Why it matters:
Guest data is essential to personalise the guest journey. Room Republic is an ideal example of how to retrieve and utilise guest data to grow guest relationships and guest loyalty.
First, they enriched their guest profiles with OTA data, treating guests in a more personal way and make them happy to build stronger relationships.
Second, they switched from different platforms to one unified solution to digitalise and personalise their guest journey. Using the Bookboost's platform they can now easily control the customer journey, the frequency of the messages, and plan what touchpoints guests will receive and deploy them on each property with little effort.
Lastly, they automated their workflows to help their staff to be more efficient. With the communication campaign builder in the Bookboost CRM, they can drag and drop, and personalise templates that can be saved across properties.