Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.

MARKETING

How to ensure the revenue optimization of all Living Circle hotels? That includes not only the use of revenue management tools, but also the management of digital hospitality to drive demand and guest retention.

Why it matters: Managing different PMS always presents the Revenue Manager of The Living Circle with a level of headache.

From a digital communication standpoint, the hotelier needs to overcome it as they need a central data storage point - one place that holds all guest information.

Top 3 Core Objectives: Unified Data Plattform for digital hospitality strategy needed

Central Location: A Central Location for Guest data is needed which is independent of the various PMS systems
Digital Guest Communication: It is very important for us that we can engage with the guests digitally, throughout the booking journey, and via campaigns and newsletters.
Unified corporate look: We must of course have a unified corporate look and feel for our digital communication, no matter which PMS is used at the property.

Innovators Mentioned

the Living Circle

dailypoint™

Andreas Fassbender

Group Revenue Manager

the Living Circle

"“Well, having different PMS always presents you with some level of headache, but from a digital communication standpoint we have been able to eliminate the issues it causes by using dailypoint as the central location for our guest profiles. We can connect any of our hotels to dailypoint, which allows us to onboard a new hotel on our digital hospitality strategy very quickly."

Andreas Fassbender

Group Revenue Manager

👍 Group Revenue Manager Andreas Fassbender said that dailypoint as Central Data Locations:

"“Well, having different PMS always presents you with some level of headache, but from a digital communication standpoint we have been able to eliminate the issues it causes by using dailypoint as the central location for our guest profiles. We can connect any of our hotels to dailypoint, which allows us to onboard a new hotel on our digital hospitality strategy very quickly."

⚖️ The selection process: During their research process, Andreas Fassbender evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

Group Revenue Manager Andreas Fassbender said, about their decision: "We use dailypoint for our group-wide questionnaires with integrations to HolidayCheck and TripAdvisor, as this is the only way we can link responses to our guests. Frankly, I cannot imagine being without the data that these post-stay surveys provide us."

📈 The results: Using dailypoint as the central location for our guest profiles.

They can engage with the guests digitally, throughout the booking journey and via campaigns and newsletters.
Because they only communicate through dailypoint, they can implement that unified corporate identity and have a unified corporate look and feel for their digital communication.
They can manage GDPR and “opt in” centrally for all hotels, which makes it a lot easier to promote and drive demand for different hotels in the group.