Empower your teams with the most advanced Groups, Meetings & Events solution for hospitality. Backyou is the dedicated platform for hotels to simplify, manage, and grow their groups and events business. Groups and events reservations are one of the most complex and resource-intensive areas of hotel operations. Requests often come in through fragmented channels, proposals are prepared manually, and managing contracts, payments, and room blocks can create unnecessary friction. Backyou was built to remove these pain points and give hotels a single platform to centralize the entire group booking journey — from the first request to final payment. With Backyou, hotels can receive and process group requests instantly via a branded request form embedded directly on their website or shared by sales teams. Within a few clicks, sales managers can generate customized proposals, contracts, and invoices, ensuring faster response times that increase conversion rates and guest satisfaction. Automated reminders, payment tracking, and framework contracts further reduce administrative work while improving financial control. Hotels also benefit from built-in CRM functionality, dashboards, and reporting modules that provide full visibility into the performance of group sales. Meeting room calendars and intelligent BEOs (banquet event orders) allow operations teams to coordinate seamlessly across departments, ensuring smooth delivery of events and group stays. For multi-property groups, Backyou’s central desk consolidates requests and data in one place, while PMS and CRM integrations with systems like Mews, Opera Cloud, Apaleo, and Salesforce eliminate double entry and keep data synchronized. By streamlining processes and connecting sales, operations, and finance teams, Backyou enables hotels to save time, reduce errors, and capture more group revenue. From MICE hotels and branded chains to independent properties, Backyou transforms group booking management into a fast, transparent, and guest-friendly experience. Streamline group and MICE bookings, and enhance commercial follow-up with an all-in-one solution that is comprehensive, collaborative, innovative, intuitive, and fully connected.