... Some reviews mention the chatbot's tone as robotic, occasionally causing frustration in handling guest questions. Improvements in personalization and natural interaction could enhance effectiveness.
Users praise the tool’s mobile app for delivering real-time updates, which is particularly effective in maintaining a smooth flow of communication and... Users praise the tool’s mobile app for delivering real-time updates, which is particularly effective in maintaining a smooth flow of communication and ensuring timely responses.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HiJiffy and Viber share many core Guest Messaging Software features, but each has unique capabilities. HiJiffy offers 62 verified integration partners, while Viber offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HiJiffy leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HiJiffy: No. Viber: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HiJiffy has an HT Score of 86 and Viber has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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