Smart Host Messaging vs. Viber:
Which Is Right for You?

The Decision

Choosing between Smart Host Messaging by Smart Host GmbH and Viber hinges on your hotel’s specific communication needs. While both aim to connect you with your guests, they serve fundamentally different functions—one is tailored for guest messaging within hospitality, the other for broader personal and business communication. Your decision should reflect whether your priority is sophisticated guest engagement or simple, versatile messaging.

Smart Host GmbH offers a dedicated hotel-centric platform designed to streamline guest interactions and marketing. Viber, by contrast, is a mass-market messaging app that can be adapted for business but lacks industry-specific integrations. Does your hotel need a full guest messaging solution or a flexible communication tool?

Is Smart Host Messaging or Viber Better for Hotels?

Smart Host GmbH’s platform is built exclusively for hotels, featuring 25 unique functionalities like behavioral marketing, automated workflows, guest reviews campaigns, and integrations with multiple PMS systems. In contrast, Viber provides only basic messaging and calling features, with no hotel-specific tools or dedicated integrations, making it less suitable for managing guest communications at scale.

Smart Host’s recent reviews, totaling 147 with recent activity (13 in the last six months), showcase high satisfaction, with an NPS score of 9.4/10 and a 94% likelihood to recommend. Viber, however, has no recent reviews or rating data from hotel industry users, indicating it’s not actively adopted for hospitality purposes.

Are you looking for a specialized, hotel-focused communication system or a general messaging app? The clear answer favors Smart Host for hotel-specific needs.

Smart Host vs Viber: Which Should Your Hotel Choose?

If your hotel prioritizes guest engagement, automation, and data-driven marketing, Smart Host GmbH is the better choice. Its features like guest profiling, behavioral campaigns, and multi-property management cater directly to hotel operations looking to elevate guest satisfaction and increase direct bookings.

If your team needs a versatile, external communication tool for internal or external messaging beyond hospitality, Viber might suffice. However, since Viber lacks hotel-specific features, integrations, and reviews from hotel users, its utility for your hotel is limited compared to Smart Host.

For hotels wanting a dedicated platform with proven hospitality features and positive recent reviews, Smart Host is the clear winner. If your hotel’s communication needs are casual or outside the hotel context, Viber could be considered, but it’s not optimized for guest management.

Is Smart Host Messaging or Viber Easier to Use?

Smart Host GmbH’s platform boasts a 4.72/5 ease-of-use rating based on hotel reviews, with users praising its intuitive interface, straightforward setup, and efficient management tools. Support staff find onboarding smooth, with a 4.6/5 onboarding rating and enthusiastic reviews highlighting its user-friendliness.

Viber, on the other hand, has no ratings or reviews from the hotel industry, and its interface is designed for general messaging, not specialized hotel workflows. Its widespread consumer use does not translate to hotel staff adoption or ease of integration with hotel systems.

Edge: Smart Host.

Which Has Better Features: Smart Host Messaging or Viber?

Smart Host GmbH offers 25 unique features tailored for hotels, including behavioral marketing campaigns, automated workflows, guest review campaigns, and integrations with popular PMS systems like protel, Oracle Hospitality, and Mews. It also supports multi-property management, guest profiling, SMS, WhatsApp, Facebook Messenger, and detailed analytics dashboards.

Viber, by contrast, lacks any hotel-specific features or integrations. It primarily provides basic messaging, voice, and video calls, without specialized marketing tools or automation.

The feature set of Smart Host is significantly more suited to hotel operations, making it the clear choice. Edge: Smart Host.

Which Has Better Customer Support: Smart Host or Viber?

Smart Host GmbH’s support is highly rated at 4.86/5, with reviewers citing prompt, professional, and helpful assistance. Recent comments highlight the support team’s quick response times and personalized service, which enhances overall satisfaction.

Viber provides no hotel-specific support reviews; as a consumer messaging app, support quality varies widely based on individual experiences and is not tailored for hospitality needs.

Given the industry-specific focus and recent positive feedback, support favors Smart Host. Edge: Smart Host.

Which Has More Integrations: Smart Host or Viber?

Smart Host boasts 25 verified partner integrations, including major PMS providers like protel, Oracle Hospitality, Mews, and DIRS21, allowing seamless data sharing and automation. It also offers open API access for custom integrations, further extending its connectivity options.

Viber has only one verified integration, with no hotel-specific or enterprise features. Its integrations are primarily for consumer apps and services, limiting its utility for hotel operations.

Smart Host’s extensive integration ecosystem makes it the more capable platform for hotels seeking streamlined operations. Edge: Smart Host.

Which Do Hoteliers Rate Higher: Smart Host or Viber?

Smart Host has a review count of 147, with recent activity and an average rating of 81.9/100. Hotels across various segments, especially luxury, resorts, and boutique properties, praise its ease of use, automation, and support.

Viber has no hotel industry reviews or ratings, so it cannot be compared on this basis. Its user experience in the hospitality context remains unverified.

Given the substantial recent reviews and high ratings, Smart Host’s reputation is clearly superior for hotel users. Edge: Smart Host.

How Much Do Smart Host and Viber Cost?

Smart Host GmbH does not publicly disclose pricing, but it offers a subscription-based model without freemium or trial options, typically tailored to hotel size and needs.

Viber is free for consumers and small business functionalities, but it lacks hotel-specific pricing structures or enterprise packages. For hotel use, costs are unclear, and the platform isn’t designed for large-scale guest engagement.

For a dedicated hotel messaging system, the value is in the features and support rather than cost, and Smart Host’s pricing reflects its enterprise focus.

What Type of Hotel Should Use Smart Host?

• Hotels that want a dedicated, all-in-one guest messaging platform with automation capabilities.
• Teams aiming to increase direct bookings via personalized email and campaign management.
• Hotels with multiple properties needing centralized guest communication control.
• Hotels seeking detailed analytics to improve guest satisfaction and operational efficiency.
• Hotels that prioritize secure data handling and integration with existing PMS systems.

Not ideal if you:

• Require only basic, informal messaging or communication outside hospitality.
• Have minimal guest engagement needs.
• Are looking for a free or very low-cost solution with no dedicated support.

Smart Host is suited for mid-size to large hotels, resorts, boutique properties, and hotel groups seeking robust communication tools.

What Type of Hotel Should Use Viber?

• Small hotels or bed & breakfasts that want a free messaging app for internal or guest communication.
• Teams that need a quick, simple way to send messages or calls without complex automation.
• Hotels with minimal guest interaction requirements.
• Hotels that prioritize personal, informal communication with guests in a limited scope.

Not ideal if you:

• Seek industry-specific guest engagement features.
• Require integrations with PMS or marketing platforms.
• Need detailed analytics or automation tools.
• Expect professional, hotel-focused support services.

Viber may suit small properties or casual communication needs but lacks the sophistication for larger hotel operations.

The Bottom Line for Hotels

Smart Host GmbH is a hotel-centric communication platform with 147 recent reviews, a high satisfaction rating, and 25 integrations. Its focus on automation, analytics, and multi-property management makes it well-suited for hotels aiming to enhance guest engagement, streamline operations, and boost revenue.

Viber, by contrast, is a general messaging app with no recent hotel industry reviews and only one integration. Its lack of industry-specific features and support makes it unsuitable for hotels seeking a dedicated guest messaging solution.

Choose Smart Host if your goal is a comprehensive, scalable, and proven guest communication system. Viber might serve small, casual, or internal communication needs but falls short for professional hotel engagement.